16 Best Alternatives to Emarsys in May 2024

Alternatives & Competitors to Emarsys

Here are competitors or alternatives to Emarsys and other similar Marketing Automation software. You need to consider some important factors when choosing a tool like Emarsys for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Emarsys that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Emarsys. Discover sofware like Mailchimp, HubSpot, Omnisend or MoEngage.

List of Alternatives to Emarsys

From Marketing Automation tools, we have selected the best alternatives to Emarsys based on reviews for each solution and similarities with Emarsys. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo mailchimp

Description

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Mailchimp compared to Emarsys

Mailchimp is a better solution based on percentage of positive reviews than Emarsys: 92 vs 91

Emarsys is a better solution for customer support than Mailchimp: 4.6 vs 4.0

Mailchimp is easier to set up than Emarsys: 4.5 vs 4.0

Mailchimp is more suitable for small businesses thanks to its good value for money than Emarsys: 4.4 vs 3.9

Mailchimp has more functions than Emarsys: 139 vs 72

Mailchimp: Pros & Cons

Free version: The tool offers a free emailing solution, perfect for beginners
A complete tool: The famous emailing service integrates marketing automation features
Easy to use: Mailchimp is the ideal tool to start creating impactful newsletters
Limited technical support: Phone support from the Mailchimp team is only included in the Premium plan
Lack of advanced features: Can be frustrating for an advanced user
High price: Prices increase rapidly as the number of subscribers increases

Best features

  • - Connect all your tools

  • - A/B testing

  • - E-commerce integration

  • - Advanced reporting and analytics

  • - Segment your customers finely

  • - Continuously optimize your strategy

  • - Send the right message at the right time

  • - Design impactful emails

Mailchimp pricing

Free

Essentials

$69 / month

Standard

$100 / month

Premium

$350 / month
50% off the Standard plan for 6 months (Save $1,870)
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logo hubspot

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Emarsys

HubSpot has more positive reviews than Emarsys: 93 vs 91

Emarsys is better at support than HubSpot: 4.6 vs 4.4

HubSpot is easier to use than Emarsys: 4.4 vs 4.0

HubSpot is more suitable for small businesses thanks to its good value for money than Emarsys: 4.3 vs 3.9

Emarsys is more versatile than HubSpot: 72 vs 62

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Customization: The platform allows you to customize many elements to suit your business and sales processes
Free features: HubSpot’s Core CRM tool is available for free
Pricing plans: From one plan to another, the price difference can be significant
Marketing Automation : Deploying workflows can be time consuming and complex
Integration fees: These fees are in addition to the monthly fees and can be expensive

Best features

  • - Automation and workflows

  • - Reporting and analytics

  • - Lead scoring and segmentation

  • - Content management

  • - Integrations and API

  • - Sales pipeline management

  • - Sales email tracking and templates

  • - Predictive lead scoring

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logo omnisend

Description

Benefit from an easy-to-use, comprehensive, and powerful solution for your e-commerce platform. Omnisend helps you convert your prospects and retain your existing customers.

Omnisend compared to Emarsys

Omnisend has better positive reviews than Emarsys: 97 vs 91

Omnisend is better at ease to use than Emarsys: 4.6 vs 4.0

Omnisend is better at value for money than Emarsys: 4.5 vs 3.9

Omnisend has more options than Emarsys: 102 vs 72

Omnisend: Pros & Cons

Integration: The tool integrates with all major e-commerce platforms
Evolution: The software is regularly updated and offers new services
Features: This email marketing solution for e-commerce offers many automation and personalization services
Limitation: The software does not offer the same marketing benefits outside of e-commerce
Price: The price can be high for a small business
Handling: The learning curve is steep for those who do not have a solid foundation in the field

Best features

  • - Personalize your campaigns with Dynamic Content

  • - Engage customers with Web Push Notifications

  • - Develop email campaigns effortlessly

  • - Target your customers precisely

  • - Easily build landing pages with a drag-and-drop editor

  • - Offer an omnichannel experience to your customers

  • - Benefit from Marketing Automation

  • - Optimize the performance of your campaigns

Omnisend pricing

Free

Standard

$16 / month

Pro

$59 / month
10% off the monthly Pro Plan (Save $199)
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logo moengage

Description

To accelerate your business growth, MoEngage offers a program for startups. The tool is ideal for increasing customer engagement and significantly improving your profitability.

