Totango is a customer success platform aimed at reducing churn, boosting expansion, and enhancing customer satisfaction for businesses. It offers insights into customer behavior and health, facilitating proactive engagement. Key features include customer segmentation, success planning, campaign management, and predictive analytics. While primarily designed for SaaS companies, Totango can be adapted to various industries.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Totango?
  • 04How Totango compare to similar software?
  • 05Who is Totango best for according to our reviewers?
  • 06Totango Reviews

Pros from reviewers

  • Insight into customer health: Totango provides a comprehensive view of customer health, allowing for early detection of churn signs and efficient creation and deployment of large-scale post-sales campaigns

  • Open API integration: The software's open API integrates directly into other software products, enabling instant data access and integration with various tools, including marketing automation platforms

  • Customizable metrics and integration: Totango allows for customization of metrics and integration with platforms like BigQuery, offering flexibility and a wide range of functionalities for customer engagement

  • Cost-effective: Totango offers many functionalities and useful features like in-app NPS, success plays, and tool integration at a small fee, providing good value for money

  • Responsive support team: The support team is very responsive and helpful, assisting with the onboarding and implementation process.

Cons from reviewers

  • Difficulty in finding necessary information: Despite its open API and direct integration into software products, finding the necessary information on Totango can sometimes require a bit of searching

  • Missing functionalities: Some users have noted that Totango lacks certain functionalities, such as the ability to export some reports and dashboards

  • Limited campaign features: While Totango is praised for its ability to provide a comprehensive view of a customer's health and detect early signs of churn, it has been criticized for not offering more detailed campaign reporting, A/B testing, additional campaign template features, and alerts for untriggered campaigns

  • Clunky user interface: Some users have found Totango's user interface to be somewhat clunky, with some features hidden and buttons not intuitively placed. The timeline of interactions is hard to navigate and lacks the ability to pin information or notes

  • Frequent software updates: Some users have found the frequent software updates, which don't seem to enhance the system, to disrupt their daily workflow.

Main features

Starting Price

N/A

Free Plan

No

Customer Success Platform

Real-time Monitoring

Customer Segmentation

Task Management

Data Integration

What is Totango?

Totango is a customer success platform aimed at enhancing customer retention, conversion rates, and product adoption for businesses. It offers real-time insights into customer behavior and usage patterns, allowing companies to proactively address potential issues and improve customer experience. Features include health scores, segmentation, task management, email campaigns, and success plays. The software integrates with various CRM systems for seamless data synchronization. Totango also utilizes predictive analytics to anticipate customer needs and deliver personalized experiences. Its user-friendly interface and customizable dashboards facilitate monitoring of key performance indicators and data-driven decision making. Special promotions on Totango or similar software are available to help businesses boost their customer satisfaction and loyalty.

Who is Totango best for according to our reviewers?

  • Software Product Managers: They can use Totango to evaluate the health of their software product users by identifying returning users and tracking their usage frequency and duration

  • Customer Service Teams: This group can use Totango to simplify daily customer service tasks, with the support of a responsive and helpful Totango support team

  • Marketing Teams: Totango can be used by this group to create and deploy large-scale post-sales campaigns, although it may require a third-party software like Zapier for integration with marketing automation platforms

  • Account Managers: They can use Totango to monitor their tasks and activities, categorize users based on their health, and track user actions, although the hierarchy system may require workarounds

  • Data Analysts: This group can use Totango to create customer segment reports and evaluate risk levels, although frequent software updates may disrupt their workflow.

  • Totango Reviews

    4.2

    Totango rating

    4.0

    Ease of use

    4.0

    Customer service

    4.0

    Value for money

    3.7

    Likelihood to recommend

    3.8

    Features

    6 Totango Reviews

    4.2 (6 reviews)
    • Amanda Johnson

      Scaling Digital Engagement with Totango

      I value Totango for its ability to provide a comprehensive view of a customer's health, detect early signs of churn, and efficiently create and deploy large-scale post-sales campaigns. However, I wish it offered more detailed campaign reporting, A/B testing, additional campaign template features, and alerts for untriggered campaigns, especially when mass emailing.

      May 14, 2024

    • Douglas Martinez

      Efficient Customer Success Management with Intuitive Navigation and Data Analytics

      it's intuitive and easy to navigate, making my customer success management tasks much more efficient. The data analytics feature has been particularly useful in tracking customer engagement and identifying trends

      May 7, 2024

    • Paul Johnson

      Affordable and Effective CS Platform: Totango

      I've been implementing Totango for a while now. My team and I have many customized metrics and needed integration with BigQuery. We've only recently started using it, and I've noticed many positive aspects and useful features, though some are unfortunately missing. However, so far, it's been good value for money. The biggest advantage is certainly the cost. For a small fee, we get many functionalities and useful features like in-app NPS, success plays, and the ability to integrate with many tools. I think it's a great platform to start with to simplify daily customer service tasks. Their support team is also very responsive and helpful. I've had no issues so far and they've been very helpful with the onboarding and implementation process. However, I've noticed that some functionalities are missing. I'm not sure if other platforms have these, but for instance, it's not possible to export some reports/dash.

      April 30, 2024

    • Joseph J

      Totango: A User-Friendly CRM Solution

      I've been using Totango for a few months now and I'm thoroughly impressed with its user-friendly interface

      April 21, 2024

    • Kenneth C

      Somewhat Cumbersome User Experience

      The integration process with Totango was long and required many workarounds, taking almost a year to complete. I'm still not fully convinced by the tool and find it difficult to use daily for logging each touchpoint. However, Totango does offer flexibility when integrating with existing solutions like Hubspot, allowing for two-way customer data transfer. It also allows me to set up custom health scores and alerts, and offers a wide range of functionalities for customer engagement. On the downside, the user interface is somewhat clunky, with some features hidden and buttons not intuitively placed. The timeline of interactions is hard to navigate and lacks the ability to pin information or notes like in Hubspot. The "touchpoint" feature is tricky, as a single mis-click can result in an internal note being sent to tagged individuals. Also, I can't save a touchpoint card if I've opened a task within it and haven't saved the task first. The hierarchy between Company and Product is also not intuitive.

      April 14, 2024

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