9 Best Alternatives to Freshmarketer in April 2024
Alternatives & Competitors to Freshmarketer
- 1. Mailchimp
- 2. HubSpot
- 3. Constant Contact
- 4. Omnisend
- 5. Brevo (ex. Sendinblue)
- 6. CleverTap
- 7. ActiveCampaign
- 8. Klaviyo
- 9. Salesforce marketing cloud
Here are competitors or alternatives to Freshmarketer and other similar Data Analytics software. You need to consider some important factors when choosing a tool like Freshmarketer for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Freshmarketer that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Freshmarketer. Discover sofware like Mailchimp, HubSpot, Constant Contact or Omnisend.
List of Alternatives to Freshmarketer
From Data Analytics tools, we have selected the best alternatives to Freshmarketer based on reviews for each solution and similarities with Freshmarketer. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.
Description
Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.
Mailchimp compared to Freshmarketer
Mailchimp is easier to set up than Freshmarketer: 4.5 vs 4.0
Mailchimp is more suitable for small businesses thanks to its good value for money than Freshmarketer: 4.4 vs 4.1
Mailchimp has more functions than Freshmarketer: 139 vs 27
Mailchimp: Pros & Cons
Best features
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- Connect all your tools
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- A/B testing
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- E-commerce integration
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- Advanced reporting and analytics
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- Segment your customers finely
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- Continuously optimize your strategy
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- Send the right message at the right time
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- Design impactful emails
Mailchimp pricing
Free
Essentials
$69 / monthStandard
$100 / monthPremium
$350 / month
Description
The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.
HubSpot compared to Freshmarketer
HubSpot has more positive reviews than Freshmarketer: 93 vs 92
HubSpot is better at support than Freshmarketer: 4.4 vs 4.0
HubSpot is easier to use than Freshmarketer: 4.4 vs 4.0
HubSpot is more suitable for small businesses thanks to its good value for money than Freshmarketer: 4.3 vs 4.1
HubSpot is more versatile than Freshmarketer: 62 vs 27
Why is HubSpot a good alternative to Freshmarketer?
HubSpot presents itself as a formidable alternative to Freshmarketer, primarily due to its comprehensive suite of inbound marketing tools. Beyond its renowned CRM system, HubSpot offers detailed analytics, content management, and lead nurturing capabilities, providing businesses with a 360-degree view of their customers' journey. Its platform emphasizes user-friendliness, ensuring even novices can swiftly harness its tools. Additionally, HubSpot’s expansive educational resources, including webinars, courses, and articles, empower users to optimize their strategies continually. For businesses seeking an all-encompassing solution that not only addresses marketing automation but also sales and service integrations, HubSpot stands as a prime choice.
What are the differences between HubSpot and Freshmarketer?
HubSpot and Freshmarketer, both esteemed in the digital marketing realm, cater to different focal points of the marketing spectrum. HubSpot, widely recognized for its comprehensive inbound marketing suite, integrates CRM, content management, and deep analytics to foster holistic customer relationships. Its platform champions a unified approach, seamlessly merging marketing, sales, and service functionalities. Conversely, Freshmarketer primarily concentrates on conversion rate optimization, bringing tools for A/B testing, heatmaps, and user session replays to the forefront. This focus means that while HubSpot provides an extensive toolkit for nurturing leads and customer engagement, Freshmarketer hones in on fine-tuning website interactions and user experience.
HubSpot: Pros & Cons
Best features
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- Automation and workflows
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- Reporting and analytics
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- Lead scoring and segmentation
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- Content management
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- Integrations and API
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- Sales pipeline management
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- Sales email tracking and templates
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- Predictive lead scoring
Popular
Description
With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.
Constant Contact compared to Freshmarketer
Freshmarketer is a better solution based on percentage of positive reviews than Constant Contact: 92 vs 85
Constant Contact's user interface is more convenient than Freshmarketer: 4.5 vs 4.0
Freshmarketer pricing plans are more competitive than Constant Contact: 4.1 vs 4.0
Constant Contact has more options than Freshmarketer: 147 vs 27
Constant Contact: Pros & Cons
Best features
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- Access comprehensive performance reports
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- Benefit from the efficiency of Automated Marketing
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- Connect Constant Contact with professional tools
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- Grow your contact list quickly
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- Create attractive marketing content
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- Streamline your email marketing with Email Automation
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- Track and analyze your campaigns with Google Analytics Integration
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- Enhance engagement with social media integration
Constant Contact pricing
Lite
$12 / monthStandard
$35 / monthPremium
$80 / month
Description
Benefit from an easy-to-use, comprehensive, and powerful solution for your e-commerce platform. Omnisend helps you convert your prospects and retain your existing customers.
