Mailchimp is a leading email and marketing automation software that aids businesses in reaching and engaging customers. It offers multi-channel marketing tools, including email campaigns, social media management, landing pages creation, and advertising platforms. Mailchimp allows businesses to target audiences effectively, track performance analytics, and enhance their marketing strategies. Its user-friendly interface and robust features make it a preferred choice for businesses aiming to streamline their digital marketing efforts.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Mailchimp?
  • 04How Mailchimp compare to similar software?
  • 05Who is Mailchimp best for according to our reviewers?
  • 06Mailchimp Reviews

Pros from reviewers

  • Ease of use: Mailchimp's user-friendly interface and intuitive design make it easy for users to navigate and utilize its features

  • Marketing automation: The software offers robust tools for campaign editing and automation, improving efficiency and productivity in marketing projects

  • Customizable templates: Mailchimp provides a variety of templates that can be edited and customized for different needs, such as surveys and email campaigns

  • Advanced features: The platform offers advanced features like custom metrics and design features, as well as the ability to monitor user activity in emails

  • Cost-effective: Despite some concerns about subscription costs, many users find Mailchimp to be competitively priced and a good value for the features it offers, particularly for larger companies heavily dependent on campaigns and marketing.

Cons from reviewers

  • High subscription cost for smaller companies: While Mailchimp offers robust features and tools, its subscription cost may be a concern for smaller companies, especially considering the availability of free products in the market

  • Difficulties with individual contact management: The search and edit functions for individual contacts are not user-friendly, making it challenging to manage contacts within each audience

  • Issues with email templates and contact list management: Users have reported difficulties in modifying email templates to suit their needs, often leading to designing from scratch or making significant changes, and managing the contact list can be cumbersome.

  • Subpar customer service: Mailchimp's customer service is often criticized for being less than satisfactory and is only accessible to paying customers, which can be a significant drawback for users needing assistance

  • Incomplete features: Some of Mailchimp's newer features, like forms, seem incomplete and are only suitable for basic tasks, limiting their usefulness for more complex requirements

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Main features

Starting Price


/ month

Free Plan


E-commerce integration

Advanced reporting and analytics

Send the right message at the right time

Design impactful emails

Connect all your tools

What is Mailchimp?

Mailchimp is a leading email marketing and automation platform that aids millions of customers globally in growing their businesses with top-tier marketing technology, exceptional customer support, and inspiring content. It uses data-backed recommendations and AI to help users find and engage customers across multiple channels. Mailchimp also provides practical advice on improving content, target audience, and automation by analyzing data from billions of emails sent worldwide. The platform's features, such as the Customer Journey Builder, have proven to significantly increase orders and revenue for users. Furthermore, Mailchimp offers over 300 software integrations, allowing easy incorporation into any workflow and enabling users to collect more data from various marketing tools like Shopify, Google Analytics, or Instagram.

50% off the Standard plan for 6 months on Mailchimp

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HubSpot and Mailchimp are powerful email marketing tools that attract and engage with your customers. Despite serving similar markets, there are several key differences between the platforms. 

The main point of difference is the scope of their features. HubSpot combines its CRM with sales, marketing, content management, and customer service features. This combination means you don’t have to maintain separate CRM and email marketing systems. HubSpot is an all-in-one tool that streamlines information sharing between your sales and marketing teams. Although you can do more with HubSpot, the necessary trade-off is that it’s more complex to learn. Mailchimp is purely an online marketing platform. It takes a logical, intuitive approach to creating and sending marketing emails, for example, by providing user-friendly drag-and-drop email templates. Although Mailchimp doesn’t have a dedicated CRM feature, it records customer interactions in its audience dashboard.

Another difference is...

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Email and Marketing Automation

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CRM, marketing automation & customer service software suite

75% off for 1 year on HubSpot

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Several differences between ConvertKit and Mailchimp may help you decide which tool is for you. Firstly, the two products target different audiences. ConvertKit is specifically designed for creators including authors, bloggers, coaches, and podcasters. It offers tools to help creators grow their audience and monetize their offerings, like email marketing, newsletters, and a simple landing page builder. Mailchimp is marketed towards a broader audience of small to medium businesses across various industries, including e-commerce. Marketers with all levels of experience can use it and it’s especially accessible to those with limited email marketing experience. 

Another crucial difference between Convertkit and Mailchimp is their approach to email creation. ConvertKit’s email designer was, up until recently, plain text only, requiring basic HTML knowledge. ConvertKit’s new visual editor uses content blocks to let you create 3-column layouts, add rich media content, and insert HTML...

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Email and Marketing Automation

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Elevate your email marketing game

Brevo and Mailchimp are two robust email marketing tools that help businesses of all sizes manage email campaigns. However, one of their main differences is the features they offer beyond email marketing. Brevo provides a marketing platform for email, SMS, and WhatsApp campaigns. It also has a free CRM with all its plans for identifying, tracking, and managing leads. In addition, it offers personalized chat tools to connect with customers and transactional emails. You can subscribe to these products separately to create your own digital marketing platform stack. 

Mailchimp is primarily an email marketing platform. Its email marketing plans offer additional digital marketing channels and tools including SMS marketing, social media, posts, ads, surveys, landing pages, and a website builder. Mailchimp’s popular landing page builder is also available with all its plans. Compared to Mailchimp, Brevo’s landing page builder is only available with its more expensive subscriptions....

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Email and Marketing Automation

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Save up to $1,870

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Brevo (ex. Sendinblue)

Centralize marketing and sales tools to increase your growth

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Save up to $5,661

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Who is Mailchimp best for according to our reviewers?

