Mailchimp is a leading email and marketing automation software that aids businesses in reaching and engaging customers. It offers multi-channel marketing tools, including email campaigns, social media management, landing pages creation, and advertising platforms. Mailchimp allows businesses to target audiences effectively, track performance analytics, and enhance their marketing strategies. Its user-friendly interface and robust features make it a preferred choice for businesses aiming to streamline their digital marketing efforts.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Mailchimp?
  • 04How Mailchimp compare to similar software?
  • 05Who is Mailchimp best for according to our reviewers?
  • 06Mailchimp Reviews

Pros from reviewers

  • Ease of use: Mailchimp's user-friendly interface and intuitive design make it easy for users to navigate and utilize its features

  • Marketing automation: The software offers robust tools for campaign editing and automation, improving efficiency and productivity in marketing projects

  • Customizable templates: Mailchimp provides a variety of templates that can be edited and customized for different needs, such as surveys and email campaigns

  • Advanced features: The platform offers advanced features like custom metrics and design features, as well as the ability to monitor user activity in emails

  • Cost-effective: Despite some concerns about subscription costs, many users find Mailchimp to be competitively priced and a good value for the features it offers, particularly for larger companies heavily dependent on campaigns and marketing.

Cons from reviewers

  • High subscription cost for smaller companies: While Mailchimp offers robust features and tools, its subscription cost may be a concern for smaller companies, especially considering the availability of free products in the market

  • Difficulties with individual contact management: The search and edit functions for individual contacts are not user-friendly, making it challenging to manage contacts within each audience

  • Issues with email templates and contact list management: Users have reported difficulties in modifying email templates to suit their needs, often leading to designing from scratch or making significant changes, and managing the contact list can be cumbersome.

  • Subpar customer service: Mailchimp's customer service is often criticized for being less than satisfactory and is only accessible to paying customers, which can be a significant drawback for users needing assistance

  • Incomplete features: Some of Mailchimp's newer features, like forms, seem incomplete and are only suitable for basic tasks, limiting their usefulness for more complex requirements

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Main features

Starting Price

$69

/ month

Free Plan

Yes

E-commerce integration

Advanced reporting and analytics

Send the right message at the right time

Design impactful emails

Connect all your tools

What is Mailchimp?

Mailchimp is a leading email marketing and automation platform that aids millions of customers globally in growing their businesses with top-tier marketing technology, exceptional customer support, and inspiring content. It uses data-backed recommendations and AI to help users find and engage customers across multiple channels. Mailchimp also provides practical advice on improving content, target audience, and automation by analyzing data from billions of emails sent worldwide. The platform's features, such as the Customer Journey Builder, have proven to significantly increase orders and revenue for users. Furthermore, Mailchimp offers over 300 software integrations, allowing easy incorporation into any workflow and enabling users to collect more data from various marketing tools like Shopify, Google Analytics, or Instagram.

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Omnisend and Mailchimp are both powerful email marketing platforms designed to automate campaigns, engage subscribers, and drive conversions effectively. Both platforms offer a wide range of features to streamline email marketing efforts and help businesses reach their marketing goals. However, several key differences between Omnisend and Mailchimp may influence your decision on which platform best suits your needs.


One significant difference lies in their approach to omnichannel marketing. Omnisend specializes in omnichannel marketing, offering seamless integration with various channels such as email, SMS, push notifications, and more. This allows marketers to create cohesive, cross-channel campaigns that reach customers wherever they are. In contrast, while Mailchimp does offer some omnichannel features, its primary focus is on email marketing, with fewer built-in capabilities for other channels.


Another differentiating factor is their approach to automation. Omnisend is known for...

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Mailchimp

Email and Marketing Automation

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Omnisend

The all-in-one tool for e-commerce marketing

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Brevo and Mailchimp are two robust email marketing tools that help businesses of all sizes manage email campaigns. However, one of their main differences is the features they offer beyond email marketing. Brevo provides a marketing platform for email, SMS, and WhatsApp campaigns. It also has a free CRM with all its plans for identifying, tracking, and managing leads. In addition, it offers personalized chat tools to connect with customers and transactional emails. You can subscribe to these products separately to create your own digital marketing platform stack. 


Mailchimp is primarily an email marketing platform. Its email marketing plans offer additional digital marketing channels and tools including SMS marketing, social media, posts, ads, surveys, landing pages, and a website builder. Mailchimp’s popular landing page builder is also available with all its plans. Compared to Mailchimp, Brevo’s landing page builder is only available with its more expensive subscriptions....

