12 Best Alternatives to Segment in May 2024

Alternatives & Competitors to Segment

  1. 1. HubSpot
  2. 2. Synder
  3. 3. Mixpanel
  4. 4. Amplitude
  5. 5. SnowcatCloud
  6. 6. AdOpt
  7. 7. Axeptio
  8. 8. Insider
  9. 9. Bloomreach
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Here are competitors or alternatives to Segment and other similar Cloud And Data Management software. You need to consider some important factors when choosing a tool like Segment for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Segment that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Segment. Discover sofware like HubSpot, Synder, Mixpanel or Amplitude.

List of Alternatives to Segment

From Cloud And Data Management tools, we have selected the best alternatives to Segment based on reviews for each solution and similarities with Segment. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo hubspot

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Segment

Segment has more positive reviews than HubSpot: 97 vs 93

Segment is better at support than HubSpot: 4.8 vs 4.4

Segment is easier to use than HubSpot: 4.8 vs 4.4

Segment is more suitable for small businesses thanks to its good value for money than HubSpot: 4.6 vs 4.3

Segment is more versatile than HubSpot: 97 vs 62

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Customization: The platform allows you to customize many elements to suit your business and sales processes
Free features: HubSpot’s Core CRM tool is available for free
Pricing plans: From one plan to another, the price difference can be significant
Marketing Automation : Deploying workflows can be time consuming and complex
Integration fees: These fees are in addition to the monthly fees and can be expensive

Best features

  • - Automation and workflows

  • - Reporting and analytics

  • - Lead scoring and segmentation

  • - Content management

  • - Integrations and API

  • - Sales pipeline management

  • - Sales email tracking and templates

  • - Predictive lead scoring

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logo synder

Description

The Synder platform saves you valuable time by fully automating your accounting and connecting all sales channels in a common ecosystem. Ideal for improving the growth of your online business.

Synder compared to Segment

Synder has better positive reviews compared to Segment: 98 vs 97

Synder is better at customer service than Segment: 4.9 vs 4.8

Segment is more user friendly than Synder: 4.8 vs 4.6

Synder is better at value for money than Segment: 4.7 vs 4.6

Segment has more functions than Synder: 97 vs 43

Synder: Pros & Cons

User interface: The UX is refined and very easy to use
Customer service: Customer support is easy to contact, pleasant and very competent
Pricing plans: Synder’s pricing is competitive with the competition
History synchronization: It is mandatory to pay for each history synchronization performed
Quickbooks synchronization: Many users had difficulties connecting the tool
Some shortcomings: It is impossible to attach backup documentation (PDF) to invoices

Best features

  • - Improve cash flow with smart payment processing

  • - Get instant transaction alerts

  • - Connect all your applications

  • - Accurately track and categorize expenses

  • - Access relevant information

  • - Automate repetitive tasks

  • - Keep your data secure

  • - Benefit from attentive customer service

Synder pricing

Starter

$13 / month

Small

$28 / month

Medium

$55 / month

Scale

$99 / month

Large

$249 / month
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logo mixpanel

Description

Mixpanel is event-based analytics for builders who need answers from their data at their fingertips. When everyone in the organization can see—and learn from—the impact of their work, they are poised to make better decisions. Companies like Uber, Netflix, Pinterest, CNN, Samsara, and Yelp use Mixpanel to understand their customers, measure progress, and endeavor to make better decisions.

Mixpanel compared to Segment

Segment has better positive reviews than Mixpanel: 97 vs 92

Segment is better at customer support than Mixpanel: 4.8 vs 4.0

Segment's user interface is more convenient than Mixpanel: 4.8 vs 4.0

Segment pricing plans are more competitive than Mixpanel: 4.6 vs 4.0

Segment is better at number of features than Mixpanel: 97 vs 55

What's the difference between Mixpanel and Segment?

Mixpanel and Segment are both analytics platforms, but they differ significantly in their focus and functionalities. Mixpanel is primarily geared towards user analytics, enabling companies to track user interactions within their website or application in real-time. It excels in its detailed event tracking and the ability to create complex funnels,...

