ActiveCampaign vs Mailchimp: Which software is better?

  • 01ActiveCampaign vs Mailchimp: overview
  • 02What's the difference between ActiveCampaign and Mailchimp?
  • 03ActiveCampaign pros and cons
  • 04Mailchimp pros and cons
  • 05ActiveCampaign compared to Mailchimp
  • 06Mailchimp compared to ActiveCampaign
  • 07Features comparison
  • 08ActiveCampaign vs Mailchimp: Which is the best for your business?
  • 09Promotions on Email Marketing software
  • 10Alternatives to ActiveCampaign & Mailchimp

ActiveCampaign vs Mailchimp: overview

logo activecampaign
ActiveCampaign
logo mailchimp
Mailchimp
Comments
Automation
4.0 out of 5
3.0 out of 5
ActiveCampaign offers complex workflow automation. It also integrates with its CRM to automate sales emails. Mailchimp has sound automation features including abandoned cart emails.
Customer support
3.0 out of 5
4.0 out of 5
ActiveCampaign’s email and in-app live chat support is available Monday to Friday. Mailchimp includes 24/7 live chat and email customer service with its paid plans.
Pricing plans
4.0 out of 5
4.0 out of 5
ActiveCampaign’s paid marketing plans start at $29/month and include a free trial. Mailchimp has a free plan with paid plans starting at $13/month for 500 contacts.
Positive reviews
4.0 out of 5
4.0 out of 5
Both are popular platforms with good reviews. ActiveCampaign has a 4.6 Capterra rating, while Mailchimp has a 4.5 rating.
Integrations
5.0 out of 5
4.0 out of 5
ActiveCampaign provides 870+ integrations, including Slack, WordPress, and Shopify. Mailchimp offers 300+ integrations, including Salesforce, ConvertFlow, and Xero.
Ease of use
3.0 out of 5
5.0 out of 5
Suitable for beginners, Mailchimp is very user-friendly. While ActiveCampaign’s interface is slightly more complex due to advanced features, it is learnable.
SMS marketing
4.0 out of 5
4.0 out of 5
Both ActiveCampaign and Mailchimp users can access SMS marketing as a paid add-on.
Email templates
4.0 out of 5
4.0 out of 5
ActiveCampaign offers 250+ email templates across all plans, while Mailchimp has 100+ drag-and-drop email templates (limited on its free plan).
Landing pages
3.0 out of 5
4.0 out of 5
Both offer landing page functionality and templates. ActiveCampaign’s landing page feature is available with higher paid plans, while Mailchimp includes it with all plans.
CRM features
4.0 out of 5
3.0 out of 5
ActiveCampaign includes a powerful, purpose-built CRM for an additional cost. Mailchimp’s CRM features are more basic, helping you to organize contact data.

What's the difference between ActiveCampaign and Mailchimp?

Columns Showing ActiveCampaign’s Plus, Professional, and Enterprise Marketing Plans and their Respective User Limits
Columns Showing ActiveCampaign’s Plus, Professional, and Enterprise Marketing Plans and their Respective User Limits
Four Columns with Mailchimp’s Premium, Standard, Essentials, and Free plans with Monthly Email Sends Highlighted
Four Columns with Mailchimp’s Premium, Standard, Essentials, and Free plans with Monthly Email Sends Highlighted

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ActiveCampaign pros and cons

What are the advantages of ActiveCampaign?

What are the disadvantages of ActiveCampaign?

Compare ActiveCampaign to other tools

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ActiveCampaign
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HubSpot
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Pipedrive
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VS
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ActiveCampaign
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Constant Contact
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ActiveCampaign
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Keap
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MailerLite
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Mailchimp pros and cons

What are the advantages of Mailchimp?

What are the disadvantages of Mailchimp?

Compare Mailchimp to other tools

HubSpot vs Mailchimp
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HubSpot
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Mailchimp
VS
Constant Contact vs Mailchimp
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Constant Contact
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Mailchimp
VS
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MailerLite
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Mailchimp
VS
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Omnisend
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Mailchimp
VS
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SendGrid
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Mailchimp
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Klaviyo vs Mailchimp
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Klaviyo
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ActiveCampaign compared to Mailchimp

Is ActiveCampaign better than Mailchimp?

What is ActiveCampaign best used for?

