Klaviyo vs Mailchimp: How to pick the right tool

  • 01Klaviyo vs Mailchimp: overview
  • 02What's the difference between Klaviyo and Mailchimp?
  • 03Klaviyo pros and cons
  • 04Mailchimp pros and cons
  • 05Klaviyo compared to Mailchimp
  • 06Mailchimp compared to Klaviyo
  • 07Features comparison
  • 08Klaviyo vs Mailchimp: Which is the best for your business?
  • 09Promotions on Marketing Automation software
  • 10Alternatives to Klaviyo & Mailchimp

Klaviyo vs Mailchimp: overview

logo klaviyo
Klaviyo
logo mailchimp
Mailchimp
Comments
Analytics
5.0 out of 5
4.0 out of 5
Klaviyo gives users access to in-depth analytics and reporting. Mailchimp also provides reports to help you understand a campaign’s engagement, growth, and revenue.
Positive reviews
4.0 out of 5
4.0 out of 5
Both are highly rated, receiving mainly positive reviews. Some negative feedback relates to their pricing strategy or affordability, especially for scaling businesses.
Customer support
4.0 out of 5
4.0 out of 5
Klaviyo offers email (24/7) and live chat (24/5) support for paid users. Mailchimp includes 24/7 live chat and email service support with paid plans.
Segmentation
5.0 out of 5
4.0 out of 5
Both offer audience segmentation features and predictive segmentation analytics. Some users find Klaviyo’s segmentation very precise and flexible.
Automation
4.0 out of 5
3.0 out of 5
Klaviyo offers advanced automation across its features with an extensive template library. Mailchimp also includes solid but more limited automation features.
Ease of use
4.0 out of 5
5.0 out of 5
Both are easy to use, with intuitive user interfaces. Some users find Klaviyo takes time to learn, given its range of features.
SMS marketing
4.0 out of 5
4.0 out of 5
Both offer SMS and MMS marketing features: Klaviyo as part of its paid subscriptions and Mailchimp as an add-on to its paid plans.
Integrations
4.0 out of 5
4.0 out of 5
Both offer 300+ integrations including with Shopify, Quickbooks, and Salesforce. Klaviyo has a particular focus on eCommerce integrations.
Pricing plans
4.0 out of 5
4.0 out of 5
Klaviyo’s paid plans start at $20/month for up to 500 contacts. Mailchimp’s paid plans start at $13/month for 500 contacts. Both offer free plans.
Customization
4.0 out of 5
3.0 out of 5
Klaviyo provides users with a high degree of customization. Mailchimp does so via a range of customizable templates.

What's the difference between Klaviyo and Mailchimp?

A Klaviyo Analytics Report Showing Open and Click-Through Rates for an Email Campaign
A Klaviyo Analytics Report Showing Open and Click-Through Rates for an Email Campaign
Mailchimp’s Website Builder with Four Pages Under Construction
Mailchimp’s Website Builder with Four Pages Under Construction

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Klaviyo pros and cons

What are the advantages of Klaviyo?

What are the disadvantages of Klaviyo?

Compare Klaviyo to other tools

ActiveCampaign vs Klaviyo
logo activecampaign
ActiveCampaign
logo klaviyo
Klaviyo
VS
MailerLite vs Klaviyo
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MailerLite
logo klaviyo
Klaviyo
VS

Mailchimp pros and cons

What are the advantages of Mailchimp?

What are the disadvantages of Mailchimp?

Compare Mailchimp to other tools

HubSpot vs Mailchimp
logo hubspot
HubSpot
logo mailchimp
Mailchimp
VS
Constant Contact vs Mailchimp
logo constant contact
Constant Contact
logo mailchimp
Mailchimp
VS
ActiveCampaign vs Mailchimp
logo activecampaign
ActiveCampaign
logo mailchimp
Mailchimp
VS
MailerLite vs Mailchimp
logo mailerlite
MailerLite
logo mailchimp
Mailchimp
VS
Omnisend vs Mailchimp
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Omnisend
logo mailchimp
Mailchimp
VS
SendGrid vs Mailchimp
logo sendgrid
SendGrid
logo mailchimp
Mailchimp
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Klaviyo compared to Mailchimp

Is Klaviyo better than Mailchimp?

What is Klaviyo best used for?

Can Klaviyo replace Mailchimp?

Is Klaviyo cheaper than Mailchimp?

Is there a better Marketing Automation software than Klaviyo?

Mailchimp compared to Klaviyo

Is Mailchimp better than Klaviyo?

What is Mailchimp best used for?

Can Mailchimp replace Klaviyo?

Is Mailchimp cheaper than Klaviyo?

Is there a better Email Marketing software than Mailchimp?

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

Get Mailchimp deal

Features comparison

Mailchimp Excels in Managing Email Deliverability Over Klaviyo

Mailchimp's Email Authentication to Improve Sender Reputation and Avoid Spam Folders
Mailchimp's Email Authentication to Improve Sender Reputation and Avoid Spam Folders

Mailchimp Excels Ahead of Klaviyo for Building and Personalizing Emails

Mailchimp's Email Templates, Ready to Be Customized for Personalized Campaigns
Mailchimp's Email Templates, Ready to Be Customized for Personalized Campaigns

Klaviyo Provides More Advanced Segmentation than Mailchimp

Klaviyo's Advanced Segmentation, Allowing You to Target Users Based on Specific Attributes
Klaviyo's Advanced Segmentation, Allowing You to Target Users Based on Specific Attributes

Mailchimp Takes the Lead Against Klaviyo for Ease of Use

Mailchimp's Drag-and-Drop Editor, with Fully Customizable Layouts
Mailchimp's Drag-and-Drop Editor, with Fully Customizable Layouts

Klaviyo and Mailchimp Both Offer Robust Automation Features

Easily Create an Automated Email Flow with Klaviyo for Different User Triggers
Easily Create an Automated Email Flow with Klaviyo for Different User Triggers

Both Klaviyo and Mailchimp Provide Extensive Third-Party Integrations

A Selection of Klaviyo's Email and SMS App Integrations
A Selection of Klaviyo's Email and SMS App Integrations

Klaviyo is Superior at Strategy Optimization Compared to Mailchimp

Klaviyo Allows You to Analyze the Performance of Past Email Campaigns, Including Open Rate, Click Rate and Engagement
Klaviyo Allows You to Analyze the Performance of Past Email Campaigns, Including Open Rate, Click Rate and Engagement

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Klaviyo vs Mailchimp: Which is the best for your business?

Klaviyo is the best tool for you if:

  • You run an e-commerce store and are looking for an email marketing solution that seamlessly integrates with your existing platform
  • Precise data and in-depth analytics are critical to your marketing strategy and you want a tool to track metrics such as open and click-through rates
  • You want to create highly targeted, personalized email campaigns using advanced segmentation based on customer behavior and preferences
  • You run drip email campaigns or customer onboarding sequences that require advanced email marketing automation functionality
  • You have prior digital marketing experience and your business is ready to move to an email marketing platform with more advanced capabilities

Mailchimp is the best tool for you if:

  • You’re a small business or freelancer looking for an affordable email marketing tool to manage your digital marketing campaigns
  • You’re looking for an all-in-one digital marketing solution with email and SMS marketing, e-commerce integration, social media management, and marketing automation
  • You have limited digital marketing experience or technical expertise and want a user-friendly platform for beginners
  • Consistent branding is a priority for your business and you require a solution to manage this across different marketing channels
  • When creating your campaigns, you prefer working with professionally designed templates to starting from scratch

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

Get Mailchimp deal

Alternatives to Klaviyo & Mailchimp

Promotions on Marketing Automation software

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