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8 Best Alternatives to HubSpot in June 2023

Alternatives & Competitors to HubSpot

Here are competitors or alternatives to HubSpot and other similar CRM software. You need to consider some important factors when choosing the right tool for your business that's similar to HubSpot, like the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to HubSpot that meets the needs of your business. To help you compare each service and choose the right solution, we have put together a list of the best competitors of HubSpot like: Freshworks, Zendesk, EngageBay or Freshdesk.

List of Alternatives to HubSpot

From CRM tools, we have selected the best alternatives to HubSpot based on reviews for each solution and similarities with HubSpot. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo freshworks


Software suite for sales, marketing, and customer service teams

Freshworks: Pros & Cons

Quick onboarding: Easy to learn, your employees can quickly start using it
Automation features: The Sales and Marketing tool offers relevant workflow automation
Attractive pricing: This SaaS tool has attractive plans for all profiles
Customer service: Freshworks customer service is sometimes unresponsive
Lack of third party integrations: Freshworks has a limited number of integrations
French translation: Some features show gaps in translation

Best features

  • - Personalize interactions with your leads and customers

  • - Improved ticket management

  • - Collaboration

  • - Analytics and reporting

90% off the Pro plan for 1 year (Save $100,000)
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logo zendesk


Create a customer success support suite that is accessible and available to your customers at all times.

Zendesk compared to HubSpot

HubSpot has more positive reviews than Zendesk: 94 vs 87

HubSpot is better at support than Zendesk: 4.6 vs 4.1

HubSpot pricing plans are more competitive than Zendesk: 4.4 vs 4.2

Zendesk has more functions than HubSpot: 110 vs 96

Zendesk: Pros & Cons

Unified workspace: Every employee finds customer information quickly and efficiently
Omnichannel capabilities: The customer service platform is ideal for providing support across all channels
Analytics and reporting: Comprehensive and highly relevant analytics capabilities
Analytics and reporting: Comprehensive and highly relevant analytics capabilities
Pricing: Customer support platform pricing plans are quite expensive
Customization: The tool’s customization features are limited

Best features

  • - Be available for your customers

  • - Boost your teams' efficiency

  • - Access your company's data

6 months free of both Zendesk Suite and Sales CRM (any edition) + 15% off for 12 months (Save $50,000)
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logo engagebay


All-in-one marketing, sales and support software

EngageBay: Pros & Cons

All-in-one: This marketing software brings together all useful features related to sales, automation, customer service, etc. This saves companies time and money
Interface: The tool is user-friendly and easy to use
Customer service: Support is available and efficient
Integration: A few are missing
Price: The cost is high for a small business
Complexity: Some advanced services require learning

Best features

  • - Improve customer relationship with a CRM

  • - Automate marketing tasks

  • - Provide efficient and quick support

  • - Improve customer satisfaction

  • - Integrations

EngageBay pricing



$15 / user / month


$50 / user / month


$100 / user / month
6 months free on All-in-One Growth Plan (Save $3,000)
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logo freshdesk


Customer service software to optimize your client communication

Freshdesk compared to HubSpot

Freshdesk has better positive reviews compared to HubSpot: 100 vs 94

Freshdesk is better at customer service than HubSpot: 5.0 vs 4.6

HubSpot is better at value for money than Freshdesk: 4.4 vs 0.1

HubSpot is more versatile than Freshdesk: 96 vs 33

Freshdesk: Pros & Cons

Simplicity: The interface is easy to use and user-friendly
Functionality: Many communication channels are available and customization is advanced
Integration: This customer support software integrates with many tools
Analysis limitations: The information on transactions is limited
Pricing: The price is high for large requirements which can be a problem for small companies
Learning curve: Advanced features require time to learn

Best features

  • - Optimize ticket management

  • - Give users autonomy

  • - Ensure team collaboration

  • - Access customized performance reports

  • - Strengthen data security

Freshdesk pricing



$15 / user / month




$83 / user / month
90% off the Pro plan for 1 year (Save $100,000)
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logo mailchimp


Email and Marketing Automation

Mailchimp compared to HubSpot

HubSpot is a better solution based on percentage of positive reviews than Mailchimp: 94 vs 93

HubSpot is a better solution for customer support than Mailchimp: 4.6 vs 4.1

Mailchimp is more suitable for small businesses thanks to its good value for money than HubSpot: 4.5 vs 4.4

Mailchimp has more functions than HubSpot: 140 vs 96

Mailchimp: Pros & Cons

Easy to use: Mailchimp is the ideal tool to start creating impactful newsletters
Free version: The tool offers a free emailing solution, perfect for beginners
A complete tool: The famous emailing service integrates marketing automation features
High price: Prices increase rapidly as the number of subscribers increases
Limited technical support: Phone support from the Mailchimp team is only included in the Premium plan
Lack of advanced features: Can be frustrating for an advanced user

Best features

  • - Send the right message at the right time

  • - Design impactful emails

  • - Segment your customers finely

  • - Continuously optimize your strategy

  • - Connect all your tools

Mailchimp pricing



$69 / month


$100 / month


$350 / month
50% off the Standard plan for 6 months (Save $1,870)
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logo folk


Collaborative workspace

folk: Pros & Cons

User interface: The interface of the folk platform is efficient and easy on the eye
Ease of use: It takes only a few minutes to get the hang of the tool
All-in-one tool: The platform is ideal for centralizing business contact needs
Sales pipeline: folk offers basic sales pipelines that do not meet all needs
Sales opportunity management: This feature is present, but limited
Only for SMBs and freelancers: The folk tool is not suitable for large companies with massive data

Best features

  • - Centralize your needs through a single platform

  • - Customize folk to your own needs

  • - Send mass messages

  • - Leverage the Chrome extension

  • - Sync all your favorite tools

folk pricing



Contact sales


$19 / user / month


$39 / user / month
30% off all plans for 1 year (Save $140)
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logo moengage


Data-driven engagement platform

MoEngage: Pros & Cons

Ease of use: The tool is easy and pleasant to use
Responsive support: MoEngage software support is professional and responsive
Omnichannel: Engagement campaigns can be sent simultaneously across multiple platforms
Lack of precision: Segmentation and cohort design can lack precision
Bugs: Some users report the present of a number of bugs
Mobile experience: The MoEngage solution is not mobile-friendly

Best features

  • - Onboard your customers efficiently

  • - Improve acquisition ROI

  • - Analyze your campaigns in detail

  • - Connect your favorite apps

  • - Benefit from comprehensive support

50% off for the first year (Save $5,994)
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logo activecampaign


Marketing automation for your growth

ActiveCampaign compared to HubSpot

ActiveCampaign has better positive reviews than HubSpot: 95 vs 94

ActiveCampaign is more suitable for small businesses thanks to its good value for money than HubSpot: 4.5 vs 4.4

HubSpot has more functions than ActiveCampaign: 96 vs 91

ActiveCampaign: Pros & Cons

Email deliverability: The emailing platform has an excellent email deliverability rate
Email editor: The email design tool is powerful and offers great versatility
CRM integration: Automation increases campaign performance
Learning curve: It takes time to understand and master the advanced features of the software
Analysis reports: The reports and information provided by the solution are sometimes not very readable
Free plan: Active Campaign does not offer a free plan

Best features

  • - Targeted and personalized email advertising

  • - Marketing automation at its best

  • - A high-performance CRM to outperform the competition

  • - Customer engagement has never been more important

  • - Benefit from personal support

  • - AI-powered sales forecast

  • - Conversational email marketing

  • - Customizable marketing automations

ActiveCampaign pricing


Contact sales


$93 / month


$386 / month
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