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All-in-one customer engagement and retention platform

To boost your marketing performance and accelerate business growth, CleverTap is ideal. This comprehensive solution enhances engagement and retention through relevant features, advanced analytics, and AI-driven insights for your strategy.

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Redeemed 58 times - Verified discount · June 2026

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CleverTap

4.6/5

(19)

Save up to $450

50% off the Essentials plan for 1 year

Get the deal

This deal can be used if you have not signed up for CleverTap yet or if you're using it on the free version.

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General information

Having a great product or service is not enough. To stand out from the competition, you need to surprise the customer and increase engagement. Furthermore, it is necessary to optimize your customer retention rate, as it is much more expensive to get customers than to retain existing ones. To increase your marketing performance and accelerate your business growth, CleverTap is ideal, offering AI-driven features such as predictive analytics and personalized content recommendations to enhance engagement and retention.


For this reason, the CleverTap SaaS tool is the perfect companion for the growth of your business. This comprehensive solution allows you to optimize all of your customer contact points. As a leader in mobile marketing and personalization, this software solution can be used to engage customers in an omnichannel journey, optimize campaigns and customer lifecycles, segment your app users, and get comprehensive analytics reports.


Step by step, you’ll be able to build a compelling omni channel brand experience. Moreover, the valuable features offered by CleverTap converge towards one goal: to establish qualitative and long-term relationships with your customers. Especially since the tool is ideal for collecting first-party data, which is strategic following the abandonment of third-party cookies and the importance of respecting user privacy.


Not yet convinced? You should know that CleverTap is:

- 16 billion notifications sent each day;

- 36 billion data points ingested daily;

- 3 billion devices reached;

- More than a million campaigns created each month


So there’s a good chance that CleverTap will help you accelerate the growth of your business as it has done for the famous companies Domino’s Pizza, Edenred and Bolt.

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Expert review on CleverTap

You may sometimes need to go above and beyond for your customers. They could involve you turning into a sort of social media stalker, but in a totally legal and non-creepy way. You just want to know everything about them so you can serve them better!… Right? 😄🔍📱

What is CleverTap?

CleverTap is a customer engagement and retention platform that helps you analyze user behavior, segment your audience, and deliver personalized messaging across various channels 🎯 You can create targeted marketing campaigns, optimize user experiences and drive customer engagement. The SaaS platform gives you valuable insights into your user interactions, allowing you to segment your base based on different attributes, like location, demographics or app usage 📩 You can then use this data to your advantage to send personalized push notifications, app messages, emails and SMS, so you can ensure consistent communication with your audience across various channels and provide the optimal experience 📲

Our opinion about CleverTap:

CleverTap is a versatile customer engagement solution that is suitable for businesses across various industries, in particular e-commerce businesses, mobile apps, and media & entertainment companies 🚀 You can engage with your customers, personalize their experiences, send targeted promotions, and provide tailored recommendations based on customer behavior and preferences. Drive your user engagement with targeted messaging across different channels, reaching your audience no matter where they are. Understand your user churn patterns better, identify at-risk users and implement strategies to improve customer retention thanks to this one SaaS software. Optimize each stage of your customer lifecyclke and drive your growth! 🌟

CleverTap Pricing:

CleverTap has 3 different pricing plans available for you to choose from and effectively engage with your customers. Get 50% off the Startups plan with Secret and save up to $600 for your startup! 💰

- More details about CleverTap plans

Best CleverTap alternatives:

Top alternatives to CleverTap’s customer engagement and retention software include MoEngage, Mixpanel, WebEngage and Braze. Discover great deals for these types of tools and more on Secret to start saving! 💡

- More alternatives to CleverTap
Mary O'Brien, Customer Success Manager

Mary O'Brien

Customer Success Manager

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Pricing

Essentials

$99

/ month

Up to 5,000 apps

Omnichannel experience

Customer segmentation

Experiment, measure & optimize

Advanced

Contact sales

Automation tools

Automated segmentation

Advanced analytics

Premium engagement channels

Cutting Edge

Contact sales

Campaign intelligence

Predictive segmentation

Real time product recommendations

Collaboration tools

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50% off the Essentials plan for 1 year

Get the deal

CleverTap features

Drive growth and retain your users

  • Create personalized experiences with AI-powered recommendations

    With CleverTap's AI-powered recommendations, you can provide personalized experiences to each user, based on their behavior and past interactions. This feature allows you to recommend the right products, pages, and offers at the right time, increasing conversions and engagement.

