18 Best Alternatives to CleverTap in April 2024

Alternatives & Competitors to CleverTap

Here are competitors or alternatives to CleverTap and other similar Customer Experience software. You need to consider some important factors when choosing a tool like CleverTap for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to CleverTap that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of CleverTap. Discover sofware like HubSpot, Mixpanel, MoEngage or Amplitude.

List of Alternatives to CleverTap

From Customer Experience tools, we have selected the best alternatives to CleverTap based on reviews for each solution and similarities with CleverTap. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo hubspot

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to CleverTap

HubSpot has more positive reviews than CleverTap: 93 vs 92

CleverTap is better at support than HubSpot: 4.5 vs 4.4

CleverTap is easier to use than HubSpot: 4.5 vs 4.4

HubSpot is more suitable for small businesses thanks to its good value for money than CleverTap: 4.3 vs 4.1

CleverTap is more versatile than HubSpot: 80 vs 62

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Customization: The platform allows you to customize many elements to suit your business and sales processes
Free features: HubSpot’s Core CRM tool is available for free
Pricing plans: From one plan to another, the price difference can be significant
Marketing Automation : Deploying workflows can be time consuming and complex
Integration fees: These fees are in addition to the monthly fees and can be expensive

Best features

  • - Automation and workflows

  • - Reporting and analytics

  • - Lead scoring and segmentation

  • - Content management

  • - Integrations and API

  • - Sales pipeline management

  • - Sales email tracking and templates

  • - Predictive lead scoring

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logo mixpanel

Description

Mixpanel is event-based analytics for builders who need answers from their data at their fingertips. When everyone in the organization can see—and learn from—the impact of their work, they are poised to make better decisions. Companies like Uber, Netflix, Pinterest, CNN, Samsara, and Yelp use Mixpanel to understand their customers, measure progress, and endeavor to make better decisions.

Mixpanel compared to CleverTap

CleverTap is better at customer support than Mixpanel: 4.5 vs 4.0

CleverTap's user interface is more convenient than Mixpanel: 4.5 vs 4.0

CleverTap pricing plans are more competitive than Mixpanel: 4.1 vs 4.0

CleverTap is better at number of features than Mixpanel: 80 vs 55

What's the difference between Mixpanel and CleverTap?

Mixpanel and CleverTap are both prominent platforms in the mobile and web analytics space, offering sophisticated tools to monitor and engage users. While they cater to similar audiences, several key differences set them apart.The main point of difference lies in their approach to data handling and user engagement. Mixpanel focuses extensively on event-based analytics, allowing businesses...

Mixpanel: Pros & Cons

User-friendly interface: The platform is easy to use, even without specific expertise
Extensive functionality: The online solution offers relevant tools to analyze the conversion funnel and segment the audience
Analytical reports: The reports are reliable, comprehensive and easy to understand for all users
Notification center: Rigid and without any mail reports, the notification center can be improved
Complex integrations: Connecting the software to your workflow can be time consuming
Customer support: No support in the free offer

Best features

  • - Experiments

  • - Data warehouse connector

  • - Impact report

  • - Cohort analysis

  • - Event tracking

  • - Funnel analysis

  • - Retention analysis

  • - User profiles

  • - Notifications and messaging

  • - Data export and API

Mixpanel pricing

Enterprise

Contact sales

Starter

Free

Growth

$24 / month
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logo moengage

Description

To accelerate your business growth, MoEngage offers a program for startups. The tool is ideal for increasing customer engagement and significantly improving your profitability.

MoEngage compared to CleverTap

MoEngage has better positive reviews than CleverTap: 96 vs 92

MoEngage is better at customer support than CleverTap: 4.6 vs 4.5

CleverTap's user interface is more convenient than MoEngage: 4.5 vs 4.3

MoEngage pricing plans are more competitive than CleverTap: 4.4 vs 4.1

MoEngage has more features than CleverTap: 86 vs 80

What's the difference between MoEngage and CleverTap?