MoEngage compared to Emarsys

MoEngage has better positive reviews than Emarsys: 96 vs 91

MoEngage's user interface is more convenient than Emarsys: 4.3 vs 4.0

MoEngage pricing plans are more competitive than Emarsys: 4.4 vs 3.9

MoEngage has more features than Emarsys: 86 vs 72

MoEngage: Pros & Cons

Ease of use: The tool is easy and pleasant to use
Omnichannel: Engagement campaigns can be sent simultaneously across multiple platforms
Responsive support: MoEngage software support is professional and responsive
Lack of precision: Segmentation and cohort design can lack precision
Mobile experience: The MoEngage solution is not mobile-friendly
Bugs: Some users report the present of a number of bugs

Best features

  • - Analyze your campaigns in detail

  • - Benefit from comprehensive support

  • - Automate your marketing tasks

  • - Leverage AI to predict user actions

  • - Improve acquisition ROI

  • - Onboard your customers efficiently

  • - Connect your favorite apps

  • - Boost conversions with personalized messaging

MoEngage pricing

Scale

Contact sales

Grow

Book a demo
50% off for the first year (Save $5,994)
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logo salesforce sales cloud

Description

Salesforce Sales Cloud is a customer relationship management (CRM) platform that enables sales teams to effectively manage their sales process, track customer interactions and close deals faster. Essentially, it helps businesses streamline and optimize their sales efforts, leading to increased productivity and revenue growth.

Salesforce Sales Cloud compared to Emarsys

Emarsys has more positive reviews than Salesforce Sales Cloud: 91 vs 89

Emarsys is better at support than Salesforce Sales Cloud: 4.6 vs 4.0

Salesforce Sales Cloud is more suitable for small businesses thanks to its good value for money than Emarsys: 4.0 vs 3.9

Salesforce Sales Cloud is more versatile than Emarsys: 206 vs 72

Salesforce Sales Cloud: Pros & Cons

User interface: The solution is user-friendly and intuitive
Customization: The platform is high customizable with editable objects, fields and tabs
Software integrations: You can easily integrate Salesforce Sales Cloud into your workflow
Customer service: The help desk is not very responsive
Learning curve: It takes a long time to grasp all the subtleties of the platform
Solution cost: Implementation costs are high

Best features

  • - Safety management

  • - Call logging

  • - Shipping management

  • - Data management

  • - Integration

  • - Lead and opportunity management

  • - Sales forecasting

  • - Collaborative selling

  • - Mobile app

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Secret.

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Get access to all our 363+ Premium deals for only $149/year.

logo marketo

Description

Streamline your marketing efforts, engage your audience effectively, and boost your ROI with Marketo's powerful solutions, all designed to help you excel in the competitive world of digital marketing.

Marketo compared to Emarsys

Emarsys has more positive reviews than Marketo: 91 vs 86

Emarsys is better at support than Marketo: 4.6 vs 3.9

Emarsys is easier to use than Marketo: 4.0 vs 3.8

Emarsys is more suitable for small businesses thanks to its good value for money than Marketo: 3.9 vs 3.8

Marketo has more options than Emarsys: 117 vs 72

Marketo: Pros & Cons

Streamlined marketing automation: Marketo empowers businesses to automate diverse tasks, including lead nurturing, email marketing, and campaign management.
Advanced analytics and reporting: Marketo offers sophisticated analytics and reporting tools that delve deep into marketing data, providing businesses with valuable insights.
Versatile scalability: Marketo suits small businesses and enterprises, seamlessly integrating with CRM systems like Salesforce for harmonious marketing-sales collaboration with real-time data sync.
Complexity and learning curve: Marketo's extensive feature set can be overwhelming for users new to the platform.
Resource intensiveness: To harness Marketo's full potential, organizations often need to allocate dedicated resources, such as marketing automation specialists and data analysts.
Costly investment: Marketo's robust capabilities come at a premium price. The cost of ownership includes subscription fees, implementation expenses, and potential additional charges for advanced features.

Best features

  • - Lead management

  • - Email marketing

  • - Analytics and reporting

  • - Multi-channel marketing

  • - Scalability

  • - Integration and CRM

  • - Marketing automation

  • - Personalization

Marketo pricing

Growth

Contact sales

Select

Contact sales

Prime

Contact sales

Ultimate

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INSIDE Logo

Description

Insider brings value by providing entrepreneurs with access to a wide range of SaaS deals, unique content, SaaS experts, and a global network of like-minded entrepreneurs. It helps startups kickstart their businesses, grow efficiently, and minimize costs, ultimately leading to sustainable profitability.

