HubSpot vs Mailchimp: How to Choose the Right Tool for Your Business

Table of contents

HubSpot vs Mailchimp: overview

What's the difference between HubSpot and Mailchimp?

HubSpot pros and cons

Mailchimp pros and cons

HubSpot compared to Mailchimp

Mailchimp compared to HubSpot

Features comparison

HubSpot vs Mailchimp: Which is the best for your business?

Promotions on Prospecting software

Alternatives to HubSpot & Mailchimp

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HubSpot vs Mailchimp: overview

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HubSpot
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Mailchimp
Comments
Customer support
4.0 out of 5
4.0 out of 5
Both only offer in-app chat and email support with their paid plans. Phone support is available with HubSpot’s and Mailchimp’s highest subscriptions.
Positive reviews
4.0 out of 5
4.0 out of 5
Both receive positive reviews and are rated 4.5 on Capterra. Negative comments often refer to the tools’ pricing strategies or affordability, especially for small businesses.
Pricing plans
3.0 out of 5
4.0 out of 5
Both offer free plans. HubSpot’s paid plans start at $18/month (1,000 contacts), while Mailchimp’s subscriptions start at $13/month (500 contacts).
Landing pages
4.0 out of 5
4.0 out of 5
Both tools offer landing pages—including in their free plans—and a range of customizable landing page templates.
Integrations
5.0 out of 5
4.0 out of 5
HubSpot offers 1400+ integrations, including Google Ads, Slack, and Instagram; Mailchimp has 300+ integrations, including Shopify, Quickbooks, and Salesforce.
Ease of use
4.0 out of 5
5.0 out of 5
Mailchimp is easy for beginners to use, with an intuitive user interface. HubSpot has more advanced features that can present a steep learning curve.
Automation
5.0 out of 5
3.0 out of 5
HubSpot includes advanced automation features. While Mailchimp offers good automation for email marketing, it’s limited compared to HubSpot.
Analytics
5.0 out of 5
4.0 out of 5
Thanks to its built-in CRM, HubSpot provides deep, insightful data based on more granular analytics. Mailchimp analytics focus on email marketing only.
Contact management and email sends
4.0 out of 5
4.0 out of 5
HubSpot’s Starter plan includes 1,000 contacts with email sends calculated as 5 x marketing contacts. Mailchimp’s equivalent offers 6,000 sends/month for 500 contacts.
Customization
4.0 out of 5
3.0 out of 5
HubSpot offers a high level of email customization to match your brand. While Mailchimp offers less customization than HubSpot, it has a range of helpful email templates.

What's the difference between HubSpot and Mailchimp?

HubSpot’s advanced automation feature highlighting custom email automations
ubSpot’s Advanced Automation Feature Highlighting Custom Email Automations
Mailchimp’s Customer Journey builder with custom email automations highlighted
Mailchimp’s Customer Journey Builder with Custom Email Automations Highlighted
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Get 75% off for 1 year on HubSpot and up to $7,000 savings with Secret.

logo mailchimp

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

HubSpot pros and cons

What are the advantages of HubSpot?

What are the disadvantages of HubSpot?

Compare HubSpot to other tools

HubSpot vs WordPress.com
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HubSpot
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Zoho vs HubSpot
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Zoho
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HubSpot vs Hootsuite
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HubSpot
Hootsuite Logo
Hootsuite
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Pipedrive vs HubSpot
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Pipedrive
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HubSpot
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Monday vs HubSpot
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Monday
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Constant Contact vs HubSpot
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Constant Contact
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Mailchimp pros and cons

What are the advantages of Mailchimp?

What are the disadvantages of Mailchimp?

Compare Mailchimp to other tools

Constant Contact vs Mailchimp
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Constant Contact
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Mailchimp
VS
ActiveCampaign vs Mailchimp
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ActiveCampaign
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Mailchimp
VS
MailerLite vs Mailchimp
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MailerLite
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Mailchimp
VS
Omnisend vs Mailchimp
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Omnisend
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Mailchimp
VS
SendGrid vs Mailchimp
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SendGrid
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Mailchimp
VS
Klaviyo vs Mailchimp
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Klaviyo
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Mailchimp
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HubSpot compared to Mailchimp

Is HubSpot better than Mailchimp?

