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Marketing Software promo code – March 2023

Marketing Software

Marketing is the set of techniques that allow your company to design a product adapted to your target, to sell it, and to continuously improve it. Marketing is thus a set of tasks and actions that are as complex as they are essential to the growth of your company. For this reason, you need to acquire the most relevant marketing tools to achieve all your business objectives.

All categories in Marketing
Translation SEO Growth Marketing Marketing Automation Social Media Email Marketing
99 products available
logo typeform


Create beautiful forms and surveys that actually convert.

Typeform transforms the experience of taking online forms and surveys. No more ugly old interfaces and plummeting response rates, thanks to Typeform efficiently collect the data you need.

6 months free on the Plus plan (up to $330)
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logo sendinblue


Centralize marketing and sales tools to increase your growth

Sendinblue centralizes all your marketing and sales activity, from emailing to marketing automation to social media advertising. Access all the tools you need to boost your sales - in one place!

75% off on the annual Business Plan (up to $588)
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logo freshworks


Software suite for sales, marketing, and customer service teams

FreshWorks makes it easy to centralize, share and understand data across your business. Your marketing, sales and customer service teams work on the same data to offer a unique and personalized experience to each of your leads and customers.

90% off the first year (up to $100,000)
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logo zendesk


Create a customer success support suite that is accessible and available to your customers at all times.

Zendesk allows you to be available on any channel, at any time, to rapidly answer your customers' requests and resolve any problems.

6 months free of both Zendesk Suite and Sales CRM (any edition) + 15% off for 12 months (up to $50,000)
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logo hubspot


CRM, marketing automation & customer service software suite

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.


2 deals available - 90% off for 1 year (up to $7,000)
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logo semrush


Be more visible in search results and increase qualified traffic

SEMRush is a comprehensive tool that gives you access to all the data you need to set up your perfect web marketing strategy. From SEO competitor strategy analysis to creating content marketing that ranks, get all the information you need to...


1 month free on Guru plan (up to $229)
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logo intercom


Strengthen relationships with your customers with an online messaging system.

Intercom helps you easily set-up the right messaging experience, bots, emails, messages or even help centers, to build relationships with your customers throughout their journey.

95% off on the Advanced Intercom features and on the Early Stage Academy (up to $1,132)
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logo monday


Easily manage all your projects and become more productive and efficient.

With you can completely manage your projects from one platform: from planning to delivering. Create the right workflow that suits you and get your team to collaborate so you keep track of everyone's progress.


14 days free (up to $150)
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logo engagebay


All-in-one marketing, sales and support software

EngageBay allows you to manage the entire customer lifecycle, from prospect to loyal customer, with a single tool. This, plus all the features you need from contact management to marketing automation, to support.

6 months free on All-in-One Growth Plan (up to $180)
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logo weglot


Make a multilingual version of your website quickly and efficiently

Weglot will allow you to translate your website and your new pages into different languages in just a few minutes.

20% off for 1 year (up to $1,000)
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logo bouncer


Reduce bounce rate, improve sender reputation and send emails that convert.

Bouncer is the email checker and verifier that will optimize your email list by removing fake emails, updating those containing typos, and analyzing the bounce rate probability. So you keep only genuine email addresses that have a chance of...

20% off on Pay-as-you-go (up to $300)
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logo octopulse


Optimize your SEO and increase your inbound website traffic.

Octopulse is the tool you need to improve your SEO and appear on the first page on Google. After analyzing your website, the Octopulse experts put in place the necessary measures to boost your SEO, SEA and Netlinking, and increase your traffic and...

6 months free on Octopulse Pro + 10% off your first SEO order (up to $114)
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logo phantom buster


Automate sales and marketing activities, boost your productivity

PhantomBuster makes it easy to automate any recurring marketing or sales tasks that you do manually today, for example: identifying new prospects and adding them to your CRM, copying / pasting data from one platform to another, send follow-up...

25% off on any plans for 12 months (up to $2,000)
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logo email list validation

Email List Validation

Audit email lists and optimize campaign deliverability & engagement.