Omnisend compared to Freshmarketer
Omnisend has better positive reviews than Freshmarketer: 97 vs 92
Omnisend is better at customer support than Freshmarketer: 4.6 vs 4.0
Omnisend is better at ease to use than Freshmarketer: 4.6 vs 4.0
Omnisend is better at value for money than Freshmarketer: 4.5 vs 4.1
Omnisend has more options than Freshmarketer: 102 vs 27
Omnisend: Pros & Cons
Best features
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- Personalize your campaigns with Dynamic Content
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- Engage customers with Web Push Notifications
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- Develop email campaigns effortlessly
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- Target your customers precisely
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- Easily build landing pages with a drag-and-drop editor
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- Offer an omnichannel experience to your customers
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- Benefit from Marketing Automation
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- Optimize the performance of your campaigns
Omnisend pricing
Standard
$16 / monthPro
$59 / month
Description
Brevo centralizes all your marketing and sales activity, from emailing to marketing automation to social media advertising. Access all the tools you need to boost your sales - in one place!
Brevo (ex. Sendinblue) compared to Freshmarketer
Brevo (ex. Sendinblue) has better positive reviews compared to Freshmarketer: 93 vs 92
Brevo (ex. Sendinblue) is better at customer service than Freshmarketer: 4.6 vs 4.0
Brevo (ex. Sendinblue) is easy to use compared to Freshmarketer: 4.6 vs 4.0
Brevo (ex. Sendinblue) pricing plans are more competitive than Freshmarketer: 4.5 vs 4.1
Brevo (ex. Sendinblue) has more options than Freshmarketer: 87 vs 27
Why is Brevo (ex. Sendinblue) a good alternative to Freshmarketer?
Brevo emerges as a compelling alternative to Freshmarketer due to its holistic offerings and user-centric features. Not only does Brevo provide robust email marketing tools, but it also seamlessly integrates marketing automation, facilitating tailored campaigns that resonate with target audiences. Its intuitive interface ensures users can effortlessly navigate and implement strategies without steep learning curves. Furthermore, Brevo offers competitive pricing structures, ensuring small to medium-sized businesses can leverage top-tier tools without straining their budgets. For companies seeking an efficient, cost-effective, and comprehensive marketing solution, Brevo stands out as an excellent choice.
What are the differences between Brevo (ex. Sendinblue) and Freshmarketer?
Brevo and Freshmarketer, while both catering to marketing needs, have distinct operational emphases and features. Brevo is lauded for its robust email marketing capabilities, seamlessly integrating marketing automation, and allowing users to craft targeted campaigns. Its interface prioritizes ease of use, facilitating straightforward strategy implementation. On the other hand, Freshmarketer delves deeply into conversion optimization, with tools specifically designed for A/B testing, heatmaps, and funnel analysis. This differentiation means that while Brevo is adept at nurturing and engaging audiences via email, Freshmarketer zeroes in on understanding and enhancing user interactions on websites.
Brevo (ex. Sendinblue): Pros & Cons
Best features
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- Marketing automation
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- Contact management
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- Email marketing
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- SMS marketing
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- Landing pages
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- CRM integration
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- Analytics and reporting
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- Transactional emails
Brevo (ex. Sendinblue) pricing
Free
Brevo Plus
Contact salesStarter
$25 / monthBusiness
$65 / monthPopular
Description
To increase your marketing performance and accelerate your business growth, CleverTap is ideal. This comprehensive solution improves engagement and retention with relevant features and advanced analytics for your strategy.
CleverTap compared to Freshmarketer
CleverTap is better at customer service than Freshmarketer: 4.5 vs 4.0
CleverTap is easy to use compared to Freshmarketer: 4.5 vs 4.0
CleverTap has more features than Freshmarketer: 80 vs 27
CleverTap: Pros & Cons
Best features
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- Track and analyze user behavior in real-time
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- Significantly increase your revenues
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- Create cross-channel campaigns easily
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- Effectively segment your customer base
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- Benefit from a robust infrastructure
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- Create personalized experiences with AI-powered recommendations
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- Optimize your campaigns with A/B testing
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- Automate your user retention strategy with Journeys
CleverTap pricing
Advanced
Contact salesCutting Edge
Contact salesEssentials
$99 / month
Description
ActiveCampaign enables you to reach your target audience, guide your customers through the conversion funnel, and significantly increase your growth. This SaaS-based marketing platform is therefore ideal for optimizing your sales process.