Mixpanel: Pros & Cons

User-friendly interface: The platform is easy to use, even without specific expertise
Extensive functionality: The online solution offers relevant tools to analyze the conversion funnel and segment the audience
Analytical reports: The reports are reliable, comprehensive and easy to understand for all users
Notification center: Rigid and without any mail reports, the notification center can be improved
Complex integrations: Connecting the software to your workflow can be time consuming
Customer support: No support in the free offer

Best features

  • - Experiments

  • - Data warehouse connector

  • - Impact report

  • - Cohort analysis

  • - Event tracking

  • - Funnel analysis

  • - Retention analysis

  • - User profiles

  • - Notifications and messaging

  • - Data export and API

Mixpanel pricing

Enterprise

Contact sales

Starter

Free

Growth

$24 / month
1 year free (Save $50,000)
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logo amplitude

Description

Amplitude analyzes the behavior of your online users, identifies trends and patterns and provides you with all the reports and data you need to make the right business decisions.

Amplitude compared to Segment

Segment has more positive reviews than Amplitude: 97 vs 94

Segment is better at support than Amplitude: 4.8 vs 4.5

Segment is easy to use compared to Amplitude: 4.8 vs 4.0

Segment pricing plans are more competitive than Amplitude: 4.6 vs 4.3

Segment is more versatile than Amplitude: 97 vs 31

Amplitude: Pros & Cons

Data-driven decision making: Amplitude provides in-depth analytics to help you make strategic business decisions
User behavior insights: Understand how users interact with your product and optimize their experience
Powerful segmentation: Segment your user data to target specific audiences and personalize your marketing campaigns
Limited data visualization options: Amplitude offers limited options for visualizing data, restricting the ability to present information in compelling and diverse ways
Steep learning curve: Using Amplitude may require significant time and effort to fully understand and utilize its features, making it challenging for young entrepreneurs with limited resources
Pricing structure: Amplitude's pricing structure may be prohibitive for startups with tight budgets, as it is geared towards larger companies with higher data volumes

Best features

  • - Personalized recommendations

  • - A/B Testing

  • - User analytics and insights

  • - Data Management

  • - Cohort analysis

  • - Behavior tracking

  • - Funnel analysis

  • - Retention analysis

Amplitude pricing

Starter

Free

Growth

Contact sales

Enterprise

Contact sales
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logo snowcatcloud

Description

SnowcatCloud provides infrastructure for businesses to build customer-first capabilities through data collection and audience management. SOC2 Type 2 Certified.

SnowcatCloud compared to Segment

Segment has better positive reviews than SnowcatCloud: 97 vs 85

Segment is better at customer support than SnowcatCloud: 4.8 vs 4.6

Segment's user interface is more convenient than SnowcatCloud: 4.8 vs 4.5

Segment pricing plans are more competitive than SnowcatCloud: 4.6 vs 4.4

Segment is better at number of features than SnowcatCloud: 97 vs 52

SnowcatCloud: Pros & Cons

Outstanding customer support: Chat, email, Zoom, and a shared Slack channel.
Cost-Efficient at any scale: Cost-effective no matter your event volume, startup to enterprise.
Customer graph integration: Integration with Neo4j for identity resolution and marketing attribution.
Requires a data team: Snowplow requires a data team with knowledge of SQL and data modeling techniques.
Requires a data warehouse: owning a data warehouse and AWS/GCP Infrastructure is required.
No visualization layer: All your analytics needs to be driven by your own SQL models/analysis.

Best features

  • - Cost-efficient at scale

  • - Premium enrichments included

  • - Automated report generation

  • - Real-time, fully-featured Snowplow pipeline

  • - Customer knowledge graph

  • - Fully white-label domain collector

  • - Real-time, cost-efficient data transformation

  • - Personalized notifications

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logo adopt

Description

AdOpt is a consent management platform. Thanks to it, you can be sure to meet all the legal requirements of GDPR.

AdOpt compared to Segment

AdOpt has more positive reviews than Segment: 100 vs 97

AdOpt is better at support than Segment: 4.9 vs 4.8

Segment is better at value for money than AdOpt: 4.6 vs 4.4

AdOpt is more versatile than Segment: 100 vs 97

AdOpt: Pros & Cons

Simplicity: This cookie banner widget is easy to install and use
Support: The technical support is efficient
Pricing: Many services are free, but premium features are also offered
Features: The tool offers several useful features regarding customization, language and banner behavior
Limitation: This widget is sometimes not compatible with the privacy laws of all countries

Best features

  • - Effortless management of scripts

  • - Customizable cookie banner

  • - Streamline tag categorization

  • - Maintain the performance of your website

  • - Benefit from support at all times

  • - Geo-targeted consent management

  • - Smart cookie auto-detection

  • - Advanced analytics dashboard

AdOpt pricing

Starter

Free

Enterprise

Contact sales

Business

$12 / month
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logo axeptio

Description

Axeptio helps you to be compliant with data protection while boosting your opt-in rate with adapted and personalized cookie banners.