Email List Validation will help you get better results from your email campaigns. This email verifier and checker analyzes and removes all undesireable email addresses on your list, so that you can optimize campaign deliverability and ensure that...

1 million verified emails for $99 (up to $900)
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logo socialbee


Social media management tools

Publish content, manage your posts and follow your performance across all your social networks from a single interface.

50% off the plan of your choice for 6 months (up to $237)
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logo amplitude


Online analytics platform

Amplitude analyzes the behavior of your online users, identifies trends and patterns and provides you with all the reports and data you need to make the right business decisions.

12 months free on Growth plan (up to $1,000)
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Communication and marketing automation platform helps you to send targeted and personalized emails, notifications and SMS and boost the engagement rate of your prospects and customers throughout the customer journey.

12 months free for Startup Basic Plan (up to $1,800)
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logo imageseo


WordPress plugin to optimize the SEO referencing of your images

With ImageSEO, don't have to waste time configuring the alternative texts of your images. The tool does it for you and makes sure that they are optimized for SEO.

6 months free on Standard Plan (1500 images) (up to $80)
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logo dokey


Boost your traffic and convert more through your website content!

After two years of research and development, the French start-up Octopulse has combined its expertise in SEO, Tech, and Semantics to develop the most efficient SEO writing assistant: Dokey. 

1 month free on the Team's plan (up to $149)
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logo freshworks crm

Freshsales Suite

CRM software

Freshsales Suite uses the power of artificial intelligence to make salespeople's jobs easier with more complete and reliable automations (lead generation, lead qualification, automated scenarios, lead scoring, etc.).

90% off the first year (up to $100,000)
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logo videoask


Strengthen relationships with your customers, prospects and audience by communicating through videos.

VideoAsk is the tool that will allow you to get closer to your target with tailored face to face exchanges - at scale. Create videos adapted to your needs and allow your users to answer directly with a video and start an adapted exchange.

20% off for any subscription plan (up to $80)
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logo similarcontent


Find the right keywords and phrases for your content.

SimilarContent helps you find the best keywords to use for your content by analyzing your competition and what people are searching for. It shows you which keywords will be most loved by both your audience and search engines in an...

3 months free on the Business Plan (up to $57)
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logo mypresences


Marketing software to build your online presence

myPresence will help you build and strengthen your online presence and brand reputation so that potential customers easily find your business and convert.

$200 Credit on any plan. (up to $200)
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logo constant contact

Constant Contact

The must-have marketing platform for your business

With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online...

50% off for up to 1 year on the Core and Plus plans. (up to $246)
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logo scribe


Take email signature to the next level

Scribe lets you create email signatures for all your company's departments in just 10 minutes, and connects directly with your email providers.

50% off for 3 months (up to $480)
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logo howuku


All-in-one platform to understand your website visitors' behavior

Howuku will help you understand user behavior when on your website, so you can make the right optimizations and increase conversion rates and customer satisfaction.

50% off for 12 months (up to $600)
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logo mailtag


Email extension that will boost your sales

MailTag is the tool that will allows you to schedule and track your emails. Discover how many times emails were viewed, how many times they were opened, the number of links that were clicked on, and much more.

50% off any plans (monthly and annual) lifetime (up to $2,338)
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logo mailchimp


Email and Marketing Automation

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

50% off the Standard plan for 6 months (up to $1,870)
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logo abyssale


Automate your large-scale visual production

With Abyssale, easily generate thousands of content variations from a single template. Gain productivity, hyper-customize your content, and make your visuals a real pillar of your marketing strategy. 

25% off for 1 year (up to $1,029)
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logo agorapulse


Manage all your social media with an all-in-one tool

Agorapulse helps you control all of your social media accounts while saving time: get access to an inbox to keep track of interactions; collaborate, schedule and publish your content; get reports on your performances. All of this, in a single...

30% off on the annual Pro and Premium subscriptions (up to $670)
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logo mobile action

Mobile Action

App Marketing Intelligence Platform

Mobile Action is an app marketing intelligence platform that will help you boost your App Store rankings thanks its keyword insights and competitor benchmarking.

