General information about ActiveCampaign
With this comprehensive and powerful customer automation platform, ActiveCampaign aims to help companies improve the customer experience. The software takes a holistic view of marketing activities. Suitable for small and medium-sized companies as well as startups, ActiveCampaign takes e-commerce, B2C, and B2B marketing campaigns to the next level.
So, if you’re looking for relevant marketing solutions to reach new customers across different channels to let them discover your products or services, this SaaS tool is the right one for you. From targeting to converting the prospect into a customer, automation saves time and improves the performance of any email campaign at every stage.
More than just sending email or sms marketing, using this type of software allows you to send the right message, to the right customer, at the right time. In addition, the personalization is there and the automation functions allow you to send marketing emails according to different scenarios. You can therefore constantly adapt your marketing practices to your customers’ expectations.
Finally, the dashboard of this automated marketing tool is easy to use. You can therefore create an impactful campaign to increase your sales in a simple and enjoyable way while guaranteeing an excellent return on investment.
See alternatives to ActiveCampaign like Pipedrive or Brevo (ex. Sendinblue).
Secret's take about ActiveCampaign
Understanding a person’s behavior can be tricky. That’s why psychologists do what they do. And that’s also why marketers do what they do… although, instead of a comfy chair and lots of “I see”, “ah yes”, “go on”, marketers are armed with catchy slogans and irresistible discounts 😉🧠
ActiveCampaign is a marketing automation platform that helps you streamline your marketing and customer relationship management (CRM) efforts 📧 The software offers a wide range of features and tools designed to automate and optimize your various marketing tasks, such as email marketing, lead generation, customer segmentation, campaign tracking, and more. Create personalized email campaigns that are tailored to your specific customer segments, track customer interactions and behaviors, automate follow-ups based on triggers and actions, and analyze your campaign’s performance. Nurture your leads, build relationships and drive conversions effectively with ActiveCampaign 🚀
ActiveCampaign is a suitable solution for a wide range of businesses across various industies, in particular SMBs, e-commerce businesses, SaaS companies and digital agencies 💼 The user-friendly interface provides you with comprehensive marketing automation features and tools to effectively manage your marketing efforts and engage with your customers on a more personalized level. Track behaviors, such as abandoned cart automation and product recommendations, to increase conversions and drive repeat purchases on your website. What’s more, ActiveCampaign’s platform integrates with your favorite SaaS tools to ensure consistent data and streamlined operations, including HubSpot, Stripe, WordPress and Zoom. Improve your marketing efforts and watch your customer relationships soar! 🎯
ActiveCampaign has 4 different pricing options available for you to choose from when it comes to your startup’s marketing, sales, automation, CRM and transactional emails. Choose the plan or bundle that best suits your needs and kickstart your growth, while ensuring you get the most out of the software 💰
- More details about ActiveCampaign's pricingsTop alternatives to ActiveCampaign’s marketing automation platform include Brevo, HubSpot, EngageBay and Mailchimp. Discover great offers for these tools and more on Secret to start saving! 🔍
- More alternatives to ActiveCampaign
Mary O'Brien
Customer Success Manager
What is ActiveCampaign used for?
ActiveCampaign is a robust customer automation platform that revolutionizes small businesses' marketing strategies. It streamlines the process of reaching new customers across various channels, enhancing the visibility of your products or services. For instance, a bakery can automate email campaigns to target customers interested in gluten-free products, saving time and increasing campaign efficiency. The software's personalization features allow for tailored marketing, meeting customer expectations effectively. Its user-friendly dashboard makes creating impactful campaigns a breeze, promising excellent ROI. So, whether you're an e-commerce startup or a B2B company, ActiveCampaign can elevate your marketing efforts.ActiveCampaign pricing
Enterprise
Contact sales
Custom reporting
Custom objects
SSO
Uptime SLA
Plus
$93
/ month
Marketing & sales automation
Forms & landing pages
Site & event tracking
Automation & campaign reports
Professional
$386
/ month
Sales engagement automation
Predictive sending
Split automations
Sentiment analysis
ActiveCampaign features
Optimize the performance of your marketing activities through automation
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Targeted and personalized email advertising
Give every customer the experience they want. Reach your targets effectively with relevant segmentation and boost the open rate of your marketing emails.
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Benefit from personal support
Individual training and support is available to you at any time and in a timely manner. In addition, tutorials and webinars will guide you step by step through the ActiveCampaign marketing platform.
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Customizable marketing automations
Set up custom automation workflows to automate your sales processes, manage leads, and tailor your marketing for more significant impacts. With ActiveCampaign, you can easily set up custom workflows and automate repetitive tasks so that you can focus on your business and scale it effectively.
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Marketing automation at its best
Discover the potential of Marketing Automation. With fine-tuned contact list management, accurate segmentation, and powerful automation, you can save time and increase efficiency. According to different scenarios, email, or SMS marketing allows you to be more reactive and to meet your customers’ expectations.
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A high-performance CRM to outperform the competition
ActiveCampaign’s CRM is ideal for centralizing all customer and sales data in one place. From sales pipelines to customer contact, all stages are made more fluid thanks to sales automation.
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Customer engagement has never been more important
Get in touch with customers and maintain the connection needed to increase your conversion rate and build loyalty. Through engaging registration forms, attractive discounts, or answers to their questions, you can always offer your customers professional and personal communication.
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AI-powered sales forecast
ActiveCampaign’s AI-powered sales forecast feature allows you to predict future sales by analyzing your customer’s behavior, past data, and different scenarios. With AI-powered Sales Forecast, you can make informed decisions that align with your sales goals and break down different sales opportunities better.
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Conversational email marketing
ActiveCampaign allows you to engage with your customers via targeted email marketing campaigns. The conversational email feature will make your emails more personal and tailored to the customer's needs. By using conversational email marketing in your campaigns, you can increase customer engagement, boost sales, and reduce bounce rates.
ActiveCampaign: Pros & Cons
Pros
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Email deliverability: The emailing platform has an excellent email deliverability rate
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Email editor: The email design tool is powerful and offers great versatility
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CRM integration: Automation increases campaign performance
Cons
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Learning curve: It takes time to understand and master the advanced features of the software
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Analysis reports: The reports and information provided by the solution are sometimes not very readable
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Free plan: Active Campaign does not offer a free plan
Why is ActiveCampaign better than other Email Marketing software?
ActiveCampaign is more versatile than Pipedrive: 90 vs 62
ActiveCampaign is a better solution based on percentage of positive reviews than Freshmarketer: 94 vs 92
ActiveCampaign is a better solution for customer support than Freshmarketer: 4.5 vs 4.0
ActiveCampaign has better positive reviews compared to Brevo (ex. Sendinblue): 94 vs 93
ActiveCampaign is better at number of features than Brevo (ex. Sendinblue): 90 vs 87
ActiveCampaign is easy to use compared to ConvertKit: 4.5 vs 4.4
ActiveCampaign pricing plans are more competitive than ConvertKit: 4.4 vs 4.3
ActiveCampaign is better at number of features than MailerLite: 90 vs 81