When comparing MoEngage and CleverTap, several key differences emerge that could influence the choice of customer engagement and analytics platform for businesses.MoEngage is renowned for its focus on providing a personalized customer experience through advanced analytics, automation, and AI-powered recommendations. It excels in enabling marketers to craft highly customized engagement strategies based on in-depth user behavior...

MoEngage: Pros & Cons

Ease of use: The tool is easy and pleasant to use
Omnichannel: Engagement campaigns can be sent simultaneously across multiple platforms
Responsive support: MoEngage software support is professional and responsive
Lack of precision: Segmentation and cohort design can lack precision
Mobile experience: The MoEngage solution is not mobile-friendly
Bugs: Some users report the present of a number of bugs

Best features

  • - Analyze your campaigns in detail

  • - Benefit from comprehensive support

  • - Automate your marketing tasks

  • - Leverage AI to predict user actions

  • - Improve acquisition ROI

  • - Onboard your customers efficiently

  • - Connect your favorite apps

  • - Boost conversions with personalized messaging

MoEngage pricing

Scale

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Grow

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logo amplitude

Description

Amplitude analyzes the behavior of your online users, identifies trends and patterns and provides you with all the reports and data you need to make the right business decisions.

Amplitude compared to CleverTap

Amplitude has more positive reviews than CleverTap: 94 vs 92

CleverTap is easy to use compared to Amplitude: 4.5 vs 4.0

Amplitude pricing plans are more competitive than CleverTap: 4.3 vs 4.1

CleverTap is more versatile than Amplitude: 80 vs 31

Amplitude: Pros & Cons

Data-driven decision making: Amplitude provides in-depth analytics to help you make strategic business decisions
User behavior insights: Understand how users interact with your product and optimize their experience
Powerful segmentation: Segment your user data to target specific audiences and personalize your marketing campaigns
Limited data visualization options: Amplitude offers limited options for visualizing data, restricting the ability to present information in compelling and diverse ways
Steep learning curve: Using Amplitude may require significant time and effort to fully understand and utilize its features, making it challenging for young entrepreneurs with limited resources
Pricing structure: Amplitude's pricing structure may be prohibitive for startups with tight budgets, as it is geared towards larger companies with higher data volumes

Best features

  • - Personalized recommendations

  • - A/B Testing

  • - User analytics and insights

  • - Data Management

  • - Cohort analysis

  • - Behavior tracking

  • - Funnel analysis

  • - Retention analysis

Amplitude pricing

Starter

Free

Growth

Contact sales

Enterprise

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12 months free on the Growth plan (Save $1,000)
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logo webengage

Description

WebEngage offers a program to support startups. The platform helps you build a solid foundation by improving the customer experience and boosting your retention rate to build growth over time.

WebEngage compared to CleverTap

WebEngage has better positive reviews compared to CleverTap: 97 vs 92

WebEngage pricing plans are more competitive than CleverTap: 4.3 vs 4.1

WebEngage has more options than CleverTap: 129 vs 80

WebEngage: Pros & Cons

Effective customer engagement: WebEngage allows you to engage and communicate with your customers in a personalized manner
Enhanced customer retention: With WebEngage's targeted campaigns, you can increase customer loyalty and retention rates
Data-driven decision making: WebEngage provides insightful analytics and reports to help you make data-driven business decisions
Costly for small businesses: The pricing of WebEngage may be too high for startups and small businesses with limited budgets
Limited integration options: WebEngage may not be compatible with all the software and tools you currently use
Steep learning curve: It might take some time to fully understand and utilize all the features and functionalities of WebEngage

Best features

  • - Get access to a powerful marketing solution

  • - Boost your business growth

  • - Get personalized support

  • - Enhance your targeting abilities

  • - Learn how to make full use of the data

  • - Join a dynamic community

  • - Advanced reporting and analytics

  • - Create multi-channel campaigns

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logo freshmarketer

Description

Freshmarketer is an all-in-one conversion rate optimization tool for all goal-oriented fast-paced marketing teams and digital marketing agencies.

