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Apollo.io reviews
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4.3 (4 reviews)

Apollo.io is a software platform designed to assist founders and sales teams in identifying and converting potential buyers into customers. It offers a comprehensive sales intelligence and engagement solution, integrating a database of potential leads with personalized outreach strategies. The platform provides tools for prospecting, sales engagement, and analytics, enabling users to streamline their sales process, improve conversion rates, and ultimately drive business growth. Apollo.io's key features include lead scoring, email tracking, task management, and CRM integration.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Apollo.io?
  • 04How Apollo.io compare to similar software?
  • 05Who is Apollo.io best for according to our reviewers?
  • 06Apollo.io reviews

Pros from reviewers

  • Agility: Apollo.io is praised for its agility, allowing users to manage prospecting, lead generation, email outreach, and dialing out all in one platform, simplifying daily tasks and making it a top platform for lead generation

  • Affordability: Users find Apollo.io to be cost-effective, offering excellent features for managing email sequences, integrating with HubSpot, handling accounts and contacts, and more at a price that provides the best value for money

  • User-friendliness: Apollo.io is recognized for its user-friendly platform, making it easy to search for contacts, capture leads, and use various filters to find the right leads. It is also highly customizable, although this can lead to a steep learning curve

  • LinkedIn Chrome Extension: The software's high-quality, user-friendly LinkedIn Chrome extension is highly valued, enabling users to store and extract data from LinkedIn, which aids in enrolling contacts in sequences more efficiently

  • Extensive Database: Apollo.io boasts an extensive database, providing access to a wealth of contact information that would be more expensive elsewhere. It also allows for easy capture and connection of millions of contacts.

Cons from reviewers

  • Inaccurate email tracking: Despite its powerful search filter capabilities and email sequencing functions, the email tracking feature of Apollo.io is reported to be only 50-70% accurate, which can lead to misinterpretation of data

  • Steep learning curve: The software is highly customizable and feature-rich, which can lead to a steep learning curve and require a significant time investment to set it up and integrate it as needed

  • Duplicated records: Apollo.io tends to create duplicated records in the CRM, which can be challenging to deal with, especially since these records don't sync from Salesforce to Apollo

  • Limited contact data: While Apollo.io provides access to a wealth of contact information, it can be challenging to find information for all necessary contacts, especially for smaller businesses. Most of the data comes from LinkedIn, so if a contact isn't there, they won't be in Apollo

  • Poor customer support: Some users have reported slow customer support response times and a lack of live support, which can be frustrating when dealing with issues or seeking help with the software.

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80% off the annual Basic or Professional plan for 1 year on Apollo.io

Get 80% off the annual Basic or Professional plan for 1 year on Apollo.io and up to $4,800 savings with Secret.

Main features

Starting Price

$49

/ user / month

Free Plan

Yes

Identifiy the right prospects

Access real-time company and contact data

Streamline lead management and tracking

Integrate with your existing tools and workflows

Personalize outreach with dynamic templates

What is Apollo.io?

Apollo.io is a sales intelligence platform that aids in engaging and converting prospects efficiently, thereby facilitating rapid growth for startups. It provides access to the world's largest B2B database with 256 million contacts, enabling businesses to find and target potential buyers easily. The platform offers various features like sequences, email personalization, click to dial and LinkedIn automations to win outbound traffic. Powered by AI, Apollo.io offers full funnel automation, turning data into sales. It helps in cutting costs by 50%, doubling email open rates and optimizing the entire sales process. The platform is used by millions of salespeople in over 160,000 companies including Stripe, Rippling, Autodesk and DocuSign. Apollo.io can be accessed at a discounted rate through the Secret platform.
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80% off the annual Basic or Professional plan for 1 year on Apollo.io

Get 80% off the annual Basic or Professional plan for 1 year on Apollo.io and up to $4,800 savings with Secret.

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Apollo.io

vs

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ZoomInfo

ZoomInfo and Apollo are sales engagement platforms offering B2B contact data for lead generation. You can also use them to create and send out personalized email sequences to contacts. However, one of the key differences between them is the scope of their DNC (Do Not Call) list scrubbing. DNC list scrubbing is essential for flagging and removing numbers that have opted out of sales and marketing phone calls. It’s vital to comply with DNC legislation to reduce the risk of your business risks facing significant fines. 


ZoomInfo incorporates data from DNC lists from the US, the UK, Australia, Canada, France, Germany, Ireland, and New Zealand. In contrast, Apollo’s DNC list scrubbing feature is in beta and provides data for DNC lists in the US and UK. Depending on where your prospective customers are based, this may be an important consideration when choosing the right platform for your business. The other crucial difference between ZoomInfo and Apollo is their pricing approaches....

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Apollo.io

Sales Intelligence and Engagement Platform

80% off the annual Basic or Professional plan for 1 year on Apollo.io

Save up to $4,800

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ZoomInfo

All-in-one GTM platform

50% off for 2 years on ZoomInfo

Save up to $2,387

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Apollo.io

vs

Outreach Logo

Outreach

In the ever-evolving digital marketing landscape, businesses have a plethora of tools and platforms at their disposal to streamline their operations. Two prominent players in this space, Apollo.io and Outreach, offer unique solutions for marketing and sales automation, each with its distinct approach and strengths.


Apollo.io stands out as a comprehensive marketing automation platform that not only streamlines email marketing campaigns but also effectively manages and accelerates the sales pipeline. Its defining feature is its holistic approach to marketing and sales automation. Apollo.io boasts a wide range of capabilities, including advanced lead scoring, prospecting, lead enrichment, and a robust set of analytics tools. On the other hand, Outreach distinguishes itself as a specialized platform primarily focusing on email marketing and sales engagement. Its core strength lies in simplifying and automating email outreach campaigns. Outreach offers a user-friendly interface that even...

logo apollo

Apollo.io

Sales Intelligence and Engagement Platform

80% off the annual Basic or Professional plan for 1 year on Apollo.io

Save up to $4,800

Outreach Logo

Outreach

Powering your sales outreach, one click at a time.