6 months free for startup plan (up to $294)
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logo jepto


Digital Marketing Intelligence and Automation solution

Jepto uses machine learning to always stay ahead on anomalies and allow you to get real insights into your data. The tool allows you to automate tasks and work together with your teams to improve campaign performance and management.

6 months free on Business Plan (up to $294)
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logo post affiliate pro

Post Affiliate Pro

Affiliate marketing software

Post Affiliate Pro enables you to manage all your affiliate programs in a single interface. Track partner performance and get them paid on time.

$200 credits on any plan (up to $200)
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logo search ads

Search Ads

Campaign management platform for Apple Search Ads is the tool that will allow you to efficiently manage Apple Search Ads campaigns with all the right assets, so that your app finally stand out.

3 months free (up to $500)
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logo usetopic


The easy way to produce the best SEO content

Topic helps you beat your competitors and write the perfectly optimized content while saving you from the nightmare that is manual research

40% off for 3 months (up to $358)
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logo e-goi


Multichannel marketing automation solution

E-goi is the tool that will let you handle all your marketing tasks and use automation to work efficiently. Gather your campaigns in a single tool: email marketing, SMS marketing, web push notifications, social media post management, landing...

6 months free on Starter plan (5000 contacts max) (up to $260)
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logo limecall


Lead generation and qualification software

Thanks to LimeCall prospects who visit your website can request a callback in one click. Lead generation and qualification becomes easier, more natural and faster.

50% off for 1 year (up to $390)
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logo favikon


A platform to develop your influence strategy

Favikon helps you improve your visibility and reach a wider audience. By easily finding influencers, the platform is ideal to develop your community and to be present on social networks via influencers. You can thus launch a social media strategy...

50% off on all plans up to 1 year (up to $1,494)
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logo mailivery


Email deliverability optimization tool

Mailivery improves your sender reputation so that the emails you send reach their recipients, and do not end up in spam.

50% off for the "Outreach Starters" plan (up to $240)
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logo signitic


Solution for centralizing email signatures

With Signitic, managing and centralizing all the company’s signatures is a much more pleasant task. The tool allows you to create and harmonize the signatures of all collaborators to control and improve your first communication channel.

30% off for 1 year (up to $100)
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logo moesif


Analysis tool for your APIs

Moesif allows you to measure and understand how customers use your APIs so that you can optimize them and offer ever more efficient tools to your users.

50% off for 3 months for the plan Grow (up to $127)
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logo userback


Feedback the visually easy way

Your customers’ experiences are important in your business development. Userback provides all the tools you need to simplify your customer feedback collection and make the necessary changes to improve their journeys.

50% off any annual plan (up to $1,302)
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logo freshmarketer


All-In-One Conversion Optimization Suite

Freshmarketer is an all-in-one conversion rate optimization tool for all goal-oriented fast-paced marketing teams and digital marketing agencies.

90% off the first year (up to $100,000)
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logo social proofy

Social Proofy

Social Proofy is an intuitive and visual way to engage, convert and communicate with users.

Social Proofy displays recent orders, customer reviews, and any other customer behaviors on your storefront. Provides more than 30 widgets and creates the online equivalent of a busy restaurant, showing prospective shoppers that other people trust...

6 months free on the Starter plan (up to $54)
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logo webengage


Marketing automation and analytics platform

WebEngage offers a program to support startups. The platform helps you build a solid foundation by improving the customer experience and boosting your retention rate to build growth over time.

$25,000 in credits (up to $25,000)
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logo surveysparrow


Omnichannel experience management solution

With the SurveySparrow platform, create engaging surveys and polls to collect user feedback to optimize every touchpoint in the customer journey. You can then deliver a seamless omnichannel experience to your customers.

25% off all plans (up to $1,497)
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logo mailmodo


All all-in-one email marketing platform

The Mailmodo marketing solution is complete. It allows you to fully manage an emailing campaign by centralizing all tasks. Creation, sending, and automation of emails are done in a few clicks. Mailmodo guarantees an optimal return on investment...