Freshmarketer compared to CleverTap

CleverTap is a better solution for customer support than Freshmarketer: 4.5 vs 4.0

CleverTap's user interface is more convenient than Freshmarketer: 4.5 vs 4.0

CleverTap has more functions than Freshmarketer: 80 vs 27

Freshmarketer: Pros & Cons

Comprehensive analytics: Get deep insights into customer behavior and optimize your marketing strategies.
Conversion rate optimization: Test, analyze and improve your website to increase conversions and revenue.
Personalization capabilities: Deliver personalized experiences to your customers, enhancing engagement and driving loyalty.
Steep learning curve: The complexity of Freshmarketer may require a significant investment of time and effort to fully understand and utilize.
Potential cost barriers: The pricing structure of Freshmarketer may be prohibitive for young entrepreneurs with limited budgets.
Limited integration options: Freshmarketer may not have the level of integration capabilities that some other software options offer.

Best features

  • - Go beyond traditional heatmaps

  • - One heatmap. Multiple pages

  • - Heatmaps for variations

  • - Device specific heatmaps

  • - Heatmaps that just works for a dynamic website

  • - Scrollmaps and Clickmaps

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logo apphud

Description

The Apphud SaaS platform offers a powerful and secure integrated subscription infrastructure. It significantly improves the profitability of iOS or Android mobile applications. This allows you to focus on developing the app rather than integrating payments into the app.

Apphud compared to CleverTap

Apphud has better positive reviews compared to CleverTap: 100 vs 92

Apphud is better at customer service than CleverTap: 5.0 vs 4.5

Apphud is easy to use compared to CleverTap: 5.0 vs 4.5

Apphud pricing plans are more competitive than CleverTap: 4.9 vs 4.1

CleverTap has more functions than Apphud: 80 vs 24

Apphud: Pros & Cons

Speed of deployment: The implementation and learning curve is quicky and easy. The tool does not require extensive technical knowledge.
Functionality: Analysis options are accurate, real-time and comprehensive.
Customer support: Documentation and support are helpful in case of difficulties.
Usability: The UI and UX could be improved.
Pricing plans: Small businesses may find the cost high for their needs.
Missing options: Some payment features are yet to be added.

Best features

  • - Reliability and performance from a specialized solution

  • - Powerful Web-to-App campaign development

  • - Accurate, real-time analysis of application revenue

  • - Deploy pricing tests in an agile manner

  • - Seamless integration with all your tools

  • - Agile pricing tests with no need for app updates

  • - User-friendly analytics and reliable insights

Apphud pricing

Free

Enterprise

Contact sales

Pro

$49 / month
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logo datapills

Description

Datapills allows you to better understand the behavior of your users. Through numerous and relevant features, the platform helps you develop your business, increase your turnover and refine the user experience of your website.

Datapills compared to CleverTap

Datapills is a better solution for customer support than CleverTap: 4.7 vs 4.5

Datapills is more suitable for small businesses thanks to its good value for money than CleverTap: 4.3 vs 4.1

Datapills is better at number of features than CleverTap: 92 vs 80

Best features

  • - Make informed business decisions with Custom Reports

  • - Track the performance of your key indicators

  • - Get straight to the point without frills

  • - Leverage powerful heat maps

  • - Ensure the security of customer data

  • - Optimize user engagement with Behavioral Analytics

  • - Stay on top of your SEO game with Keyword Analytics

Datapills pricing

Free

Startup

$25 / month

Growth

$50 / month
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logo customer.io

Description

Customer.io helps you to send targeted and personalized emails, notifications and SMS and boost the engagement rate of your prospects and customers throughout the customer journey.

