12 Best Alternatives to Customer.io in March 2024

Alternatives & Competitors to Customer.io

  1. 1. Mailchimp
  2. 2. HubSpot
  3. 3. Freshsales Suite
  4. 4. CleverTap
  5. 5. Mailivery
  6. 6. ActiveCampaign
  7. 7. SendGrid
  8. 8. Klaviyo
  9. 9. Twilio
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Here are competitors or alternatives to Customer.io and other similar Email Marketing software. You need to consider some important factors when choosing a tool like Customer.io for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Customer.io that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Customer.io. Discover sofware like Mailchimp, HubSpot, Freshsales Suite or CleverTap.

List of Alternatives to Customer.io

From Email Marketing tools, we have selected the best alternatives to Customer.io based on reviews for each solution and similarities with Customer.io. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo mailchimp

Description

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Mailchimp compared to Customer.io

Customer.io is a better solution for customer support than Mailchimp: 4.7 vs 4.0

Mailchimp is easier to set up than Customer.io: 4.5 vs 4.4

Mailchimp has more functions than Customer.io: 139 vs 92

Mailchimp: Pros & Cons

Free version: The tool offers a free emailing solution, perfect for beginners
A complete tool: The famous emailing service integrates marketing automation features
Easy to use: Mailchimp is the ideal tool to start creating impactful newsletters
Limited technical support: Phone support from the Mailchimp team is only included in the Premium plan
Lack of advanced features: Can be frustrating for an advanced user
High price: Prices increase rapidly as the number of subscribers increases

Best features

  • - Connect all your tools

  • - A/B testing

  • - E-commerce integration

  • - Advanced reporting and analytics

  • - Segment your customers finely

  • - Continuously optimize your strategy

  • - Send the right message at the right time

  • - Design impactful emails

Mailchimp pricing

Free

Essentials

$69 / month

Standard

$100 / month

Premium

$350 / month
2 deals available - 50% off the Standard plan for 6 months (Save $1,870)
View the 2 deals
logo hubspot

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Customer.io

HubSpot has more positive reviews than Customer.io: 93 vs 92

Customer.io is better at support than HubSpot: 4.7 vs 4.4

Customer.io is more suitable for small businesses thanks to its good value for money than HubSpot: 4.4 vs 4.3

Customer.io is more versatile than HubSpot: 92 vs 62

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Customization: The platform allows you to customize many elements to suit your business and sales processes
Free features: HubSpot’s Core CRM tool is available for free
Pricing plans: From one plan to another, the price difference can be significant
Marketing Automation : Deploying workflows can be time consuming and complex
Integration fees: These fees are in addition to the monthly fees and can be expensive

Best features

  • - Reporting and analytics

  • - Lead scoring and segmentation

  • - Automation and workflows

  • - Content management

  • - Integrations and API

  • - Sales pipeline management

  • - Sales email tracking and templates

  • - Predictive lead scoring

Popular

2 deals available - 90% off for 1 year (Save $7,000)
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logo freshworks crm

Description

Freshsales Suite uses the power of artificial intelligence to make salespeople's jobs easier with more complete and reliable automations (lead generation, lead qualification, automated scenarios, lead scoring, etc.).

Freshsales Suite compared to Customer.io

Customer.io has better positive reviews than Freshsales Suite: 92 vs 91

Freshsales Suite is easier to set up than Customer.io: 4.5 vs 4.4

Customer.io is better at number of features than Freshsales Suite: 92 vs 91

Freshsales Suite: Pros & Cons

Simplicity: The tool is easy to use
Features: Advanced services are offered, as well as ways to customize reports
Integration: This CRM software can easily be linked with other Freshworks tools
Pricing: The price can be high depending on your needs
Support: Several users have commented on the slow and inefficient customer service
Bugs: Technical problems were sometimes noticed

Best features

  • - Contact management

  • - Transaction management

  • - Sales campaigns & events tracking

  • - Automate sequences & workflows

  • - Reporting & Analytics

  • - Mobile app

  • - Sales forecasting

  • - Artificial intelligence

Freshsales Suite pricing

Growth

$18 / user / month

Pro

$47 / user / month

Enterprise

$83 / user / month
90% off the Pro plan for 1 year (Save $100,000)
Get deal
logo clevertap

Description

To increase your marketing performance and accelerate your business growth, CleverTap is ideal. This comprehensive solution improves engagement and retention with relevant features and advanced analytics for your strategy.