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Mailchimp

Email and Marketing Automation

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Brevo (ex. Sendinblue)

Centralize marketing and sales tools to increase your growth

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MailerLite and Mailchimp offer user-friendly digital marketing tools for crafting email campaigns, signup forms, landing pages, and websites. Mailchimp accommodates marketing professionals of all experience levels, while MailerLite’s features specifically cater to small businesses and beginners. There are also some key differences between the platforms that may guide your choice when deciding between the two. 


Let’s look at how MailerLite and Mailchimp approach email send allowances. MailerLite includes a generous 12,000 email sends on its free plan (suitable for up to 1,000 subscribers) and unlimited email sends on its paid plans. Compared to MailerLite, Mailchimp’s free plan offers up to 1,000 email sends, while its Essential plan offers 5,000, the Standard plan includes 6,000, and Premium plan extends to 150,000 sends, all based on 500 contacts. 


There are also subtle but potentially significant differences between their support options. Both solutions only offer 30 days...

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Mailchimp

Email and Marketing Automation

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MailerLite

The powerful yet affordable email marketing solution for small businesses

Who is Mailchimp best for according to our reviewers?

  • Small Businesses: Mailchimp is suitable for small businesses due to its user-friendly interface and affordable pricing. It provides a range of features that are easy to use and understand, making it ideal for businesses with limited resources or experience in email marketing

  • Marketing Professionals: Mailchimp is an excellent tool for marketing professionals due to its advanced features such as custom metrics, design features, and various templates. It also offers numerous integrations, simplifying the connection of CRM and other tools

  • Large Companies: Larger companies that rely heavily on marketing campaigns can benefit from Mailchimp's robust tools for campaign editing and its marketing automation feature. It allows multiple users to make changes and comments, enhancing collaboration within the team

  • Freelancers: Freelancers can use Mailchimp for their clients' email marketing needs. It's user-friendly, competitively priced, and stays current with market trends. It also offers a broad feature set, including the ability to monitor user activity in emails

  • High Volume Email Marketers: For businesses with a high volume of email activity, Mailchimp simplifies the process of setting up campaigns, reporting on them, and syncing this data with other tools. It offers ready-made templates for various types of emails, making it an excellent tool for managing email campaigns.

  • 50% off the Standard plan for 6 months on Mailchimp

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    Mailchimp Reviews

    4.1

    Mailchimp rating

    4.5

    Ease of use

    4.0

    Customer service

    4.4

    Value for money

    4.2

    Likelihood to recommend

    4.4

    Features

    16 Mailchimp Reviews

    4.1 (16 reviews)
    • Janice Rodriguez

      Mailchimp: A Marketer's Analytics Ally

      As a marketing professional, Mailchimp has been invaluable in helping me track and analyze the performance of my campaigns. Its comprehensive analytics tools provide insightful data that drives my decision-making process

      July 22, 2024

    • Marie B

      Understanding Mailchimp's Contact Limit and Billing Process: A Personal Experience

      I recently had the opportunity to interact with the Mailchimp sales team to gain a better understanding of how their contact limit works. They were incredibly helpful and assured me that as long as I kept my contact number under the plan limit by the billing date, I wouldn't be charged for additional contact blocks. I was thrilled to find out that I could import contacts without worrying about sending out any emails immediately. I was so excited that I ended up exceeding my contact limit for a few hours. To my surprise, I found a charge of $18 for 3 contact blocks when I returned to my computer. It was a valuable lesson learned about the importance of keeping track of my contact limit. I appreciate Mailchimp's transparency in their billing process. It's a great reminder to stay within my plan's limit and I'm looking forward to continuing to use their services.

      July 15, 2024

    • Patrick S

      Superb User-Friendly Autoresponder: Mailchimp

      In my view, Mailchimp is an excellent autoresponder that stays current and competitively priced. It's incredibly user-friendly, and I've set it up for numerous clients. It's the most user-friendly platform I've come across, and it consistently updates to remain relevant in the market. Mailchimp's introduction of 'Journeys' was a clever move, positioning them more in line with competitors like Keap. However, their customer service is subpar and only accessible to paying customers. I opted for Mailchimp because it was more affordable and seemed more user-friendly. I switched to Mailchimp because it provides more options and is more user-friendly.

