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ZoomInfo Reviews
46 reviews
Save BIG on
ZoomInfo
Save up to $50 on ZoomInfo
ZoomInfo
Used by 283 members
14 days free
Save up to $50 on ZoomInfo
Save BIG on
ZoomInfo
- 01 Is ZoomInfo any Good? My expert Review
- 02 Pros and cons from reviewers
- 03 Main features
- 04 How ZoomInfo compare to similar software?
- 05 Who is ZoomInfo best for according to our reviewers?
- 06 ZoomInfo Reviews
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01 Is ZoomInfo any Good? My expert Review
I can honestly say that my experience with ZoomInfo (the software) has been overall great from my most recent uses. As a recruiter, it is important that I have reliable and detailed access to contact information quickly. ZoomInfo has taken that worry out of the equation and has always been my go to for engagement. It has consistently allowed me to engage with hiring managers and others in decision making roles from a multitude of industries efficiently. Just recently, I successfully filled a few niche tech roles, while being able to easily hunt those people down and engage with them through ZoomInfo.
I sincerely like that the software has a very intuitive layout. When I on-boarded other new employees, their learning curve was practically zero. They were able to start using it immediately - which was a great example of user experience design by ZoomInfo. Anytime I have questions from a technology or use standpoint, there has always sounded to be a friendly customer support representative on the other end. They are always quick, responsive, friendly and accommodating when I reach out with questions.
I have not had any issues with larger organizations and companies, but I have ran into a few inaccuracies with the smaller business or specialized positions. This has meant sometimes I have had some leg work to do to confirm the contact information of certain individuals, which is a minor slow down to the process! Also, i will say that there is wiggle room in the pricing plans, but for the startup or smaller organizations, they still feel expensive (may be deserved) for an organization who does not have the budget - and this is an unfortunate hindrance to an organization whom otherwise would be able to fully leverage a great product like ZoomInfo.
In any event, I feel the positives outweigh the negatives with a consultative approach to the software as they keep improving the platform, adding more products and services, and continuing to implement all sorts of great new enhancements regularly. Regularly scheduled upgrades and features - i.e. improved mobile dialing functionality - demonstrate that ZoomInfo wants to innovate and win market share. Although I have minor gripes about data inaccuracies or the ability to leverage the tool for smaller organizations, it is a good product for me and I foresee it staying a part of my tool kit as a recruiter!
02 Pros and cons from reviewers
Pros from reviewers
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Continuous improvement
ZoomInfo is constantly broadening their services and introducing new features to stay competitive in the market, ensuring that users always have access to the latest tools and functionalities. -
Comprehensive data
ZoomInfo provides access to millions of companies and their contact information, including direct work line and mobile dials plus work emails, aiding recruiters in reaching numerous hiring managers -
Strong customer service
Despite some setbacks, ZoomInfo is noted for its responsive customer service team that addresses concerns and issues effectively -
Flexible pricing
ZoomInfo offers flexible pricing options to suit different needs and budgets, making it a viable option for various businesses, including staffing or recruiting firms -
User-friendly interface
The software is praised for its user-friendly interface, which makes it easy for users to navigate and utilize its features
Cons from reviewers
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Data accuracy
There have been complaints about the accuracy of the data provided by ZoomInfo. Some users have found that the information for smaller companies or specific target groups is either missing or incorrect, which can lead to wasted time and resources -
Misleading business practices
Some users have criticized ZoomInfo for their business practices, including publishing personal information without permission and providing inaccurate data scraped from websites. This can lead to a loss of trust and potential legal issues. -
Spam emails
A number of users have complained about receiving excessive amounts of spam emails from ZoomInfo, which can be disruptive and time-consuming to manage -
High pricing
Many users have expressed concerns about the high cost of ZoomInfo, stating that it may not be affordable for small businesses or startups. Despite the value it provides, the pricing can be a significant barrier for some -
Poor customer service
Some users have reported a decline in the quality of customer service, with slow response times and frequent changes in customer service representatives. This can lead to frustration and dissatisfaction among customers
