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Freshmarketer reviews
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4.5 (4 reviews)

Freshmarketer is a comprehensive conversion rate optimization software designed for goal-driven, fast-paced marketing teams and digital marketing agencies. It offers a suite of tools including heatmaps, A/B testing, funnel analysis, and personalized targeting to help businesses understand user behavior and improve their online presence. Freshmarketer's user-friendly interface and robust analytics make it an ideal solution for optimizing website performance and enhancing customer engagement.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Freshmarketer?
  • 04How Freshmarketer compare to similar software?
  • 05Who is Freshmarketer best for according to our reviewers?
  • 06Freshmarketer reviews

Pros from reviewers

  • Consolidated apps and features: Freshmarketer offers numerous applications and functionalities in one place, keeping workflows tidy and efficient. This eliminates the need to purchase separate apps, saving significant costs

  • Intuitive and user-friendly: The software is highly intuitive and user-friendly, making it excellent for efficient onboarding. The dashboard is sleek and easy to navigate, simplifying processes and increasing conversions

  • Superior funneling and heatmap tools: Freshmarketer provides superior funneling and heatmap tools. These tools offer a more detailed analysis of website visitors, helping to understand user behavior better

  • Insightful A/B testing: The insights gained from A/B testing have been found to outweigh the cost of the software. This feature is particularly appreciated by digital advertisers, enabling them to test all hypotheses through iterative experimentation

  • Free plan available: Freshmarketer offers a free forever plan, making it particularly beneficial for bloggers, affiliates, small businesses, and startups. Despite some limitations, this free plan provides numerous tools at no cost.

Cons from reviewers

  • High cost: Freshmarketer's pricing can be steep for smaller organizations and startups, making it less accessible for those with a limited budget

  • Limited functionality of the Conversion Rate Optimization tool: Despite being a highlighted feature, some users have reported that this tool is non-functional or unresponsive, causing frustration and inefficiency

  • Lack of customer support: Users have reported a lack of timely responses to inquiries, leading to unresolved issues and dissatisfaction

  • Occasional bugs: Despite being in the development stage, Freshmarketer has been reported to have occasional bugs that can disrupt workflow and cause annoyance

  • High initial spam rate for email marketing: Some users have experienced a high initial spam rate when using the email marketing feature, making it time-consuming to avoid emails being marked as spam.

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Main features

Starting Price

N/A

Free Plan

No

Go beyond traditional heatmaps

One heatmap. Multiple pages

Heatmaps for variations

Device specific heatmaps

Heatmaps that just works for a dynamic website

What is Freshmarketer?

Freshmarketer is a comprehensive SaaS platform designed to assist marketers in engaging with users at every stage of their journey. It offers tools for running effective lifecycle campaigns and building nurturing workflows, as well as analyzing user behavior for valuable insights to inform future strategies. Freshmarketer also enables robust conversion optimization techniques, including A/B testing and personalized content, to convert website visitors into leads or customers. This platform aids businesses in achieving profitability by effectively engaging users, optimizing campaigns, and converting website visitors. Secret's marketplace offers deals on SaaS platforms like Freshmarketer, along with access to SaaS experts and a global network of entrepreneurs.
logo freshmarketer

90% off the Pro plan for 1 year on Freshmarketer

Get 90% off the Pro plan for 1 year on Freshmarketer and up to $100,000 savings with Secret.

Who is Freshmarketer best for according to our reviewers?

  • Digital Marketers: Professionals in the field of digital marketing who require a comprehensive tool for managing and optimizing their campaigns

  • Small Businesses: Smaller organizations that need a robust marketing tool but may find the cost of Freshmarketer a bit steep

  • Bloggers and Affiliates: Individuals or groups who run blogs or affiliate marketing programs and can benefit from the free plan offered by Freshmarketer

  • Startups: New businesses that need a versatile marketing tool to understand user behavior and increase conversions on their websites

  • Customer Support Teams: Teams that handle customer inquiries and support, and can use Freshmarketer to test and optimize their website for better user experience.

  • logo freshmarketer

    90% off the Pro plan for 1 year on Freshmarketer

    Get 90% off the Pro plan for 1 year on Freshmarketer and up to $100,000 savings with Secret.

    Freshmarketer reviews

    4.5

    Freshmarketer rating

    4.0

    Ease of use

    4.0

    Customer service

    4.1

    Value for money

    4.2

    Likelihood to recommend

    4.2

    Features

    4 Freshmarketer reviews

    4.5 (4 reviews)
    • John D

      Quality Tool, High Price Tag: Freshmarketer's Pros and Cons

      I consider Freshmarketer a good software for popular services, particularly for those with marketing capabilities. My team utilizes it as it merges various applications and functionalities. Although the software is comprehensive and excellent, I find its service quite pricey.

      April 30, 2024

    • Richard

      Freshmarketer: An Exceptional Website Optimization Tool

      As a marketing professional, I found Freshmarketer to be an exceptional tool for optimizing our website's performance

      April 23, 2024

    • Kevin M

      Game-Changing Session Replay Boosts Sales Funnel Conversions

      it helped us streamline our sales funnel and significantly increase conversions. The session replay feature was a game-changer

      April 15, 2024

    • Karen

      Unleashing Incredible Insights with Freshmarketer

      I am able to use Freshmarketer for free and it provides numerous tools at no cost. It's evident that they prioritize the needs and challenges of their users and businesses. The user experience is fantastic. I was in search of a solution to understand why my conversions were low. I had many assumptions and hypotheses, but testing each one would have been time-consuming. Then I discovered Freshmarketer. It's a comprehensive tool that enables me to test all my hypotheses through iterative experimentation. They are also an excellent resource, skilled at explaining a process, its importance, and its benefits. I especially appreciate their forum analysis feature. However, setting up the first test does require some time and there is a learning curve involved, as with everything.

      April 13, 2024

    1 to 4 of 4 results

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