Axeptio compared to Segment

Axeptio has more positive reviews than Segment: 100 vs 97

Axeptio is better at value for money than Segment: 4.7 vs 4.6

Segment has more functions than Axeptio: 97 vs 10

Axeptio: Pros & Cons

Ease of use: Axeptio is easy to use and quickly integrated
Features: The software saves time and avoids errors thanks to the automation and delegation of consents
Customer support: Technical support is fast and efficient
User experience: The interface could be more attractive
Customization: Customizations would be appreciated
Gaps: Some companies would like to see more features implemented (tracking, statistics, history, etc.)

Best features

  • - Stay compliant

  • - Personalized user experience

  • - Seamless integration

  • - Automated cookie monitoring

  • - Advanced analytics and reporting

  • - Customizable cookie templates

  • - Multi-language support

  • - Granular consent management

Axeptio pricing

Company

Contact sales

Small

$15 / month

Medium

$49 / month

Wide

$99 / month
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INSIDE Logo

Description

Insider brings value by providing entrepreneurs with access to a wide range of SaaS deals, unique content, SaaS experts, and a global network of like-minded entrepreneurs. It helps startups kickstart their businesses, grow efficiently, and minimize costs, ultimately leading to sustainable profitability.

Insider compared to Segment

Segment has more positive reviews than Insider: 97 vs 95

Segment is better at support than Insider: 4.8 vs 4.5

Segment is more user friendly than Insider: 4.8 vs 4.5

Segment is better at value for money than Insider: 4.6 vs 4.5

Insider has more options than Segment: 131 vs 97

Insider: Pros & Cons

Enhanced Security: Insider offers robust data protection, helping to prevent potential threats and cybercrime attacks.
Customization: Insider offers advanced customization, allowing businesses to tailor the software to their specific needs for maximum efficiency.
In-depth Analysis: The software provides detailed analyses and valuable information about user behavior, allowing businesses to make informed decisions.
Lack of transparency: Insider is not entirely transparent about how it uses and shares user data. This can pose issues for those who are concerned about the privacy of their information.
Complexity: Although Insider offers a multitude of features, this can also make it complex and difficult to navigate for new users. There may be a steep learning curve to fully understand how to use the software.
Limitations in customization: Insider offers some customization, but it is limited compared to other similar software on the market. This can be a disadvantage for businesses looking for a more flexible tool that can adapt to their specific needs.

Best features

  • - Regulatory Compliance

  • - Behavioral Analysis

  • - Detailed reports

  • - Ease of use

  • - Real-time monitoring

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Bloomreach Logo

Description

Bloomreach brings value to businesses by providing them with a comprehensive and powerful SaaS platform for digital experience and commerce. With Bloomreach, companies can enhance their online presence, optimize customer experiences, and drive sales through personalized content, intelligent search, and digital marketing solutions.

Bloomreach compared to Segment

Segment has better positive reviews than Bloomreach: 97 vs 93

Segment is better at customer support than Bloomreach: 4.8 vs 4.7

Segment's user interface is more convenient than Bloomreach: 4.8 vs 4.4

Segment pricing plans are more competitive than Bloomreach: 4.6 vs 4.5

Bloomreach has more functions than Segment: 317 vs 97

Bloomreach: Pros & Cons

Increased revenue: With Bloomreach's AI-powered search and merchandising, you can improve conversion rates and generate more sales
Time-saving: Bloomreach provides personalized search results and recommendations to help you convert visitors into customers
Scalability: Bloomreach's flexible architecture allows your business to scale effortlessly, accommodating growth without compromising performance.
Limited features: Bloomreach may not have all the features required to meet your specific business needs
Expensive pricing: The cost of using Bloomreach may be prohibitive for young entrepreneurs with tight budgets
Steep learning curve: It can take time to fully understand and utilize all the functionalities of Bloomreach.

Best features

  • - Customer Experience Personalization

  • - Search Engine Optimization (SEO)

  • - Integration with other platforms

  • - Content Management

  • - Data Analysis

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logo klaviyo

Description

Klaviyo is your complete e-commerce marketing solution, offering advanced tools to drive sales, engage customers, and optimize your online store. Harness the power of personalized email campaigns, automation, and insightful analytics for e-commerce excellence.

