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Influ2 Promo code
Bring your ABM to the contact level
Influ2 is a contact-level ABM platform designed specifically for B2B marketers and sales teams. The software enables businesses to target, engage, and measure impact at the contact level across the entire buying journey, eliminating wasted ad spend on irrelevant audiences.
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General information
Influ2 is a contact-level ABM platform designed specifically for B2B marketers and sales teams. The software enables businesses to target, engage, and measure impact at the contact level across the entire buying journey, eliminating wasted ad spend on irrelevant audiences.
Influ2’s contact-level advertising helps teams target the exact people that matter based on CRM data like sales activity and pipeline stage. Ads run only to those individuals across channels like LinkedIn, Facebook, Instagram, Google, Bing, and Amazon, and every impression and click is tied to a named contact—without relying on cookies, IP targeting, or form fills (CCPA- and GDPR-compliant).
Influ2 also surfaces contact-level intent signals. Marketing and Sales can see which buyers are researching relevant topics through search behavior, third-party content, social activity, and ad engagement, with clear context on what each person cares about. These insights can flow directly into sales workflows so reps know who to prioritize and how to tailor outreach.
Teams can orchestrate contact-level buyer journeys by controlling which ads each person sees based on engagement and sales stage. Reporting connects individual engagement to pipeline, conversion rates, and closed revenue, making ABM impact easier to measure.
Influ2 is used by ABM, demand gen, growth, and revenue teams that share ownership of pipeline and revenue and want Marketing and Sales aligned around the same contact-level data.
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Influ2 features
Contact-level ABM platform for reaching and engaging specific people in your targeted buying groups.
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Contact-level targeting
Influ2's algorithm uses first-party data to match ads with specific decision-makers, ensuring your message reaches the right individuals within target accounts, without relying on IPs or cookies.
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Enterprise and niche targeting
Reach hard-to-engage buyers, including enterprise and niche markets, with precision-targeted ads that cut through the noise.
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Compliance and security
Ensure CCPA/GDPR compliance while maintaining the highest data protection standards, backed by SOC2 Type II certification.
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Easy deployment and management
Quick onboarding process allows for rapid deployment and campaign launches, with an intuitive interface that requires minimal learning curve.
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Multi-channel ad delivery
Serve personalized ads across major platforms including LinkedIn, Facebook, Instagram, Google, Bing, and Amazon, reaching prospects wherever they are online.
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Contact-level intent signals
See which buyers are researching relevant topics through search behavior, third-party content consumption, social activity, and ad engagement.
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CRM integration
Seamlessly connect with popular tools like Salesforce, Outreach, HubSpot, and SalesLoft to create a unified funnel for marketing and sales teams.
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Revenue influence measurement
Quantify the influence of your ABM campaigns on pipeline generation and existing opportunities at the contact-level, with results presented in real dollars and cents.
Influ2: Pros and Cons
Pros
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Precise targeting: Influ2's person-based advertising approach ensures ads reach specific decision-makers, reducing wasted ad spend and improving conversion rates
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Comprehensive analytics: The platform provides detailed insights into ad performance and pipeline impact, making it easier to measure ROI
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Multi-channel reach: Influ2 allows advertisers to reach prospects across various social and display networks
Cons
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Potential privacy concerns: While Influ2 ensures compliance with data protection regulations, some users may have concerns about the level of individual targeting
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Learning curve: Despite its user-friendly interface, mastering the platform's full capabilities may require time and training for some users
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Dependency on first-party data: The effectiveness of Influ2's targeting relies heavily on the quality and accuracy of the first-party data provided by user
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