My top 3 Mailchimp alternatives
By Mary O'Brien, Customer Success Manager
I have explored several alternatives to Mailchimp for email marketing and automation. Here are three options that I found particularly noteworthy:
Constant Contact
Constant Contact is a great email marketing tool with a variety of great tools behind it. The platform is user-friendly with a simple drag-and-drop editor that enables you to quickly create a professional email without any fuss. Constant Contact also has nice tools like contact management, tracking and reporting and social media integration. Small businesses can simply use Constant Contact to send monthly newsletters, promotions, and event invitations.
When comparing Constant Contact & Mailchimp, I think that Constant Contact is definitely a good alternative to Mailchimp, especially for anyone that wants a simple user experience and solid customer service. Although Mailchimp has more powerful automation features, Constant Contact has an easy-to-use design and is simple to use—making it a very good choice for small businesses or those that are just starting to explore email marketing. Overall, if you want a simple product that has reliable customer service, Constant Contact is worth considering as an alternative to Mailchimp.
HubSpot
HubSpot is another excellent alternative to Mailchimp. It's more than just an email marketing tool; it's an all-in-one inbound marketing software that helps businesses grow their traffic, convert leads, and achieve high ROI. For instance, an e-commerce store could use HubSpot to automate email campaigns based on customer behavior, segment their audience for targeted marketing, and track the success of their campaigns in real-time.
Klaviyo
Klaviyo is a powerful email marketing platform designed for e-commerce businesses. It integrates seamlessly with platforms like Shopify, WooCommerce, and Bigcommerce. Klaviyo's strength lies in its deep data analytics capabilities and automation features. An online retailer could use Klaviyo to send personalized product recommendations based on a customer's past purchases or browsing behavior, automate follow-up emails after a purchase, or track the ROI of their email campaigns.
List of Alternatives to Mailchimp
Here are some of Mailchimp's top competitors in the Email Marketing category: Constant Contact, HubSpot, Klaviyo or SendGrid.
With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.
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Benefit from the efficiency of Automated Marketing
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Grow your contact list quickly
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Track and analyze your campaigns with Google Analytics Integration
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Enhance engagement with social media integration
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Create attractive marketing content
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Access comprehensive performance reports
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Streamline your email marketing with Email Automation
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Connect Constant Contact with professional tools
Lite
$12 / monthStandard
$35 / monthPremium
$80 / month
Why is Constant Contact a good alternative to Mailchimp?
I find Mailchimp to be a great alternative to Constant Contact due to its user-friendly interface and advanced features. Mailchimp provides a comprehensive email marketing solution with an easy-to-use email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It offers a free plan that allows you to send up to 12,000 emails to 2,000 subscribers, which is a great option for small businesses or startups. In addition, Mailchimp's integration capabilities are impressive, it can smoothly integrate with other platforms like WordPress, Shopify or Magento. The platform also supports A/B testing which helps in optimizing the campaign's performance. Overall, Mailchimp provides a robust and cost-effective email marketing service that can cater to different business needs.
What's the difference between Constant Contact and Mailchimp?
See the full comparison between Mailchimp & Constant Contact
CRM, marketing automation & customer service software suite
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Get dealThe HubSpot suite leverages AI to streamline managing your customer throughout their life cycle: from website visits and form completions to phone calls, email exchanges, quote signing, support, and upsells.
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Integrations and API
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Predictive lead scoring
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Content management
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Sales pipeline management
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Sales email tracking and templates
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Automation and workflows
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Lead scoring and segmentation
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Reporting and analytics
Free Tools
$0 (Freemium)Starter Customer Platform
$20 per user per monthProfessional Customer Platform
$1300 per monthEnterprise Customer Platform
$4300 per month
Why is HubSpot a good alternative to Mailchimp?
I find Mailchimp a great alternative to Hubspot due to several reasons. Firstly, Mailchimp offers a free tier for small businesses and startups which makes it more accessible compared to Hubspot. It has a user-friendly interface that makes it easy for beginners to navigate and set up campaigns. Secondly, Mailchimp's automation capabilities are robust and allow for creating complex customer journeys. Thirdly, its integration capabilities are extensive; it can integrate with various e-commerce platforms, CRM systems, and social media platforms. Lastly, Mailchimp provides comprehensive analytics and reporting features that help in tracking the performance of email marketing campaigns. Therefore, for affordability, ease of use, automation capabilities, integration options, and analytics features, I consider Mailchimp a good alternative to Hubspot.