CleverTap compared to Customer.io

Customer.io is better at customer service than CleverTap: 4.7 vs 4.5

CleverTap is easy to use compared to Customer.io: 4.5 vs 4.4

Customer.io pricing plans are more competitive than CleverTap: 4.4 vs 4.1

Customer.io has more features than CleverTap: 92 vs 80

CleverTap: Pros & Cons

Analytics reporting: The platform’s analytics features are extensive and powerful
Automation: The marketing automation options are relevant
Customer service: The Clevertap customer retention tool has an excellent customer support team
Complex to use: It is difficult for some users to integrate Clevertap into a website
Pricing plan: The price of the tool can increase rapidly depending on the size of the company
Query processing: With a large data set, slowness can be observed

Best features

  • - Track and analyze user behavior in real-time

  • - Significantly increase your revenues

  • - Create cross-channel campaigns easily

  • - Effectively segment your customer base

  • - Benefit from a robust infrastructure

  • - Create personalized experiences with AI-powered recommendations

  • - Optimize your campaigns with A/B testing

  • - Automate your user retention strategy with Journeys

CleverTap pricing

Advanced

Contact sales

Cutting Edge

Contact sales

Essentials

$99 / month
50% off the Essentials plan for 1 year (Save $450)
Get deal
logo mailivery

Description

Mailivery improves your sender reputation so that the emails you send reach their recipients, and do not end up in spam.

Mailivery compared to Customer.io

Customer.io has better positive reviews compared to Mailivery: 92 vs 85

Customer.io is better at customer service than Mailivery: 4.7 vs 4.6

Mailivery is easier to use than Customer.io: 4.5 vs 4.4

Customer.io has more options than Mailivery: 92 vs 52

Best features

  • - Interactions with other users

  • - Personalized AI-generated email content

  • - Smart emailing

  • - Reputation checker and spam score

  • - Smart Reputation Checker

  • - A/B testing

  • - Email scheduling

  • - Email analytics

Mailivery pricing

Outreach Starters

$55 / user / month

Outreach Pros

$80 / user / month

Outreach Gurus

$110 / user / month
50% off for the "Outreach Starters" plan (Save $240)
Get deal
Secret.

Go Premium

Get access to all our 344+ Premium deals for only $149/year.

logo activecampaign

Description

ActiveCampaign enables you to reach your target audience, guide your customers through the conversion funnel, and significantly increase your growth. This SaaS-based marketing platform is therefore ideal for optimizing your sales process.

ActiveCampaign compared to Customer.io

ActiveCampaign has better positive reviews than Customer.io: 94 vs 92

Customer.io is better at customer support than ActiveCampaign: 4.7 vs 4.5

ActiveCampaign is easier to set up than Customer.io: 4.5 vs 4.4

Customer.io has more functions than ActiveCampaign: 92 vs 90

ActiveCampaign: Pros & Cons

Email deliverability: The emailing platform has an excellent email deliverability rate
Email editor: The email design tool is powerful and offers great versatility
CRM integration: Automation increases campaign performance
Learning curve: It takes time to understand and master the advanced features of the software
Analysis reports: The reports and information provided by the solution are sometimes not very readable
Free plan: Active Campaign does not offer a free plan

Best features

  • - Targeted and personalized email advertising

  • - Benefit from personal support

  • - Customizable marketing automations

  • - Marketing automation at its best

  • - A high-performance CRM to outperform the competition

  • - Customer engagement has never been more important

  • - AI-powered sales forecast

  • - Conversational email marketing

ActiveCampaign pricing

Enterprise

Contact sales

Plus

$93 / month

Professional

$386 / month
There is no deal for this product
View product details
logo sendgrid

Description

SendGrid is a platform that makes it possible to easily create and manage your email campaigns (marketing and transactional).

