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4,5/5

Apollo.io Reviews

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Apollo.io

Used by 4556 members

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Apollo.io is a software platform designed to help founders and sales teams find buyers and convert them into customers. Apollo .io is a sales intelligence and engagement platform that provides a complete sales intelligence and engagement solution, combining its database of potential leads with outreach. The platform provides prospecting, sales engagement and analytics tools that help users consolidate their sales process, improve their conversion rates and grow their business. Some of the key features of Apollo.io include, lead scoring, email tracking, task management and CRM integration.
  • 01 What is Apollo.io?
  • 02 Pros and cons from reviewers
  • 03 Main features
  • 04 How Apollo.io compare to similar software?
  • 05 Who is Apollo.io best for according to our reviewers?
  • 06 Apollo.io Reviews

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01 What is Apollo.io?

Apollo.io is a sales intelligence platform that aids in engaging and converting prospects efficiently, thereby facilitating rapid growth for startups. It provides access to the world's largest B2B database with 256 million contacts, enabling businesses to find and target potential buyers easily. The platform offers various features like sequences, email personalization, click to dial and LinkedIn automations to win outbound traffic. Powered by AI, Apollo.io offers full funnel automation, turning data into sales. It helps in cutting costs by 50%, doubling email open rates and optimizing the entire sales process. The platform is used by millions of salespeople in over 160,000 companies including Stripe, Rippling, Autodesk and DocuSign. Apollo.io can be accessed at a discounted rate through the Secret platform.

02 Pros and cons from reviewers

Pros from reviewers

  • Affordability
    Users find Apollo.io to be cost-effective, offering excellent features for managing email sequences, integrating with HubSpot, handling accounts and contacts, and more at a price that provides the best value for money

  • Agility
    Apollo.io is praised for its agility, allowing users to manage prospecting, lead generation, email outreach, and dialing out all in one platform, simplifying daily tasks and making it a top platform for lead generation

  • LinkedIn Chrome Extension
    The software's high-quality, user-friendly LinkedIn Chrome extension is highly valued, enabling users to store and extract data from LinkedIn, which aids in enrolling contacts in sequences more efficiently

  • Extensive Database
    Apollo.io boasts an extensive database, providing access to a wealth of contact information that would be more expensive elsewhere. It also allows for easy capture and connection of millions of contacts.

  • User-friendliness
    Apollo.io is recognized for its user-friendly platform, making it easy to search for contacts, capture leads, and use various filters to find the right leads. It is also highly customizable, although this can lead to a steep learning curve

Cons from reviewers

  • Inaccurate email tracking
    Despite its powerful search filter capabilities and email sequencing functions, the email tracking feature of Apollo.io is reported to be only 50-70% accurate, which can lead to misinterpretation of data

  • Limited contact data
    While Apollo.io provides access to a wealth of contact information, it can be challenging to find information for all necessary contacts, especially for smaller businesses. Most of the data comes from LinkedIn, so if a contact isn't there, they won't be in Apollo

  • Duplicated records
    Apollo.io tends to create duplicated records in the CRM, which can be challenging to deal with, especially since these records don't sync from Salesforce to Apollo

  • Steep learning curve
    The software is highly customizable and feature-rich, which can lead to a steep learning curve and require a significant time investment to set it up and integrate it as needed

  • Poor customer support
    Some users have reported slow customer support response times and a lack of live support, which can be frustrating when dealing with issues or seeking help with the software.

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Apollo.io

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats)

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03 Main features

More details about Apollo.io plans

Starting Price

$59

per user per month

Free Plan

Yes

Integrate with your existing tools and workflows

Identifiy the right prospects

Analyze and optimize performances

Streamline lead management and tracking

Personalize outreach with dynamic templates

Apollo.io Logo

Apollo.io

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats)

Save up to $3,000

Get deal for free

04 How Apollo.io compare to similar software?

While Apollo and HubSpot are both popular platforms in the sales and marketing automation space, they cater to different business needs through their distinct features and strengths. Understanding these differences is crucial when choosing the right tool for your business.


Apollo is a sales engagement platform that excels in providing businesses with a comprehensive database and robust tools for lead generation and outreach. It focuses on helping sales teams efficiently identify and connect with potential leads through advanced search filters and AI-powered recommendations. Apollo offers features such as email sequencing, automated workflows, and detailed analytics, empowering sales teams to optimize their outreach strategies and increase conversion rates. Its strength lies in its ability to streamline the sales process and enhance productivity by providing actionable insights and customizable engagement tools.


In contrast, HubSpot is an all-in-one CRM platform that integrates ...

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Apollo.io

Used by 4556 members

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats)

Save up to $3,000

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HubSpot

Used by 2796 members

CRM, marketing automation & customer service software suite

90% off the Professional and Enterprise plans for 1 year

Save up to $7,000

Apollo and RocketReach are two powerful tools for lead generation and sales intelligence that cater to businesses seeking to enhance their outreach and customer acquisition strategies. However, they differ significantly in the range of features they offer and how they approach the lead generation process.


Apollo is an all-in-one sales platform that integrates lead generation with CRM functionality and sales engagement tools. It provides a comprehensive solution for managing the entire sales process—from finding leads to nurturing them through automated email sequences and tracking their engagement. Apollo’s platform includes advanced search capabilities, allowing users to filter potential leads based on a wide array of criteria, making it easier to target specific markets. Additionally, Apollo offers detailed analytics and reporting features, enabling businesses to monitor the effectiveness of their campaigns and adjust their strategies in real time. Its all-inclusive approach makes...

