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ActiveCampaign Reviews
64 reviews
Save BIG on
ActiveCampaign
Save up to $1,610 on ActiveCampaign
ActiveCampaign
Premium
Used by 616 members
90% off any annual plan for the first year
Save up to $1,610 on ActiveCampaign
Save BIG on
ActiveCampaign
Save up to $1,610 on ActiveCampaign
ActiveCampaign
Premium
Save up to $1,610 on ActiveCampaign
Get deal
- 01 Is ActiveCampaign any Good? My expert Review
- 02 Pros and cons from reviewers
- 03 Main features
- 04 How ActiveCampaign compare to similar software?
- 05 Who is ActiveCampaign best for according to our reviewers?
- 06 ActiveCampaign Reviews
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01 Is ActiveCampaign any Good? My expert Review
Having had enough experience with ActiveCampaign, I can tell you how effective this product as a marketing tool in almost any marketing situation. If you are serious about putting your email marketing efforts on autopilot while getting smarter with your customer connection, then it is worth your time. I recently working on an automated drip campaign for an e-commerce client, and what I liked was that we could quickly personalize our email based on what the customer was doing, which felt like we really dialed in the impact on our conversion rate.
Something that blows me away is the analytics dashboard. Recently, when I was working with a software startup on a campaign, and we had specific stats around our open rate and clicks, it felt like having your own navigation system that could tell you precisely what route your audience wanted to take! That level of detail enabled me to see what was working and what wasn't in order to pivot to maximize return on investment.
That being said, it is not all gravy; the User Interface can be visually overwhelming at first sight for first-time users or small teams that don't have any technical support. ActiveCampaign is certainly powerful, but here's times where I feel like I am walking through a populous downtown city without a map. A cleaner UI or more intuitive navigation would assist small teams in ramping up their use of technology.
Price is another part of the discussion. ActiveCampaign offers a lot of features, but price for some tier levels has escalated rather quickly to premium options like HubSpot. Depending on your use case, is this investment worth it? It may be if you are really using these features as much as possible. I did have a few glitches like it not saving your work, which can be disconcerting when your on a deadline.
Overall, even with those minor issues, I have had a positive experience with ActiveCampaign. For an email marketing system that you want to scale in a controlled, effective way, the features of ActiveCampaign have powerful automation, personalized messaging, analytics, and much more.
02 Pros and cons from reviewers
Pros from reviewers
-
Efficient email automation
ActiveCampaign simplifies the process of setting up automated email sequences, helping to generate sales and increase efficiency -
Centralized management for email marketing
The software is an excellent solution for small and medium-sized businesses that need centralized management for their email marketing campaigns -
Streamlined daily tasks and data organization
ActiveCampaign revolutionizes operations by streamlining daily tasks, impeccably organizing data, and providing a clear view of sales cycle progress. -
Personalized and secure messaging
ActiveCampaign allows businesses to craft personalized messages and send them securely through email, enhancing internal communication and client relationships -
Comprehensive reporting and analytics
The software provides valuable insights into the performance of email campaigns, including open rates, click-through rates, conversion rates, and more, aiding in the enhancement of marketing strategies
Cons from reviewers
-
Limited Wordpress plugin features
Users have noted that the Wordpress plugin could benefit from additional features such as new contact statistics and list assignments -
Complex user interface
Despite its numerous features, ActiveCampaign is not organized in a user-friendly manner, making it difficult for some users to navigate and utilize its full potential -
High pricing
Some users have expressed concern over the recent price increase of ActiveCampaign, which puts it in competition with alternatives like Hubspot, making it necessary to fully utilize all its features to justify the cost -
Issues with saving work
Some users have reported that the software sometimes doesn't save their work, causing them to redo it -
Poor customer support
There have been instances where users experienced technical issues and did not receive timely or effective support from the ActiveCampaign customer service team.