SendGrid compared to Customer.io

Customer.io is a better solution based on percentage of positive reviews than SendGrid: 92 vs 83

Customer.io is a better solution for customer support than SendGrid: 4.7 vs 4.0

Customer.io is better at ease to use than SendGrid: 4.4 vs 4.0

Customer.io is better at value for money than SendGrid: 4.4 vs 4.0

Customer.io has more features than SendGrid: 92 vs 76

SendGrid: Pros & Cons

Accessible: The SendGrid emailing tool is simple and pleasant to use
Email deliverability: The platform has a good delivery rate for commercial messages
Customer support: The customer service and tutorials are perfect for getting to grips with the tool quickly
Complex personalization: You need development skills to personalize your emails
Omnichannel marketing: If you want to deploy an omnichannel campaign, functionality is limited
Free pricing plan: This pricing solution does not offer phone support

Best features

  • - Email deliverability

  • - Email marketing campaigns

  • - Transactional email

  • - API integration

  • - Analytics and reporting

  • - A/B testing

  • - Dynamic content

  • - Email authentication

SendGrid pricing

Free

Premier

Contact sales

Essentials

$20 / month

Pro

$90 / month
There is no deal for this product
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logo klaviyo

Description

Klaviyo is your complete e-commerce marketing solution, offering advanced tools to drive sales, engage customers, and optimize your online store. Harness the power of personalized email campaigns, automation, and insightful analytics for e-commerce excellence.

Klaviyo compared to Customer.io

Klaviyo has better positive reviews than Customer.io: 95 vs 92

Customer.io is better at customer support than Klaviyo: 4.7 vs 4.4

Klaviyo is better at ease to use than Customer.io: 4.5 vs 4.4

Customer.io is better at number of features than Klaviyo: 92 vs 89

Klaviyo: Pros & Cons

Personalization and segmentation: Klaviyo excels in personalizing marketing campaigns and segmenting audiences based on behavior and demographics
Robust e-commerce focus: Klaviyo is tailored specifically for e-commerce businesses, making it highly effective for this niche
Integration and automation: Klaviyo seamlessly integrates with popular e-commerce platforms and offers powerful automation features, allowing businesses to automate marketing processes and drive customer engagement with ease
Pricing complexity: Klaviyo's pricing can be complex, as it is based on the number of contacts or subscribers, and it can become expensive as your contact list grows
Learning curve: While Klaviyo offers a wide range of features, it can have a steep learning curve, especially for users new to email marketing and automation
Limited non-e-commerce use: Klaviyo is primarily designed for e-commerce businesses

Best features

  • - Integration

  • - Analytics and reporting

  • - SMS marketing

  • - Marketing automation

  • - Personalization

  • - Customer insights

  • - Email marketing

  • - Segmentation

Klaviyo pricing

Free

Email

$45 / month

Email and SMS

$60 / month
There is no deal for this product
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logo twilio

Description

Twilio makes it easier for you to communicate with your customers, no matter which channel they use. You get unified data and communications at all levels of your business: marketing, sales, customer service.

Twilio compared to Customer.io

Twilio has more positive reviews than Customer.io: 93 vs 92

Customer.io is better at support than Twilio: 4.7 vs 4.0

Customer.io is easy to use compared to Twilio: 4.4 vs 4.0

Customer.io pricing plans are more competitive than Twilio: 4.4 vs 4.3

Customer.io has more functions than Twilio: 92 vs 83

Twilio: Pros & Cons

Rapid development: The platform offers a powerful API, compatible with many languages for efficient development
High availability of service: The SLA reaches 99.95% availability
Relevant integrations: Twilio has numerous integrations with third-party productivity applications
Data analysis: SMS sending tool lacks omnichannel analytics capabilities
Expertise needed: To take full advantage of personalization, coding skills are needed
Customer support: Service is only available via email

Best features

  • - SMS, Whatsapp & Chats

  • - Calls

  • - IoT

  • - Emailing

There is no deal for this product
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ortto logo

Description

Ortto is a software that provides automated marketing solutions for businesses. It offers features like email marketing, social media management, and SEO optimization. The software uses AI technology to analyze and predict customer behavior, allowing businesses to create personalized marketing strategies.

