SendGrid vs Mailchimp: Which email marketing tool should I use?

Table of contents

SendGrid vs Mailchimp: overview

What's the difference between SendGrid and Mailchimp?

SendGrid pros and cons

Mailchimp pros and cons

SendGrid compared to Mailchimp

Mailchimp compared to SendGrid

Features comparison

SendGrid vs Mailchimp: Which is the best for your business?

Promotions on Email Marketing software

Alternatives to SendGrid & Mailchimp

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SendGrid vs Mailchimp: overview

logo sendgrid
SendGrid
logo mailchimp
Mailchimp
Comments
Pricing plans
4.0 out of 5
4.0 out of 5
Both offer free plans. SendGrid’s paid plans start at $15/month and Mailchimp’s at $13/month. These increase as the number of contacts/emails increases.
Customer support
4.0 out of 5
4.0 out of 5
SendGrid offers ticket service support with all plans, including its free version. Both offer live chat and phone support with more expensive plans.
Positive reviews
4.0 out of 5
4.0 out of 5
Both receive positive reviews overall. However, some users comment on the price or pricing strategies of the tools.
A/B testing
4.0 out of 5
4.0 out of 5
A/B testing for subject line or email content is available with all SendGrid plans. MailChimp paid plans include A/B testing for subject lines, sender’s name, content, and send time.
Analytics
5.0 out of 5
4.0 out of 5
SendGrid’s real-time analytics and engagement tracking are available with all plans, including its free version. MailChimp offers basic analytics reports with its free and entry-level plans.
Integrations
3.0 out of 5
4.0 out of 5
SendGrid offers 120+ partner integrations including Google Cloud, Airtable, and Litmus. Mailchimp offers 300+ integrations including Vimeo, Zerobounce, and Salesforce. Both connect with Zapier.
Ease of use
3.0 out of 5
5.0 out of 5
SendGrid provides an email creation checklist. However, its user interface navigation could be clearer. Mailchimp is user-friendly, even for beginners.
Email creation
4.0 out of 5
4.0 out of 5
SendGrid offers both a visual and code email builder. MailChimp has an easy drag-and-drop email builder with a range of templates available.
Segmentation
4.0 out of 5
4.0 out of 5
SendGrid supports up to 200 segmentations per user including by location and age. MailChimp offers basic and advanced segmentation and predictive segmentation analytics.
Automation
3.0 out of 5
3.0 out of 5
Both offer standard email marketing automation features including welcome series, follow-up, and customer update emails.

What's the difference between SendGrid and Mailchimp?

SendGrid’s Pricing Plans, Highlighting its Free Plan Contact and Email Limits
SendGrid’s Pricing Plans, Highlighting its Free Plan Contact and Email Limits
Mailchimp’s Pricing Plans, Highlighting the Contact and Email Sends of its Free Plan
Mailchimp’s Pricing Plans, Highlighting the Contact and Email Sends of its Free Plan

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Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

SendGrid pros and cons

What are the advantages of SendGrid?

What are the disadvantages of SendGrid?

Compare SendGrid to other tools

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Twilio
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MailerSend vs SendGrid
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MailerSend
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Mailjet vs SendGrid
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Mailjet
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Mailchimp pros and cons

What are the advantages of Mailchimp?

What are the disadvantages of Mailchimp?

Compare Mailchimp to other tools

HubSpot vs Mailchimp
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HubSpot
logo mailchimp
Mailchimp
VS
Constant Contact vs Mailchimp
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Constant Contact
logo mailchimp
Mailchimp
VS
ActiveCampaign vs Mailchimp
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ActiveCampaign
logo mailchimp
Mailchimp
VS
MailerLite vs Mailchimp
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MailerLite
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Mailchimp
VS
Omnisend vs Mailchimp
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Omnisend
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Mailchimp
VS
Klaviyo vs Mailchimp
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Klaviyo
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Mailchimp
VS

SendGrid compared to Mailchimp

Is SendGrid better than Mailchimp?

