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Emarsys reviews
4.6 (5 reviews)

Emarsys is a comprehensive marketing platform that enhances customer engagement, boosts revenue, and fosters enduring customer relationships for businesses. It incorporates advanced AI and automation tools, enabling businesses to execute personalized, timely, and relevant marketing campaigns across various channels. Emarsys empowers businesses to gain deeper customer insights, optimize marketing strategies, and achieve sustainable growth.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Emarsys?
  • 04How Emarsys compare to similar software?
  • 05Who is Emarsys best for according to our reviewers?
  • 06Emarsys reviews

Pros from reviewers

  • Optimized Conversion System: Emarsys offers features such as visitor tracking, analytics, social media marketing, campaign management, A/B testing, email advertising, and lead management, which are extremely useful for establishing an optimized conversion system

  • Large-scale Email Marketing and Automation: Emarsys is an essential tool for large-scale email marketing and automation needs, integrating smoothly with eCommerce platforms like Magento

  • Advanced Email Campaign Creation: Emarsys provides a block-based email campaign creation interface, which supports advanced development and gives users control over their email design

  • Personalization and Lead Management: Emarsys excels in personalizing and delivering a fantastic digital experience to prospects and customers, and is superb at managing leads and prospects based on their activities

  • Comprehensive Customer View: Emarsys allows users to view both online and offline customer behavior and sales data in one place, which is crucial for a comprehensive customer view.

Cons from reviewers

  • High cost: Emarsys comes with a high price tag that competes with enterprise-level pricing, making it less suitable for businesses that do not generate multi-million dollar revenue

  • Learning curve: Emarsys is not a typical Email Service Provider and requires a significant amount of time and training to fully understand and utilize its features

  • Unfulfilled promises: There have been instances where Emarsys failed to deliver on promised features, causing dissatisfaction among its users

  • Basic reporting feature: Despite being a robust platform, Emarsys' reporting feature is quite basic and sometimes inaccurate, especially when reporting on sales or revenue metrics

  • Slow feature implementation and additional costs: Customer service is responsive, but feature requests take a long time to be implemented. Additionally, minor tasks such as template changes or data exports come with additional costs.

Main features

Starting Price

N/A

Free Plan

No

Integrated Customer Data Platform

Revenue Acceleration Suite

Personalized Marketing Automation

Omni-Channel Customer Engagement

AI-Powered Predictive Analytics

What is Emarsys?

Emarsys is a robust marketing automation software that aids businesses in enhancing customer engagement and revenue. It uses advanced AI to deliver personalized marketing campaigns across various channels. The platform integrates with different data sources, enabling businesses to use their customer data to create customized experiences. Features include automated email marketing, personalized content recommendations, predictive analytics, and customer segmentation. Emarsys helps businesses optimize their marketing strategies, boost customer loyalty, and increase sales. Its user-friendly interface and powerful functionalities allow businesses to remain competitive in the digital world and achieve significant growth.

Who is Emarsys best for according to our reviewers?

  • Large-scale email marketers: Emarsys is a powerful tool for managing large-scale email marketing and automation needs. It integrates well with eCommerce platforms, providing a block-based email campaign creation interface for advanced development and control over email design

  • eCommerce businesses: Emarsys is perfect for eCommerce stores with a large number of products. It collects extensive data from campaigns, website engagement, and contact events, providing valuable insights for businesses with high transaction volumes and multi-million dollar revenues

  • Businesses with large databases: Emarsys is excellent for businesses with large databases and plenty of segmented information. It allows for deep exploration and maximization of the system's potential, offering numerous options and scenarios for development

  • Businesses seeking growth: Emarsys has proven to be a game changer for businesses seeking growth. It offers time-saving features and easy monitoring of campaign performance through KPIs, leading to significant revenue growth

  • B2C and B2B companies: Emarsys is excellent for personalizing and delivering a fantastic digital experience to prospects and customers. It offers user-friendly A/B testing and superb management of leads and prospects based on their activities, making it a great choice for both B2C and B2B companies.

  • Emarsys reviews

    4.6

    Emarsys rating

    4.0

    Ease of use

    4.6

    Customer service

    3.9

    Value for money

    4.0

    Likelihood to recommend

    4.2

    Features

    5 Emarsys reviews

    4.6 (5 reviews)
    • Zoe Williams

      Emarsys Boosts Email Marketing Success

      Emarsys has significantly improved our email marketing campaigns

      May 5, 2024

    • Xander

      Emarsys: Impressive Scalability for Growing Customer Base

      I've been using Emarsys for a while now and I'm impressed with its scalability. It has been able to handle our growing customer base without any issues

      April 30, 2024

    • Deborah S

      Emarsys: Powerful Tool with a Learning Curve

      Emarsys is a great software overall and the team is supportive and reliable. However, I find that the amount of work and training needed to understand the system is quite substantial. It's excellent if you have a large database with plenty of segmented information to explore and maximize the system's potential. But, for a small or medium-sized company with limited detailed information in the database, it can quickly become an expensive lesson. The system offers numerous options and scenarios to develop, which can sometimes be overwhelming for the marketing team. I chose Emarsys over other options because it allowed us to dig deep into our database, segment, and target people based on specific information or their behavior on our website.

      April 22, 2024

    • Christopher Brown

      Powerful CRM and ESP Solution with Emarsys

      Before I started using Emarsys, I was using MailChimp and was in search of a system that offered better analytics and allowed me to incorporate customer behavioral data from our physical stores. Emarsys turned out to be an excellent solution for this. It allows me to view both our online and offline customer behavior and sales data in one place, which is crucial for a comprehensive customer view. Building emails using the drag and drop templates was quite straightforward, and I was able to get started in a day with minimal training. I must also mention our account manager who has been fantastic and extremely helpful. However, building an email automation can be challenging. If I want to use the same email for multiple sends, I have to create duplicates of the email. If I don't, and I try to add the same email to the automation workflow, it automatically duplicates the email, making it hard to keep track of which email is which if I need to go back and make edits. Figuring out how this worked took some time.

      April 14, 2024

    • Melissa R

      Emarsys Enhances Customer Understanding and Marketing Strategies

      Emarsys has been instrumental in helping us understand our customers better. The segmentation feature allows us to target specific demographics, leading to more effective marketing strategies

      April 13, 2024

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