Ortto compared to Customer.io

Customer.io has more positive reviews than Ortto: 92 vs 91

Customer.io is better at support than Ortto: 4.7 vs 4.5

Ortto is easy to use compared to Customer.io: 4.5 vs 4.4

Ortto is better at number of features than Customer.io: 131 vs 92

Ortto: Pros & Cons

Easy to use: Orttos's user-friendly interface makes it easy for anyone to use, regardless of their technical skills
High accuracy: Orttos's advanced technology ensures high accuracy in transcription and translation
Time-saving: With Orttos, users can automate the transcription and translation process, saving a significant amount of time.
Limited language support: Orttos' language support is limited and does not cater to all global users
Lack of advanced features: The software lacks advanced features that are available in other competitive software, limiting its usability
User interface: The user interface of Orttos is not very intuitive or user-friendly, making it difficult for new users to navigate and use the software effectively.

Best features

  • - AI technology

  • - Keyword search

  • - Ad creation

  • - Auction management

  • - Analytics

There is no deal for this product
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logo videoask

Description

VideoAsk is the tool that will allow you to get closer to your target with tailored face to face exchanges - at scale. Create videos adapted to your needs and allow your users to answer directly with a video and start an adapted exchange.

VideoAsk compared to Customer.io

VideoAsk has better positive reviews compared to Customer.io: 97 vs 92

VideoAsk is more user friendly than Customer.io: 4.7 vs 4.4

VideoAsk is better at value for money than Customer.io: 4.6 vs 4.4

VideoAsk is more versatile than Customer.io: 131 vs 92

VideoAsk: Pros & Cons

Simplicity: The use of this software is easy
Customization: It offers many customization possibilities, which can then be automated
Functionality: It allows you to communicate with your customers and prospects in multiple ways, as well as to collect data
Cost: The cost is high for intensive use
Compatibility: The software does not work with all browsers or platforms
Maintenance: Companies need to budget for tracking and maintenance of videos

Best features

  • - Analyse the performance of your videos

  • - Integrate your videos into your website

  • - Quickly respond to your audience's needs

  • - Access the transcription of every video received

  • - Integrate VideoAsk into your workflow

  • - Offer different answering options

VideoAsk pricing

Start

Free

Grow

$28 / month

Brand

$49 / month
There is no deal for this product
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onesignal logo

Description

OneSignal is a high-volume, multi-platform push notification service. It enables businesses to send mobile and web push notifications, in-app messages, and emails to their users. Features include targeting capabilities, A/B testing, and real-time analytics. It supports all major native and mobile platforms. Ideal for developers and marketers seeking to engage and retain users effectively.

Onesignal compared to Customer.io

Onesignal has more positive reviews than Customer.io: 96 vs 92

Customer.io is better at support than Onesignal: 4.7 vs 4.5

Onesignal is easy to use compared to Customer.io: 4.5 vs 4.4

Onesignal pricing plans are more competitive than Customer.io: 4.5 vs 4.4

Customer.io is more versatile than Onesignal: 92 vs 44

Onesignal: Pros & Cons

Ease of Use: OneSignal provides a user-friendly interface that makes it easy for users to navigate and use the software
High Customizability: OneSignal allows users to customize their push notifications to fit their specific needs, such as adjusting the timing, frequency, and content of notifications
Wide Platform Support: OneSignal supports a wide range of platforms including web, mobile, and email, making it a versatile tool for reaching audiences across different channels.
Limited Customization: OneSignal's customization options are somewhat limited, which can make it difficult to tailor notifications to specific user groups
Complexity: The software can be complex and difficult for beginners to navigate, especially without adequate support
Inconsistent Delivery: Some users have reported issues with notifications not always being delivered or being delivered late.

Best features

  • - Multi-platform support

  • - Real-time tracking and A/B testing

  • - Segmentation and automation

  • - Detailed analytics

  • - Integration capabilities

There is no deal for this product
View product details