What is SendGrid best used for?

Can SendGrid replace Mailchimp?

Is SendGrid cheaper than Mailchimp?

Is there a better Email Marketing software than SendGrid?

Mailchimp compared to SendGrid

Is Mailchimp better than SendGrid?

What is Mailchimp best used for?

Can Mailchimp replace SendGrid?

Is Mailchimp cheaper than SendGrid?

Is there a better Email Marketing software than Mailchimp?

50% off the Standard plan for 6 months on Mailchimp

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Features comparison

SendGrid Excels in Deliverability When Compared to Mailchimp

 SendGrid's AI-driven infrastructure is designed to ensure that your email messages not only reach their intended recipients' inboxes but also steer clear of spam or junk folders.
SendGrid's AI-driven infrastructure is designed to ensure that your email messages not only reach their intended recipients' inboxes but also steer clear of spam or junk folders.

SendGrid's Templates Offer Enhanced Intuitiveness Compared to Mailchimp's Designs

SendGrid offers a library of responsive email templates that facilitate the quick launch of marketing campaigns.
SendGrid offers a library of responsive email templates that facilitate the quick launch of marketing campaigns.

Mailchimp's Extensive App Directory Surpasses SendGrid's Integration Options

Mailchimp seamlessly connects with various Content Management Systems (CMS), Customer Relationship Management (CRM) systems, e-commerce platforms, and social media networks.
Mailchimp seamlessly connects with various Content Management Systems (CMS), Customer Relationship Management (CRM) systems, e-commerce platforms, and social media networks.

Mailchimp Outperforms SendGrid in Ease of Use

Renowned for its user-friendliness, Mailchimp boasts an organized layout and clear instructions, catering to beginners.
Renowned for its user-friendliness, Mailchimp boasts an organized layout and clear instructions, catering to beginners.

Mailchimp Excels in Automated Messaging Beyond SendGrid

Mailchimp's automation tools excel in monitoring customer interactions with your brand, allowing you to create highly tailored messages for each user
Mailchimp's automation tools excel in monitoring customer interactions with your brand, allowing you to create highly tailored messages for each user

Mailchimp and SendGrid Provide Exceptional Testing and Reporting Capabilities

Mailchimp offers the Content Optimizer, a valuable tool that provides tips and recommendations based on past-performing campaigns.
Mailchimp offers the Content Optimizer, a valuable tool that provides tips and recommendations based on past-performing campaigns.

Mailchimp Excels Over SendGrid in Customer Segmentation

Mailchimp stands out with its exceptional features for customer segmentation that empower businesses to finely target specific customer groups based on behavior and interests.
Mailchimp stands out with its exceptional features for customer segmentation that empower businesses to finely target specific customer groups based on behavior and interests.

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SendGrid vs Mailchimp: Which is the best for your business?

SendGrid is the best tool for you if:

  • You require the infrastructure to send out high-volume email campaigns including email delivery optimization features to ensure consistent delivery
  • Your business relies on transactional emails like welcome emails, order confirmations, and receipts and you don’t need a platform that supports other marketing channels
  • You’re seeking a free plan with generous contact and email send limits
  • You want a developer-friendly solution including access to developer tools and API options to tailor the platform to your business’s custom email requirements
  • You need a platform with responsive templates that are easily customizable and work well on all recipient devices

Mailchimp is the best tool for you if:

  • You have limited email marketing experience or technical expertise and you’re looking for a beginner-friendly platform with an easy-to-navigate interface
  • Your business needs an all-in-one digital marketing tool to streamline marketing campaigns across email, SMS, social media, and online channels
  • Consistent branding across multiple platforms is essential to your business’s marketing strategy
  • You want robust email automation functionality including predictive segmentation to automate targeted email campaigns
  • You need to ensure the platform is compatible with your existing software and you’re looking for a wide range of ready-made integrations that don’t require advanced technical skills to set up

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Alternatives to SendGrid & Mailchimp

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