50% off the Gold plan for 6 months (up to $1,000)
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logo unbounce


A marketing platform to boost your conversion rate

Unbounce helps you optimize your marketing actions. With a few clicks, this SaaS software allows you to design attractive and personalized landing pages. You can then reach all your conversion goals in no time.

20% off your first three months or your annual plan (up to $540)
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logo warmbox


The essential ally for your email campaigns

Improve the deliverability of your marketing emails to reach your targets and increase your conversion rate

30% discount for 1 year on any plan (up to $103)
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logo omnisend


The all-in-one tool for e-commerce marketing

Benefit from an easy-to-use, comprehensive, and powerful solution for your e-commerce platform. Omnisend helps you convert your prospects and retain your existing customers.

10% off the monthly Pro Plan (up to $199)
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logo encharge


Automated and behavior-based marketing emails

Encharge allows you to combine email marketing with behavioral analysis in a simple way. You can automatically send emails based on your customer’s actions on your website. This way you can quickly improve the relevance of your marketing strategy.

50% off for 1 year (up to $3,594)
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logo streak


Customer relationship management tool for Gmail

The Gmail email tool is a central part of your workflow. Streak for Gmail allows you to gain performance through the many features specifically designed to unleash the potential of Gmail for business.

3 months free + 25% off for 1 year on Professional and Enterprise plans (up to $10,017)
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logo content beta

Content Beta

Illustrations, videos and podcasts for B2B SaaS software

Content Beta allows you to quickly get high-quality illustrations, videos or podcasts for your B2B SaaS service. Simply order your creations and the Content Beta team will deliver attractive and impactful content within a few days.

2 deals available - $1,000 in credits on any annual plan (up to $1,000)
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logo blue strawberry

Blue Strawberry

Social marketing platform

Blue Strawberry’s solution allows you to manage your social media strategy by taking full advantage of the capabilities of artificial intelligence. You can expand your reach and get more leads with social networks.

60% off the Professional or Standard plan for 12 months (up to $900)
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logo adriel


Marketing data integration and optimization platform

Adriel provides intuitive dashboards to help brand and agency marketers identify profitable campaigns, channels, and ad creatives and create beautiful reports automatically. The platform empowers teams to make optimal decisions based on...

$1,000 in credits on any annual plan (up to $1,000)
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logo forms app

Online form creation solution

The platform is the essential ally of your digital marketing. This software tool allows you to design all types of impactful forms. Surveys, quizzes or forms can be produced quickly and without any line of code.

50% off yearly plans (up to $177)
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logo moengage


Data-driven engagement platform

To accelerate your business growth, MoEngage offers a program for startups. The tool is ideal for increasing customer engagement and significantly improving your profitability.

50% off for the first year (up to $5,994)
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logo saral


Complete solution for influencer marketing

Saral offers to centralize all the actions necessary for effective influencer marketing. This way, you can find the contact information of creators to contact them as well as send awareness campaigns.

50% off for 1 year (up to $894)
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logo sendspark


Complete asynchronous video platform

The Spendspark tool offers your company the possibility to record or request videos from your customers. You can then stand out from the competition in a strong way by publishing impactful content and building a long-term human relationship with...

50% off for the first year (up to $894)
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logo clevertap


All-in-one customer engagement and retention platform

To increase your marketing performance and accelerate your business growth, CleverTap is ideal. This comprehensive solution improves engagement and retention with relevant features and advanced analytics for your strategy.

50% off the Startups plan for 6 months (up to $600)
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logo sendgrid


Marketing and transactional email delivery service.

SendGrid is a platform that makes it possible to easily create and manage your email campaigns (marketing and transactional).

There is no deal for this product
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logo canva


Make beautiful creative and designs quickly and easily

Create designs that match your visual identity with Canva, without any need for design skills. Collaborate with your whole team and create impressive designs in no time.


There is no deal for this product
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logo prospectin


Automate your LinkedIn prospection to generate more leads.