Klaviyo compared to Segment

Segment has better positive reviews than Klaviyo: 97 vs 95

Segment is better at customer support than Klaviyo: 4.8 vs 4.4

Segment is better at ease to use than Klaviyo: 4.8 vs 4.5

Segment is better at value for money than Klaviyo: 4.6 vs 4.4

Segment is better at number of features than Klaviyo: 97 vs 89

Klaviyo: Pros & Cons

Personalization and segmentation: Klaviyo excels in personalizing marketing campaigns and segmenting audiences based on behavior and demographics
Robust e-commerce focus: Klaviyo is tailored specifically for e-commerce businesses, making it highly effective for this niche
Integration and automation: Klaviyo seamlessly integrates with popular e-commerce platforms and offers powerful automation features, allowing businesses to automate marketing processes and drive customer engagement with ease
Pricing complexity: Klaviyo's pricing can be complex, as it is based on the number of contacts or subscribers, and it can become expensive as your contact list grows
Learning curve: While Klaviyo offers a wide range of features, it can have a steep learning curve, especially for users new to email marketing and automation
Limited non-e-commerce use: Klaviyo is primarily designed for e-commerce businesses

Best features

  • - Integration

  • - Analytics and reporting

  • - SMS marketing

  • - Marketing automation

  • - Personalization

  • - Customer insights

  • - Email marketing

  • - Segmentation

Klaviyo pricing

Free

Email

$45 / month

Email and SMS

$60 / month
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egnyte logo

Description

Egnyte is a cloud-based file sharing platform that allows businesses to store, share, and collaborate on files securely. It offers features like real-time collaboration, versioning, and access controls. Egnyte integrates with popular apps like Microsoft Office and Google Workspace, making it easy to manage files across different platforms. It also provides robust security measures, including encryption and two-factor authentication, to protect sensitive data.

Egnyte compared to Segment

Segment has more positive reviews than Egnyte: 97 vs 93

Segment is better at support than Egnyte: 4.8 vs 4.5

Segment is easier to use than Egnyte: 4.8 vs 4.5

Segment is more suitable for small businesses thanks to its good value for money than Egnyte: 4.6 vs 4.2

Segment has more options than Egnyte: 97 vs 55

Egnyte: Pros & Cons

Scalability: Egnyte allows businesses to scale up or down depending on their needs, offering flexibility and cost-effectiveness
Security: The software provides robust security measures including end-to-end encryption and multi-factor authentication, ensuring the safety of business data
Collaboration: Egnyte facilitates seamless collaboration with features like file sharing, version control and real-time editing, enhancing productivity within teams.
Complex Interface: Egnyte's user interface can be complex and difficult to navigate for new users
Limited Third-Party Integration: Egnyte does not offer extensive integration with third-party applications, which can limit its functionality
High Cost: Compared to other similar software, Egnyte's pricing plans can be expensive, especially for small businesses.

Best features

  • - Secure File Sharing

  • - Hybrid Functionality

  • - Robust Administrative Controls

  • - Advanced Security Measures

  • - Seamless Integration

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totango logo
CRM

Description

Totango is a customer success platform that helps businesses reduce churn, increase expansion, and improve customer satisfaction. It provides insights into customer behavior and health, enabling proactive engagement. Features include customer segmentation, success planning, campaign management, and predictive analytics. It's designed for SaaS companies but is adaptable to other industries.

Totango compared to Segment

Segment is a better solution based on percentage of positive reviews than Totango: 97 vs 83

Segment is a better solution for customer support than Totango: 4.8 vs 4.0

Segment is better at ease to use than Totango: 4.8 vs 4.0

Segment is better at value for money than Totango: 4.6 vs 4.0

Segment is better at number of features than Totango: 97 vs 30

Totango: Pros & Cons

Customer Success Management: Totango provides a comprehensive customer success management platform that helps businesses reduce churn, increase adoption, and maximize customer lifetime value
Real-Time Insights: The software offers real-time insights into customer behavior, usage data, and health scores, enabling businesses to proactively manage their customer relationships and take action when necessary
Scalability: Totango is highly scalable and can accommodate the needs of both small businesses and large enterprises, making it a versatile solution for companies of all sizes.
High learning curve: Totango can be complex and difficult to understand for beginners, requiring significant time and training to use effectively
Limited customization: While Totango provides a variety of features, the customization options are limited, which can be a drawback for businesses with specific needs
Costly for small businesses: The pricing structure of Totango may not be affordable for smaller businesses or startups, making it less accessible to all company sizes.

Best features

  • - Customer Success Platform

  • - Real-time Monitoring

  • - Customer Segmentation

  • - Task Management

  • - Data Integration

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