What is HubSpot best used for?

Can HubSpot replace Mailchimp?

Is HubSpot cheaper than Mailchimp?

Is there a better Prospecting software than HubSpot?

75% off for 1 year on HubSpot

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Mailchimp compared to HubSpot

Is Mailchimp better than HubSpot?

What is Mailchimp best used for?

Can Mailchimp replace HubSpot?

Is Mailchimp cheaper than HubSpot?

Is there a better Email Marketing software than Mailchimp?

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

Features comparison

Mailchimp Takes the Lead in Precise Customer Segmentation Compared to HubSpot

Through its advanced segmentation feature, Mailchimp empowers you to divide your customer base according to specific behaviors or interests, guaranteeing that each recipient receives customized emails tailored to their preferences.
Through its advanced segmentation feature, Mailchimp empowers you to divide your customer base according to specific behaviors or interests, guaranteeing that each recipient receives customized emails tailored to their preferences.

HubSpot Provides a Wider Range of Integrations than Mailchimp

HubSpot seamlessly merges with renowned CRM systems like Salesforce and Microsoft Dynamics, ensuring the harmonious flow of data between marketing and sales teams
HubSpot seamlessly merges with renowned CRM systems like Salesforce and Microsoft Dynamics, ensuring the harmonious flow of data between marketing and sales teams

Mailchimp Excels Ahead of HubSpot in Terms of User-Friendliness

Mailchimp also delivers a user-friendly environment, albeit with a slightly steeper learning curve for newcomers.
Mailchimp also delivers a user-friendly environment, albeit with a slightly steeper learning curve for newcomers.

Mailchimp Excels in Designing Impactful Emails Over HubSpot

Mailchimp's design tool empowers you to effortlessly fashion captivating multi-channel designs that captivate the interest of your potential leads and loyal customers.
Mailchimp's design tool empowers you to effortlessly fashion captivating multi-channel designs that captivate the interest of your potential leads and loyal customers.

HubSpot Outshines Mailchimp in Sales Pipeline Management

By visualizing your sales process, defining stages and milestones, and effortlessly progressing deals through the pipeline, HubSpot streamlines your operations.
By visualizing your sales process, defining stages and milestones, and effortlessly progressing deals through the pipeline, HubSpot streamlines your operations.

HubSpot Takes the Lead in Contact Management Over Mailchimp

 HubSpot offers a robust suite of tools that excel in facilitating effective and organized interactions with your audience.
HubSpot offers a robust suite of tools that excel in facilitating effective and organized interactions with your audience.

HubSpot Surpasses Mailchimp in Advanced Automation Capabilities

With HubSpot, you can create intricate automated workflows that streamline various tasks and processes, from lead nurturing to customer follow-ups.
With HubSpot, you can create intricate automated workflows that streamline various tasks and processes, from lead nurturing to customer follow-ups.

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HubSpot vs Mailchimp: Which is the best for your business?

HubSpot is the best tool for you if:

  • You’re seeking an all-in-one CRM, email marketing, customer service, and content management solution
  • Your business caters to extended buyer lifecycles that require higher levels of marketing workflow automation and integration
  • A large and broad choice of integrations is a deciding factor and you need your solution to integrate with other CRMs, e-commerce platforms, and social media apps
  • You have a larger marketing budget to play with and want to use it to optimize the sharing of customer information across departments
  • You need a high degree of customization to ensure your email marketing fully reflects your brand

Mailchimp is the best tool for you if:

  • You already use a CRM and are now looking for a targeted email marketing solution to integrate with it
  • You want to quickly create and send out marketing emails with the help of easy-to-use, customizable templates
  • You’re a start-up or small business looking for an affordable email marketing solution or a seasonal business that would prefer a PAYG subscription model
  • You have limited digital marketing experience and want a simple, easy-to-use solution to create and deliver email marketing campaigns
  • Your business caters to shorter buyer lifecycles requiring less marketing workflow automation
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75% off for 1 year on HubSpot

Get 75% off for 1 year on HubSpot and up to $7,000 savings with Secret.

logo mailchimp

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

Alternatives to HubSpot & Mailchimp

Promotions on Prospecting software

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