Pros from reviewers

• Advanced SEO tool: BrightEdge is a powerful SEO tool that helps in identifying search opportunities and crafting content for specific search queries, thus improving the visibility and ranking of the website

• System recommendations: BrightEdge provides system recommendations based on keywords and preferred pages, which aids in prioritizing what needs to be fixed first, enhancing the site's health and performance

• Task delegation and monitoring: The software allows for specific tasks to be assigned to individuals based on their roles, and the progress of these tasks can be monitored, with the system automatically marking a task as completed when it's done, improving workflow efficiency

• Comprehensive keyword analysis: BrightEdge offers a comprehensive keyword analysis feature that assists in finding high value, low competition keywords, helping to achieve a first-page presence for high-value keywords

• Integration with analytics tools: BrightEdge can be integrated with analytics tools like Adobe or Google, providing valuable search analytics and insights into factors affecting a website's organic rankings, thus enabling content and internal linking changes to boost relevant traffic and conversions.

Cons from reviewers

• Challenging workflow module: Despite its many benefits, the workflow module in BrightEdge can be difficult to navigate, especially when working with contractors. This can lead to inefficiencies and the need to manage certain tasks outside of the system

• Dependence on integration with other analytics tools: BrightEdge relies heavily on integration with other analytics tools like Adobe or Google to reach its full potential. Without proper connections between these tools, BrightEdge can't fully demonstrate the impact of higher organic rankings for specific search keywords

• Occasional data outages and slow load times: Users have reported occasional data outages, with the previous month's ranking data sometimes not available until well into the next month. Additionally, the load times for certain data sets can be slow or delayed, which can hinder productivity

• Lack of competitive research and keyword suggestions for certain industries: While BrightEdge offers excellent functionality and responsiveness, it may lack comprehensive competitive research and keyword suggestions for certain industries, which can limit its effectiveness

• High cost: Despite its many benefits, some users find BrightEdge to be quite pricey, which may make it less accessible for smaller businesses or those with limited budgets.