Brevo (ex. Sendinblue) vs Mailchimp: Choosing the best tool for your business

Table of contents

Brevo (ex. Sendinblue) vs Mailchimp: overview

What's the difference between Brevo (ex. Sendinblue) and Mailchimp?

Brevo (ex. Sendinblue) pros and cons

Mailchimp pros and cons

Brevo (ex. Sendinblue) compared to Mailchimp

Mailchimp compared to Brevo (ex. Sendinblue)

Features comparison

Brevo (ex. Sendinblue) vs Mailchimp: Which is the best for your business?

Promotions on Growth Marketing software

Alternatives to Brevo (ex. Sendinblue) & Mailchimp

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75% off the annual Business Plan on Brevo (ex. Sendinblue)

Get 75% off the annual Business Plan on Brevo (ex. Sendinblue) and up to $5,661 savings with Secret.

logo mailchimp

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

Brevo (ex. Sendinblue) vs Mailchimp: overview

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Brevo (ex. Sendinblue)
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Mailchimp
Comments
Customer support
4.0 out of 5
4.0 out of 5
Email support is available on all Brevo plans (chat and phone support with higher plans only). Mailchimp offers 24/7 live chat and email support with its paid plans.
Pricing plans
5.0 out of 5
4.0 out of 5
Brevo offers a free plan; paid plans start at $25/month. Mailchimp also has a free plan and its paid plans start at $13/month.
Automation
4.0 out of 5
3.0 out of 5
Brevo offers advanced marketing automation workflows with templates. Mailchimp offers good automation for email marketing.
Integrations
3.0 out of 5
4.0 out of 5
Brevo has 63+ integrations including WooCommerce, Shopify, and PrestaShop. Mailchimp offers 300+ integrations including Shopify, Jotform, and Canva. Both connect with Zapier.
Analytics
3.0 out of 5
4.0 out of 5
Both offer marketing analytics, however, some of Brevo’s reports are only available with more expensive plans. Mailchimp provides more in-depth analytics.
Contact management
5.0 out of 5
4.0 out of 5
Unlimited contacts are available with all of Brevo’s marketing subscriptions, including its free plan. Mailchimp’s plans limit the number of contacts.
Ease of use
5.0 out of 5
5.0 out of 5
Both are user-friendly, even for beginners. Both offer a range of templates and a simple drag-and-drop email editor.
Landing pages
3.0 out of 5
4.0 out of 5
Brevo’s landing page builder is only available with more expensive plans. All Mailchimp plans include access to the landing page builder.
Positive reviews
4.0 out of 5
4.0 out of 5
Both platforms score 4.5 on Capterra. Some users report delayed responses from Brevo’s customer service, while several Mailchimp reviews criticize the platform’s pricing model.
Segmentation
5.0 out of 5
4.0 out of 5
Brevo offers flexible segmentation and contact lists with all its plans. Mailchimp’s segmentation categories are more general.

What's the difference between Brevo (ex. Sendinblue) and Mailchimp?

Brevo’s Landing Page Builder with an Elements Tab and Formatting Menu
Brevo’s Landing Page Builder with an Elements Tab and Formatting Menu
Mailchimp’s Landing Page Builder showing Element Buttons including Text, Design, and Products
Mailchimp’s Landing Page Builder showing Element Buttons including Text, Design, and Products
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75% off the annual Business Plan on Brevo (ex. Sendinblue)

Get 75% off the annual Business Plan on Brevo (ex. Sendinblue) and up to $5,661 savings with Secret.

logo mailchimp

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

Brevo (ex. Sendinblue) pros and cons

What are the advantages of Brevo (ex. Sendinblue)?

What are the disadvantages of Brevo (ex. Sendinblue)?

Compare Brevo (ex. Sendinblue) to other tools

Brevo (ex. Sendinblue) vs HubSpot
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Brevo (ex. Se...
logo hubspot
HubSpot
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Constant Contact vs Brevo (ex. Sendinblue)
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Constant Contact
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Brevo (ex. Se...
VS
Brevo (ex. Sendinblue) vs ActiveCampaign
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Brevo (ex. Se...
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ActiveCampaign
VS
MailerLite vs Brevo (ex. Sendinblue)
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MailerLite
logo sendinblue
Brevo (ex. Se...
VS
Brevo (ex. Sendinblue) vs SendGrid
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Brevo (ex. Se...
logo sendgrid
SendGrid
VS
Brevo (ex. Sendinblue) vs GetResponse
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Brevo (ex. Se...
logo getresponse
GetResponse
VS

Mailchimp pros and cons

What are the advantages of Mailchimp?

What are the disadvantages of Mailchimp?

