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Mixpanel

Product analytics platform

4.1 (7 reviews)
1 deal available
Redeemed by 663 members

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Mixpanel is event-based analytics for builders who need answers from their data at their fingertips. When everyone in the organization can see—and learn from—the impact of their work, they are poised to make better decisions. Companies like Uber, Netflix, Pinterest, CNN, Samsara, and Yelp use Mixpanel to understand their customers, measure progress, and endeavor to make better decisions.

General information about Mixpanel

This traffic analysis tool for your web and mobile platforms is perfect for helping your business grow. The information provided by Mixpanel enables you to implement data-driven marketing. You can gain relevance, and the decisions you make are more informed.


One of the keys to satisfying your customers, building loyalty and accelerating your startup’s growth is to optimize the customer journey. This is precisely what the Mixpanel platform enables you to do, thanks to its numerous functionalities.


This tool is capable of mapping customer behavior. With comprehensive graphs and tips, this software helps you better understand your customers, so you can improve their experience at every touch point.


Easy to customize, Mixpanel lets you configure your own metrics to measure growth and retention. By connecting your favorite tools to the platform, it becomes possible to activate event data and dramatically improve the accuracy and relevance of your web marketing strategy.


Mixpanel has become one of the most recognized SaaS software solutions. Just look at the list of companies that use it on a daily basis. These include CNN, Pinterest, Netflix, BuzzFeed, Yelp and Supreme.


To take advantage of the Mixpanel software tool at the best price, you can take advantage of the promotional deal offered by Secret. Valid on the platform’s price plans, these promos enable you to make substantial savings.

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Secret's take about Mixpanel

Barry from accounting or Jenny from legal are not going to have a clue what your customers want, need, like, dislike 🙄 Some people like pineapple on their pizza 🍕, others want (or “need”) a Tesla 🏎️ and others dislike dogs 🐶 (shocking, I know)

What is Mixpanel?

Your product is the number one reason why or how your customers discover your business so you need it to be the best it can be 🔥 Mixpanel’s product analytics platform gives you all the information you need to understand your users, following every step of the customer experience and providing an analysis of your specific metrics to measure growth and retention. You know which features your users used the most, what they like, what boosts conversion, and how they interact with your product overall 👌 You can even integrate Mixpanel to your favorite, day-to-day tools like Google Cloud, Toplyne, Hubspot, Slack, CleverTap and a lot more so you can deliver the very best to your customers. Try Mixpanel and receive super-precise product analytics and a valuable insight into what your users expect! 🧐

Our opinion about Mixpanel:

You may be thinking how product analytics could impact your business 👀 Mixpanel has helped all types of businesses improve their NPS, answer their product questions and satisfy their customers throughout their journey. Companies across different industries, like media & entertainment, financial services, health & wellness, SaaS and consumer tech have already begun to use Mixpanel for a number of reasons: insightful usage trends, recognize the strengths & weaknesses of a product, data-backed decision-making, among other reasons🙌 For startups launching their new product, Mixpanel offers your first year free as part of their Startup Program, giving you access to the vital features you need to grow & scale your product with technical expertise also available 🚀

Mixpanel Pricing:

Getting started with Mixpanel is absolutely free 😮 2 other plans are also available, Growth and Enterprise, with pricing depending on the number of monthly events you expect. Each plan also includes core reports, monitoring & alerts, data collection, integrations, among other features. You can benefit from the Startup Program offer with Secret and start delivering the product your customers would love to see! 💪

- More details about Mixpanel's pricings
Best Mixpanel alternatives:

Alternatives to Mixpanel’s product analytics platform include Amplitude, Hotjar, Heap, Glassbox, Kissmetrics and many other great tools. Check out Secret for deals on software just like these and more! 🤩

- More alternatives to Mixpanel
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Mary O'Brien

Customer Success Manager

1 deal available for Mixpanel
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1 deal available for Mixpanel

Up to $50000 in savings

1 year free
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1 year free

1 year free

Unlock our Mixpanel deal and access 1 year free, saving you up to $50000 for your startup. There are over 390+ verified deals and discounts for you to save money on the best SaaS software and apps for your small business to grow. Don't waste time, take advantage of our promotions now thanks to our Mixpanel promo codes, coupons and credits valid in May 2024.

What is Mixpanel used for?

Mixpanel is a powerful tool for small businesses looking to understand and enhance their customer journey. It provides valuable insights into user behavior on web and mobile platforms, enabling data-driven marketing strategies. For instance, a small e-commerce business can use Mixpanel to track customer interactions with their website, identifying points of friction and opportunities for improvement. The tool's customization features allow businesses to set their own growth and retention metrics. By integrating with other tools, Mixpanel can provide a holistic view of customer behavior, improving the effectiveness of marketing efforts. Companies like Netflix and Pinterest use Mixpanel, demonstrating its potential for driving business growth.
Interested in Mixpanel? Get 1 year free on Mixpanel with our promo code and save up to $50000.

