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ZoomInfo reviews
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4.8 (5 reviews)

ZoomInfo is a comprehensive software that consolidates sales and marketing operations, facilitating the management of sales, leads, and opportunities. It empowers businesses to stimulate growth and optimize their Go-To-Market (GTM) strategies through a robust all-in-one tool. The platform offers features such as prospecting, lead scoring, and pipeline management, making it an essential tool for businesses aiming to streamline their sales and marketing processes.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is ZoomInfo?
  • 04How ZoomInfo compare to similar software?
  • 05Who is ZoomInfo best for according to our reviewers?
  • 06ZoomInfo reviews

Pros from reviewers

  • Flexible pricing: ZoomInfo offers flexible pricing options to suit different needs and budgets, making it a viable option for various businesses, including staffing or recruiting firms

  • User-friendly interface: The software is praised for its user-friendly interface, which makes it easy for users to navigate and utilize its features

  • Comprehensive data: ZoomInfo provides access to millions of companies and their contact information, including direct work line and mobile dials plus work emails, aiding recruiters in reaching numerous hiring managers

  • Strong customer service: Despite some setbacks, ZoomInfo is noted for its responsive customer service team that addresses concerns and issues effectively

  • Continuous improvement: ZoomInfo is constantly broadening their services and introducing new features to stay competitive in the market, ensuring that users always have access to the latest tools and functionalities.

Cons from reviewers

  • High pricing: Many users have expressed concerns about the high cost of ZoomInfo, stating that it may not be affordable for small businesses or startups. Despite the value it provides, the pricing can be a significant barrier for some

  • Data accuracy: There have been complaints about the accuracy of the data provided by ZoomInfo. Some users have found that the information for smaller companies or specific target groups is either missing or incorrect, which can lead to wasted time and resources

  • Poor customer service: Some users have reported a decline in the quality of customer service, with slow response times and frequent changes in customer service representatives. This can lead to frustration and dissatisfaction among customers

  • Spam emails: A number of users have complained about receiving excessive amounts of spam emails from ZoomInfo, which can be disruptive and time-consuming to manage

  • Misleading business practices: Some users have criticized ZoomInfo for their business practices, including publishing personal information without permission and providing inaccurate data scraped from websites. This can lead to a loss of trust and potential legal issues.

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Main features

Starting Price

N/A

Free Plan

No

Identify and connect with your ideal customer

Automate data management

Find talent fast

Perfect data security

Centralize all your needs

What is ZoomInfo?

ZoomInfo is a software tool that uses data and technology to connect businesses with potential customers. It's designed to unify sales and marketing teams, offering features such as buyer intent analysis, marketing intelligence, and sales intelligence tools. The platform is recognized for its performance and reliability by over 30,000 companies, including PayPal, Unilever, and Snowflake. Users of ZoomInfo have reported an average increase of 46% in success rate and 63% in productivity, reduced costs through precise targeting, and halved research time for prospects. The platform also offers promotional coupons for its pricing plans to help businesses accelerate growth at a lower cost.
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50% off for 2 years on ZoomInfo

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ZoomInfo

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Lusha

Lusha and ZoomInfo are popular platforms for sourcing B2B contacts for lead generation. As well as sales, you can use Lusha’s databases for operations, marketing, and recruitment purposes. Similarly, in addition to its SalesOS, ZoomInfo offers a suite of data-related products and services, including MarketingOS, TalentOS, and OperationsOS. There are, however, two key differences between Lusha and ZoomInfo to consider.


The first is their pricing models. Lusha offers an affordable option for SMEs, with pricing details openly available on its website. While Lusha has a free plan, the platform charges per user for its paid plans, which can add up for larger teams. In contrast, users need to contact ZoomInfo for pricing information. Reviews and third-party sites indicate ZoomInfo’s pricing may align more with enterprise-level budgets and doesn’t offer a free plan. Both platforms operate a credits system, using up credits when you export a contact. For example, Lusha’s free plan includes 5...

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ZoomInfo

All-in-one GTM platform

50% off for 2 years on ZoomInfo

Save up to $2,387

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Lusha

Unlock the power of professional contacts

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ZoomInfo

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logo apollo

Apollo.io

ZoomInfo and Apollo are sales engagement platforms offering B2B contact data for lead generation. You can also use them to create and send out personalized email sequences to contacts. However, one of the key differences between them is the scope of their DNC (Do Not Call) list scrubbing. DNC list scrubbing is essential for flagging and removing numbers that have opted out of sales and marketing phone calls. It’s vital to comply with DNC legislation to reduce the risk of your business risks facing significant fines. 


