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The all-in-one tool for e-commerce marketing

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Benefit from an easy-to-use, comprehensive, and powerful solution for your e-commerce platform. Omnisend helps you convert your prospects and retain your existing customers.

General information about Omnisend

Omnisend is a SaaS software offering a global service. With it, it is possible to increase your turnover and to accompany the growth of your company with simplicity and efficiency. Indeed, you can develop relevant acquisition or loyalty campaigns by setting up an attractive email or SMS marketing. Moreover, the implementation of engaging forms to boost the rate of subscribers to your newsletter is ideal. Simple to implement, these forms improve the impact of your marketing efforts by making it easier to subscribe to your emails. In addition, the segmentation allowed by the tool and the feedback integrated in the dashboard are essential to fine-tune your marketing strategy over time.

Omnisend’s proposition is attractive: a tool that centralizes all your needs to attract customers and increase retention. The diversity and relevance of its features can significantly improve the effectiveness of e-commerce marketing. To begin with, the marketing email editor is very accessible. With a simple drag and drop, you can create eye-catching and impactful content. However, if you do not want to create these emails yourself, you can opt for pre-built templates. In addition, the solution also allows you to send SMS at no extra cost. This functionality is ideal to offer your customers a real omnichannel experience, fluid and pleasant. In addition, the use of Marketing Automation is ideal to save time and distribute your marketing content effortlessly. According to pre-established scenarios, marketing content (emails, SMS, notifications) will be delivered to the right targets.

Finally, Omnisend produces comprehensive customer data to ensure a relevant segmentation of your customer base. The latter, combined with integrated reports, allows you to accurately manage your online activity.

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Secret's take about Omnisend

In the world of e-commerce, I like to play the game “Add to Cart” 🛒 where, if it wasn’t clear, I add many different items to my cart, see how many discounts I can grab, get excited, but then see not only the grand total, but also the shipping fee 💸… And then it starts all over again! 😅

What is Omnisend?

Omnisend is a marketing automation platform designed specifically for e-commerce businesses 🎯 The suite of tools and features offered help you, as an online retailer, create personalized, targeted, and automated marketing campaigns across various channels. Segment your customers based on different criteria, such as purchase history, browsing behavior, and engagement levels to deliver highly relevant and personalized messages to your customers 📣 The SaaS tool’s multi-channel approach allows you to engage with your customers through their preferred channels and reach them at different stages of their customer journey, including SMS, email and social media. Enhance your e-commerce marketing efforts and drive conversions for an increase in your revenue 📈

Our opinion about Omnisend:

Omnisend’s software is a great solution for all types of businesses looking to improve their e-commerce marketing campaigns 🚀 The platform is easy to navigate and does not require extensive technical knowledge, offering a drag-and-drop editor to design your marketing campaigns. You also have the ability to set up and customize workflows based on customer actions or events, such as abandoned carts, to deliver targeted and timely messages to customers and enhance conversions 💡 What’s more, Omnisend’s reporting and analytics feature allows you to measure your campaign’s performance and gain valuable insights into your customers’ behaviors, tracking key metrics like open rates and revenue generated, so you can make data-driven decisions and optimize your e-commerce marketing strategy. Reach your customers with personalized & engaging campaigns for better results! 📊

Omnisend Pricing:

Omnisend has 3 different pricing plans available for you to choose from, starting from Free. Simply select the number of people you expect to send your email campaigns to and choose your plan based on different features you may need, like templates, workflows and reporting. Get 10% off Omnisend’s monthly Pro plan for 1 year with Secret and save up to $199 for your e-commerce startup! 💰

- More details about Omnisend's pricings
Best Omnisend alternatives:

Top alternatives to Omnisend’s marketing automation SaaS software include Mailchimp, ActiveCampaign, HubSpot and Brevo. Discover great deals for these tools and more on Secret to start saving! 🔍

- More alternatives to Omnisend
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Mary O'Brien

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1 deal available for Omnisend
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1 deal available for Omnisend

Up to $199 in savings

10% off the monthly Pro Plan

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10% off the monthly Pro Plan

10% off the monthly Pro Plan

Unlock our Omnisend deal and access 10% off the monthly Pro Plan, saving you up to $199 for your startup. There are over 370+ verified deals and discounts for you to save money on the best SaaS software and apps for your small business to grow. Don't waste time, take advantage of our promotions now thanks to our Omnisend promo codes, coupons and credits valid in April 2024.

