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Kochava reviews
4.7 (6 reviews)

Kochava is a top-tier mobile attribution and marketing analytics platform. It offers real-time data solutions for marketers and developers, enabling them to monitor user acquisition, engagement, and retention. Key features include attribution tracking, audience segmentation, fraud prevention, and business intelligence. Kochava is compatible with multiple platforms like iOS, Android, and web applications.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Kochava?
  • 04How Kochava compare to similar software?
  • 05Who is Kochava best for according to our reviewers?
  • 06Kochava reviews

Pros from reviewers

  • Fraud Detection Tools: Kochava offers valuable fraud detection tools that are worth the investment, helping businesses identify and prevent fraudulent activities

  • Outstanding Attribution Feature: Kochava's attribution feature is highly praised for its ability to track app downloads, streaming, and specific in-app activities, providing a comprehensive understanding of customer behavior

  • Unparalleled Customer Service: Kochava's customer service and client support are unparalleled in the industry, with a quick and friendly response team that resolves any issues or inquiries promptly

  • Exceptional Data Availability and Precision: Kochava provides exceptional data availability and precision, offering a solution for every idea and supporting crucial strategic questions

  • Comprehensive Tracking Solution: Kochava offers a comprehensive tracking solution that allows tracking of both mobile apps and browser versions, providing a thorough analysis of all campaigns and enabling businesses to assess network contribution from different perspectives.

Cons from reviewers

  • Limited Explorer feature: The Explorer feature is somewhat limited due to the restricted number of IDs, forcing users to construct queries

  • High cost: Despite its many features and excellent customer service, the cost of Kochava can be high and increases as the company expands

  • Overwhelming number of adjustable features: Initially, the sheer number of adjustable features can be overwhelming and the terminology isn't always intuitive

  • Bugs and missing functionalities: There are still a few bugs and missing functionalities in the software, although these are professionally addressed when brought up

  • Limited demographic data points scale: Despite being user-friendly with a broad selection of data points, the demographic data points scale is limited.

Main features

Starting Price

N/A

Free Plan

No

Real-Time Analytics

Attribution Modeling

Fraud Prevention

Audience Segmentation

Multi-device tracking

What is Kochava?

Kochava is a top mobile marketing and attribution platform that provides a wide range of analytics tools for businesses. It offers real-time data on app installations, user engagement, retention, and revenue. Key features include attribution tracking, audience segmentation, fraud prevention, and marketing automation. Kochava allows businesses to track their advertising campaign effectiveness across different channels and platforms, understand user behavior, and optimize marketing strategies based on data-driven insights. It also protects businesses from fraudulent activities that can distort data and impact ROI. Its user-friendly interface and comprehensive reporting capabilities make it popular among marketers globally. Currently, Kochava is available at a discounted price on our site, offering businesses the chance to enhance their mobile marketing strategies.

Who is Kochava best for according to our reviewers?

  • Mobile Measurement Partners: These users utilize Kochava to monitor all necessary events for acquisition and re-engagement campaigns globally. The software offers a solution for every idea and the support from Kochava makes implementation feasible

  • App Developers: These users value Kochava for its capability to track app downloads, streaming, and specific in-app activities. However, they find the Explorer feature somewhat limited due to the restricted number of IDs

  • Analytics and Product Teams: These users find great value in Kochava, particularly for its analytics. It has been essential in examining AMA across owned and paid efforts for various apps, not just linking spend to marketing KPIs

  • Marketing Teams: These users use Kochava for a comprehensive attribution and analysis of all their campaigns. Tracking app attribution is vital for them to understand their clients and provides a thorough understanding of customers across various products throughout their lifecycle

  • Network Analysts: These users use Kochava to assess network contribution from different perspectives, including not just direct conversions, but also network quality and overlap with other networks. It's especially helpful as a traffic verifier and fraud tool.

    • Kochava reviews

    4.7

    Kochava rating

    4.5

    Ease of use

    5.0

    Customer service

    4.7

    Value for money

    4.5

    Likelihood to recommend

    4.5

    Features

    6 Kochava reviews

    4.7 (6 reviews)

    • Adam C

      Kochava's Attribution Modeling: Optimizing Marketing Spend

      Kochava's attribution modeling has been instrumental in helping us understand the customer journey and optimize our marketing spend

      May 13, 2024

    • Christopher N

      Mastering Kochava: A User's Experience with Account Management

      Overall, my experience with Kochava has been fantastic. Their support is top-notch - always friendly, available, and quick. The dashboard is well-organized and provides a lot of useful information. It's a comprehensive tracking solution that allows tracking of both mobile apps and browser versions. However, I think the data exporting process could be better organized and faster. It should also offer more customization options for easier data exportation based on the user's needs.

      May 5, 2024

    • Nicole A

      Unlocking App Insights with Kochava

      I value Kochava for its capability to track app downloads, streaming, and specific in-app activities. However, I find its Explorer feature somewhat limited due to the restricted number of IDs, forcing me to construct queries. I've also observed that the historical data tends to become inaccurate or inconsistent after a 90-day period.

      April 30, 2024

    • Benjamin J

      Intuitive Interface for Real-Time Campaign Monitoring

      The user interface is intuitive and easy to navigate, making it simple to monitor our campaign performance in real time

      April 23, 2024

    • Cheryl Williams

      Exceptional MMP with Superior Support

      I utilize Kochava as my Mobile Measurement Partner (MMP) to monitor all necessary events for acquisition and re-engagement campaigns globally. The functionality is superb, offering a solution for every idea, and with the excellent support from Kochava, implementation is feasible. The data availability and precision are exceptional, and there's high-level support for crucial strategic questions. Kochava is receptive to new ideas and features, which are prioritized and potentially incorporated into their roadmap. Initially, the sheer number of adjustable features was overwhelming and the terminology wasn't always intuitive, but the onboarding process was excellent and the support team is quick to respond when in doubt. There are still a few bugs and missing functionalities in the software, but these are professionally addressed when brought up. For example, bugs that can't be resolved on the customer side are managed by the dedicated support team, and workarounds are suggested for missing functionalities.

      April 16, 2024

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