Pros from reviewers
-
Real-time analytics: CleverTap provides real-time analytics, allowing businesses to track user behavior and engagement in real time, which aids in making informed decisions and strategies
-
Robust campaign management: The software allows for the creation of push and in-app campaigns using actual user data, making it easier to target and engage users effectively
-
User-friendly interface: CleverTap has an intuitive and user-friendly interface that simplifies campaign setup and management, making it easy even for non-technical users to navigate and use
-
Multichannel targeting: CleverTap supports multichannel targeting, enabling businesses to reach their audience through various digital channels, thereby increasing reach and engagement
-
Cost-effectiveness: Compared to other similar platforms, CleverTap offers a more affordable solution, providing a wide range of features at a lower cost, making it a startup-friendly choice.
Cons from reviewers
-
High pricing and unclear for startups: CleverTap's pricing model can be a bit steep and unclear, especially for startups that are still trying to manage their budget
-
Missing Fcm tokens for some users and lack of support for web applications: Some users have reported missing Fcm tokens and a lack of support for web applications, which can limit its functionality
-
Flaws in the new UI: Some users have reported flaws in the new UI, such as the inability to modify or delete a webhook once it's added, and the webhook name not being visible in the UI with no search option available
-
Absence of a mobile app: Despite its robust features, CleverTap currently does not have a mobile app, which can limit its accessibility for some users
-
Lack of WhatsApp integration and slow data segmentation: CleverTap does not integrate with WhatsApp, which can limit its reach, and it can take a long time to segment data when dealing with a large database.
50% off the Essentials plan for 1 year on CleverTap
Get 50% off the Essentials plan for 1 year on CleverTap and up to $450 savings with Secret.
Main features
Starting Price
Free Plan
Track and analyze user behavior in real-time
Significantly increase your revenues
Create cross-channel campaigns easily
Effectively segment your customer base
Benefit from a robust infrastructure
Starting Price
$99
/ month
Free Plan
No
Track and analyze user behavior in real-time
Significantly increase your revenues
Create cross-channel campaigns easily
Effectively segment your customer base
Benefit from a robust infrastructure
What is CleverTap?
50% off the Essentials plan for 1 year on CleverTap
Get 50% off the Essentials plan for 1 year on CleverTap and up to $450 savings with Secret.
How CleverTap compare to similar software?
Product
CleverTap
4.3
CleverTap reviews
Price
$99
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
CleverTap
vs
MoEngage
When comparing MoEngage and CleverTap, several key differences emerge that could influence the choice of customer engagement and analytics platform for businesses.
MoEngage is renowned for its focus on providing a personalized customer experience through advanced analytics, automation, and AI-powered recommendations. It excels in enabling marketers to craft highly customized engagement strategies based on in-depth user behavior analysis. The platform's strength lies in its user-friendly interface, which simplifies the creation and management of personalized campaigns across multiple channels, including email, SMS, app notifications, and more. MoEngage is particularly beneficial for organizations looking to leverage data-driven insights to predict and shape customer journeys with a high degree of personalization.
CleverTap, in contrast, distinguishes itself with its robust segmentation and real-time engagement capabilities. It offers a comprehensive suite for analyzing user actions and...
CleverTap
All-in-one customer engagement and retention platform
MoEngage
Data-driven engagement platform
CleverTap
vs
Mixpanel
Mixpanel and CleverTap are both prominent platforms in the mobile and web analytics space, offering sophisticated tools to monitor and engage users. While they cater to similar audiences, several key differences set them apart.
The main point of difference lies in their approach to data handling and user engagement. Mixpanel focuses extensively on event-based analytics, allowing businesses to track user interactions with fine granularity. It provides powerful tools for analyzing funnels, measuring retention, and conducting cohort analysis, which are invaluable for understanding user behavior deeply. Mixpanel's platform is especially strong in its ability to break down data in real-time, offering insights that help optimize user flows and improve engagement strategies. However, this depth of data can make Mixpanel somewhat complex to navigate for beginners.
On the other hand, CleverTap combines analytics with strong marketing automation capabilities, making it more of an all-in-one...
CleverTap
All-in-one customer engagement and retention platform
Mixpanel
Product analytics platform
Who is CleverTap best for according to our reviewers?
Startups: CleverTap's real-time analytics and user data-driven push and in-app campaigns are beneficial for startups, although the pricing may be a bit high and unclear
Long-time users: Those who have been using CleverTap for a long time appreciate its user engagement tracking feature, scheduled campaign feature, and integration with service providers, despite some flaws in the new UI
Users seeking superior features: CleverTap's intuitive tool, user-friendly interface, and superior features such as campaign setup and report generation are highly valued, although a mobile app and more interactivity are desired
Users with large databases: CleverTap's robust segmentation engine and excellent real-time analytics make it a top tool for mobile engagement, especially for users dealing with large databases, despite the lack of WhatsApp integration and longer data segmentation time
Cost-conscious users: CleverTap is a cost-effective solution for users needing email marketing automation and push notifications/user engagement, with prompt customer support and significant product improvements over time, despite some UX/UI features that could be more user-friendly.
50% off the Essentials plan for 1 year on CleverTap
Get 50% off the Essentials plan for 1 year on CleverTap and up to $450 savings with Secret.
CleverTap reviews
4.3
CleverTap rating
4.5
Ease of use
4.5
Customer service
4.1
Value for money
4.1
Likelihood to recommend
4.5
Features
4 CleverTap reviews
-
Jerry
Affordable Marketing Automation & User Engagement with Clevertap
I've been using Clevertap for about 3 years primarily because it's a cost-effective solution for my needs, including email marketing automation and push notifications/user engagement. It has served me well in these areas and I've seen significant improvements in the product over a short time. I also appreciate the prompt help from their customer support team. Clevertap offers many of the same features as other marketing automation platforms like Braze & Leanplum, but at a much more affordable price, making it startup-friendly. I especially like the email automation features and the ease of campaign creation. However, there are some UX/UI features that could be more user-friendly, such as the date & time pickers and the journey creation pages. I also think that draft work should be saved automatically, as I've lost progress a few times when I didn't save the page and came back to it a few hours later.
April 28, 2024
-
Jolene G
CleverTap's Automation: A Time-Saving Solution
CleverTap's automation feature has saved me countless hours. It's easy to set up and incredibly efficient
April 20, 2024
-
Michael J
Real-Time Analytics: Improving Customer Engagement
it's been instrumental in improving our customer engagement strategies. The real-time analytics are particularly helpful
April 13, 2024
-
Jonathan S
Alok's Insight on CleverTap: The What and Why?
As a long-time user of CleverTap, I find it easy to use and am familiar with its features. I particularly appreciate the user engagement tracking feature. The scheduled campaign feature and integration with service providers are also beneficial, and I value the ability to customize APIs for sending notifications. However, I have noticed some flaws in the new UI, which I have reported to the team. For example, once a webhook is added, it cannot be modified or deleted, and the webhook name is not visible in the UI, with no search option available. I chose CleverTap primarily for its cost-effectiveness, ease of use, and good support, which were also the reasons I switched to CleverTap.
April 13, 2024