What is Omnisend used for?

Omnisend is a comprehensive SaaS software that helps small businesses boost their growth and revenue. It simplifies the creation of effective email and SMS marketing campaigns, with easy-to-use templates and a drag-and-drop editor. For example, a local bakery could use Omnisend to send personalized emails to customers about new products or discounts. The software also includes tools for creating engaging subscription forms, allowing businesses to grow their newsletter audience. Additionally, Omnisend's segmentation capabilities and integrated feedback help businesses refine their marketing strategies over time. For instance, a boutique clothing store could use these features to target specific customer groups with tailored promotions.
Interested in Omnisend? Get 10% off the monthly Pro Plan on Omnisend with our promo code and save up to $199.

Omnisend pricing


Up to 250 contacts

500 emails per month

Up to 60 SMS

Up to 500 web push notifications



/ month

Up to 500 contacts

6,000 emails per month

Up to 60 SMS

Unlimited web push notifications



/ month

Up to 500 contacts

Unlimited emails

Up to 3,933 SMS per month

Unlimited web push notifications

Omnisend features

Acting globally on your e-commerce strategy has never been easier

  • Personalize your campaigns with Dynamic Content

    Dynamically customize your campaigns with personalized content such as product recommendations, exclusive deals, and subscriber data, all in just a few clicks. This feature allows you to create more engaging and relevant campaigns that drive conversions.

  • Engage customers with Web Push Notifications

    Omnisend offers the ability to send web push notifications to reach customers wherever they are and increase website engagement. With real-time updates and customizable options, this feature adds an extra touch point to your omnichannel strategy.

  • Develop email campaigns effortlessly

    Create and customize your campaigns in just a few clicks. The content is adapted to your graphic charter and your brand image. The little extra: no technical knowledge is required.

  • Target your customers precisely

    The tool analyzes not only the events, but also the buying behavior of your customers. The items purchased, the average basket, or the frequency of purchase are all elements that allow you to segment your customers. You can then focus on the most engaged customers.

  • Easily build landing pages with a drag-and-drop editor

    With Omnisend's landing page builder, you can create stunning pages featuring your products, content, and forms in a matter of minutes. This feature allows you to direct traffic from your campaigns and social media to seamless, optimized landing pages that drive conversions.

  • Offer an omnichannel experience to your customers

    Integrate emails, SMS, and push notifications into a single workflow. Used separately or combined, these different channels are at your service on a one-time or regular basis. Your customers enjoy a seamless customer experience.

  • Benefit from Marketing Automation

    Welcome new subscribers to your newsletter, follow-up with a customer who has abandoned his shopping cart, or send an order confirmation SMS. These are some of the possibilities offered by the automated sending of various marketing contents via Omnisend.

  • Optimize the performance of your campaigns

    The platform integrates comprehensive reports on your entire e-commerce activity, so you can keep an eye on the sales generated and ensure optimal ROI by tracking all key KPIs in one place.

Omnisend reviews

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Omnisend: Pros & Cons


  • Integration: The tool integrates with all major e-commerce platforms
  • Evolution: The software is regularly updated and offers new services
  • Features: This email marketing solution for e-commerce offers many automation and personalization services


  • Limitation: The software does not offer the same marketing benefits outside of e-commerce
  • Price: The price can be high for a small business
  • Handling: The learning curve is steep for those who do not have a solid foundation in the field

Why is Omnisend better than other Marketing Automation software?

Omnisend is a better solution based on percentage of positive reviews than Mailchimp: 97 vs 92

Omnisend is a better solution for customer support than Mailchimp: 4.6 vs 4.0

Omnisend is a better solution based on percentage of positive reviews than Constant Contact: 97 vs 85

Omnisend is a better solution for customer support than Constant Contact: 4.6 vs 4.0

Omnisend has better positive reviews than ActiveCampaign: 97 vs 94

Omnisend is better at customer support than ActiveCampaign: 4.6 vs 4.5

Omnisend has better positive reviews compared to Brevo (ex. Sendinblue): 97 vs 93

Omnisend is better at number of features than Brevo (ex. Sendinblue): 102 vs 87

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Interested in Omnisend? Get 10% off the monthly Pro Plan on Omnisend with our promo code and save up to $199.

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