Insider compared to Emarsys

Insider has more positive reviews than Emarsys: 95 vs 91

Emarsys is better at support than Insider: 4.6 vs 4.5

Insider is more user friendly than Emarsys: 4.5 vs 4.0

Insider is better at value for money than Emarsys: 4.5 vs 3.9

Insider has more options than Emarsys: 131 vs 72

Insider: Pros & Cons

Enhanced Security: Insider offers robust data protection, helping to prevent potential threats and cybercrime attacks.
Customization: Insider offers advanced customization, allowing businesses to tailor the software to their specific needs for maximum efficiency.
In-depth Analysis: The software provides detailed analyses and valuable information about user behavior, allowing businesses to make informed decisions.
Lack of transparency: Insider is not entirely transparent about how it uses and shares user data. This can pose issues for those who are concerned about the privacy of their information.
Complexity: Although Insider offers a multitude of features, this can also make it complex and difficult to navigate for new users. There may be a steep learning curve to fully understand how to use the software.
Limitations in customization: Insider offers some customization, but it is limited compared to other similar software on the market. This can be a disadvantage for businesses looking for a more flexible tool that can adapt to their specific needs.

Best features

  • - Regulatory Compliance

  • - Behavioral Analysis

  • - Detailed reports

  • - Ease of use

  • - Real-time monitoring

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logo pardot

Description

Salesforce Marketing Cloud Account Engagement brings value by providing a powerful marketing automation platform that helps businesses streamline their marketing efforts, generate more leads, and increase revenue with insightful analytics and personalized messaging.

Marketing Cloud Account Engagement (ex. Pardot) compared to Emarsys

Emarsys has better positive reviews than Marketing Cloud Account Engagement (ex. Pardot): 91 vs 79

Emarsys is better at customer support than Marketing Cloud Account Engagement (ex. Pardot): 4.6 vs 4.0

Emarsys is better at value for money than Marketing Cloud Account Engagement (ex. Pardot): 3.9 vs 3.7

Marketing Cloud Account Engagement (ex. Pardot) has more options than Emarsys: 118 vs 72

Marketing Cloud Account Engagement (ex. Pardot): Pros & Cons

Salesforce integration: The solution is built on the Salesforce platform and integrates seamlessly with Salesforce CRM for a comprehensive view of customer interactions
Advanced analytics and reporting: Pardot provides in-depth analytics and reporting capabilities to track and measure the performance of your marketing campaigns
Robust marketing automation: Pardot offers powerful marketing automation features that allow you to automate and streamline your processes, from nurturing to email marketing to lead scoring
Complexity and learning curve: Pardot is a feature-rich platform with advanced functionalities, which can make it complex for new users to learn
Customization limitations: Some users have reported limitations in terms of customizing certain aspects of the platform or adapting it to specific business needs
Pricing: The software’s pricing can prove too expensive, especially for smaller businesses or startups with limited budgets

Best features

  • - Lead scoring

  • - Email marketing

  • - Marketing automation

  • - CRM integration

  • - Dynamic content

  • - Lead generation

  • - Analytics and reporting

  • - Multi-channel marketing

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logo klaviyo

Description

Klaviyo is your complete e-commerce marketing solution, offering advanced tools to drive sales, engage customers, and optimize your online store. Harness the power of personalized email campaigns, automation, and insightful analytics for e-commerce excellence.

Klaviyo compared to Emarsys

Klaviyo has better positive reviews than Emarsys: 95 vs 91

Emarsys is better at customer support than Klaviyo: 4.6 vs 4.4

Klaviyo is better at ease to use than Emarsys: 4.5 vs 4.0

Klaviyo is better at value for money than Emarsys: 4.4 vs 3.9

Klaviyo is better at number of features than Emarsys: 89 vs 72

Klaviyo: Pros & Cons

Personalization and segmentation: Klaviyo excels in personalizing marketing campaigns and segmenting audiences based on behavior and demographics
Robust e-commerce focus: Klaviyo is tailored specifically for e-commerce businesses, making it highly effective for this niche
Integration and automation: Klaviyo seamlessly integrates with popular e-commerce platforms and offers powerful automation features, allowing businesses to automate marketing processes and drive customer engagement with ease
Pricing complexity: Klaviyo's pricing can be complex, as it is based on the number of contacts or subscribers, and it can become expensive as your contact list grows
Learning curve: While Klaviyo offers a wide range of features, it can have a steep learning curve, especially for users new to email marketing and automation
Limited non-e-commerce use: Klaviyo is primarily designed for e-commerce businesses

Best features

  • - Integration

  • - Analytics and reporting

  • - SMS marketing

  • - Marketing automation

  • - Personalization

  • - Customer insights

  • - Email marketing

  • - Segmentation

Klaviyo pricing

Free

Email

$45 / month

Email and SMS

$60 / month
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Salesforce Marketing Cloud Logo

Description

Salesforce Marketing Cloud brings value by providing a comprehensive set of tools and capabilities for marketers to manage and optimize their digital marketing activities. This cloud-based platform enables businesses to create personalized and targeted marketing campaigns across multiple channels, including email, mobile, social media, and web. With features like automation, analytics, and customer journey mapping, Salesforce Marketing Cloud empowers marketers to deliver highly relevant and engaging experiences to their customers, ultimately driving better ROI and customer satisfaction.

