Pros from reviewers
-
Optimized Conversion System: Emarsys offers features such as visitor tracking, analytics, social media marketing, campaign management, A/B testing, email advertising, and lead management, which are extremely useful for establishing an optimized conversion system
-
Large-scale Email Marketing and Automation: Emarsys is an essential tool for large-scale email marketing and automation needs, integrating smoothly with eCommerce platforms like Magento
-
Advanced Email Campaign Creation: Emarsys provides a block-based email campaign creation interface, which supports advanced development and gives users control over their email design
-
Personalization and Lead Management: Emarsys excels in personalizing and delivering a fantastic digital experience to prospects and customers, and is superb at managing leads and prospects based on their activities
-
Comprehensive Customer View: Emarsys allows users to view both online and offline customer behavior and sales data in one place, which is crucial for a comprehensive customer view.
Cons from reviewers
-
High cost: Emarsys comes with a high price tag that competes with enterprise-level pricing, making it less suitable for businesses that do not generate multi-million dollar revenue
-
Learning curve: Emarsys is not a typical Email Service Provider and requires a significant amount of time and training to fully understand and utilize its features
-
Unfulfilled promises: There have been instances where Emarsys failed to deliver on promised features, causing dissatisfaction among its users
-
Basic reporting feature: Despite being a robust platform, Emarsys' reporting feature is quite basic and sometimes inaccurate, especially when reporting on sales or revenue metrics
-
Slow feature implementation and additional costs: Customer service is responsive, but feature requests take a long time to be implemented. Additionally, minor tasks such as template changes or data exports come with additional costs.
Main features
Starting Price
Free Plan
Integrated Customer Data Platform
Revenue Acceleration Suite
Personalized Marketing Automation
Omni-Channel Customer Engagement
AI-Powered Predictive Analytics
Starting Price
N/A
Free Plan
No
Integrated Customer Data Platform
Revenue Acceleration Suite
Personalized Marketing Automation
Omni-Channel Customer Engagement
AI-Powered Predictive Analytics
What is Emarsys?
How Emarsys compare to similar software?
Product
Emarsys
4.7
Emarsys reviews
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Emarsys best for according to our reviewers?
Large-scale email marketers: Emarsys is a powerful tool for managing large-scale email marketing and automation needs. It integrates well with eCommerce platforms, providing a block-based email campaign creation interface for advanced development and control over email design
eCommerce businesses: Emarsys is perfect for eCommerce stores with a large number of products. It collects extensive data from campaigns, website engagement, and contact events, providing valuable insights for businesses with high transaction volumes and multi-million dollar revenues
Businesses with large databases: Emarsys is excellent for businesses with large databases and plenty of segmented information. It allows for deep exploration and maximization of the system's potential, offering numerous options and scenarios for development
Businesses seeking growth: Emarsys has proven to be a game changer for businesses seeking growth. It offers time-saving features and easy monitoring of campaign performance through KPIs, leading to significant revenue growth
B2C and B2B companies: Emarsys is excellent for personalizing and delivering a fantastic digital experience to prospects and customers. It offers user-friendly A/B testing and superb management of leads and prospects based on their activities, making it a great choice for both B2C and B2B companies.
Emarsys reviews
4.7
Emarsys rating
4.0
Ease of use
4.6
Customer service
3.9
Value for money
4.0
Likelihood to recommend
4.2
Features
6 Emarsys reviews
-
Samuel G
Emarsys: A Robust ESP for eCommerce Mastery
Emarsys is an essential tool for my large-scale email marketing and automation needs. It integrates smoothly with eCommerce platforms like Magento. However, it's not a typical ESP and requires a learning curve to fully utilize its features. Emarsys is a powerful email marketing platform, perfect for eCommerce stores with hundreds or thousands of products. It collects a lot of data from campaigns, website engagement, and contact events. My favorite feature is their block-based email campaign creation interface, which supports advanced development and gives me control over my email design. However, the cost is quite high and competes with enterprise-level pricing. It's an obvious choice for businesses with a high volume of transactions generating multi-million dollar revenue, but for others, a more affordable solution might be more suitable. I chose Emarsys because other products didn't convince me they were worth the switch. I had invested time and staff into transitioning from Mailchimp and wasn't ready to switch to another solution without serious consideration.
May 12, 2024
-
Zoe Williams
Emarsys Boosts Email Marketing Success
Emarsys has significantly improved our email marketing campaigns
May 5, 2024
-
Xander
Emarsys: Impressive Scalability for Growing Customer Base
I've been using Emarsys for a while now and I'm impressed with its scalability. It has been able to handle our growing customer base without any issues
April 30, 2024
-
Deborah S
Emarsys: Powerful Tool with a Learning Curve
Emarsys is a great software overall and the team is supportive and reliable. However, I find that the amount of work and training needed to understand the system is quite substantial. It's excellent if you have a large database with plenty of segmented information to explore and maximize the system's potential. But, for a small or medium-sized company with limited detailed information in the database, it can quickly become an expensive lesson. The system offers numerous options and scenarios to develop, which can sometimes be overwhelming for the marketing team. I chose Emarsys over other options because it allowed us to dig deep into our database, segment, and target people based on specific information or their behavior on our website.
April 22, 2024
-
Christopher Brown
Powerful CRM and ESP Solution with Emarsys
Before I started using Emarsys, I was using MailChimp and was in search of a system that offered better analytics and allowed me to incorporate customer behavioral data from our physical stores. Emarsys turned out to be an excellent solution for this. It allows me to view both our online and offline customer behavior and sales data in one place, which is crucial for a comprehensive customer view. Building emails using the drag and drop templates was quite straightforward, and I was able to get started in a day with minimal training. I must also mention our account manager who has been fantastic and extremely helpful. However, building an email automation can be challenging. If I want to use the same email for multiple sends, I have to create duplicates of the email. If I don't, and I try to add the same email to the automation workflow, it automatically duplicates the email, making it hard to keep track of which email is which if I need to go back and make edits. Figuring out how this worked took some time.
April 14, 2024