General information about Klaviyo
Klaviyo is a powerhouse marketing platform, painstakingly data-driven and designed with precision to cater specifically to businesses, with an emphasis on e-commerce brands. This robust toolset, unlike many of its contemporaries, exists to amplify your marketing endeavors, transforming them from mere attempts into successful ventures.
Klaviyo enables businesses to set up dynamic, hyper-personalized email marketing campaigns. By automating various marketing processes, it helps in reaching out to a large audience base without compromising the personal touch. Its sophisticated analytics provide invaluable insights that allow for more informed decisions, driving growth and enhancing profitability.
The platform thrives on customer data, utilizing it to serve content and product recommendations that are custom-tailored to each recipient. This ensures a connection with the audience that is more than just superficial – it's profound and meaningful.
What sets Klaviyo apart is its intuitive interface and superior integration capabilities. These attributes have made it a go-to option for e-commerce businesses seeking a streamlined approach to their marketing initiatives. In the cutthroat digital landscape of today where getting ahead is everything, Klaviyo equips you with tangible results.
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See alternatives to Klaviyo like Brevo (ex. Sendinblue) or HubSpot.Secret's take about Klaviyo
Tired of scattered data, disparate tools, and endless frustration? Look no further than Klaviyo 🚀
Klaviyo is a powerhouse for e-commerce, offering personalized email marketing, automation, segmentation, and deep analytics to supercharge your customer engagement and boost online sales. All your essential tools, all in one place, empowering your business to thrive 💼
Klaviyo is the e-commerce marketing solution you've been searching for, providing seamless navigation and user-friendliness to start creating and sharing your success story in just one click 📈
With flexible plans to suit your needs, Klaviyo offers not only a free plan but also plans to match the exact number of contacts you have 🤑 Each plan includes the key tools you need to scale, from integrations to segmentation to A/B testing.
- More details about Klaviyo's pricingsWhen it comes to alternatives to Klaviyo's software, there are many different SaaS tools out there that could suit exactly what your startup needs to launch, including HubSpot, ActiveCampaign and Mailchimp. Discover great deals for these tools and more on Secret! 🔥
- More alternatives to KlaviyoMary O'Brien
Customer Success Manager
Klaviyo pricing
Free
0 to 250 contacts
From 500 monthly email sends
150 free monthly SMS/MMS credits
Email support for first 60 days
$45
/ month
1,001 to 1,500 contacts
150 free monthly SMS/MMS credits
Mobile push notifications
Email and chat support
Email and SMS
$60
/ month
1,250 monthly SMS/MMS credits
1,001 to 1,500 contacts
From 15,000 monthly email sends
Mobile push notifications
Klaviyo features
Elevate your e-commerce marketing game with Klaviyo.
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Integration
Klaviyo integrates seamlessly with popular e-commerce platforms, CRMs, and other marketing tools, ensuring that customer data is synchronized and actionable across systems.
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Analytics and reporting
Klaviyo provides detailed analytics and reporting to track the performance of email campaigns, automations, and customer engagement. Users can gain insights into conversion rates, revenue generated, and more.
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SMS marketing
Klaviyo includes SMS marketing capabilities, allowing businesses to reach customers through text messages, further expanding their reach and engagement strategies.
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Marketing automation
With Klaviyo's automation capabilities, businesses can set up workflows and triggers to automate marketing actions, such as abandoned cart recovery, product recommendations, and post-purchase follow-ups.
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Personalization
The platform offers advanced personalization features, such as dynamic content and product recommendations, to create tailored experiences for individual customers.
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Customer insights
The platform offers a 360-degree view of customer behavior, helping businesses understand their audience better and make informed decisions to improve their marketing strategies.
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Email marketing
Klaviyo offers powerful email marketing tools, enabling businesses to create and send personalized, data-driven email campaigns. It includes templates, A/B testing, and segmentation for effective email communication.
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Segmentation
Klaviyo allows users to segment their customer base based on various criteria, including behavior, demographics, and purchase history. This enables highly targeted marketing campaigns.
3 Klaviyo reviews
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Cheryl E
Seamless Integration: Klaviyo Boosts Email Marketing Efficiency
Klaviyo's integration with our e-commerce platform was seamless. It has significantly improved our email marketing efficiency
April 21, 2024
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Nathan A
Commendable User-Friendly Interface of Klaviyo
Klaviyo's user-friendly interface is commendable. Even with little technical knowledge, I was able to navigate through the software effortlessly
April 13, 2024
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Holden S
Excellent Tool But Comes with Issues
As a developer, I've experienced deprecated code errors and significant slowdowns on websites using the Klaviyo plugin. I reported these issues to the Klaviyo team, but they informed me that they don't frequently update their plugin. This was two years ago and the problems still exist. Despite these issues, Klaviyo is easy to install and provides numerous automation options, such as post-order or payment emails, and reminders for abandoned shopping carts. It also allows for comprehensive customization and list management. However, using Klaviyo on a Wordpress site can significantly slow it down and it utilizes outdated code, which can lead to errors. If the form builder doesn't suit your needs, you're left to code the form yourself. The plugin doesn't update automatically and there's no option for language changes or translations. I initially switched from MailChimp to Klaviyo for its additional features, but I eventually returned to MailChimp to avoid the errors and slowdowns caused by Klaviyo.
April 13, 2024
Klaviyo: Pros & Cons
Pros
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Personalization and segmentation: Klaviyo excels in personalizing marketing campaigns and segmenting audiences based on behavior and demographics
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Robust e-commerce focus: Klaviyo is tailored specifically for e-commerce businesses, making it highly effective for this niche
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Integration and automation: Klaviyo seamlessly integrates with popular e-commerce platforms and offers powerful automation features, allowing businesses to automate marketing processes and drive customer engagement with ease
Cons
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Pricing complexity: Klaviyo's pricing can be complex, as it is based on the number of contacts or subscribers, and it can become expensive as your contact list grows
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Learning curve: While Klaviyo offers a wide range of features, it can have a steep learning curve, especially for users new to email marketing and automation
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Limited non-e-commerce use: Klaviyo is primarily designed for e-commerce businesses
Why is Klaviyo better than other Marketing Automation software?
Klaviyo is a better solution based on percentage of positive reviews than Mailchimp: 95 vs 92
Klaviyo is a better solution for customer support than Mailchimp: 4.4 vs 4.0
Klaviyo is a better solution based on percentage of positive reviews than Constant Contact: 95 vs 85
Klaviyo is a better solution for customer support than Constant Contact: 4.4 vs 4.0
Klaviyo has better positive reviews than ActiveCampaign: 95 vs 94
Klaviyo has better positive reviews compared to Brevo (ex. Sendinblue): 95 vs 93
Klaviyo is better at number of features than Brevo (ex. Sendinblue): 89 vs 87
Klaviyo is better at number of features than MailerLite: 89 vs 81