Customer.io compared to CleverTap

Customer.io is a better solution for customer support than CleverTap: 4.7 vs 4.5

CleverTap's user interface is more convenient than Customer.io: 4.5 vs 4.4

Customer.io pricing plans are more competitive than CleverTap: 4.4 vs 4.1

Customer.io has more features than CleverTap: 92 vs 80

Customer.io: Pros & Cons

Simplicity: It is easy to use and accessible to all employees
Evolution: It already offers many features (automation, customization, analysis tools) and new features are being developed
Integration: This software can be quickly integrated with other platforms
Complexity: Access to some features is difficult to perceive
Customer service: Support can sometimes be slow
Missing features: Users have reported specific marketing services missing

Best features

  • - Behavioral tracking

  • - Segmentation

  • - Automated workflows

  • - A/B testing

  • - Multichannel messaging

  • - Personalization

  • - Reporting and analytics

  • - Integration and API

Customer.io pricing

Premium

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Enterprise

Contact sales

Essentials

$100 / month
12 months free for Startup Basic Plan (Save $1,800)
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INSIDE Logo

Description

Insider brings value by providing entrepreneurs with access to a wide range of SaaS deals, unique content, SaaS experts, and a global network of like-minded entrepreneurs. It helps startups kickstart their businesses, grow efficiently, and minimize costs, ultimately leading to sustainable profitability.

Insider compared to CleverTap

Insider has more positive reviews than CleverTap: 95 vs 92

Insider is better at value for money than CleverTap: 4.5 vs 4.1

Insider has more options than CleverTap: 131 vs 80

Insider: Pros & Cons

Enhanced Security: Insider offers robust data protection, helping to prevent potential threats and cybercrime attacks.
Customization: Insider offers advanced customization, allowing businesses to tailor the software to their specific needs for maximum efficiency.
In-depth Analysis: The software provides detailed analyses and valuable information about user behavior, allowing businesses to make informed decisions.
Lack of transparency: Insider is not entirely transparent about how it uses and shares user data. This can pose issues for those who are concerned about the privacy of their information.
Complexity: Although Insider offers a multitude of features, this can also make it complex and difficult to navigate for new users. There may be a steep learning curve to fully understand how to use the software.
Limitations in customization: Insider offers some customization, but it is limited compared to other similar software on the market. This can be a disadvantage for businesses looking for a more flexible tool that can adapt to their specific needs.

Best features

  • - Regulatory Compliance

  • - Behavioral Analysis

  • - Detailed reports

  • - Ease of use

  • - Real-time monitoring

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Glassbox Logo

Description

Glassbox is a powerful analytics platform that provides businesses with complete visibility into their customers' digital journeys. By capturing, replaying, and analyzing every customer interaction on websites and mobile apps, Glassbox helps businesses understand user behavior, optimize conversions, and enhance the overall customer experience.

Glassbox compared to CleverTap

Glassbox has better positive reviews compared to CleverTap: 100 vs 92

Glassbox is easy to use compared to CleverTap: 5.0 vs 4.5

Glassbox pricing plans are more competitive than CleverTap: 4.8 vs 4.1

Glassbox has more options than CleverTap: 100 vs 80

Glassbox: Pros & Cons

Tagless Data Capture: Glassbox's patented technology automatically captures 100% of digital events for maximum insights. This allows for a deeper analysis of every session, page, user, journey, and more.
Deep Understanding of Digital Customers: Glassbox allows you to discover exactly what your customers are doing and why. Digital experience intelligence provides insights that promote customer growth and loyalty.
AI-based Analysis: Glassbox uses AI-driven insights to identify friction points in your customers' digital journeys. This allows for quick identification and resolution of technical issues and enhances the customer experience.
High Initial Cost: Glassbox can be expensive to implement, especially for young entrepreneurs with limited budgets
Complex Setup Process: Setting up Glassbox may require technical expertise and time that young entrepreneurs may not have
Potential Privacy Concerns: Using Glassbox may raise privacy concerns since it captures and records user interactions on websites or mobile apps.

