What is Mailchimp?
Pros from reviewers
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Advanced features: The platform offers advanced features like custom metrics and design features, as well as the ability to monitor user activity in emails
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Customizable templates: Mailchimp provides a variety of templates that can be edited and customized for different needs, such as surveys and email campaigns
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Ease of use: Mailchimp's user-friendly interface and intuitive design make it easy for users to navigate and utilize its features
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Marketing automation: The software offers robust tools for campaign editing and automation, improving efficiency and productivity in marketing projects
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Cost-effective: Despite some concerns about subscription costs, many users find Mailchimp to be competitively priced and a good value for the features it offers, particularly for larger companies heavily dependent on campaigns and marketing.
Cons from reviewers
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Incomplete features: Some of Mailchimp's newer features, like forms, seem incomplete and are only suitable for basic tasks, limiting their usefulness for more complex requirements
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Issues with email templates and contact list management: Users have reported difficulties in modifying email templates to suit their needs, often leading to designing from scratch or making significant changes, and managing the contact list can be cumbersome.
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Subpar customer service: Mailchimp's customer service is often criticized for being less than satisfactory and is only accessible to paying customers, which can be a significant drawback for users needing assistance
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High subscription cost for smaller companies: While Mailchimp offers robust features and tools, its subscription cost may be a concern for smaller companies, especially considering the availability of free products in the market
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Difficulties with individual contact management: The search and edit functions for individual contacts are not user-friendly, making it challenging to manage contacts within each audience
50% off the Standard plan for 6 months on Mailchimp
Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.
Main features
Starting Price
Free Plan
Continuously optimize your strategy
Design impactful emails
Connect all your tools
A/B testing
Segment your customers finely
Starting Price
$69
/ month
Free Plan
Yes
Continuously optimize your strategy
Design impactful emails
Connect all your tools
A/B testing
Segment your customers finely
50% off the Standard plan for 6 months on Mailchimp
Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.
How Mailchimp compare to similar software?
Product
Price
$69
/ month
Free plan
Yes
Main features
Pros
Cons
Alternatives
Deal
50% off the Standard plan for 6 months on Mailchimp
Save up to $1,870
Several differences between ConvertKit and Mailchimp may help you decide which tool is for you. Firstly, the two products target different audiences. ConvertKit is specifically designed for creators including authors, bloggers, coaches, and podcasters. It offers tools to help creators grow their audience and monetize their offerings, like email marketing, newsletters, and a simple landing page builder. Mailchimp is marketed towards a broader audience of small to medium businesses across various industries, including e-commerce. Marketers with all levels of experience can use it and it’s especially accessible to those with limited email marketing experience.
Another crucial difference between Convertkit and Mailchimp is their approach to email creation. ConvertKit’s email designer was, up until recently, plain text only, requiring basic HTML knowledge. ConvertKit’s new visual editor uses content blocks to let you create 3-column layouts, add rich media content, and insert HTML...
Mailchimp
Email and Marketing Automation
50% off the Standard plan for 6 months on Mailchimp
Save up to $1,870
Kit (ex. ConvertKit)
Elevate your email marketing game
Brevo and Mailchimp are two robust email marketing tools that help businesses of all sizes manage email campaigns. However, one of their main differences is the features they offer beyond email marketing. Brevo provides a marketing platform for email, SMS, and WhatsApp campaigns. It also has a free CRM with all its plans for identifying, tracking, and managing leads. In addition, it offers personalized chat tools to connect with customers and transactional emails. You can subscribe to these products separately to create your own digital marketing platform stack.
Mailchimp is primarily an email marketing platform. Its email marketing plans offer additional digital marketing channels and tools including SMS marketing, social media, posts, ads, surveys, landing pages, and a website builder. Mailchimp’s popular landing page builder is also available with all its plans. Compared to Mailchimp, Brevo’s landing page builder is only available with its more expensive subscriptions....