Salesforce marketing cloud compared to Emarsys

Emarsys has better positive reviews compared to Salesforce marketing cloud: 91 vs 78

Emarsys is better at customer service than Salesforce marketing cloud: 4.6 vs 3.5

Emarsys is easier to use than Salesforce marketing cloud: 4.0 vs 3.5

Emarsys is more suitable for small businesses thanks to its good value for money than Salesforce marketing cloud: 3.9 vs 3.7

Salesforce marketing cloud has more features than Emarsys: 154 vs 72

Salesforce marketing cloud: Pros & Cons

Powerful marketing automation: Salesforce Marketing Cloud automates repetitive tasks, saving you time and effort
Comprehensive customer journey tracking: Gain insights into your customers' behavior at every touchpoint, enabling personalized marketing campaigns
Seamless integration with other Salesforce products: Easily connect Marketing Cloud with Sales Cloud to streamline your sales and marketing processes.
Limited automation capabilities: Salesforce Marketing Cloud may not offer as advanced automation features as other marketing platforms
Costly implementation and maintenance: Implementing and maintaining Salesforce Marketing Cloud can be expensive for a young entrepreneur starting out
Steep learning curve: It may take time to fully understand and utilize all the features and functionalities of Salesforce Marketing Cloud.

Best features

  • - Analytics and Reporting

  • - Targeted Email Marketing

  • - Social Media Management

  • - Customer Journey Mapping

  • - Marketing Automation

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salesmanago marketing automation logo

Description

SalesManago Marketing Automation is a comprehensive, cloud-based tool designed to streamline and optimize marketing processes. It offers features such as email marketing, website visitor identification and tracking, dynamic website content, social media marketing, and data analytics. Its AI-driven technology enables personalized customer engagement, improving conversion rates and enhancing customer relationships.

Salesmanago marketing automation compared to Emarsys

Emarsys has more positive reviews than Salesmanago marketing automation: 91 vs 88

Emarsys is better at support than Salesmanago marketing automation: 4.6 vs 4.5

Salesmanago marketing automation pricing plans are more competitive than Emarsys: 4.4 vs 3.9

Salesmanago marketing automation has more features than Emarsys: 89 vs 72

Salesmanago marketing automation: Pros & Cons

Advanced Personalization: SALESmanago Marketing Automation allows for highly personalized marketing campaigns, tailoring content to individual customer preferences and behavior
Comprehensive Analytics: The software provides detailed analytics and reporting tools that allow businesses to track and measure the success of their marketing efforts
Time Efficiency: By automating repetitive tasks, SALESmanago helps businesses save time and increase productivity.
Complex user interface: The software interface is not very user-friendly and can be quite complex to navigate for new users
High pricing: The cost of using SalesManago Marketing Automation is relatively high, which might not be affordable for small businesses or startups
Limited customer support: There have been reports of limited customer support, with some users experiencing slow response times and lack of effective solutions to their issues.

Best features

  • - AI-Powered Customer Behavior Analysis

  • - Email Marketing Tools

  • - Website Visitor Tracking

  • - Event Management

  • - Integration Capabilities

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tapmango logo
CRM

Description

TapMango is a comprehensive customer loyalty and marketing platform that allows businesses to run their own interactive loyalty program. It offers features such as customizable reward programs, mobile ordering, targeted marketing campaigns, and customer analytics. The software is designed to increase customer engagement, drive repeat business, and enhance brand loyalty.

Tapmango compared to Emarsys

Tapmango has more positive reviews than Emarsys: 96 vs 91

Tapmango is better at support than Emarsys: 5.0 vs 4.6

Tapmango is easy to use compared to Emarsys: 4.5 vs 4.0

Tapmango pricing plans are more competitive than Emarsys: 4.6 vs 3.9

Tapmango has more functions than Emarsys: 115 vs 72

Tapmango: Pros & Cons

Customer Loyalty Enhancement: TapMango offers a comprehensive customer loyalty program, allowing businesses to reward their customers and encourage repeat business
Advanced Marketing Tools: TapMango provides a suite of powerful marketing tools such as automated email campaigns, SMS marketing, and customizable promotional offers to boost customer engagement
Detailed Analytics: With TapMango, businesses can access in-depth analytics and reports to track customer behavior, measure campaign effectiveness, and make data-driven decisions.
Complex setup: TapMango can be quite complex to set up and may require a lot of time and effort to fully understand its functionalities
Limited customization: While TapMango offers a range of features, the customization options can be limited, restricting businesses from fully tailoring the software to their specific needs
High cost: TapMango's pricing can be high for small businesses, making it less accessible for those with a tight budget.