Best features

  • - Session Recordings

  • - Heatmaps

  • - Integration with other tools

  • - Form analysis

  • - Automatic alerts

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Salesforce Marketing Cloud Logo

Description

Salesforce Marketing Cloud brings value by providing a comprehensive set of tools and capabilities for marketers to manage and optimize their digital marketing activities. This cloud-based platform enables businesses to create personalized and targeted marketing campaigns across multiple channels, including email, mobile, social media, and web. With features like automation, analytics, and customer journey mapping, Salesforce Marketing Cloud empowers marketers to deliver highly relevant and engaging experiences to their customers, ultimately driving better ROI and customer satisfaction.

Salesforce marketing cloud compared to CleverTap

CleverTap has better positive reviews compared to Salesforce marketing cloud: 92 vs 78

CleverTap is better at customer service than Salesforce marketing cloud: 4.5 vs 3.5

CleverTap is easier to use than Salesforce marketing cloud: 4.5 vs 3.5

CleverTap is more suitable for small businesses thanks to its good value for money than Salesforce marketing cloud: 4.1 vs 3.7

Salesforce marketing cloud has more features than CleverTap: 154 vs 80

Salesforce marketing cloud: Pros & Cons

Powerful marketing automation: Salesforce Marketing Cloud automates repetitive tasks, saving you time and effort
Comprehensive customer journey tracking: Gain insights into your customers' behavior at every touchpoint, enabling personalized marketing campaigns
Seamless integration with other Salesforce products: Easily connect Marketing Cloud with Sales Cloud to streamline your sales and marketing processes.
Limited automation capabilities: Salesforce Marketing Cloud may not offer as advanced automation features as other marketing platforms
Costly implementation and maintenance: Implementing and maintaining Salesforce Marketing Cloud can be expensive for a young entrepreneur starting out
Steep learning curve: It may take time to fully understand and utilize all the features and functionalities of Salesforce Marketing Cloud.

Best features

  • - Analytics and Reporting

  • - Targeted Email Marketing

  • - Social Media Management

  • - Customer Journey Mapping

  • - Marketing Automation

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onesignal logo

Description

OneSignal is a high-volume, multi-platform push notification service. It enables businesses to send mobile and web push notifications, in-app messages, and emails to their users. Features include targeting capabilities, A/B testing, and real-time analytics. It supports all major native and mobile platforms. Ideal for developers and marketers seeking to engage and retain users effectively.

Onesignal compared to CleverTap

Onesignal has more positive reviews than CleverTap: 96 vs 92

Onesignal pricing plans are more competitive than CleverTap: 4.5 vs 4.1

CleverTap is more versatile than Onesignal: 80 vs 44

Onesignal: Pros & Cons

Ease of Use: OneSignal provides a user-friendly interface that makes it easy for users to navigate and use the software
High Customizability: OneSignal allows users to customize their push notifications to fit their specific needs, such as adjusting the timing, frequency, and content of notifications
Wide Platform Support: OneSignal supports a wide range of platforms including web, mobile, and email, making it a versatile tool for reaching audiences across different channels.
Limited Customization: OneSignal's customization options are somewhat limited, which can make it difficult to tailor notifications to specific user groups
Complexity: The software can be complex and difficult for beginners to navigate, especially without adequate support
Inconsistent Delivery: Some users have reported issues with notifications not always being delivered or being delivered late.

Best features

  • - Multi-platform support

  • - Real-time tracking and A/B testing

  • - Segmentation and automation

  • - Detailed analytics

  • - Integration capabilities

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logo xeno

Description

Xeno is a conversational, collaborative, multi-channel and multilingual messaging system that accelerates your sales.

