General information about Mixpanel
This traffic analysis tool for your web and mobile platforms is perfect for helping your business grow. The information provided by Mixpanel enables you to implement data-driven marketing. You can gain relevance, and the decisions you make are more informed.
One of the keys to satisfying your customers, building loyalty and accelerating your startup’s growth is to optimize the customer journey. This is precisely what the Mixpanel platform enables you to do, thanks to its numerous functionalities.
This tool is capable of mapping customer behavior. With comprehensive graphs and tips, this software helps you better understand your customers, so you can improve their experience at every touch point.
Easy to customize, Mixpanel lets you configure your own metrics to measure growth and retention. By connecting your favorite tools to the platform, it becomes possible to activate event data and dramatically improve the accuracy and relevance of your web marketing strategy.
Mixpanel has become one of the most recognized SaaS software solutions. Just look at the list of companies that use it on a daily basis. These include CNN, Pinterest, Netflix, BuzzFeed, Yelp and Supreme.
To take advantage of the Mixpanel software tool at the best price, you can take advantage of the promotional deal offered by Secret. Valid on the platform’s price plans, these promos enable you to make substantial savings.
Secret's take about Mixpanel
Barry from accounting or Jenny from legal are not going to have a clue what your customers want, need, like, dislike 🙄 Some people like pineapple on their pizza 🍕, others want (or “need”) a Tesla 🏎️ and others dislike dogs 🐶 (shocking, I know)
Your product is the number one reason why or how your customers discover your business so you need it to be the best it can be 🔥 Mixpanel’s product analytics platform gives you all the information you need to understand your users, following every step of the customer experience and providing an analysis of your specific metrics to measure growth and retention. You know which features your users used the most, what they like, what boosts conversion, and how they interact with your product overall 👌 You can even integrate Mixpanel to your favorite, day-to-day tools like Google Cloud, Toplyne, Hubspot, Slack, CleverTap and a lot more so you can deliver the very best to your customers. Try Mixpanel and receive super-precise product analytics and a valuable insight into what your users expect! 🧐
You may be thinking how product analytics could impact your business 👀 Mixpanel has helped all types of businesses improve their NPS, answer their product questions and satisfy their customers throughout their journey. Companies across different industries, like media & entertainment, financial services, health & wellness, SaaS and consumer tech have already begun to use Mixpanel for a number of reasons: insightful usage trends, recognize the strengths & weaknesses of a product, data-backed decision-making, among other reasons🙌 For startups launching their new product, Mixpanel offers your first year free as part of their Startup Program, giving you access to the vital features you need to grow & scale your product with technical expertise also available 🚀
Getting started with Mixpanel is absolutely free 😮 2 other plans are also available, Growth and Enterprise, with pricing depending on the number of monthly events you expect. Each plan also includes core reports, monitoring & alerts, data collection, integrations, among other features. You can benefit from the Startup Program offer with Secret and start delivering the product your customers would love to see! 💪
- More details about Mixpanel's pricingsAlternatives to Mixpanel’s product analytics platform include Amplitude, Hotjar, Heap, Glassbox, Kissmetrics and many other great tools. Check out Secret for deals on software just like these and more! 🤩
- More alternatives to MixpanelMary O'Brien
Customer Success Manager
1 deal available: 1 year free
Unlock our Mixpanel deal and access 1 year free, saving you up to $50000 for your startup. There are over 370+ verified deals and discounts for you to save money on the best SaaS software and apps for your small business to grow. Don't waste time, take advantage of our promotions now thanks to our Mixpanel promo codes, coupons and credits valid in April 2024.
1 year free
Unlock our Mixpanel deal and access 1 year free, saving you up to $50000 for your startup. There are over 370+ verified deals and discounts for you to save money on the best SaaS software and apps for your small business to grow. Don't waste time, take advantage of our promotions now thanks to our Mixpanel promo codes, coupons and credits valid in April 2024.
What is Mixpanel used for?