ProspectIn is the tool that will allow you to automate the generation and manage more leads through LinkedIn, while saving time, thanks to automation.

There is no deal for this product
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logo twilio


Strengthen your customer relationships thanks to multi-channel communications

Twilio makes it easier for you to communicate with your customers, no matter which channel they use. You get unified data and communications at all levels of your business: marketing, sales, customer service.

There is no deal for this product
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logo mailjet


A collaborative platform for your emailing campaigns

Thanks to the Mailjet tool, your team is able to design impactful emails or SMS with agility and efficiency. You can thus reach your audience in a precise way to increase your acquisition rates and your conversion rates. To improve the relevance...

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The video communication platform for async work

You can express your thoughts in less time, sharing quick feedback, or deep communication with just a click. Viewers can interact, comment, and respond to your messages. With Loom, you’ll spend less of your day meeting and emailing and have more...

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logo crowdfire


Manage and optimize your social media presence efficiently

Crowdfire allows you to monitor your social media channels and publish content quickly, in line with all your business news. Schedule optimized posts to attract more traffic and engagement.

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logo activecampaign


Marketing automation for your growth

ActiveCampaign enables you to reach your target audience, guide your customers through the conversion funnel, and significantly increase your growth. This SaaS-based marketing platform is therefore ideal for optimizing your sales process.

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logo livestorm


Platform for online meetings, webinars and events

Organize your meetings, webinars and events online in a few clicks and promote them from a single platform.

There is no deal for this product
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logo getresponse


A marketing automation platform designed for simplicity

From site creation to customer conversion, GetResponse provides a complete marketing tool in SaaS mode for any entrepreneur, marketing expert, or company that wants to make a difference.

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logo pixelme


Retarget audiences from third-party platforms

PixelMe is the platform that will allow you to easily retarget audiences by generating short, tracked URLs from any third-party platform.

There is no deal for this product
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logo wisepops


Create pop-ups and banners for your e-shop

With Wisepops, you don't need to know how to code to create and put online pop-ups and banners that convert, on mobile and desktop.

There is no deal for this product
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logo hunter


Collect professional email addresses fast and connect with anyone.

Hunter lets you gather the professional email addresses behind any website so you can improve your email outreach and prospecting campaigns.

There is no deal for this product
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logo gmelius


Email management and automation for Gmail

Gmelius allows your team to collaborate more effectively via email from their Gmail inbox.

There is no deal for this product
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logo batch


Enhance your mobile CRM strategy with push notifications, in-app messaging and web push

Batch allows you to target and segment your users with push notifications and in-app messages. This platform also allows automating your campaigns for more engagement.

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logo co:here


An artificial intelligence platform capable of reading or writing content

This SaaS tool is able to understand complex texts or produce qualitative and varied content by drawing on the power of artificial intelligence. Designing blog posts, moderating content, or even creating chatbots, Co:here meets all these needs and...

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logo viralstat


See what trends your competitors are following and get ahead to grow your audience

Easily analyze social media networks and video platforms to stay on top of the latest trends. Create content your audience wants to see.

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logo azameo


Retargeting, Google & Facebook Ads on Autopilot

Boost your Return On Ad Spend with Azameo. Run ad campaigns in minutes to generate trafic, retarget lost visitors and convert your audience. Scale you ecommerce business. Boost the ROAS of your paid ads: Retargeting, Google, Shopping &...

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logo microsoft advertising

Microsoft Advertising

Microsoft's advertising network for search engines

Attract Internet users who are looking for your products and services online with highly targeted ads on the Microsoft network search engines.

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logo social champ

Social Champ

Manage all your social media channels from a single platform

Social Champ is a social media management tool that will allow you to create and schedule posts for multiple accounts from a single platform. It also gives you access to analytics on your accounts and post-performance.

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logo dareboost


Test, Analyze and Optimize your website Web Performance, SEO, Security, Quality and more.

An insightful audit of your website's quality for better performances. An insightful audit of your website's quality for better performances. Dozens of optimization tips. Automatic, easy, effective. Dareboost is an all-in-one tool dedicated to web...