ActiveCampaign compared to Freshmarketer
ActiveCampaign has better positive reviews than Freshmarketer: 94 vs 92
ActiveCampaign is better at customer support than Freshmarketer: 4.5 vs 4.0
ActiveCampaign is easier to set up than Freshmarketer: 4.5 vs 4.0
ActiveCampaign is more suitable for small businesses thanks to its good value for money than Freshmarketer: 4.4 vs 4.1
ActiveCampaign has more functions than Freshmarketer: 90 vs 27
Why is ActiveCampaign a good alternative to Freshmarketer?
ActiveCampaign presents itself as a robust alternative to Freshmarketer, with its rich blend of email marketing, marketing automation, CRM, and machine learning capabilities. Renowned for its detailed segmentation and dynamic content personalization, ActiveCampaign enables businesses to nurture leads and enhance customer relationships effectively. Its automation features are notably intuitive, allowing users to design intricate customer journeys with ease. Additionally, its predictive sending and win probability tools leverage AI to optimize campaign results. While Freshmarketer shines in website optimization and analytics, ActiveCampaign's prowess lies in its comprehensive customer experience automation, making it a compelling choice for holistic marketing endeavors.
What are the differences between ActiveCampaign and Freshmarketer?
ActiveCampaign and Freshmarketer, both influential in the marketing technology landscape, diverge in their core strengths and focus areas. ActiveCampaign excels in providing a unified platform for email marketing, marketing automation, CRM, and machine learning-driven personalization. It empowers businesses to create sophisticated, segmented campaigns and automate customer journeys seamlessly. In contrast, Freshmarketer concentrates on conversion rate optimization, offering tools for in-depth website analytics, A/B testing, heatmaps, and user behavior insights. While ActiveCampaign is geared towards comprehensive customer relationship management and automation, Freshmarketer specializes in refining website interactions and maximizing conversion rates, catering to distinct facets of the marketing spectrum.
ActiveCampaign: Pros & Cons
Best features
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- Targeted and personalized email advertising
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- Benefit from personal support
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- Customizable marketing automations
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- Marketing automation at its best
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- A high-performance CRM to outperform the competition
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- Customer engagement has never been more important
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- AI-powered sales forecast
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- Conversational email marketing
ActiveCampaign pricing
Enterprise
Contact salesPlus
$93 / monthProfessional
$386 / month
Description
Klaviyo is your complete e-commerce marketing solution, offering advanced tools to drive sales, engage customers, and optimize your online store. Harness the power of personalized email campaigns, automation, and insightful analytics for e-commerce excellence.
Klaviyo compared to Freshmarketer
Klaviyo has better positive reviews than Freshmarketer: 95 vs 92
Klaviyo is better at customer support than Freshmarketer: 4.4 vs 4.0
Klaviyo is better at ease to use than Freshmarketer: 4.5 vs 4.0
Klaviyo is better at value for money than Freshmarketer: 4.4 vs 4.1
Klaviyo is better at number of features than Freshmarketer: 89 vs 27
Klaviyo: Pros & Cons
Best features
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- Integration
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- Analytics and reporting
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- SMS marketing
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- Marketing automation
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- Personalization
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- Customer insights
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- Email marketing
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- Segmentation
Klaviyo pricing
Free
Email and SMS
$60 / month
Description
Salesforce Marketing Cloud brings value by providing a comprehensive set of tools and capabilities for marketers to manage and optimize their digital marketing activities. This cloud-based platform enables businesses to create personalized and targeted marketing campaigns across multiple channels, including email, mobile, social media, and web. With features like automation, analytics, and customer journey mapping, Salesforce Marketing Cloud empowers marketers to deliver highly relevant and engaging experiences to their customers, ultimately driving better ROI and customer satisfaction.
Salesforce marketing cloud compared to Freshmarketer
Freshmarketer has better positive reviews compared to Salesforce marketing cloud: 92 vs 78
Freshmarketer is better at customer service than Salesforce marketing cloud: 4.0 vs 3.5
Freshmarketer is easier to use than Salesforce marketing cloud: 4.0 vs 3.5
Freshmarketer is more suitable for small businesses thanks to its good value for money than Salesforce marketing cloud: 4.1 vs 3.7
Salesforce marketing cloud has more features than Freshmarketer: 154 vs 27
Salesforce marketing cloud: Pros & Cons
Best features
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- Analytics and Reporting
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- Targeted Email Marketing
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- Social Media Management
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- Customer Journey Mapping
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- Marketing Automation