Best features

  • - Customer Loyalty and Marketing Automation

  • - Points-Based Rewards

  • - Mobile Ordering

  • - POS System Integration

  • - Analytics and Reporting Tools

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mailup logo

Description

MailUp is a comprehensive email and SMS delivery solution. It allows businesses to design, send and track email and SMS campaigns. With its intuitive interface, advanced automation features, and analytics tools, MailUp helps companies optimize their marketing strategies, improve customer engagement and increase conversion rates. It also ensures high deliverability with its robust infrastructure and strict adherence to anti-spam regulations.

Mailup compared to Emarsys

Mailup is a better solution based on percentage of positive reviews than Emarsys: 94 vs 91

Emarsys is a better solution for customer support than Mailup: 4.6 vs 4.5

Mailup is easier to set up than Emarsys: 4.5 vs 4.0

Mailup is more suitable for small businesses thanks to its good value for money than Emarsys: 4.3 vs 3.9

Mailup has more functions than Emarsys: 74 vs 72

Mailup: Pros & Cons

Ease of Use: MailUp has a user-friendly interface that allows users to easily create and manage email campaigns
Advanced Analytics: MailUp provides detailed reports and analytics that help users track the performance of their campaigns and make data-driven decisions
Multichannel Marketing: With MailUp, users can manage email, SMS, and social media marketing campaigns all in one place, increasing efficiency and consistency.
Limited Customization: MailUp does not offer extensive customization options for email templates, which can limit creativity and branding efforts
Complex Interface: The software's user interface can be difficult to navigate, especially for beginners, which can result in a steep learning curve
Expensive Pricing: MailUp's pricing plans can be quite expensive compared to other email marketing solutions, which may not be suitable for small businesses or startups.

Best features

  • - Email and SMS Delivery

  • - User-friendly Platform

  • - Email Design Tools

  • - Analytics Feature

  • - Integration Capabilities

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logo xeno

Description

Xeno is a conversational, collaborative, multi-channel and multilingual messaging system that accelerates your sales.

Xeno compared to Emarsys

Emarsys is a better solution based on percentage of positive reviews than Xeno: 91 vs 85

Xeno's user interface is more convenient than Emarsys: 4.5 vs 4.0

Xeno pricing plans are more competitive than Emarsys: 4.4 vs 3.9

Emarsys has more functions than Xeno: 72 vs 52

Best features

  • - Affordable pricing plans

  • - Streamlined team collaboration

  • - Personalized customer support

  • - Easy email integration

  • - Customized automated workflows

  • - Robust analytics and data insights

  • - Advanced sales funnel management

  • - Mobile-optimized platform

Xeno pricing

Voyager

Contact sales

Sputnik

$240 / month
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logo batch

Description

Batch allows you to target and segment your users with push notifications and in-app messages. This platform also allows automating your campaigns for more engagement.

Batch compared to Emarsys

Batch has better positive reviews than Emarsys: 100 vs 91

Batch is better at customer support than Emarsys: 5.0 vs 4.6

Batch is easier to set up than Emarsys: 5.0 vs 4.0

Batch is more suitable for small businesses thanks to its good value for money than Emarsys: 4.5 vs 3.9

Emarsys is more versatile than Batch: 72 vs 30

Best features

  • - Smartly segment your targets

  • - Access your performance results

  • - Efficient security and customer service

  • - Access APIs and SDKs

  • - A/B testing capabilities

  • - Advanced analytics

  • - Manage and set up mobile campaigns easily

  • - Personalized messaging

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logo wigzo

Description

Wigzo is a customer data and marketing automation platform for e-commerce business growth.

Wigzo compared to Emarsys

Emarsys has better positive reviews compared to Wigzo: 91 vs 86

Emarsys is better at customer service than Wigzo: 4.6 vs 4.3

Wigzo is easy to use compared to Emarsys: 4.1 vs 4.0

Emarsys is better at number of features than Wigzo: 72 vs 23

Best features

  • - Personalised communication

  • - Multiple apps

  • - Abandoned cart recovery

  • - Predictive product recommendations

  • - Advanced email automation

  • - A/B testing

  • - Push notifications

  • - Social proof pop-ups

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