Compare Mailchimp to other tools

HubSpot vs Mailchimp
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HubSpot
logo mailchimp
Mailchimp
VS
Constant Contact vs Mailchimp
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Constant Contact
logo mailchimp
Mailchimp
VS
ActiveCampaign vs Mailchimp
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ActiveCampaign
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Mailchimp
VS
MailerLite vs Mailchimp
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MailerLite
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Mailchimp
VS
Omnisend vs Mailchimp
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Omnisend
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Mailchimp
VS
SendGrid vs Mailchimp
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SendGrid
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Mailchimp
VS

Brevo (ex. Sendinblue) compared to Mailchimp

Is Brevo (ex. Sendinblue) better than Mailchimp?

What is Brevo (ex. Sendinblue) best used for?

Can Brevo (ex. Sendinblue) replace Mailchimp?

Is Brevo (ex. Sendinblue) cheaper than Mailchimp?

Is there a better Growth Marketing software than Brevo (ex. Sendinblue)?

75% off the annual Business Plan on Brevo (ex. Sendinblue)

Get 75% off the annual Business Plan on Brevo (ex. Sendinblue) and up to $5,661 savings with Secret.

Mailchimp compared to Brevo (ex. Sendinblue)

Is Mailchimp better than Brevo (ex. Sendinblue)?

What is Mailchimp best used for?

Can Mailchimp replace Brevo (ex. Sendinblue)?

Is Mailchimp cheaper than Brevo (ex. Sendinblue)?

Is there a better Email Marketing software than Mailchimp?

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

Features comparison

Both Brevo and Mailchimp Excel at Contact Management

Brevo excels in the field of contact management, enabling businesses to efficiently organize and segment their contact lists.
Brevo excels in the field of contact management, enabling businesses to efficiently organize and segment their contact lists.

Mailchimp Outperforms Brevo with its Extensive App Directory

Mailchimp's integration roster encompasses over 300 third-party applications, making data synchronization and workflow automation seamless.
Mailchimp's integration roster encompasses over 300 third-party applications, making data synchronization and workflow automation seamless.

Mailchimp has Superior Email Design Functionalities Compared to Brevo

Mailchimp distinguishes itself with its superior email design functionality, bolstered by an AI-powered design tool
Mailchimp distinguishes itself with its superior email design functionality, bolstered by an AI-powered design tool

Brevo is More Effective at Marketing Automation than Mailchimp

Brevo offers robust marketing automation tools that empower users to optimize their marketing efforts effectively.
Brevo offers robust marketing automation tools that empower users to optimize their marketing efforts effectively.

Brevo Takes the Lead Against Mailchimp for Ease of Use

Brevo stands out with its highly intuitive user interface and streamlined workflow.
Brevo stands out with its highly intuitive user interface and streamlined workflow.

Brevo Leads Ahead of Mailchimp in Transactional Email Delivery

Brevo is specifically tailored to ensure the dependable and efficient delivery of transactional emails, such as order confirmations and shipping notifications
Brevo is specifically tailored to ensure the dependable and efficient delivery of transactional emails, such as order confirmations and shipping notifications

Both Brevo and Mailchimp Equally Excel at Analytics and Reporting

Mailchimp introduces an additional layer of sophistication with its Content Optimizer tool
Mailchimp introduces an additional layer of sophistication with its Content Optimizer tool

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Brevo (ex. Sendinblue) vs Mailchimp: Which is the best for your business?

Brevo (ex. Sendinblue) is the best tool for you if:

  • You’re in the market for a digital marketing solution with email, SMS, and WhatsApp marketing, marketing automation, and transactional email functionality
  • Robust marketing automation capabilities are central to your marketing strategy to create targeted and personalized email marketing campaigns
  • You manage large email marketing campaigns and it’s essential that you have unlimited daily email sends
  • You have limited digital marketing or technical experience and are looking for a solution with solid email functionality that doesn’t involve a steep learning curve
  • You have a limited budget and need an accessible tool with a generous free plan or affordable paid subscriptions

Mailchimp is the best tool for you if:

  • You’re looking for an all-in-one digital marketing tool to ensure consistency between email and SMS marketing, social media, surveys, landing pages, postcards, and websites
  • You have limited technical expertise and want a platform with a user-friendly interface and access to a wide range of templates to help create your email campaigns
  • Your data-centric email marketing strategy requires granular analytics and good reporting functionality
  • Email marketing campaigns are the focus of your business’s digital marketing strategy
  • You need a solution that offers an extensive app directory to ensure your email marketing platform integrates seamlessly with your existing software
logo sendinblue

75% off the annual Business Plan on Brevo (ex. Sendinblue)

Get 75% off the annual Business Plan on Brevo (ex. Sendinblue) and up to $5,661 savings with Secret.

logo mailchimp

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

Alternatives to Brevo (ex. Sendinblue) & Mailchimp

Promotions on Growth Marketing software

Start saving on the best SaaS with Secret.

Secret has already helped tens of thousands of startups save millions on the best SaaS like Brevo (ex. Sendinblue), Mailchimp & many more. Join Secret now to buy software the smart way.