Mailchimp
Email and Marketing Automation
50% off the Standard plan for 6 months on Mailchimp
Save up to $1,870
Brevo (ex. Sendinblue)
Centralize marketing and sales tools to increase your growth
75% off the annual Business Plan on Brevo (ex. Sendinblue)
Save up to $5,661
Freshmarketer and Mailchimp are both robust marketing platforms, but they cater to different needs and offer distinct features that set them apart. Understanding these differences is crucial when deciding which tool is best for your business.
Freshmarketer is a comprehensive marketing automation platform that integrates deeply with CRM systems, making it an ideal choice for businesses looking to create highly personalized marketing campaigns. It offers advanced features like multichannel automation, customer journey mapping, and detailed analytics, which allow businesses to streamline their marketing efforts across email, social media, and other channels. Freshmarketer is particularly well-suited for companies that prioritize personalization and want to leverage data-driven insights to enhance customer engagement.
Mailchimp, on the other hand, is primarily known for its user-friendly email marketing capabilities. While it has expanded its offerings to include additional marketing...
Mailchimp
Email and Marketing Automation
50% off the Standard plan for 6 months on Mailchimp
Save up to $1,870
Freshmarketer
All-In-One Conversion Optimization Suite
90% off the Pro plan for 1 year on Freshmarketer
Save up to $100,000
Who is Mailchimp best for according to our reviewers?
High Volume Email Marketers: For businesses with a high volume of email activity, Mailchimp simplifies the process of setting up campaigns, reporting on them, and syncing this data with other tools. It offers ready-made templates for various types of emails, making it an excellent tool for managing email campaigns.
Small Businesses: Mailchimp is suitable for small businesses due to its user-friendly interface and affordable pricing. It provides a range of features that are easy to use and understand, making it ideal for businesses with limited resources or experience in email marketing
Marketing Professionals: Mailchimp is an excellent tool for marketing professionals due to its advanced features such as custom metrics, design features, and various templates. It also offers numerous integrations, simplifying the connection of CRM and other tools
Large Companies: Larger companies that rely heavily on marketing campaigns can benefit from Mailchimp's robust tools for campaign editing and its marketing automation feature. It allows multiple users to make changes and comments, enhancing collaboration within the team
Freelancers: Freelancers can use Mailchimp for their clients' email marketing needs. It's user-friendly, competitively priced, and stays current with market trends. It also offers a broad feature set, including the ability to monitor user activity in emails
50% off the Standard plan for 6 months on Mailchimp
Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.
Mailchimp Reviews
4.2
Mailchimp rating
25 Mailchimp Reviews
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Joan N
No Monkey Business Here
I had a positive experience with Mailchimp and I really enjoy their unique aesthetic. I continue to use it for my personal website where SMS is not a factor. It provides good value for money. I particularly appreciated how Mailchimp integrated with Woocommerce, enhancing data collection and enabling automated customer segment recommendations. This was one less concern for me. However, we switched to Klaviyo because we wanted to start SMS marketing and they offered both. I think it would be beneficial if Mailchimp included SMS. I occasionally had difficulties with the editor, but generally, it was cooperative. We initially used Mailchimp, then switched to Campaign Monitor based on a consultant's recommendation. We didn't continue with that consultant and returned to Mailchimp because we preferred the builder and reporting. Additionally, it had our historical emails, which was convenient.
September 24, 2024
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Olivia Miller
Effortless and Dependable Email Solution for Retail
I use Mailchimp for all of my email marketing campaigns. Due to the high volume of email activity in my business, Mailchimp has been extremely beneficial in scaling and managing my efforts. It simplifies the process of setting up campaigns, reporting on them, and syncing this data with my other tools. I truly believe it's an excellent tool for managing email campaigns. I appreciate its ready-made templates for every conceivable type of email. I use it for transactional emails, newsletters, promotions, events, reminders, and more. Thanks to these templates, I was able to set everything up quickly without needing any design work. It also integrates well with most mainstream software tools. There are occasional bugs, typically on the sign-in page or in reports, but nothing major. I chose Mailchimp because it appeared more professional and advanced than the other options, and its pricing was more suitable for my usage scale.
