17 Best Alternatives to Marketo in May 2024

Description

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Mailchimp compared to Marketo

Mailchimp: Pros & Cons

Best features

• - Connect all your tools

• - A/B testing

• - E-commerce integration

• - Advanced reporting and analytics

• - Segment your customers finely

• - Continuously optimize your strategy

• - Send the right message at the right time

• - Design impactful emails

Mailchimp pricing

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Marketo

What's the difference between HubSpot and Marketo?

HubSpot and Marketo are popular marketing automation solutions, offering tools to automize and enhance your digital marketing efforts. While they share many features—including lead management, email marketing, social media marketing, landing pages, and analytics—some specific differences may guide your choice as to which tool best fits your business needs. One of the key differences is in their approach to CRM functionality. While HubSpot...

HubSpot: Pros & Cons

Best features

• - Automation and workflows

• - Reporting and analytics

• - Lead scoring and segmentation

• - Content management

• - Integrations and API

• - Sales pipeline management

• - Sales email tracking and templates

• - Predictive lead scoring

Description

ClickFunnels is a comprehensive and versatile online marketing and sales funnel builder software. It is designed to help businesses create and manage their sales funnels to effectively guide their customers and lead to better conversions.

ClickFunnels compared to Marketo

ClickFunnels: Pros & Cons

Best features

• - Payment processing

• - A/B testing

• - Email marketing automation

• - Funnel templates

• - Drag-and-drop editor

• - Membership sites

• - Affiliate program management

• - Analytics and reporting

ClickFunnels pricing

Description

Saral offers to centralize all the actions necessary for effective influencer marketing. This way, you can find the contact information of creators to contact them as well as send awareness campaigns.

Saral compared to Marketo

Best features

• - Find creators easily

• - Reach out to influencers in a few clicks

• - Create and manage long-term relationships

• - Benefit from email and contract templates

• - Unlock powerful insights

• - Streamline payment processes

• - Collaborate more effectively

Saral pricing

Description

Content Beta allows you to quickly add a graphic designer, video editor or motion designer to your marketing team without the cost or risk of hiring in-house talent. Flat monthly fees starting $990 per month. Exclusively yours, 30-day guarantee.

Content Beta compared to Marketo

Content Beta: Pros & Cons

Best features

• - Affordable premium design

• - Expertly vetted creatives

• - Super-fast turnaround

• - Transparent pricing

• - Dedicated creative crew

• - Brand-loving crew

• - Customizable packages

• - Unlimited revisions

Description

Salesforce Sales Cloud is a customer relationship management (CRM) platform that enables sales teams to effectively manage their sales process, track customer interactions and close deals faster. Essentially, it helps businesses streamline and optimize their sales efforts, leading to increased productivity and revenue growth.

Salesforce Sales Cloud compared to Marketo

Salesforce Sales Cloud: Pros & Cons

Best features

• - Safety management

• - Call logging

• - Shipping management

• - Data management

• - Integration

• - Lead and opportunity management

• - Sales forecasting

• - Collaborative selling

• - Mobile app

Description

SharpSpring from Constant Contact is a comprehensive marketing automation tool designed to help businesses generate leads, boost conversions, and manage customer relationships. It offers features like email marketing, CRM integration, social media management, landing page creation, and analytics. Its intuitive interface and advanced functionalities make it suitable for both small businesses and large enterprises.

Sharpspring from constant contact compared to Marketo

Sharpspring from constant contact: Pros & Cons

Best features

• - Email Automation

• - CRM Integration

• - Analytics and Reports

• - Social Media Management

• - Landing Page Builder

Description

Salesforce Marketing Cloud Account Engagement brings value by providing a powerful marketing automation platform that helps businesses streamline their marketing efforts, generate more leads, and increase revenue with insightful analytics and personalized messaging.

Marketing Cloud Account Engagement (ex. Pardot) compared to Marketo

Marketing Cloud Account Engagement (ex. Pardot): Pros & Cons

Best features

• - Lead scoring

• - Email marketing

• - Marketing automation

• - CRM integration

• - Dynamic content

• - Lead generation

• - Analytics and reporting

• - Multi-channel marketing

Description

Emarsys brings value to businesses by providing an all-in-one marketing platform that helps drive customer engagement, increase revenue, and build long-term customer relationships. With advanced AI capabilities and automation tools, Emarsys enables businesses to deliver personalized, timely, and relevant marketing campaigns across multiple channels. It empowers businesses to understand their customers better, optimize marketing strategies, and achieve sustainable growth.