What's the difference between HubSpot and Mailchimp?
See the full comparison between Mailchimp & HubSpot
Forever Free Plan with 500 monthly email sends
Get deal for freeForever Free Plan with 500 monthly email sends
Get deal for freeKlaviyo is your complete e-commerce marketing solution, offering advanced tools to drive sales, engage customers, and optimize your online store. Harness the power of personalized email campaigns, automation, and insightful analytics for e-commerce excellence.
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Marketing automation
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Integration
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Analytics and reporting
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SMS marketing
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Segmentation
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Email marketing
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Personalization
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Customer insights
Free
Email and SMS
$60 / month
Why is Klaviyo a good alternative to Mailchimp?
As a digital marketer, I find Mailchimp to be an excellent alternative to Klaviyo. Mailchimp offers a more user-friendly interface and is perfect for beginners. It provides a wide array of templates and designs that make email marketing more straightforward and less time-consuming. Moreover, its automation features are top-notch, enabling businesses to send out personalized emails based on customer behavior and preferences.
Mailchimp also shines in the area of reporting and analytics. It presents data in a clear and understandable way, which aids in making informed decisions about future campaigns. Also, it integrates seamlessly with many e-commerce platforms and other business tools, making it a versatile choice for diverse business needs.
Lastly, Mailchimp's pricing structure is more flexible compared to Klaviyo, making it an affordable choice for small businesses or those just starting with email marketing.
What's the difference between Klaviyo and Mailchimp?
See the full comparison between Mailchimp & Klaviyo
SendGrid is a platform that makes it possible to easily create and manage your email campaigns (marketing and transactional).
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API integration
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Email authentication
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Email deliverability
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Transactional email
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Analytics and reporting
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Email marketing campaigns
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A/B testing
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Dynamic content
Free Trial
$0 (Freemium)Premier
Custom pricingEssentials
$20 / monthPro
$90 / month
What's the difference between SendGrid and Mailchimp?
See the full comparison between Mailchimp & SendGrid
MailerLite provides a user-friendly and affordable email marketing solution for small businesses and entrepreneurs. It offers advanced features such as automation, landing pages, and A/B testing, along with excellent customer support, making it an attractive option for those looking to grow their business through email marketing.
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Grow your list with customizable forms
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Sales analytics
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Forms management
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Simplify your marketing with drag-and-drop editor
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Automate your workflows with automation
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Collaborate with your team with multi-user accounts
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Track your results with real-time analytics
What's the difference between MailerLite and Mailchimp?
See the full comparison between Mailchimp & MailerLite
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Get deal for freeKit is a marketing platform that helps you build email lists, automate campaigns, and sell digital products, all within a clean, easy-to-manage system designed for independent creators and small teams.
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Third-party integrations
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Customizable landing pages
Pro
From $79/monthCreator
From $39/monthNewsletter
$0 (Freemium)
What's the difference between Kit (ex. ConvertKit) and Mailchimp?
See the full comparison between Mailchimp & Kit (ex. ConvertKit)
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Get deal for freeBrevo centralizes all your marketing and sales activities, including emailing, marketing automation, and social media advertising, utilizing AI to streamline and enhance your processes. Access all the tools you need to boost your sales - in one place!
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Brevo is a practical platform for managing email campaigns, transactional messages, and customer communication without adding unnecessary complexity. The template editor, contact organization, and automation workflows make it easier to build consistent communication flows as the business grows. For product emails such as account notifications and onboarding messages, the API and SMTP options are especially useful for a development-driven workflow. We use Google Workspace for day-to-day team email and document collaboration, while Brevo handles customer-facing campaigns and automated messages. Proper domain authentication and list hygiene still require attention, but the platform offers strong value and flexibility.
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What's the difference between Brevo (ex. Sendinblue) and Mailchimp?