Apollo.io Logo

Apollo.io

Used by 4556 members

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats)

Save up to $3,000

In the ever-evolving digital marketing landscape, businesses have a plethora of tools and platforms at their disposal to streamline their operations. Two prominent players in this space, Apollo.io and Outreach, offer unique solutions for marketing and sales automation, each with its distinct approach and strengths.


Apollo.io stands out as a comprehensive marketing automation platform that not only streamlines email marketing campaigns but also effectively manages and accelerates the sales pipeline. Its defining feature is its holistic approach to marketing and sales automation. Apollo.io boasts a wide range of capabilities, including advanced lead scoring, prospecting, lead enrichment, and a robust set of analytics tools. On the other hand, Outreach distinguishes itself as a specialized platform primarily focusing on email marketing and sales engagement. Its core strength lies in simplifying and automating email outreach campaigns. Outreach offers a user-friendly interface that even...

Apollo.io Logo

Apollo.io

Used by 4556 members

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats)

Save up to $3,000

05 Who is Apollo.io best for according to our reviewers?

  • Freight Brokers
    Apollo.io simplifies the process of generating a customer database, contacting potential clients, and following up. It also offers various filters to find the right leads and email marketing features

  • Lifecycle Account Executives
    Apollo.io's streamlined sequence builder and excellent user experience allow these users to accomplish tasks much quicker. It also stores and extracts data from LinkedIn, enabling efficient enrollment of contacts in sequences

  • Startups
    For startups, Apollo.io offers an affordable and user-friendly platform for lead generation and email outreach, with the ability to send up to 10k emails monthly to test engagement across various roles and industries

  • HubSpot Users
    Apollo.io integrates well with HubSpot, offering features for managing email sequences, handling accounts and contacts, and more. However, it may require a significant time investment to set it up and integrate it as needed.

  • Sales Development Representatives
    These users can benefit from Apollo.io's extensive database and segmentation filters, which can help them find and connect with potential leads more efficiently

Apollo.io Logo

Apollo.io

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats)

Save up to $3,000

Get deal for free

06 Apollo.io Reviews

4,5/5

Apollo.io rating

Leave a review
  • Kermit Green JD

    Less Tool Switching with Solid CRM Sync

    Apollo.io has made prospecting less fragmented for our team. Before, we were bouncing between a database, an email tool, and a CRM all day. Now most of the work happens in one place, and the Salesforce sync has been smoother than I expected. I still clean lists before big sends, but that is true with any provider

    May 28, 2026

  • Mr. Trinidad Bechtelar

    Scales Better Than Expected on a Budget

    We found Apollo.io through Joinsecret and the reduced first-year annual pricing on the Basic or Professional tier made it easier to test across a few reps. I was expecting to outgrow it quickly, but the platform has held up well. The saved searches, buying signals, and sequence analytics have given us enough visibility to keep improving outbound without adding another subscription

    May 24, 2026

  • Sadye Miller

    Deep, Precise Search Filters

    What stands out to me is the search depth. You can get very specific with title variations, department size, revenue band, and even technologies used, which is great for niche B2B outreach. The reporting is not the most advanced thing in the world, but it is enough to see reply trends and adjust copy before a campaign goes stale

    May 19, 2026

  • Contessa Rutherford

    Lightweight Structure with Useful Signals

    I like Apollo.io because it gives our SDRs enough structure without being heavy. The intent signals and job change alerts are useful for timing outreach, and the call notes syncing has helped with handoffs to account executives. There is a learning curve with all the filters, but once you save a few searches it becomes part of the daily routine

    May 18, 2026

  • Kristofer Sanford

    Strong Value from All-in-One Bundling

    We picked Apollo.io after getting a Joinsecret offer that cut the yearly cost by half on our plan for the first year, and that made the decision easier. What kept us on it was not the price though, it was the combination of contact data, account search, and basic sequencing in one place. For a team watching spend, that bundling matters

    May 12, 2026

  • Lanell Huels

    Chrome Extension for LinkedIn Prospecting

    The Chrome extension is probably the feature I use most. When I am on LinkedIn, I can pull contact details, add someone to a list, and push them into a sequence without breaking my flow. It is especially useful for small teams that do not want a complicated sales stack with five separate tools

    May 9, 2026

  • Sen. Marcel Schmeler

    Built-In Sequencing for Outbound

    We use Apollo.io mostly for outbound and the sequence builder has saved us a lot of manual work. It is easy to set up multi-step outreach, assign ownership by rep, and keep notes tied to the contact record. I also appreciate that you can jump from a company profile to similar accounts quickly when you are trying to fill a territory list

    May 5, 2026

  • Dr. Bradford Upton

    Workflow Automation for Lists and Sequences

    We came in through Joinsecret and got 50 percent off the annual subscription for our first year, which was genuinely useful since we needed a few seats right away. Beyond that, I have liked the workflow automation, especially list building and automatic enrollment into sequences. It helped us get organized before we were ready for a more expensive sales engagement platform

    May 3, 2026

  • Andrei Aleksandrov

    myresourceshub.com

    Great tool!

    Great tool with powerful search filters and other features. It has a lot of good contacts that I can easily find in matter seconds but unfortunately it is missing some other key leads found on LI Nav.

    May 1, 2026

  • Theo Wuckert

    Quick ICP-to-Contacts Workflow

    Apollo.io has been a practical fit for our startup because it lets us move from ICP definition to contact discovery pretty quickly. The company pages are helpful when you want to see org size, industry, and recent hires before writing a message. I would still double-check high-value contacts, but overall the data has been good enough to support weekly pipeline goals

    April 28, 2026

1 to 10 of 68 results

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