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logo froged


Customer engagement platform

FROGED will make you improve your customer relationship and engagement with the right features while enhancing your time-to-value.

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logo wincher


The most accurate SEO rank tracker. Grow your business with better SEO insights!

Wincher helps companies to get free traffic from organic search and monitor keywords performance. It is an extremely simple but powerful keyword rank tracker tool that helps you to follow your progress and SEO efforts. Grow in ranks and get daily...

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logo gosquared


One-stop-shop for Live Chat, Marketing Automation, Website Analytics and CRM

GoSquared is a suite of integrated products to help you grow your business. From understanding the effectiveness of your digital marketing, to converting new users, to engaging with customers personally at scale, GoSquared helps you get closer to...

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logo helpcrunch


All-in-one customer messaging platform. Live chat, Email automation, Knowledge base & more.

Since 2016, we’ve been building a product to help startups and SMBs connect with and talk to their customers in a modern way. With over 300 user reviews and 4.9/5 average rating, HelpCrunch is now a mature customer communication platform that...

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logo prospectwith


Increase your sales by targeting the right leads

ProspectWith does just that: spot all the companies and the decision-makers that are likely to buy your product.

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logo partoo


Find clients online for your physical store

Partoo helps more than 80.000 shops and services being more visible on the Internet. We are the first step in your digital strategy. It takes less than 5 minutes to be ready to be visible on local searches. We optimise your Google My Business...

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logo lemlist


Send emails that get replies

Send cold emails that get a response!

There is no deal for this product
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logo mailersend


A complete sending tool for your transactional emails

The MailerSend software is ideal to facilitate the management and sending of all your transactional emails. From the creation of emails to the analysis of the data and the precise organization of the sending process, all the essential elements to...

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logo signitic


Managed centrally, consistent and brand aware

Centralize your employees' Gmail / Outlook email signatures from one place. Your employees' emails reflect your organization. Enhance this communication channel with our automated email signature management solution. Create and manage all of your...

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logo mention


Scour the web, social media & more for powerful marketing insights.

Mention is a social media marketing suite enabling brands and agencies to drive the conversation: be in the know and spread the word.

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logo viral loops

Viral Loops

Referrals Made Easy For Everyone

A revolutionary template-based viral & referral marketing solution for modern marketers. We've worked with companies like ProductHunt, Slash Data, BAMF Media, Clover, Growth Tribe, Joey Wears, and Trend Watching. Features included: Powerful...

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logo digimaze


Make tomorrow's profits today!

We believe in delivering revenue-generating Marketing solutions for all of our clients.

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logo adyogi


Automate Facebook, Instagram and Google Ads for your eCommerce store and skyrocket your sales using Adyogi.

AdYogi is a Marketing Automation Software, developed with a vision to help e-commerce businesses large or small, acquire customers online and thereby increase revenue in the most efficient manner through Facebook, Google, Amazon and Flipkart ads.

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logo hovers


D2C focused performance marketing

A 360 degree performance marketing solutions agency, constantly evolving to provide the most measurable solutions to help our clients grow lean.

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logo wigzo


All-In-One Platform To Convert, Retain & Grow

Wigzo is a Customer data and Marketing Automation platform for e-commerce business growth.

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logo mailmeteor


Save time sending emails with Gmail. Mailmeteor is the #1 best rated Google add-on. Send hundreds of personalized emails right from Gmail

Mailmeteor lets you send personalized email campaigns from your Gmail inbox. For your recipients, it is as if you actually wrote each and every email. It means better email deliverability, fewer emails falling into spam, and way better opening...

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logo linkedin


LinkedIn Marketing Solution

Generate leads, drive website traffic, and build brand awareness with LinkedIn Ads

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logo fresh clean threads

Fresh Clean Threads

Your source for the softest, most comfortable premium t-shirts and men's basics.

Your search for the most comfortable, best-quality fitted t-shirts is over. We've got style, color, and size options for all!

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About Marketing

Which marketing tool is best for small businesses?

A good marketing tool combines efficiency, cost control, and usability. Here is our selection of the best marketing solutions in SaaS mode.