See the full comparison between Mailchimp & Brevo (ex. Sendinblue)
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What's the difference between ActiveCampaign and Mailchimp?
See the full comparison between Mailchimp & ActiveCampaign
Flodesk is your all-in-one email marketing platform designed to make email marketing easy and beautiful. Create stunning emails with our intuitive drag-and-drop builder, and engage your audience with personalized content.
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What's the difference between Flodesk and Mailchimp?
See the full comparison between Mailchimp & Flodesk
EngageBay allows you to manage the entire customer lifecycle, from prospect to loyal customer, with a single tool. This, plus all the features you need from contact management to marketing automation, to support.
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$119 / user / monthBouncer is the email checker and verifier that will optimize your email list by removing fake emails, updating those containing typos, and analyzing the bounce rate probability. So you keep only genuine email addresses that have a chance of opening / reading your emails.
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$750 / monthFreshmarketer is an all-in-one conversion rate optimization tool that leverages AI for goal-oriented, fast-paced marketing teams and digital marketing agencies.
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SendPulse is an AI-driven marketing platform that helps scaling businesses automate email and chatbot conversations. With a built-in CRM system for lead capture, nurturing, and conversion, companies create more personalized experiences and drive sales. Trusted by 200,000+ customers since 2015.
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Salesforce Marketing Cloud brings value by providing a comprehensive set of tools and capabilities for marketers to manage and optimize their digital marketing activities. This cloud-based platform enables businesses to create personalized and targeted marketing campaigns across multiple channels, including email, mobile, social media, and web.
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Get deal for freeiContact is an email marketing software designed for small businesses, offering tools to manage campaigns, analyze performance, and personalize interactions.
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What's the difference between Omnisend and Mailchimp?
See the full comparison between Mailchimp & Omnisend
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Get deal for freeDescript makes the experience of editing audio and video as easy as editing a word document. Record, transcribe, edit and create with our synthetic voice tool, Overdub, until you love what you’ve created, and then download your content or export it directly to hosting platforms in one click.
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Get deal for freelemlist is a comprehensive cold outreach and sales engagement platform designed to streamline the process of acquiring new customers.
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What's the difference between lemlist and Mailchimp?
See the full comparison between Mailchimp & lemlist
The best embeddable drag-and-drop visual builder for SaaS
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Get dealMoosend is your all-in-one email marketing platform designed to simplify and supercharge your email campaigns. From intuitive automation to stunning email templates, Moosend empowers you to connect with your audience effortlessly.
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What's the difference between Moosend and Mailchimp?
See the full comparison between Mailchimp & Moosend
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Get deal for freeCustomer.io helps you to send targeted and personalized emails, notifications and SMS and boost the engagement rate of your prospects and customers throughout the customer journey.
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Customer.io is a strong platform for building personalized customer journeys based on real product and user behavior. Its event-driven approach makes it possible to automate onboarding, activation, transactional notifications, retention campaigns, and follow-ups across email, push, in-app messages, SMS, webhooks, and other channels. The APIs and data model are especially valuable for technical teams that want customer communication to react to real-time events instead of relying only on static mailing lists. Google Workspace remains useful for internal email, shared documentation, and team coordination, while Customer.io manages customer-facing lifecycle communication at scale. The initial data design and event tracking require careful implementation, but the platform offers substantial flexibility once the foundation is in place.
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Builderall is a comprehensive digital marketing platform designed to simplify and enhance online business operations. It offers an all-in-one suite of over 25 tools that cater to various aspects of digital marketing and business management including email marketing, customer support, and analytics.
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$259 / monthSaral offers to centralize all the actions necessary for effective influencer marketing. This way, you can find the contact information of creators to contact them as well as send awareness campaigns.
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Get deal for freeGetResponse is a comprehensive email marketing and automation platform designed to help businesses grow their online presence. It combines powerful tools and AI solutions to aid in list building, lead generation, and effective communication with audiences.
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Get dealCampaigner is an advanced email marketing automation platform designed to help businesses engage their audience and drive conversions. It offers powerful tools for creating personalized email campaigns, automating workflows, and segmenting your audiences.
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