Can ActiveCampaign replace Mailchimp?

Is ActiveCampaign cheaper than Mailchimp?

Is there a better Email Marketing software than ActiveCampaign?

Mailchimp compared to ActiveCampaign

Is Mailchimp better than ActiveCampaign?

What is Mailchimp best used for?

Can Mailchimp replace ActiveCampaign?

Is Mailchimp cheaper than ActiveCampaign?

Is there a better Email Marketing software than Mailchimp?

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

Get Mailchimp deal

Features comparison

Mailchimp Outshines ActiveCampaign in Designing Impactful Emails

Mailchimp gains a significant advantage with its AI-powered design capabilities, facilitating the creation of visually appealing multi-channel campaigns.
Mailchimp gains a significant advantage with its AI-powered design capabilities, facilitating the creation of visually appealing multi-channel campaigns.

ActiveCampaign’s Integration Capabilities Triumph Over Mailchimp

ActiveCampaign boasts access to over 870 integrations, encompassing popular e-commerce platforms, content management systems and customer relationship management systems like Shopify, WordPress, and Salesforce.
ActiveCampaign boasts access to over 870 integrations, encompassing popular e-commerce platforms, content management systems and customer relationship management systems like Shopify, WordPress, and Salesforce.

Mailchimp Excels Ahead of ActiveCampaign for User-Friendliness

Mailchimp is often celebrated for its user-friendly, intuitive interface.
Mailchimp is often celebrated for its user-friendly, intuitive interface.

ActiveCampaign's AI-Powered Sales Forecast is More Advanced than Mailchimp’s Strategy Optimization

ActiveCampaign's AI-powered sales forecast feature allows for comprehensive analysis of future sales, leveraging customer behavior and historical data
ActiveCampaign's AI-powered sales forecast feature allows for comprehensive analysis of future sales, leveraging customer behavior and historical data

ActiveCampaign’s Conversational Email Marketing Edges Over Mailchimp’s Automated Messages

ActiveCampaign allows businesses to create automated email sequences that respond to individual customer behaviors and preferences in real-time, making the communication feel highly personalized and relevant.
ActiveCampaign allows businesses to create automated email sequences that respond to individual customer behaviors and preferences in real-time, making the communication feel highly personalized and relevant.

ActiveCampaign and Mailchimp Offer Equal Customer Segmentation Functionalities

You can segment your audience to send personalized product recommendations to customers who have shown interest in a specific category, increasing the likelihood of conversions.
You can segment your audience to send personalized product recommendations to customers who have shown interest in a specific category, increasing the likelihood of conversions.

ActiveCampaign Provides a More Comprehensive CRM System Compared to Mailchimp

ActiveCampaign excels with its high-performance CRM, effectively centralizing customer and sales data while streamlining the sales process through automation.
ActiveCampaign excels with its high-performance CRM, effectively centralizing customer and sales data while streamlining the sales process through automation.

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ActiveCampaign vs Mailchimp: Which is the best for your business?

ActiveCampaign is the best tool for you if:

  • Precise and high-level segmentation capabilities are crucial to your marketing strategy to target customers with emails tailored to their preferences and behavior
  • You need advanced automation workflows to create intricate customer journeys for your email marketing campaigns
  • You manage large email lists and require an affordable solution that offers unlimited email sends
  • You want a high-performance CRM that fully integrates with your marketing automation software to centralize customer and sales data, providing comprehensive data management
  • Personalization is a cornerstone of your digital marketing strategy and you’re looking for a platform to send tailored conversational messages to your subscribers

Mailchimp is the best tool for you if:

  • You’re seeking an all-in-one digital marketing solution with comprehensive features covering email campaigns, landing pages, websites, newsletters, and SMS marketing
  • You’re in the market for a user-friendly tool with an intuitive interface that team members with all levels of digital marketing and technical expertise can use
  • You own a growing business and need a versatile tool that offers tiered pricing options to scale with your expanding customer base and sales
  • You’re a solopreneur or small business owner with modest subscriber numbers looking for a cost-effective solution for your email marketing needs
  • You heavily rely on in-depth analytics and reporting to fine-tune your email marketing strategy

50% off the Standard plan for 6 months on Mailchimp

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Alternatives to ActiveCampaign & Mailchimp

Promotions on Email Marketing software

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