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Apollo.io

vs

logo crunchbase

Crunchbase

Crunchbase and Apollo are two prominent platforms that cater to businesses' data needs, yet they possess distinct characteristics and serve diverse purposes within the realm of business intelligence and data enrichment.


Crunchbase, often regarded as an authoritative repository of business insights, stands out for its extensive database comprising comprehensive information related to startups, investors, and overarching market trends. This wealth of data empowers users to gain profound insights into various aspects of the business landscape. For investors and market researchers, Crunchbase becomes an invaluable resource, offering in-depth examinations into funding rounds, industry trends, and other pertinent aspects. Crunchbase's strength lies in its data-driven approach, which provides a panoramic view of the business world.


On the other hand, Apollo.io distinguishes itself as a robust sales engagement platform, offering a holistic approach to the sales process. Its value proposition...

logo apollo

Apollo.io

Sales Intelligence and Engagement Platform

80% off the annual Basic or Professional plan for 1 year on Apollo.io

Save up to $4,800

logo crunchbase

Crunchbase

All-in-one prospecting solution

20% off for 1 year on Crunchbase

Save up to $1,176

Who is Apollo.io best for according to our reviewers?

  • Sales Development Representatives: These users can benefit from Apollo.io's extensive database and segmentation filters, which can help them find and connect with potential leads more efficiently

  • Startups: For startups, Apollo.io offers an affordable and user-friendly platform for lead generation and email outreach, with the ability to send up to 10k emails monthly to test engagement across various roles and industries

  • Freight Brokers: Apollo.io simplifies the process of generating a customer database, contacting potential clients, and following up. It also offers various filters to find the right leads and email marketing features

  • Lifecycle Account Executives: Apollo.io's streamlined sequence builder and excellent user experience allow these users to accomplish tasks much quicker. It also stores and extracts data from LinkedIn, enabling efficient enrollment of contacts in sequences

  • HubSpot Users: Apollo.io integrates well with HubSpot, offering features for managing email sequences, handling accounts and contacts, and more. However, it may require a significant time investment to set it up and integrate it as needed.

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    80% off the annual Basic or Professional plan for 1 year on Apollo.io

    Get 80% off the annual Basic or Professional plan for 1 year on Apollo.io and up to $4,800 savings with Secret.

    Apollo.io reviews

    4.3

    Apollo.io rating

    4.5

    Ease of use

    4.4

    Customer service

    4.5

    Value for money

    4.6

    Likelihood to recommend

    4.5

    Features

    4 Apollo.io reviews

    4.3 (4 reviews)
    • Margaret N

      Exploring and Growing with Apollo-io: A User's Experience

      Apollo-io is truly a software that keeps you on your toes! I invested a good amount of time and effort into creating email sequences, adjusting fonts, images, and setting everything up, which was a rewarding process that took me almost a week. It was a journey of learning and discovery. There was a moment when they logged me out and I had a bit of a challenge signing back in, but it was a great opportunity to test their customer service - and they didn't disappoint! I even created another account to explore more features. I would highly recommend this software, it's a tool that pushes you to learn and grow. It's a software that keeps its promises and more!

      April 30, 2024

    • Patricia Davis

      Feature-rich and cost-effective, yet requires a learning investment

      Apollo-io offers excellent features for managing email sequences, integrating with HubSpot, handling accounts and contacts, and more. It gives me access to a wealth of contact information that would be more expensive elsewhere, making it the best value for my money. However, if contact data is a priority, I find it challenging to find information for all necessary contacts, especially for smaller businesses. Most of the data comes from LinkedIn, so if a contact isn't there, they won't be in Apollo, which can be frustrating. The software is highly customizable and feature-rich, but this can lead to a steep learning curve and require a significant time investment to set it up and integrate it as needed. I switched to Apollo from Seamless.ai because the latter was frustrating to use, only searched a few prospects at a time, and lacked the sales enablement features that Apollo offers.

      April 22, 2024

    • Christine S

      Essential Tool for Early Stage Startups

      I've spent numerous hours interacting with Apollo-io's customer service, who have consistently resolved all my queries. The software is packed with numerous beneficial features that can be overwhelming initially, but once mastered, they provide immense value. At this point in my startup, it's crucial to constantly engage with new people, and the ability to send 1k emails monthly to test engagement across various roles and industries is priceless. Apollo-io boasts the most comprehensive and richest B2B database I've ever encountered. I plan to update this review in a few months once I have more data on my campaigns.

      April 16, 2024

    • Madison F

      Top Pick for Sales Engagement: Apollo-io

      I have had a 99% positive experience with Apollo across two different companies. In fact, I was the one who recommended Apollo to my current company. I brought up Apollo during my first interview with my manager and was informed on my first day that they had purchased Apollo based on my recommendation. What I appreciate about Apollo is its capability to manage prospecting, lead generation, email outreach, and dialing out all in one platform. I primarily use it for my own outbound email outreach and to generate lists of new leads for our SDR. She also utilizes it for email outreach and some dialing. However, I believe that Apollo could enhance its activity tracking when it comes to integration with HubSpot. I previously used it with Salesforce at another company and it was straightforward to push activities to Salesforce, but it seems a bit less intuitive with HubSpot. The reason I switched to Apollo was its ability to perform both prospecting and outreach in one tool.

      April 14, 2024

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