ZoomInfo
All-in-one GTM platform
14 days free
Save up to $50
03 Main features
Starting Price
Free Plan
Find talent fast
Convert prospects into customers
Automate data management
Benefit from numerous integrations
Use high-quality B2B data
N/A
Free Plan
No
Find talent fast
Convert prospects into customers
Automate data management
Benefit from numerous integrations
Use high-quality B2B data
ZoomInfo
All-in-one GTM platform
14 days free
Save up to $50
04 How ZoomInfo compare to similar software?
Crunchbase and ZoomInfo are both prominent data intelligence platforms, but they serve users’ needs in different ways. Crunchbase is primarily recognized for its comprehensive information on startups, venture capital (VC) firms, and individual investors. This makes it particularly suitable for entrepreneurs seeking investment, VCs tracking investment opportunities, and corporates looking for acquisition targets. Its interface is designed to provide deep insights into the startup ecosystem, offering data on recent funding rounds, key investors, and industry trends.
On the other hand, ZoomInfo is designed with sales and marketing professionals in mind. It provides access to a vast database of businesses and business professionals, which is ideal for B2B sales teams looking for leads, market researchers conducting industry analysis, and recruitment teams searching for potential candidates. ZoomInfo excels in its real-time business data and insights, aiding in targeted marketing and...
ZoomInfo
Used by 283 members
All-in-one GTM platform
14 days free
Save up to $50
Crunchbase
Used by 208 members
All-in-one prospecting solution
20% off for 1 year
Save up to $1,176
Lusha and ZoomInfo are popular platforms for sourcing B2B contacts for lead generation. As well as sales, you can use Lusha’s databases for operations, marketing, and recruitment purposes. Similarly, in addition to its SalesOS, ZoomInfo offers a suite of data-related products and services, including MarketingOS, TalentOS, and OperationsOS. There are, however, two key differences between Lusha and ZoomInfo to consider.
The first is their pricing models. Lusha offers an affordable option for SMEs, with pricing details openly available on its website. While Lusha has a free plan, the platform charges per user for its paid plans, which can add up for larger teams. In contrast, users need to contact ZoomInfo for pricing information. Reviews and third-party sites indicate ZoomInfo’s pricing may align more with enterprise-level budgets and doesn’t offer a free plan. Both platforms operate a credits system, using up credits when you export a contact. For example, Lusha’s free plan includes 5...
ZoomInfo
Used by 283 members
All-in-one GTM platform
14 days free
Save up to $50
Lusha
Used by 390 members
Unlock the power of professional contacts
15% off monthly plans and 35% off annual plans
Save up to $240
ZoomInfo and Apollo are sales engagement platforms offering B2B contact data for lead generation. You can also use them to create and send out personalized email sequences to contacts. However, one of the key differences between them is the scope of their DNC (Do Not Call) list scrubbing. DNC list scrubbing is essential for flagging and removing numbers that have opted out of sales and marketing phone calls. It’s vital to comply with DNC legislation to reduce the risk of your business risks facing significant fines.
ZoomInfo incorporates data from DNC lists from the US, the UK, Australia, Canada, France, Germany, Ireland, and New Zealand. In contrast, Apollo’s DNC list scrubbing feature is in beta and provides data for DNC lists in the US and UK. Depending on where your prospective customers are based, this may be an important consideration when choosing the right platform for your business. The other crucial difference between ZoomInfo and Apollo is their pricing approaches....
