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General information about ActiveCampaign

Secret's take about ActiveCampaign

Understanding a person’s behavior can be tricky. That’s why psychologists do what they do. And that’s also why marketers do what they do… although, instead of a comfy chair and lots of “I see”, “ah yes”, “go on”, marketers are armed with catchy slogans and irresistible discounts 😉🧠

What is ActiveCampaign?

ActiveCampaign is a marketing automation platform that helps you streamline your marketing and customer relationship management (CRM) efforts 📧 The software offers a wide range of features and tools designed to automate and optimize your various marketing tasks, such as email marketing, lead generation, customer segmentation, campaign tracking, and more. Create personalized email campaigns that are tailored to your specific customer segments, track customer interactions and behaviors, automate follow-ups based on triggers and actions, and analyze your campaign’s performance. Nurture your leads, build relationships and drive conversions effectively with ActiveCampaign 🚀

Our opinion about ActiveCampaign:

ActiveCampaign is a suitable solution for a wide range of businesses across various industies, in particular SMBs, e-commerce businesses, SaaS companies and digital agencies 💼 The user-friendly interface provides you with comprehensive marketing automation features and tools to effectively manage your marketing efforts and engage with your customers on a more personalized level. Track behaviors, such as abandoned cart automation and product recommendations, to increase conversions and drive repeat purchases on your website. What’s more, ActiveCampaign’s platform integrates with your favorite SaaS tools to ensure consistent data and streamlined operations, including HubSpot, Stripe, WordPress and Zoom. Improve your marketing efforts and watch your customer relationships soar! 🎯

ActiveCampaign Pricing:

ActiveCampaign has 4 different pricing options available for you to choose from when it comes to your startup’s marketing, sales, automation, CRM and transactional emails. Choose the plan or bundle that best suits your needs and kickstart your growth, while ensuring you get the most out of the software 💰

- More details about ActiveCampaign's pricings

Best ActiveCampaign alternatives:

Top alternatives to ActiveCampaign’s marketing automation platform include Brevo, HubSpot, EngageBay and Mailchimp. Discover great offers for these tools and more on Secret to start saving! 🔍

- More alternatives to ActiveCampaign

Mary O'Brien

Customer Success Manager

ActiveCampaign pricing

ActiveCampaign features

Optimize the performance of your marketing activities through automation

• Targeted and personalized email advertising

  Give every customer the experience they want. Reach your targets effectively with relevant segmentation and boost the open rate of your marketing emails.

• Benefit from personal support

  Individual training and support is available to you at any time and in a timely manner. In addition, tutorials and webinars will guide you step by step through the ActiveCampaign marketing platform.

• Customizable marketing automations

  Set up custom automation workflows to automate your sales processes, manage leads, and tailor your marketing for more significant impacts. With ActiveCampaign, you can easily set up custom workflows and automate repetitive tasks so that you can focus on your business and scale it effectively.

• Marketing automation at its best

  Discover the potential of Marketing Automation. With fine-tuned contact list management, accurate segmentation, and powerful automation, you can save time and increase efficiency. According to different scenarios, email, or SMS marketing allows you to be more reactive and to meet your customers’ expectations.

• A high-performance CRM to outperform the competition

  ActiveCampaign’s CRM is ideal for centralizing all customer and sales data in one place. From sales pipelines to customer contact, all stages are made more fluid thanks to sales automation.

• Customer engagement has never been more important

  Get in touch with customers and maintain the connection needed to increase your conversion rate and build loyalty. Through engaging registration forms, attractive discounts, or answers to their questions, you can always offer your customers professional and personal communication.

• AI-powered sales forecast

  ActiveCampaign’s AI-powered sales forecast feature allows you to predict future sales by analyzing your customer’s behavior, past data, and different scenarios. With AI-powered Sales Forecast, you can make informed decisions that align with your sales goals and break down different sales opportunities better.

• Conversational email marketing

  ActiveCampaign allows you to engage with your customers via targeted email marketing campaigns. The conversational email feature will make your emails more personal and tailored to the customer's needs. By using conversational email marketing in your campaigns, you can increase customer engagement, boost sales, and reduce bounce rates.

ActiveCampaign: Pros & Cons

Why is ActiveCampaign better than other Email Marketing software?