Xeno compared to CleverTap

CleverTap is a better solution based on percentage of positive reviews than Xeno: 92 vs 85

Xeno is a better solution for customer support than CleverTap: 4.6 vs 4.5

Xeno pricing plans are more competitive than CleverTap: 4.4 vs 4.1

CleverTap has more functions than Xeno: 80 vs 52

Best features

  • - Affordable pricing plans

  • - Streamlined team collaboration

  • - Personalized customer support

  • - Easy email integration

  • - Customized automated workflows

  • - Robust analytics and data insights

  • - Advanced sales funnel management

  • - Mobile-optimized platform

Xeno pricing

Voyager

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Sputnik

$240 / month
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kochava logo

Description

Kochava is a leading mobile attribution and marketing analytics platform. It provides real-time data solutions for marketers and developers to track user acquisition, engagement, and retention. Kochava's features include attribution tracking, audience segmentation, fraud prevention, and business intelligence. It supports various platforms such as iOS, Android, and web applications.

Kochava compared to CleverTap

Kochava has better positive reviews compared to CleverTap: 96 vs 92

Kochava is better at customer service than CleverTap: 5.0 vs 4.5

Kochava is more suitable for small businesses thanks to its good value for money than CleverTap: 4.7 vs 4.1

Kochava has more features than CleverTap: 97 vs 80

Kochava: Pros & Cons

Comprehensive Analytics: Kochava provides detailed real-time analytics that help businesses track user engagement, retention, and conversion
High Scalability: The software can easily handle large volumes of data, making it suitable for both small businesses and large enterprises
Advanced Targeting Capabilities: Kochava offers advanced targeting features that allow businesses to reach their desired audience more effectively.
High cost: Kochava can be expensive for small businesses or startups with limited budgets
Complex interface: The platform can be difficult to navigate and understand, especially for beginners
Limited customer support: Some users have reported issues with customer service, including slow response times and lack of resolution.

Best features

  • - Real-Time Analytics

  • - Attribution Modeling

  • - Fraud Prevention

  • - Audience Segmentation

  • - Multi-device tracking

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logo batch

Description

Batch allows you to target and segment your users with push notifications and in-app messages. This platform also allows automating your campaigns for more engagement.

Batch compared to CleverTap

Batch has better positive reviews than CleverTap: 100 vs 92

Batch is better at customer support than CleverTap: 5.0 vs 4.5

Batch is easier to set up than CleverTap: 5.0 vs 4.5

Batch is more suitable for small businesses thanks to its good value for money than CleverTap: 4.5 vs 4.1

CleverTap is more versatile than Batch: 80 vs 30

Best features

  • - Smartly segment your targets

  • - Access your performance results

  • - Efficient security and customer service

  • - Access APIs and SDKs

  • - A/B testing capabilities

  • - Advanced analytics

  • - Manage and set up mobile campaigns easily

  • - Personalized messaging

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logo wigzo

Description

Wigzo is a customer data and marketing automation platform for e-commerce business growth.

Wigzo compared to CleverTap

CleverTap has better positive reviews compared to Wigzo: 92 vs 86

CleverTap is better at customer service than Wigzo: 4.5 vs 4.3

CleverTap is easy to use compared to Wigzo: 4.5 vs 4.1

CleverTap pricing plans are more competitive than Wigzo: 4.1 vs 3.9

CleverTap is better at number of features than Wigzo: 80 vs 23

Best features

  • - Personalised communication

  • - Multiple apps

  • - Abandoned cart recovery

  • - Predictive product recommendations

  • - Advanced email automation

  • - A/B testing

  • - Push notifications

  • - Social proof pop-ups

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logo apxor

Description

World's first digital nudging platform for mobile apps

Apxor compared to CleverTap

CleverTap is a better solution based on percentage of positive reviews than Apxor: 92 vs 85

Apxor is a better solution for customer support than CleverTap: 4.6 vs 4.5

Apxor is better at value for money than CleverTap: 4.4 vs 4.1

CleverTap is better at number of features than Apxor: 80 vs 52

Best features

  • - Cohorts and segments

  • - Individualize

  • - Insight driven

  • - Custom events

  • - Context

  • - User behaviour analytics

  • - Funnel analysis

  • - A/B test

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