Pros from reviewers
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Easy to use: Buffer is user-friendly and straightforward to set up, making it simple to link and manage various social media accounts
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Cost-effective: Buffer offers a comprehensive suite of features for social media management at an affordable price, with a free version available that is packed with features
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Scheduling and tracking: Buffer allows for easy scheduling of posts ahead of time and provides valuable analytics and tracking information for each post
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Browser extension and smartphone app: Buffer offers a convenient browser extension and smartphone app, both of which are user-friendly and allow for instant buffering of images, websites, or pages
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Engagement and interaction: Buffer enables users to track engagement, see all comments on their posts, and respond directly from the platform.
Cons from reviewers
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Limited analytics: While Buffer provides basic analytics and tracking information, it lacks advanced or in-depth features found in specialized analytics tools. This can be a disadvantage for marketers seeking highly detailed or granular data
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Pricing changes: Some users have reported frequent changes in Buffer's pricing, which can be inconvenient and confusing for long-term planning
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Unreliable scheduling: Despite being a core feature of Buffer, some users have experienced issues with scheduling posts. Posts often fail to post without any clear reason, leading to manual posting and frustration
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Mobile app issues: The mobile app, particularly on Android, has been reported to have issues such as getting stuck in loading loops, problems with drafting posts, and posts going straight to drafts instead of being queued or published immediately
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Poor customer support: Several users have reported poor customer service experiences with Buffer, including slow response times, lack of phone support, and representatives not adequately addressing issues.
Main features
Starting Price
Free Plan
Post scheduling
Performance analytics
Multi-account management
Team collaboration
Customizable posting times
Starting Price
$6
/ month
Free Plan
Yes
Post scheduling
Performance analytics
Multi-account management
Team collaboration
Customizable posting times
What is Buffer?
How Buffer compare to similar software?
Product
Buffer
4.8
Buffer reviews
Price
$6
/ month
Free plan
Yes
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Buffer best for according to our reviewers?
Social Media Managers: Professionals who manage multiple social media accounts for different clients, and value the ability to schedule posts, track engagement, and respond to comments directly from Buffer
Digital Marketers: Individuals or teams who use Buffer as part of their digital marketing toolkit, appreciating its comprehensive suite of features for effective social media management, despite potential limitations in advanced analytics
Small Business Owners: Users who find Buffer's cost-effective pricing and simplicity appealing, and use it to manage their social media presence without the need for more complex tools
New Marketing Professionals: Individuals managing a complex social media presence for multiple brands, who appreciate the ability to create and schedule full social marketing campaigns in one place, but may find the cost increases with the need for advanced features or multiple users
Dissatisfied Customers: Users who have experienced issues with Buffer's functionality, customer support, or pricing structure, and may not recommend the service due to these negative experiences.
Buffer reviews
4.8
Buffer rating
4.5
Ease of use
4.5
Customer service
4.4
Value for money
4.3
Likelihood to recommend
4.3
Features
5 Buffer reviews
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Helen J
User-friendly and Crucial for Business Success
Buffer is a cost-effective social media scheduling and tracking platform that I find extremely useful. I love how easy it is to link all my different social media accounts and schedule my posts ahead of time. It even lets me post to all my accounts at once. I find the browser extension especially useful as it allows me to buffer an image, website, or page instantly. I also use their smartphone app, which offers all the tools I need for just about $8 a month. I value the analytics and tracking information it provides for my posts, as well as the ability to republish old posts. I enjoy being able to see all the comments on my posts and respond directly from Buffer. Both the web browser extension and the smartphone app are fantastic and user-friendly. The free version is also packed with features. If you don't have many social accounts, the free version works perfectly. It lets me track the engagement and analytics of my posts, and even interact with my posts directly from the website or app!
May 5, 2024
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Alice D
Managing Social Media with Buffer
I have found Buffer to be an incredibly useful tool for managing my social media accounts
April 27, 2024
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Thomas
Buffer: The Top Social Media Scheduling Tool I've Experienced
As a social media manager, I find Buffer to be the best social media app/service I've ever used, despite seeing many negative reviews. It excels at scheduling and publishing content consistently and reliably across various social media platforms for my clients. The customer support is top-notch, with quick responses and thorough investigations into any issues. Occasionally, I encounter problems where a post doesn't publish, but this is to be expected given the ever-changing nature of social media platforms. As of January 224, I find the service to be very reliable and functioning as expected. I've been a paying customer for about 3 years.
April 20, 2024
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Alexis Williams
Thriving in Digital Marketing with Buffer: An Insider's Perspective
My overall experience with Buffer has been extremely positive and rewarding. It has proven to be an indispensable tool for my team's daily tasks and has been key in maintaining a consistent brand image across our various social media platforms. As a digital marketer, I've explored various social media tools, and Buffer stands out for several reasons. I especially value its comprehensive suite of features designed for effective social media management. It has become a crucial part of my digital marketing toolkit, helping my team and I streamline processes and implement effective social media strategies for our B2C company. However, I think there's room for improvement in one area. While Buffer's analytics provide valuable insights into post performance, they may lack some of the more advanced or in-depth features found in specialized analytics tools. For marketers seeking highly detailed or granular data, like myself, Buffer's analytics may feel somewhat limited.
April 16, 2024
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Janet C
Buffer: A Game Changer for Multi-Platform Scheduling
Buffer's ability to schedule posts across multiple platforms has been a game changer for me. It allows me to plan my content strategy ahead of time, ensuring consistent engagement with my audience
April 15, 2024
