A prospecting software is above all a tool designed to save time for employees. By simplifying and even automating certain repetitive tasks, this software solution allows sales teams to concentrate on high value-added tasks. Such software helps create sales opportunities and ensures the follow-up of sales and the planning of essential elements such as the follow-up of prospects or the making of appointments.
Focusing your team on the essentials by prioritizing leads and freeing them from time-consuming tasks is perfect for targeting hot prospects with real potential more effectively. Moreover, thanks to the functionalities of such a tool, it is possible to implement a more ambitious sales strategy that is omnichannel. It facilitates prospecting and sales following-up on the web, social networks, via email, or even by phone.
In concrete terms, the commercial prospecting software centralizes the following tasks:
- Creation of customer files
- Customer segmentation
- Sales follow-up
- Visualization of the sales pipeline
- Implementation of retargeting actions
- Organization and reminders of appointments
The centralization of all these tasks within an ergonomic dashboard is undoubtedly a key element of the efficiency of the sales division. All of this helps to develop sales and significantly increase the company’s profitability.
This is an asset for your business, because if increasing the retention rate is important, discovering new business opportunities is also strategic. Especially since customers are increasingly volatile. It is therefore essential to ensure the vitality of commercial prospecting by continuously feeding the sales pipeline.
Moreover, one should not confuse a prospecting software with a CRM (Customer Relationship Management) software. The latter has a broader use that can extend to taking into account after-sales service functionalities. On the other hand, prospecting software is specialized in acquiring prospects and has a number of very relevant functionalities in this respect.