Emarsys compared to Marketo

Emarsys: Pros & Cons

Best features

• - Integrated Customer Data Platform

• - Revenue Acceleration Suite

• - Personalized Marketing Automation

• - Omni-Channel Customer Engagement

• - AI-Powered Predictive Analytics

Description

Salesforce Marketing Cloud brings value by providing a comprehensive set of tools and capabilities for marketers to manage and optimize their digital marketing activities. This cloud-based platform enables businesses to create personalized and targeted marketing campaigns across multiple channels, including email, mobile, social media, and web. With features like automation, analytics, and customer journey mapping, Salesforce Marketing Cloud empowers marketers to deliver highly relevant and engaging experiences to their customers, ultimately driving better ROI and customer satisfaction.

Salesforce marketing cloud compared to Marketo

Salesforce marketing cloud: Pros & Cons

Best features

• - Analytics and Reporting

• - Targeted Email Marketing

• - Social Media Management

• - Customer Journey Mapping

• - Marketing Automation

Description

Outreach is a leading sales engagement platform designed to supercharge your outreach efforts. With powerful automation, analytics, and communication tools, Outreach empowers sales teams to reach their target audience more effectively and close deals faster.

Outreach compared to Marketo

Outreach: Pros & Cons

Best features

• - Integration with other tools

• - Personalization

• - Intelligent personalization

• - Comprehensive performance insights

• - Predictive analytics

• - Sales process automation

• - Performance tracking

• - Lead management

Description

Preferred Patron Loyalty is a customer loyalty management solution designed for businesses of all sizes. It enables companies to manage customer rewards, promotions, and gift card programs. The software offers features such as customer behavior tracking, email marketing, reward program customization, and reporting. It aims to help businesses increase customer retention and boost sales through targeted marketing strategies.

Preferred patron loyalty compared to Marketo

Preferred patron loyalty: Pros & Cons

Best features

• - Rewards Program Feature

• - Gift Card System

• - Email Marketing Capability

• - CRM Integration

• - Detailed Reporting and Analytics

Description

ActiveDEMAND is a comprehensive marketing automation platform designed for small to medium-sized businesses. It offers tools for email marketing, social media scheduling, call tracking, and more. The software integrates with various CRM systems, helping businesses streamline their marketing efforts, track customer interactions and improve lead generation. ActiveDEMAND's predictive personalization feature enables targeted marketing based on customer behavior.

Activedemand compared to Marketo

Activedemand: Pros & Cons

Best features

• - Marketing Automation

• - Email Marketing and Web Forms

• - Predictive Send Time Optimization

• - Robust Analytics Tools

• - User-friendly Interface with Customizable Templates

Description

Pure360 is a UK-based email marketing software designed to help businesses create personalized customer experiences. It provides tools for email automation, SMS marketing, and AI-driven predictive marketing. The platform also offers features for designing emails, segmentation, campaign analytics, and A/B testing. It's suitable for businesses of all sizes, aiming to improve their digital marketing strategies.

Pure360 compared to Marketo

Pure360: Pros & Cons

Best features

• - Campaign Management

• - Segmentation

• - Email Personalization

• - A/B Testing

• - Analytics and Reporting

Description

Lead Liaison is a comprehensive sales and marketing automation software that helps businesses streamline their lead generation, nurturing, and conversion processes. It offers features such as email marketing, website visitor tracking, CRM integration, social media marketing, and event management. This tool is designed to enhance marketing efforts and increase sales productivity.

Lead liaison compared to Marketo

Lead liaison: Pros & Cons

Best features

• - Comprehensive Marketing Automation

• - Lead Generation and Sales Prospecting

• - CRM Integration

• - Advanced Analytics and Reporting

• - Digital Advertising and Social Media Marketing

Description

PixelMe is the platform that will allow you to easily retarget audiences by generating short, tracked URLs from any third-party platform.

PixelMe compared to Marketo

Best features

• - Create UTM links

• - Brand your links

• - Track Amazon sales

• - Retarget with ease

• - Create custom landing pages

PixelMe pricing

Description

Boost your return on ad spend with Azameo. Run ad campaigns in minutes to generate trafic, retarget lost visitors and convert your audience. Scale your ecommerce business.

Azameo compared to Marketo

Best features

• - Collaborate with ease on campaigns

• - Keep all your ads in one place

• - Automated ad scheduling

• - Dynamic ad personalization

• - Set and track your ad spend

• - Test and refine your ad creative

• - Understand your audience better

• - Cross-channel ad performance comparison

Azameo pricing