Pros from reviewers

• Time efficiency: Favikon significantly reduces the time spent on locating relevant influencers and managing influence marketing campaigns

• User-friendly interface: The platform is easy to use with an attractive UX/UI, offering beautiful and pertinent data

• Competitive pricing: Favikon is chosen for its competitive pricing and the close proximity of support for any queries

• Comprehensive influencer database: Favikon provides easy searches for influencers within client mappings and allows users to verify the quality of influencers who contact them

• Effective campaign analysis: Favikon perfectly addresses the need for analyzing campaigns and measuring their impact by creating a tool that meets user specifications.

Cons from reviewers

• Limited social network integration: Favikon currently does not support all social networks, such as Pinterest, limiting its reach and versatility

• Lack of advanced search filters: While Favikon offers multiple filters, it lacks some specific ones like age distribution, which can limit the precision of search results

• Improvements needed in reporting: Some users have pointed out that the reporting feature of Favikon could use enhancements for better data analysis and presentation

• Difficulty in estimating needs: Some users find it challenging to estimate their needs in advance, which is not directly related to the tool but can affect its effective usage

• Inaccurate statistics: There have been instances where the actual Instagram statistics of talents differ from those on the Favikon platform, particularly the percentages on age ranges, which can lead to inaccurate influencer analysis.