  • Small Businesses: Mailchimp is suitable for small businesses due to its user-friendly interface and affordable pricing. It provides a range of features that are easy to use and understand, making it ideal for businesses with limited resources or experience in email marketing

  • Marketing Professionals: Mailchimp is an excellent tool for marketing professionals due to its advanced features such as custom metrics, design features, and various templates. It also offers numerous integrations, simplifying the connection of CRM and other tools

  • Large Companies: Larger companies that rely heavily on marketing campaigns can benefit from Mailchimp's robust tools for campaign editing and its marketing automation feature. It allows multiple users to make changes and comments, enhancing collaboration within the team

  • Freelancers: Freelancers can use Mailchimp for their clients' email marketing needs. It's user-friendly, competitively priced, and stays current with market trends. It also offers a broad feature set, including the ability to monitor user activity in emails

  • High Volume Email Marketers: For businesses with a high volume of email activity, Mailchimp simplifies the process of setting up campaigns, reporting on them, and syncing this data with other tools. It offers ready-made templates for various types of emails, making it an excellent tool for managing email campaigns.

  • 50% off the Standard plan for 6 months on Mailchimp

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    Get Mailchimp deal

    Mailchimp Reviews


    Mailchimp rating


    Ease of use


    Customer service


    Value for money


    Likelihood to recommend



    11 Mailchimp Reviews

    4.0 (11 reviews)
    • Eulalia

      Regularly Leveraging Mailchimp: A Reliable Tool for Customer Engagement

      I've been effectively using Mailchimp for several years to connect with my customers. It's quite simple to handle contacts within each audience and divide them into groups for campaigns. However, I don't particularly like the search and edit functions for individual contacts. I moved to Mailchimp because it offered more features that I required at the time, though I'm uncertain about how it stacks up now.

      June 16, 2024

    • Michael R

      Effortless Onboarding for New Users on Mailchimp

      I found Mailchimp very user-friendly, especially for new users like myself, with clear onboarding steps. Setting up accounts for various email marketing campaigns was hassle-free. However, the quotas and pricing aspects of Mailchimp can be a bit tricky.

      June 10, 2024

    • Kimberly Rodriguez

      Exploring and Recommending Mailchimp: A User's Experience

      I've invested a lot of time exploring the many features of this dynamic service. The customer service is always on hand, often guiding me through the process and consistently following up as promised. I've navigated through a few technical challenges, particularly with automation and landing page creation, but it's all part of the learning curve. I've upgraded to a paid account and I would recommend Mailchimp to everyone. If you're considering using Mailchimp, I'd say go for it!

      June 1, 2024

    • Elizabeth Brown

      Mailchimp: The Perfect Conductor for Business Growth

      Thanks to Mailchimp, my company's productivity has greatly improved and its messaging automation is superb. However, I feel the software's ergonomics could be better.

      May 25, 2024

    • Betty

      Convenient Campaign Management: Mailchimp's Mobile App Review

      The mobile app of Mailchimp is a great addition. It allows me to manage my campaigns on the go, which is incredibly convenient

      May 18, 2024

    • Russell Brown

      Streamlining Workflow with A/B Testing

      its user-friendly interface and robust features have significantly streamlined my workflow. The A/B testing feature, in particular, has been instrumental in optimizing my email content for better engagement

      May 14, 2024

    • Peter W

      Embracing the Challenge: My Positive Experience with Mailchimp

      I'm genuinely thrilled with Mailchimp! It's a software that keeps me on my toes, challenging me to be meticulous and precise in my work. The absence of features like UNDO, REDO, and Autosave has actually helped me to be more focused and careful, ensuring I don't lose hours of work. When I reached out to their support, they were so confident in the software's design that they didn't feel the need to over-explain. This has been one of my most unique and engaging software experiences in years!

      May 7, 2024

    • Julia R

      Master of Survey Creation: Mailchimp

      I appreciate Mailchimp's marketing automation feature for its ease of use in our projects. It provides various templates with editing and customization options for surveys, and robust tools for campaign editing for selected products. I value its user-friendly interface and the capability for multiple users to make changes and comments. The subscription cost might be a concern for smaller companies due to free products available, but I would still endorse it for larger companies heavily dependent on campaigns and marketing.

      April 27, 2024

    • Donna R

      Exploring MailChimp: A User's Review of the Intuit Version and Customer Service Experience

      I've been a user of MailChimp for years, using it to boost my business through email marketing. Recently, I've had the chance to explore their new Intuit version and it's been quite an adventure. I dove back into the platform this week and was immediately engaged with the system, receiving numerous notifications to ensure I was adhering to their guidelines. When I reached out to customer service, I was impressed by their efficiency, receiving automated responses that were quick and to the point. Their last email really summed up my MailChimp experience - they suggested I explore other vendors to ensure I'm getting the best fit for my needs. This experience has been eye-opening and has made me appreciate MailChimp's commitment to maintaining a high standard of service. I would definitely recommend MailChimp to anyone looking for a robust and secure email marketing platform.

      April 21, 2024

    • Quentin M

      Mailchimp's Automation Feature: A Game Changer

      I've been using Mailchimp for several years now and it has consistently delivered excellent results. Its automation feature is a game changer, allowing me to schedule emails and follow-ups with ease

      April 16, 2024

    • Austin D

      Mailchimp: Intuitive Email Marketing Management

      I've found Mailchimp to be an incredibly intuitive platform for managing my email marketing campaigns

      April 13, 2024

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