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Easily improve user experience on your website

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Hotjar will allow you to understand the user behavior on your site as well as its strengths and weaknesses.

General information about Hotjar

Hotjar is a high-performance analysis tool that enables your startup to significantly improve its marketing strategy. To do this, the platform analyzes the behavior of your website visitors. This powerful tool for marketing teams, product managers and UX designers is ideal for identifying areas for improvement in order to deliver a seamless user experience.

Unlike most marketing analysis platforms, which focus on numbers, Hotjar generates heatmaps. These show you the areas your users hover over, click on or scroll through. All this information helps you to better understand how users navigate your site, and to identify friction points.

Based on heat maps and navigation records, your team can discover which page elements are being ignored, and which are generating sales, registrations or engagement. To take things a step further, Hotjar allows you to offer user surveys to continually improve your startup's services.

What’s more, the many integrations with third-party software ensure that this platform can fit seamlessly into your business workflows, without wasting time.

The Hotjar software tool is used on over a million sites in more than 180 countries. Brands such as Nintendo, Adobe, HubSpot, T-Mobile and Panasonic use it to enhance their offerings.

Thanks to the discount credits offered by the Secret platform, you can test Hotjar today at the best price.

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Secret's take about Hotjar

Most of us have that one family member who we cannot tell anything to; parents, siblings, third cousins twice removed…👨‍👩‍👧 although the gossip about my granny’s neighbour’s postman is interesting 👀

What is Hotjar?

Hotjar is the product experience insights tool that tells you exactly how your customers behave and helps you understand & visualize the strengths or weaknesses of your website based on these behaviors 🔍 Based on these results, you and your team can identify new opportunities to seize, find out what the most used elements on your website are thanks to heatmaps and adjust your products or features according to the decisions of your customers through questionnaires ❓ Hotjar’s tool allows you to stay on top of your user statistics, giving you deep insights into what your users are looking for and saving you time through automations & no code! 👌

Our opinion about Hotjar:

Hotjar’s software is the perfect solution for marketers, product managers, researchers, designers and many more teams within a business 📌 Not only can you use Hotjar to improve your site/product based on your users’ behaviors but also validate your ideas before you start working on them with unbiased user data insights. Getting started is easy: take advantage of Hotjar’s guides, blogs, help center and other resources to get the most out of your insights. Take the guesswork out of your daily life and start giving your users what they really want 🔥

Hotjar Pricing:

Hotjar’s many different products give you exactly what you need to gain the precious insights you are looking for 🏷️ Choose from Hotjar Observe, Hotjar Ask or Hotjar Engage, with different plans to get you started. You can even custom your package to include the important features for a complete view of what your users are looking for. Start with 90 days free on the Business plan on Hotjar from Secret! 🙌

- More details about Hotjar's pricings
Best Hotjar alternatives:

Alternatives to Hotjar’s software include Amplitude, Maze, Mixpanel, Howuku and LiveSession. Discover more great offers available on Secret! 🚀

- More alternatives to Hotjar
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Mary O'Brien

Customer Success Manager

1 deal available for Hotjar
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1 deal available for Hotjar

Up to $150 in savings

3 months free on the Business plan
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3 months free on the Business plan

3 months free on the Business plan

Unlock our Hotjar deal and access 3 months free on the Business plan, saving you up to $150 for your startup. There are over 310+ verified deals and discounts for you to save money on the best SaaS software and apps for your small business to grow. Don't waste time, take advantage of our promotions now thanks to our Hotjar promo codes, coupons and credits valid in December 2023.

What is Hotjar used for?

Hotjar is an invaluable tool for small businesses, providing deep insights into user behavior on their websites. It goes beyond traditional analytics, offering heatmaps to visualize user interaction and identify areas of friction. For instance, a small e-commerce business can use Hotjar to see which products users spend the most time on, helping to refine their product placement strategy. Additionally, Hotjar's user surveys can help businesses understand customer needs and improve their services. Its compatibility with third-party software ensures easy integration into existing workflows, making it a cost-effective solution for enhancing user experience and boosting sales.
Interested in Hotjar? Get 3 months free on the Business plan on Hotjar with our promo code and save up to $150.

Hotjar pricing



/ month

100 daily sessions

Filter and segment data

Events API

Up to 3,000 sessions per month



/ month

500 daily sessions

Custom built integrations

Identify API

Frustration and confusion signals

Hotjar features

Quick access to user behavior analysis for an optimized site.

  • Visitor recordings

    Watch recordings of user sessions on your website to see exactly how they navigate, interact, and engage with your pages. Gain valuable insights into user behavior and identify areas for improvement.

  • Conversion funnels

    Track and analyze the conversion process on your website with Hotjar's conversion funnels. Identify where visitors drop off and optimize your funnels to increase conversions.

  • Form analysis

    Gain insights into how users interact with your forms. Identify form fields that cause friction, track form abandonment rates, and optimize your forms for better completion rates.

  • Feedback polls

    Collect feedback directly from your website visitors with customizable feedback polls. Ask targeted questions to understand their needs, preferences, and pain points, and use the feedback to improve your website and user experience.

  • Incoming feedback

    Get real-time feedback from your website visitors with Hotjar's incoming feedback feature. Visitors can leave comments and suggestions directly on your website, giving you valuable insights into their thoughts and experiences.

  • Behavior analytics

    Understand user behavior on your website through click, move, and scroll heatmaps. Visualize how users interact with different elements and pages, and identify areas of interest or frustration.

  • Visitor segmentation

    Segment your website visitors based on their behavior and characteristics. Create custom segments to analyze specific user groups and understand their unique needs and preferences.

  • Surveys

    Create and deploy surveys to gather in-depth feedback from your website visitors. Customize survey questions, target specific user segments, and analyze the responses to gain actionable insights.

Hotjar: Pros & Cons


  • Simplicity: The interface is readable and the software is easy to learn
  • Accuracy: The user data is detailed
  • Rich information and insights: The software provides many insights to improve the user experience on your website


  • Price: The price is quite high even though a limited free version is available
  • Confidentiality: The data collected may be without the users’ permission
  • Website performance: The tool consumes a lot of resources

Why is Hotjar better than other Application Monitoring software?

Hotjar is better at support than Google Analytics: 4.5 vs 4.2

Hotjar is easier to use than Google Analytics: 4.5 vs 4.2

Hotjar is more versatile than SE Ranking: 79 vs 37

Hotjar has more positive reviews than FullStory: 97 vs 94

Hotjar is more suitable for small businesses thanks to its good value for money than FullStory: 4.5 vs 4.1

Hotjar has better positive reviews than Mouseflow: 97 vs 95

Hotjar is better at value for money than Mouseflow: 4.5 vs 4.4

Hotjar has better positive reviews than Mixpanel: 97 vs 92

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Interested in Hotjar? Get 3 months free on the Business plan on Hotjar with our promo code and save up to $150.

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