ZoomInfo
Used by 283 members
All-in-one GTM platform
14 days free
Save up to $50
Apollo.io
Used by 4532 members
Sales Intelligence and Engagement Platform
50% off the annual Basic or Professional plan for 1 year (Up to 5 seats)
Save up to $3,000
05 Who is ZoomInfo best for according to our reviewers?
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Recruiting Firms
ZoomInfo is highly recommended for staffing or recruiting firms due to its ability to search millions of companies and obtain direct work line and mobile dials plus work emails, assisting recruiters in directly reaching numerous hiring managers -
Sales Teams
The software is beneficial for sales teams due to its seamless and accurate process from intent to insight, to finding contact details and automation -
Businesses with Hubspot Integration
ZoomInfo's Hubspot integration is appreciated as it saves teams a lot of time, making it suitable for businesses already using Hubspot -
Long-term Customers
Despite some complaints about customer service, long-term customers of ZoomInfo, even before their merger with DiscoverOrg, still find value in the high data quality the platform provides. -
Small Business Start-ups
Despite some concerns about data accuracy for companies with 1-5 employees, ZoomInfo can still be a tool for small business start-ups looking for potential leads
ZoomInfo
All-in-one GTM platform
14 days free
Save up to $50
06 ZoomInfo Reviews
ZoomInfo rating
ZoomInfo Reviews
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Msgr. Leatha Hodkiewicz
Contact Data + Buying Signals (Best with Clear ICP)
We first tried ZoomInfo after getting access via Joinsecret for a couple of weeks, and that trial was enough to see where it fit. The strongest part for us was the combination of contact data with buying signals, though I would still say it works best when your team has a clear ICP already defined
June 20, 2026
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Kenyetta Macejkovic
All-in-One List Building with Rich Segmentation
ZoomInfo made our list-building process much less messy. Previously we bounced between LinkedIn, company sites, and a second data provider, and now most of that work happens in one tool. I especially like the ability to build segments based on revenue range, recent funding, and functional role
June 13, 2026
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Glenn Leannon V
Strong Trial Experience via Joinsecret + Solid US Coverage
I found ZoomInfo through Joinsecret and got two free weeks when we were comparing vendors, which gave us enough time to test workflows properly. The contact coverage in US accounts was strong, and I liked that we could map territories without stitching together data from three different tools
June 6, 2026
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Dewitt Keeling
Outreach Context via Scoops, Hiring Signals & News
What I appreciate most is how much context you get beyond just a name and email. Scoops, hiring signals, and company news make cold outreach feel less random, and our reply rates improved once the team started using those details in messaging
June 2, 2026
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Percy Bechtelar
Fast Outbound Lists with Direct Dials & Org Charts
ZoomInfo has been solid for building outbound lists fast, especially when I need direct dials and org charts in the same place. The intent data is not perfect, but it does help narrow down which accounts are actually worth a rep’s time
May 24, 2026
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Dulcie MacGyver
Joinsecret Renewal Discount Makes Testing Easier
I stumbled into the Joinsecret 50% off deal when we were negotiating renewal, it didn’t change the product, but it did make experimenting with Intent and extra credits a lot less stressful for a small team
May 17, 2026
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Doug Hermiston
Best-in-Class for North America with Smart Suppressions
It’s not perfect internationally, but for North America it beats the random list vendors, and the ability to exclude existing customers and suppress domains keeps our outbound from stepping on CS toes
May 11, 2026
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Jame Langosh
Technographics That Sharpen Positioning
The technographics and competitor install data helped our product marketing team tighten positioning, and it’s nice to export a clean list without juggling three different tools
May 2, 2026
-
Leontine Welch
Faster Rep Ramp (and a Joinsecret Discount Helps)
We got ZoomInfo at 50% off through Joinsecret and that made it easier to justify the seat cost, but the bigger win has been how quickly new reps ramp with saved searches and shared account lists
April 25, 2026
-
Lashawnda Spinka
Salesforce Enrichment That Fixes Routing Data
Their Salesforce integration is solid once you map fields carefully, we set up enrichment on lead create and it filled in industry, employee count, and HQ location reliably enough to clean up routing rules
April 20, 2026
Start saving on the best SaaS
Secret has already helped tens of thousands of startups save millions on the best SaaS like Microsoft Teams, Google Workspace & many more. Join Secret now to buy software the smart way.