Pros from reviewers

• Excellent support: Marketo provides excellent customer support, assisting users in navigating the software and resolving any issues that may arise

• Effective analytics: The software offers robust and effective analytics, allowing users to track and measure the success of their marketing efforts

• Database structure: Marketo's database structure is one of its strong points, providing a solid foundation for managing and organizing customer data

• Competitive pricing: Despite being a bit expensive, Marketo's pricing is competitive in the marketing automation field, offering good value for its features and capabilities

• Excellent email deliverability: Marketo ensures high email deliverability rates, which is crucial for successful email marketing campaigns.

Cons from reviewers

• Lack of improvements over time: Despite being satisfactory in terms of service quality and available features, the software hasn't shown significant improvements over the years

• Uncomfortable user interface: The user interface of Marketo is found to be uncomfortable compared to other well-known vendors like Salesforce, Hubspot, Optimove, and Exponea

• Unresponsive support: The support service of Marketo is considered unresponsive, which can be frustrating for users

• Slow scripts: The scripts of Marketo are slow, which can affect the efficiency of the software

• Steep learning curve: Although Marketo is powerful, there's a steep learning curve to fully utilize it, which can be challenging for new users.