September 15, 2024
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Angela Williams
Streamlined Workflow: Mailchimp's Integration Capabilities Simplify Work Process
The integration capabilities of Mailchimp have greatly simplified my work process. Being able to connect it with other platforms like Shopify and WordPress has saved me a lot of time
September 10, 2024
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Keith
Excellent Free Option for Small Businesses
Overall, I consider Mailchimp to be an excellent product, particularly the free version which meets my small business needs. The primary factor for me was the cost. As a small business owner, I couldn't justify the expense of Constant Contact, and Mailchimp provided enough features for me to handle. It's relatively easy to use for the minimal amount of email marketing I do. However, I found the email templates somewhat difficult to modify to suit my needs, often leading me to design from scratch or make significant changes. I also found managing the contact list somewhat cumbersome. I switched to Mailchimp because Constant Contact was too costly and I wasn't seeing a return on investment.
September 3, 2024
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Ruth Garcia
Exceptional Customer Support at Mailchimp: Responsive and Helpful
I've found the customer support at Mailchimp to be top-notch. They've always been responsive and helpful whenever I've encountered issues
August 24, 2024
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Heath G
Mailchimp: A Broad Spectrum of Email Marketing Options
I selected Mailchimp for my email marketing needs due to its broad feature set and a recommendation from a colleague. I value the ability to monitor user activity in my emails. Despite initial difficulties in understanding the tool, comprehensive training allowed me to fully leverage it. My decision to use Mailchimp was greatly influenced by my colleague's vast experience and advice with the platform.
August 17, 2024
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Juan B
Enhanced Communication: Mailchimp's Segmentation Feature Boosts Personalization and Effectiveness
The segmentation feature of Mailchimp has been particularly useful in targeting specific groups within my subscriber base, leading to more personalized and effective communication
August 11, 2024
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Richard F
Exploring Mailchimp: A Unique, Hands-On Approach to Email Marketing
I had a truly enlightening experience with Mailchimp. I was curious to see how their marketing/SMS platform could integrate with our workflows, so I scheduled an onboarding call. To my surprise, they had a unique approach where they allowed me to explore the features on my own, rather than spoon-feeding me with a demonstration. This gave me a chance to understand the platform's potential use in my business in a more hands-on way. The platform's user interface is distinctively different compared to many alternatives, which I found refreshing. It's not your typical email software, it's more than that. It's like a breath of fresh air in a market saturated with similar products. If you're looking for something different, Mailchimp is definitely worth a try. If your goal is to increase customer interactions, Mailchimp offers a unique approach that could be worth exploring, even if it comes at a slightly higher price. It's an investment that could potentially pay off in the long run. I must commend the staff member I spoke with. She was pleasant and capable, and I appreciated the fact that the company trusted her to let me explore the platform on my own. It's a testament to their confidence in their product and their respect for their customers' intelligence.
August 5, 2024
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Donna G
Unbeatable Tool for Managing Our Email Campaigns
I really appreciate using Mailchimp for our email campaigns. Its interface is intuitive and user-friendly, making it easy to use right from the beginning. It also provides advanced features such as custom metrics and design features. Its performance is commendable and it has excellent uptime. I would certainly recommend it to anyone starting with email marketing. It's simple to start using, with all the KPIs already set up. All that's needed is to upload a contact list, select and edit a template, and schedule it to send. It also offers numerous integrations, simplifying the connection of your CRM and other tools. However, some of its newer features, like forms, seem incomplete and are only suitable for basic tasks. I chose Mailchimp because it appeared more developed than other options, with a lead in design and advanced features. The pricing was also comparable, making it the obvious choice for us.
July 28, 2024
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Janice Rodriguez
Mailchimp: A Marketer's Analytics Ally
As a marketing professional, Mailchimp has been invaluable in helping me track and analyze the performance of my campaigns. Its comprehensive analytics tools provide insightful data that drives my decision-making process
July 22, 2024