      July 6, 2024

    • Faye G

      Mailchimp's Flexible Design: Easy and Code-Free Email Creation

      I appreciate the flexibility Mailchimp offers in terms of design. The drag-and-drop feature makes it easy to create visually appealing emails without any coding knowledge

      July 1, 2024

    • Jessica Jones

      Reasonable Pricing and Extensive Features: A Worthwhile Investment for Email Marketing

      The pricing structure of Mailchimp is quite reasonable considering the extensive features it offers. It's definitely a worthwhile investment for any business looking to enhance their email marketing efforts.

      June 23, 2024

    • Eulalia

      Regularly Leveraging Mailchimp: A Reliable Tool for Customer Engagement

      I've been effectively using Mailchimp for several years to connect with my customers. It's quite simple to handle contacts within each audience and divide them into groups for campaigns. However, I don't particularly like the search and edit functions for individual contacts. I moved to Mailchimp because it offered more features that I required at the time, though I'm uncertain about how it stacks up now.

      June 16, 2024

    • Michael R

      Effortless Onboarding for New Users on Mailchimp

      I found Mailchimp very user-friendly, especially for new users like myself, with clear onboarding steps. Setting up accounts for various email marketing campaigns was hassle-free. However, the quotas and pricing aspects of Mailchimp can be a bit tricky.

      June 10, 2024

    • Kimberly Rodriguez

      Exploring and Recommending Mailchimp: A User's Experience

      I've invested a lot of time exploring the many features of this dynamic service. The customer service is always on hand, often guiding me through the process and consistently following up as promised. I've navigated through a few technical challenges, particularly with automation and landing page creation, but it's all part of the learning curve. I've upgraded to a paid account and I would recommend Mailchimp to everyone. If you're considering using Mailchimp, I'd say go for it!

      June 1, 2024

    • Elizabeth Brown

      Mailchimp: The Perfect Conductor for Business Growth

      Thanks to Mailchimp, my company's productivity has greatly improved and its messaging automation is superb. However, I feel the software's ergonomics could be better.

      May 25, 2024

    • Betty

      Convenient Campaign Management: Mailchimp's Mobile App Review

      The mobile app of Mailchimp is a great addition. It allows me to manage my campaigns on the go, which is incredibly convenient

      May 18, 2024

    • Russell Brown

      Streamlining Workflow with A/B Testing

      its user-friendly interface and robust features have significantly streamlined my workflow. The A/B testing feature, in particular, has been instrumental in optimizing my email content for better engagement

      May 14, 2024

    • Peter W

      Embracing the Challenge: My Positive Experience with Mailchimp

      I'm genuinely thrilled with Mailchimp! It's a software that keeps me on my toes, challenging me to be meticulous and precise in my work. The absence of features like UNDO, REDO, and Autosave has actually helped me to be more focused and careful, ensuring I don't lose hours of work. When I reached out to their support, they were so confident in the software's design that they didn't feel the need to over-explain. This has been one of my most unique and engaging software experiences in years!

      May 7, 2024

    • Julia R

      Master of Survey Creation: Mailchimp

      I appreciate Mailchimp's marketing automation feature for its ease of use in our projects. It provides various templates with editing and customization options for surveys, and robust tools for campaign editing for selected products. I value its user-friendly interface and the capability for multiple users to make changes and comments. The subscription cost might be a concern for smaller companies due to free products available, but I would still endorse it for larger companies heavily dependent on campaigns and marketing.

      April 27, 2024

    • Donna R

      Exploring MailChimp: A User's Review of the Intuit Version and Customer Service Experience

      I've been a user of MailChimp for years, using it to boost my business through email marketing. Recently, I've had the chance to explore their new Intuit version and it's been quite an adventure. I dove back into the platform this week and was immediately engaged with the system, receiving numerous notifications to ensure I was adhering to their guidelines. When I reached out to customer service, I was impressed by their efficiency, receiving automated responses that were quick and to the point. Their last email really summed up my MailChimp experience - they suggested I explore other vendors to ensure I'm getting the best fit for my needs. This experience has been eye-opening and has made me appreciate MailChimp's commitment to maintaining a high standard of service. I would definitely recommend MailChimp to anyone looking for a robust and secure email marketing platform.

      April 21, 2024

    • Quentin M

      Mailchimp's Automation Feature: A Game Changer

      I've been using Mailchimp for several years now and it has consistently delivered excellent results. Its automation feature is a game changer, allowing me to schedule emails and follow-ups with ease

      April 16, 2024

    • Austin D

      Mailchimp: Intuitive Email Marketing Management

      I've found Mailchimp to be an incredibly intuitive platform for managing my email marketing campaigns

      April 13, 2024

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