Mixpanel is a powerful tool for small businesses looking to understand and enhance their customer journey. It provides valuable insights into user behavior on web and mobile platforms, enabling data-driven marketing strategies. For instance, a small e-commerce business can use Mixpanel to track customer interactions with their website, identifying points of friction and opportunities for improvement. The tool's customization features allow businesses to set their own growth and retention metrics. By integrating with other tools, Mixpanel can provide a holistic view of customer behavior, improving the effectiveness of marketing efforts. Companies like Netflix and Pinterest use Mixpanel, demonstrating its potential for driving business growth.Mixpanel pricing
Enterprise
Contact sales
Automated provisioning & SSO
Advanced data governance controls
Personalized onboarding
Premium support
Starter
Free
20 million monthly events
All core report types for user journey analytics
Templates
Unlimited integrations & collaborators
Growth
$24
/ month
Unlimited saved reports & cohorts
Advanced sharing controls
No code data transformations
Group analytics & data pipelines add ons
Mixpanel features
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Experiments
Analyze if an A/B test causes positive change
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Data warehouse connector
Codelessly sync Mixpanel with your warehouse to unlock self-serve insights on your company’s trusted data, including product, marketing, and revenue data.
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Impact report
Understand how new features impact metrics
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Cohort analysis
Cohort analysis helps you group users based on specific characteristics or behaviors, making it easier to analyze how different user segments engage with your platform.
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Event tracking
Mixpanel allows you to track and analyze user interactions and events on your website or app. This includes actions like clicks, sign-ups, purchases, and more.
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Funnel analysis
Funnel analysis helps you understand how users move through a series of steps or events, enabling you to identify drop-off points in your conversion process.
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Retention analysis
Mixpanel provides insights into user retention, showing you how often users return to your platform after their initial visit or interaction.
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User profiles
User profiles allow you to create detailed profiles for individual users, tracking their behavior and interactions over time. This feature is useful for personalization.
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Notifications and messaging
Mixpanel allows you to send targeted messages, emails, or push notifications to specific user segments based on their behavior or interactions.
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Data export and API
Mixpanel offers data export options and API access, enabling you to integrate Mixpanel data with other tools or perform custom data analysis.
2 Mixpanel reviews
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Joyce W
Unrivaled Tool for Comprehensive Product Analytics!
I use Mixpanel for understanding drop-off and conversion across different product funnels, measuring product usage analytics across different plans to better understand our customers, and encouraging feature adoption through usage analytics. I also use it to create a cross-functional dashboard to consolidate and present crucial metrics, making it easier to keep stakeholders informed. I appreciate the seamless event and funnel segmentation analysis and the many crunching functionalities. The data is readily downloadable in CSV or PNG format, and integrating the tracking code is hassle-free thanks to the comprehensive documentation and video tutorials. Overall, my experience has been pleasant. However, there are a few drawbacks. The dashboard lacks an auto-save feature, so I have to manually save every time I add a report. The pop-up is quite annoying, and there are occasional sync issues where some events don't show up until after a hard refresh. There's also no option to create a team or squad to collaborate on a specific dashboard, and the software doesn't offer an extensive range of integrations.
April 15, 2024
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Paul E
Steer Clear of Mixpanel!
I feel that they are dishonest in their contract setup and management. I would definitely avoid it as there are much better solutions available.
April 13, 2024
Mixpanel: Pros & Cons
Pros
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User-friendly interface: The platform is easy to use, even without specific expertise
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Extensive functionality: The online solution offers relevant tools to analyze the conversion funnel and segment the audience
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Analytical reports: The reports are reliable, comprehensive and easy to understand for all users
Cons
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Notification center: Rigid and without any mail reports, the notification center can be improved
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Complex integrations: Connecting the software to your workflow can be time consuming
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Customer support: No support in the free offer
Why is Mixpanel better than other Data Analytics software?
Mixpanel has more features than Amplitude: 55 vs 31
Mixpanel is better at number of features than Microsoft power bi: 55 vs 37
Mixpanel has more features than Ahrefs: 55 vs 26
Mixpanel has more features than Similarweb: 55 vs 33
Mixpanel has better positive reviews than Adobe analytics: 92 vs 91
Mixpanel has more options than Adobe analytics: 55 vs 41
Mixpanel has better positive reviews than Tapclicks: 92 vs 86
Mixpanel has better positive reviews than New relic: 92 vs 91
Compare Mixpanel with other tools
Mixpanel Partner Agencies & Experts
It is with the greatest care that we have selected the best agencies and experts across the world to help you implement, use, and optimize Mixpanel.