Mixpanel pricing

Starter

Free

20 million monthly events

All core report types for user journey analytics

Templates

Unlimited integrations & collaborators

Enterprise

Contact sales

Automated provisioning & SSO

Advanced data governance controls

Personalized onboarding

Premium support

Growth

$24

/ month

Unlimited saved reports & cohorts

Advanced sharing controls

No code data transformations

Group analytics & data pipelines add ons

Mixpanel features

  • Event tracking

    Mixpanel allows you to track and analyze user interactions and events on your website or app. This includes actions like clicks, sign-ups, purchases, and more.

  • Funnel analysis

    Funnel analysis helps you understand how users move through a series of steps or events, enabling you to identify drop-off points in your conversion process.

  • User profiles

    User profiles allow you to create detailed profiles for individual users, tracking their behavior and interactions over time. This feature is useful for personalization.

  • Experiments

    Analyze if an A/B test causes positive change

  • Data warehouse connector

    Codelessly sync Mixpanel with your warehouse to unlock self-serve insights on your company’s trusted data, including product, marketing, and revenue data.

  • Impact report

    Understand how new features impact metrics

  • Cohort analysis

    Cohort analysis helps you group users based on specific characteristics or behaviors, making it easier to analyze how different user segments engage with your platform.

  • Retention analysis

    Mixpanel provides insights into user retention, showing you how often users return to your platform after their initial visit or interaction.

  • Notifications and messaging

    Mixpanel allows you to send targeted messages, emails, or push notifications to specific user segments based on their behavior or interactions.

  • Data export and API

    Mixpanel offers data export options and API access, enabling you to integrate Mixpanel data with other tools or perform custom data analysis.

7 Mixpanel Reviews

4.1 (7 reviews)
  • Viola M

    Unprofessional Conduct by Mixpanel in their Partners Program

    I attempted to join Mixpanel's Solution Partners program as a business professional and expert in data analytics, with several clients using their platform. After submitting an application and signing an NDA, I had a call with a Mixpanel representative named Jonathan Loeser. However, after this, he stopped responding to my emails. I sent several emails over a few weeks, but received no response. I also reached out to the partners program and support email, but again received no response. This was particularly disappointing as their support usually responds quickly to technical questions. Overall, I found this experience very unprofessional and disappointing.

    May 18, 2024

  • Elowen

    Top-notch Data Analysis for Informed Product Development

    its data analysis capabilities are top-notch, allowing me to make informed decisions about product development. The funnel analysis feature, for instance, has been instrumental in identifying bottlenecks in our user journey

    May 13, 2024

  • Helen F

    Potent Analytic Software

    I use Mixpanel daily. It's a potent tool that enables the creation of informative reports on our product's behavior. Although its implementation was slightly challenging, Mixpanel's support was helpful.

    May 5, 2024

  • Isabella Johnson

    Understanding User Behavior with Mixpanel

    I have found Mixpanel to be an invaluable tool in understanding user behavior

    April 27, 2024

More Mixpanel's reviews

Mixpanel: Pros & Cons

Pros

  • User-friendly interface: The platform is easy to use, even without specific expertise
  • Extensive functionality: The online solution offers relevant tools to analyze the conversion funnel and segment the audience
  • Analytical reports: The reports are reliable, comprehensive and easy to understand for all users

Cons

  • Notification center: Rigid and without any mail reports, the notification center can be improved
  • Complex integrations: Connecting the software to your workflow can be time consuming
  • Customer support: No support in the free offer

Why is Mixpanel better than other Data Analytics software?

Mixpanel has more features than Amplitude: 55 vs 31

Mixpanel is better at number of features than Microsoft power bi: 55 vs 37

Mixpanel has more features than Ahrefs: 55 vs 26

Mixpanel has more features than Similarweb: 55 vs 33

Mixpanel has better positive reviews than Adobe analytics: 92 vs 91

Mixpanel has more options than Adobe analytics: 55 vs 41

Mixpanel has better positive reviews than Tapclicks: 92 vs 86

Mixpanel has better positive reviews than New relic: 92 vs 91

Interested in Mixpanel? Get 1 year free on Mixpanel with our promo code and save up to $50000.

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Mixpanel Partner Agencies & Experts

It is with the greatest care that we have selected the best agencies and experts across the world to help you implement, use, and optimize Mixpanel.