If you want to celebrate all your marketing and sales tools, Sendinblue is a must. With this tool, you will be able to communicate more easily with your prospects to convert them into customers. Audience segmentation allows you to accurately target qualified leads to improve your profitability and achieve your business goals. In addition, the automation features will allow you to save time and money by streamlining the work of your employees.


CaptainData allows you to accelerate your marketing efforts. It identifies prospects, finds the email addresses to contact them and enriches your database with the information collected. All this allows you to target these prospects precisely and send them marketing content. Moreover, the integration with famous tools such as Salesforce, ColdCRM, or Airtable reinforces the relevance of this marketing solution.


Mailjet is specifically designed to boost the effectiveness of your email and SMS marketing campaigns. First of all, the tool offers you the possibility to create attractive or engaging emails in a few clicks. Secondly, thanks to data analysis, you can segment your audience to address your emails or SMS to the right person at the right place. This efficiency is ideal for significantly improving your acquisition and conversion rates.


Hubspot is not only dedicated to your marketing strategy. It manages the entire customer relationship from acquisition to customer service. As part of your marketing efforts, Hubspot will make it easy to create acquisition campaigns across all channels. You can drive traffic to your website or improve your conversion rate. Then, the automation and data centralization features will allow you to respond to customer enquiries to retain acquired customers.

Is marketing necessary for a startup?

Marketing and communication are two pillars of any company, whatever its sector of activity or size. Indeed, marketing will enable you to support your business development. It is essential because it meets several key objectives.

Firstly, relevant marketing will present your products in a clear and attractive way. This allows your customers to better understand the product or service you offer. In addition, an innovative or fun approach will create a special bond between your company and your target audience. This allows you to develop a brand image, in particular by producing so-called brand content. So marketing is not just about advertising. On the contrary, it is a rich field that allows sales teams to sell your product more easily, but also to better understand and respond to customer expectations.

Marketing campaigns are therefore necessary for a startup, as they will streamline your efforts by deploying an action plan and market research. A well-defined marketing strategy helps you to improve your company’s growth, optimize its operations, and acquire new market share for your new product.

What factors should influence your choice of marketing tools?

There are many factors that can influence your choice when you decide to buy marketing tools. However, the most important thing is to clearly define your objectives. By doing so, you will be able to more easily recognize which software has advantages for your business.

In all cases, a marketing tool aims to improve the effectiveness of teams. From product marketing to improving the customer experience, marketing tools can encompass very different realities. However, they should save time by reducing repetitive tasks. Marketing automation solutions are therefore perfectly suited to a startup. They ensure that you free up valuable time and use it wisely to drive your business or take on creative tasks.

Whatever the type of tool, it must:

- Be easy to use for your employees

- Have a serious and reactive support to facilitate the use of the solution in case of problems

- Be able to grow with your business

- Ensure a relevant omnichannel experience

- Integrate with many business tools

- Enable accurate and comprehensive data analysis

What is a marketing strategy?

A marketing strategy will allow you to streamline your actions. Its scope is wide, because a good strategy is capable of boosting your brand image, promoting market share, but also increasing customer satisfaction. It should be thought of as a virtuous circle where product design and improvement are partly based on customer feedback and cost rationalization.

To make your company known, your marketing actions must include elements related to local visibility and visibility on the web in general. This is where SEO comes into its own, as you will be able to be found more easily on the internet by prospects by positioning yourself favorably in search results. In doing so, you attract visitors by using what is known as inbound marketing. At the same time, you can reach your target group via advertising campaigns. This is called outbound marketing. These two aspects are complementary and inseparable from a good digital strategy.

To define a successful digital marketing strategy, you will also need to develop your typical customers or personas. This is essential for audience segmentation. You can then effectively target your prospects to attract and convert them more easily.

So a marketing strategy is as important as it is complex. It can range from mobile or web marketing to emailing strategy. It is this multiplicity of marketing approaches that makes it necessary to use the right tools. They ensure that you save time and improve the effectiveness of your strategy.