ActiveCampaign
Premium
Marketing automation for your growth
90% off any annual plan for the first year
Save up to $1,610
03 Main features
Starting Price
Free Plan
Customer engagement has never been more important
AI-powered sales forecast
Marketing automation at its best
Customizable marketing automations
Conversational email marketing
More details about ActiveCampaign plans
Starting Price
$15
per month
Free Plan
No
Customer engagement has never been more important
AI-powered sales forecast
Marketing automation at its best
Customizable marketing automations
Conversational email marketing
ActiveCampaign
Premium
Marketing automation for your growth
90% off any annual plan for the first year
Save up to $1,610
04 How ActiveCampaign compare to similar software?
While ActiveCampaign and HubSpot share common CRM and email marketing features, they have several key differences. The main distinction lies in the focus and scope of their integrated tools. ActiveCampaign serves as an email marketing automation platform with a strong sales focus, supported by a dedicated CRM. As a result, it offers advanced email marketing functionality. Accessing ActiveCampaign’s CRM requires a subscription to its sales plan or combined sales/marketing bundle. On the other hand, HubSpot is a CRM platform offering several other hubs, including marketing, sales, service, operations, content management, and commerce. HubSpot automatically includes its CRM in most of its hubs, which integrate seamlessly with each other. This makes HubSpot a good tool for sharing information between departments.
Email limits are another key difference between ActiveCampaign and HubSpot. ActiveCampaign generously offers unlimited email sends for up to 250,000 contacts on all its...
ActiveCampaign
Used by 616 members
Marketing automation for your growth
90% off any annual plan for the first year
Save up to $1,610
HubSpot
Used by 2805 members
CRM, marketing automation & customer service software suite
90% off the Professional and Enterprise plans for 1 year
Save up to $7,000
ActiveCampaign and Mailchimp offer valuable features to automate your email marketing campaigns, elevating them to the next level. However, there are several key differences to consider when deciding which is best for your business. First is the pricing. While Mailchimp may initially appear to be the more affordable option, it pays to drill down into both platforms’ pricing structures for an accurate comparison.
Although ActiveCampaign doesn’t offer a free version, it includes free trials with each plan. Plus, ActiveCampaigns plans generously include unlimited email sends for up to 250,000 contacts. These distinct pricing approaches mean Mailchimp may be more affordable for smaller email lists, such as for solopreneurs and small businesses. Yet, as these lists grow, the price difference between the platforms shrinks, especially considering ActiveCampaign’s generous email send limits.
Another key difference is that ActiveCampaign offers a dedicated CRM. Although you need to...
ActiveCampaign
Used by 616 members
Marketing automation for your growth
90% off any annual plan for the first year
Save up to $1,610
Mailchimp
Used by 1157 members
Email and Marketing Automation
30% off all plans for 12 months
Save up to $5,760
ActiveCampaign and Klaviyo are two marketing automation platforms that businesses often use to streamline their marketing efforts. While these platforms have similarities, they also have differences.
ActiveCampaign is well known for its marketing automation capabilities. It offers a range of tools and features that help with lead nurturing, email marketing, customer segmentation, and personalized messaging. One of the strengths of ActiveCampaign is its ability to automate marketing workflows and create targeted campaigns. It provides features like behavior tracking, integration with CRM systems, split testing, and detailed analytics. By using ActiveCampaign, businesses can automate their customer journeys, deliver personalized content to their audience, and optimize their marketing strategies for outcomes.
Klaviyo stands out as a platform that centers its focus on email marketing and nurturing customer relationships. It caters specifically to e-commerce businesses, empowering them to...