ZoomInfo incorporates data from DNC lists from the US, the UK, Australia, Canada, France, Germany, Ireland, and New Zealand. In contrast, Apollo’s DNC list scrubbing feature is in beta and provides data for DNC lists in the US and UK. Depending on where your prospective customers are based, this may be an important consideration when choosing the right platform for your business. The other crucial difference between ZoomInfo and Apollo is their pricing approaches....

logo zoominfo

ZoomInfo

All-in-one GTM platform

50% off for 2 years on ZoomInfo

Save up to $2,387

logo apollo

Apollo.io

Sales Intelligence and Engagement Platform

80% off the annual Basic or Professional plan for 1 year on Apollo.io

Save up to $4,800

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ZoomInfo

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logo crunchbase

Crunchbase

Crunchbase and ZoomInfo are both prominent data intelligence platforms, but they serve users’ needs in different ways. Crunchbase is primarily recognized for its comprehensive information on startups, venture capital (VC) firms, and individual investors. This makes it particularly suitable for entrepreneurs seeking investment, VCs tracking investment opportunities, and corporates looking for acquisition targets. Its interface is designed to provide deep insights into the startup ecosystem, offering data on recent funding rounds, key investors, and industry trends.


On the other hand, ZoomInfo is designed with sales and marketing professionals in mind. It provides access to a vast database of businesses and business professionals, which is ideal for B2B sales teams looking for leads, market researchers conducting industry analysis, and recruitment teams searching for potential candidates. ZoomInfo excels in its real-time business data and insights, aiding in targeted marketing and...

logo zoominfo

ZoomInfo

All-in-one GTM platform

50% off for 2 years on ZoomInfo

Save up to $2,387

logo crunchbase

Crunchbase

All-in-one prospecting solution

20% off for 1 year on Crunchbase

Save up to $1,176

Who is ZoomInfo best for according to our reviewers?

  • Recruiting Firms: ZoomInfo is highly recommended for staffing or recruiting firms due to its ability to search millions of companies and obtain direct work line and mobile dials plus work emails, assisting recruiters in directly reaching numerous hiring managers

  • Long-term Customers: Despite some complaints about customer service, long-term customers of ZoomInfo, even before their merger with DiscoverOrg, still find value in the high data quality the platform provides.

  • Small Business Start-ups: Despite some concerns about data accuracy for companies with 1-5 employees, ZoomInfo can still be a tool for small business start-ups looking for potential leads

  • Sales Teams: The software is beneficial for sales teams due to its seamless and accurate process from intent to insight, to finding contact details and automation

  • Businesses with Hubspot Integration: ZoomInfo's Hubspot integration is appreciated as it saves teams a lot of time, making it suitable for businesses already using Hubspot

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    50% off for 2 years on ZoomInfo

    Get 50% off for 2 years on ZoomInfo and up to $2,387 savings with Secret.

    ZoomInfo reviews

    4.8

    ZoomInfo rating

    4.5

    Ease of use

    4.6

    Customer service

    4.4

    Value for money

    4.0

    Likelihood to recommend

    4.5

    Features

    5 ZoomInfo reviews

    4.8 (5 reviews)
    • Jacqueline C

      Superb Onboarding & Customer Support with ZoomInfo

      From beginning to end, I found ZoomInfo to be intuitive and easy to set up. Zak Jones was thoughtful and attentive during the sales process, providing a solution that worked for us. Moira Winder has been outstanding in terms of account management and onboarding. I am very impressed.

      May 6, 2024

    • Megan Miller

      Maximizing Software Benefits: A Review of ZoomInfo's Training Resources

      The training resources provided by ZoomInfo have been very useful in helping us maximize the benefits of the software.

      April 29, 2024

    • Rose A

      Costly Pill to Swallow, but the Cure is Effective!

      I think ZoomInfo is fantastic - the demos are valuable and the product is top-notch. The pricing can be a bit steep, but the return on investment comes quickly. The software simply works! From intent to insight, to finding contact details and automation, the process is seamless and accurate. It's always one of my top picks when building a software stack. However, I find the pricing a bit frustrating - I'd rather see the actual price upfront instead of being enticed with a price that's going to drop by 40% anyway. More credits would always be beneficial, and different payment terms for startups would be appreciated when trying to bootstrap. I chose ZoomInfo SalesOS because of my multiple positive experiences with ZoomInfo, it's always at the top of my list.

      April 23, 2024

    • Logan Johnson

      DON'T MISS OUT ON THIS!

      I absolutely adore ZoomInfo. They offer a trial period initially to see if it suits your needs and they are very flexible with their pricing if that's a concern. I would strongly recommend it for staffing or recruiting firms. We simply couldn't operate without ZoomInfo, it has had a significant impact on our business. It's user-friendly and they are adaptable with their pricing. There are numerous excellent add-ons for your account, and we love the ability to search millions of companies and obtain direct work line and mobile dials plus work emails. It has greatly assisted our recruiters in directly reaching numerous hiring managers. Although the pricing is somewhat high, you definitely get what you pay for! We believe it's completely worth it and we have no issue investing money to expand our business. We opted for ZoomInfo without considering any other product, and we're delighted we did!

      April 13, 2024

    • Michael G

      ZoomInfo Boosts Lead Generation with Valuable Contact Info

      ZoomInfo has been instrumental in our lead generation efforts, providing us with valuable contact information

      April 13, 2024

    1 to 5 of 5 results

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