  • Effectively segment your customer base

    By leveraging CleverTap's powerful segmentation engine, it is possible to finely segment your application users based on many elements such as the user’s past or current use of the application.

  • Optimize your campaigns with A/B testing

    CleverTap makes it easy to set up and run A/B tests on your campaigns, allowing you to optimize your messages and achieve better results. You can test different variations of your messaging, targeting, and timing to find the most effective strategy for your audience.

  • Create cross-channel campaigns easily

    CleverTap supports multi-touch integration paths through many channels like push notifications, SMS, emails or in-app messages. The platform allows you to quickly create powerful omnichannel campaigns that engage your customers across multiple channels, boosting customer satisfaction while saving you time and effort.

  • Significantly increase your revenues

    CleverTap's automated ecosystem is scalable and has enhanced security. Its use ensures that you can better understand your customers, segment your customer base and engage customers at any time via powerful AI/ML models.

  • Benefit from a robust infrastructure

    CleverTap is powered by TesseractDB. This is a database specifically designed for engagement and retention. The speed and security of the database guarantees optimal performance for your marketing strategy.

  • Automate your user retention strategy with Journeys

    With Journeys, CleverTap's automated retention workflow builder, you can create personalized, multi-channel campaigns that keep your users engaged and coming back for more. You can use Journeys to set up triggered campaigns based on user behavior, such as welcoming new users, re-engaging dormant users, or rewarding loyal users.

  • Track and analyze user behavior in real-time

    CleverTap's analytical capabilities are unparalleled, enabling you to collect and analyze valuable data in real-time. This helps you to gain insights into user behavior at all points of the conversion funnel, including cohorts and trends. You can use this information to continuously optimize your campaigns and improve your strategy.

Leave a review
  • York M

    CleverTap: Streamlining User Targeting Based on Behaviour Patterns

    I have been utilizing CleverTap as a crucial component of my business for the past five years. It has been excellent for targeting users based on their journey and prompting them at the right moment to convert them into customers. While it is user-friendly, there is still room for enhancement. The behavioral insights and built-in support for multi-channel marketing maximize the available resources. The Mixpanel integration is still in beta, but once finalized, it will enable CleverTap to provide the best of both platforms. My primary reason for choosing CleverTap was its efficient user targeting.

    August 13, 2024

  • Ann Johnson

    Seamless Integration: CleverTap Enhances Marketing Efficiency

    The ease of integration of CleverTap with other platforms is commendable. It's made our marketing processes seamless and more efficient

    August 4, 2024

  • Joe Rodriguez

    An Essential Real-Time Tool for Every Marketer: CleverTap

    CleverTap simplifies user engagement with its multichannel targeting. I find it easy and quick to create custom segments and manage big campaigns, aiding in user retention. However, it's pricier than other tools and doesn't allow changes to triggers or segmentation nodes once a journey is published.

    July 28, 2024

  • Raymond B

    CleverTap: A Superior, Advanced Analytics and Engagement Platform

    Using CleverTap, I had a smooth and outstanding experience. It assisted me in engaging a broader audience and converting them into leads. CleverTap provides excellent real-time analytics, making it the top tool for mobile engagement. Its robust segmentation engine enabled me to conduct more personalized and specialized campaigns. However, it lacks WhatsApp integration and takes longer to segment data when dealing with a large database. I transitioned to CleverTap because it provided more digital channels to connect with my audience.

    July 22, 2024

More CleverTap's reviews

CleverTap: Pros and Cons

Pros

  • Automation: The marketing automation options are relevant

  • Customer service: The Clevertap customer retention tool has an excellent customer support team

  • Analytics reporting: The platform’s analytics features are extensive and powerful

Cons

  • Complex to use: It is difficult for some users to integrate Clevertap into a website

  • Pricing plan: The price of the tool can increase rapidly depending on the size of the company

  • Query processing: With a large data set, slowness can be observed

Why is CleverTap better than other Customer Experience software?

CleverTap is better at ease to use than MoEngage: 4.5 vs 4.3

CleverTap is a better solution based on percentage of positive reviews than Apxor: 92 vs 85

CleverTap is more versatile than Apxor: 80 vs 52

CleverTap has more features than Onesignal: 80 vs 44

CleverTap has better positive reviews compared to Salesforce Marketing Cloud: 92 vs 78

CleverTap is better at customer service than Salesforce Marketing Cloud: 4.5 vs 3.5

CleverTap is easy to use compared to Salesforce Marketing Cloud: 4.5 vs 3.5

CleverTap pricing plans are more competitive than Salesforce Marketing Cloud: 4.1 vs 3.7

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