ActiveCampaign
Used by 616 members
Marketing automation for your growth
90% off any annual plan for the first year
Save up to $1,610
Klaviyo
Used by 512 members
Elevate your e-commerce success
Forever Free Plan with 500 monthly email sends
Save up to $100
05 Who is ActiveCampaign best for according to our reviewers?
-
Marketing Professionals
ActiveCampaign significantly aids marketing efforts with its outstanding automation features, thorough documentation, and quick support. It integrates well with other tools, although some users may wish for more features in its Wordpress plugin and find the pricing a bit high. -
Beginners and Small Businesses
ActiveCampaign is an ideal match for beginners and small businesses. It offers a user-friendly email builder, automation capabilities, and comprehensive reporting and analytics. It integrates smoothly into business workflows and aids in enhancing marketing strategies -
Sales Teams
ActiveCampaign is a useful tool for sales teams. It provides straightforward contact segmentation and a large template database for email campaigns. It also serves as an all-in-one CRM, although its recent price increase puts it in competition with alternatives like Hubspot -
E-commerce Businesses
ActiveCampaign is beneficial for e-commerce businesses, particularly for abandoned cart marketing. It allows easy linking with e-commerce software, although it may require a learning curve for some users -
Small and Medium-Sized Businesses
ActiveCampaign is an excellent solution for small and medium-sized businesses that need centralized management for their email marketing campaigns. It simplifies the process of setting up automated email sequences and assists in generating sales
ActiveCampaign
Premium
Marketing automation for your growth
90% off any annual plan for the first year
Save up to $1,610
06 ActiveCampaign Reviews
ActiveCampaign rating
ActiveCampaign Reviews
-
Fr. Don Collier
Smooth Migration Tools and Reliable Support
Support has been good in the moments that mattered, and the migration tools saved us time when we switched. We also came in with a heavily reduced annual price for year one through Joinsecret, which helped offset the time spent setting everything up
July 5, 2026
-
Betsey Upton
Site Tracking and Lead Scoring That Qualifies Leads
I originally picked ActiveCampaign because I found a first-year annual discount through Joinsecret that made it much easier to justify. Glad I did, because the site tracking and lead scoring have helped us separate casual visitors from people who are actually ready to talk
June 30, 2026
-
Velda Sipes
Forms + Automations + Pipeline in One Growth System
What surprised me was how much value we got from combining forms, automations, and the sales pipeline in one system. Leads from content downloads now enter a nurture track automatically, and our team gets notified when someone becomes sales qualified. We happened to get the first year annual plan at around 90% off through Joinsecret, and that made testing the platform a pretty easy decision
June 21, 2026
-
Columbus Dibbert
Steep Learning Curve, Big Payoff With Goals
There is a learning curve, especially if you want to use tags, goals, and conditional paths properly, but once that clicks, it becomes very powerful. We use goals to move contacts forward when they convert, so they stop getting irrelevant messages
June 14, 2026
-
Lashaun Hodkiewicz
Powerful Segmentation for More Personal Campaigns
The segmentation is where it really earns its keep. We built lists based on product usage, webinar attendance, and purchase history, and that made our campaigns feel a lot less generic. Reporting could go deeper in a few places, but it gives us enough to make good decisions
June 6, 2026
-
Jake Donnelly
Email + CRM Activity Sync for Smarter Follow-Up
What I like most is how email marketing and CRM are tied together. When someone clicks a pricing email or visits a key page, our sales team can see that activity and prioritize follow-up instead of calling people cold
June 1, 2026
-
Galen Hansen
A/B Testing Automation Paths for Data-Driven Iteration
I also got ActiveCampaign through that Joinsecret 90% off deal, and it was a nice bonus, but the real win is how easy it is to A/B test subject lines and different paths inside an automation, we finally stopped guessing and started iterating based on data
May 23, 2026
-
Rolando Schimmel
Joinsecret Deal Made Setup and Learning Affordable
We grabbed the 90% off ActiveCampaign deal through Joinsecret when we were testing it, and it gave us enough runway to set up scoring, win-back automations, and a proper onboarding series without stressing over the subscription while we learned
May 17, 2026
-
Tonita Cummings
Consistent Deliverability With Helpful Hygiene Tools
We moved from a simpler tool and I expected deliverability headaches, but ActiveCampaign has been consistent, and the built-in spam check and list hygiene reminders helped us clean things up before it became a problem
May 9, 2026
-
Sherril Stehr
CRM + Marketing Automation That Keeps Sales Aligned
Using the CRM alongside marketing is what makes it click for us: automated task creation, deal stage changes based on replies, and notes from email interactions keep the team aligned without living in spreadsheets
May 5, 2026
Start saving on the best SaaS
Secret has already helped tens of thousands of startups save millions on the best SaaS like Microsoft Teams, Google Workspace & many more. Join Secret now to buy software the smart way.