30 Best Alternatives to Salesforce Marketing Cloud in September 2026

My top 3 Salesforce Marketing Cloud alternatives

By Mary O'Brien, Customer Success Manager

I have been exploring different marketing automation platforms and found three great alternatives to Salesforce Marketing Cloud.

HubSpot

HubSpot is another excellent alternative that offers a full platform of marketing, sales, customer service, and CRM software. It's ideal for businesses looking to grow traffic, convert leads, and achieve high ROI. For example, you can use HubSpot to create and optimize your content, nurture leads through the sales funnel, and monitor your entire sales pipeline.

Marketo

Marketo is a comprehensive marketing automation platform designed for companies of all sizes. It provides solutions for lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. A typical use case could be using Marketo's lead management tool to attract and engage the right customers, track their activities across channels, measure the impact of your marketing efforts and deliver personalized experiences at scale.

Marketing Cloud Account Engagement (ex. Pardot)

Pardot is Salesforce's robust marketing automation solution specifically built for B2B marketers. It helps you build meaningful customer relationships, generate stronger sales pipelines, and empower your sales team to close deals faster. With Pardot, you can easily automate key marketing tasks like email campaigns, lead generation, and lead nurturing. Plus, it provides insightful analytics that clearly track campaign performance and ROI.

Pardot is an excellent complement to Salesforce Marketing Cloud, especially if your focus is primarily on B2B marketing rather than broader B2C initiatives. Salesforce Marketing Cloud offers extensive capabilities suited for large-scale consumer marketing, but Pardot stands out with its intuitive interface, streamlined automation features, and powerful lead management tools tailored specifically for B2B scenarios. Its integration with Salesforce CRM is seamless, allowing sales and marketing teams to collaborate effectively and gain clear visibility into their customers' journeys.

List of Alternatives to Salesforce Marketing Cloud

Here are some of Salesforce Marketing Cloud's top competitors in the Marketing Automation category: HubSpot, Marketo, Salesforce Sales Cloud or Mailchimp.

1. HubSpot

CRM, marketing automation & customer service software suite

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Redeemed by 2917 members 2 deals available

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CRM Marketing Automation Content Marketing Prospecting AI Sales and Business AI Automation

The HubSpot suite leverages AI to streamline managing your customer throughout their life cycle: from website visits and form completions to phone calls, email exchanges, quote signing, support, and upsells.

Why is HubSpot a good alternative to Salesforce Marketing Cloud?

I believe Salesforce Marketing Cloud is a great alternative to Hubspot for several reasons. Firstly, Salesforce offers a robust and comprehensive suite of features that cater to all aspects of customer relationship management. This includes sales, service, marketing, commerce, and more. It's not just a marketing tool but a complete business solution.

Secondly, Salesforce's AI-powered data analytics tool, Einstein, provides advanced insights and predictive modelling which can greatly enhance marketing strategies. Also, Salesforce's extensive integration capabilities make it highly adaptable to various business systems and requirements.

Lastly, while Hubspot is an excellent tool for small to midsize businesses, Salesforce's scalability makes it suitable for both small businesses and large enterprises. So if you're planning for future growth, Salesforce might be the better option.

What are the differences between HubSpot and Salesforce Marketing Cloud?

I have observed both Salesforce Marketing Cloud and Hubspot to be powerful marketing automation platforms. Salesforce Marketing Cloud is a comprehensive solution ideal for large businesses with diverse and complex marketing needs. It offers a wide range of tools including email, mobile, social, advertising, web personalization, and content creation. Alternatively, HubSpot is a more user-friendly platform suitable for small to medium-sized businesses. It provides a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. While both offer similar functionalities such as email marketing, lead management, and analytics, the main differences lie in their complexity, price point, and target audience size. Salesforce is more robust but requires a steeper learning curve and higher budget. HubSpot is simpler to use and offers more affordable options for smaller businesses.

2. Marketo

Elevate your marketing performance

Marketing Automation

Streamline your marketing efforts, engage your audience effectively, and boost your ROI with Marketo's powerful solutions, all designed to help you excel in the competitive world of digital marketing.

Marketo compared to Salesforce Marketing Cloud

Marketo has more positive reviews than Salesforce Marketing Cloud: 86 vs 78

Marketo is better at support than Salesforce Marketing Cloud: 3.9 vs 3.5

Marketo is easier to use than Salesforce Marketing Cloud: 3.8 vs 3.5

Marketo is more suitable for small businesses thanks to its good value for money than Salesforce Marketing Cloud: 3.8 vs 3.7

Salesforce Marketing Cloud has more options than Marketo: 154 vs 117

Why is Marketo a good alternative to Salesforce Marketing Cloud?

I believe Salesforce Marketing Cloud is a great alternative to Marketo primarily due to its comprehensive and integrated approach to customer engagement. Unlike Marketo, Salesforce provides a unified platform that integrates marketing, sales, commerce, service and IT departments. This holistic view allows for more personalized and effective marketing strategies.

Moreover, Salesforce's AI-powered insights offer predictive analytics that can significantly enhance marketing efforts. Its robust reporting features also allow for tracking campaign performance in real-time. Furthermore, Salesforce Marketing Cloud's ease of use, scalability, and customization options make it a versatile choice for businesses of all sizes.

In contrast with Marketo's email-centric focus, Salesforce provides multi-channel support, including mobile, social media, email, and web personalization. This broad spectrum of communication channels enables businesses to reach their customers where they are most active and engaged.

What are the differences between Marketo and Salesforce Marketing Cloud?

Comparing the two, I noticed that Salesforce Marketing Cloud and Marketo, though both powerful marketing automation tools, have some key differences. Salesforce Marketing Cloud is a comprehensive platform that provides solutions for email, mobile, social media, web personalization, advertising, content creation and management. It excels in delivering personalized customer experiences across various channels. On the other hand, Marketo focuses more on lead management and is known for its robust email marketing capabilities, lead generation, SEO, and consumer marketing. While both platforms offer analytics and reporting features, many users find Marketo's data visualization tools more user-friendly. In terms of integration, Salesforce Marketing Cloud integrates seamlessly with other Salesforce products but can be complex to integrate with non-Salesforce products; whereas Marketo offers wide range of integrations with different CRM systems. Choosing between the two often depends on the specific needs and existing infrastructure of a business.

3. Salesforce Sales Cloud

Close more deals, faster

CRM Marketing Automation Prospecting AI Automation

Salesforce Sales Cloud is a CRM platform that helps sales teams manage their sales processes, track customer interactions, and close deals faster. By using AI, it streamlines and optimizes sales efforts, enhancing productivity and driving revenue growth.

Salesforce Sales Cloud compared to Salesforce Marketing Cloud

Salesforce Sales Cloud has more positive reviews than Salesforce Marketing Cloud: 89 vs 78

Salesforce Sales Cloud is better at support than Salesforce Marketing Cloud: 4.0 vs 3.5

Salesforce Sales Cloud is easier to use than Salesforce Marketing Cloud: 4.0 vs 3.5

Salesforce Sales Cloud is more suitable for small businesses thanks to its good value for money than Salesforce Marketing Cloud: 4.0 vs 3.7

Salesforce Sales Cloud is more versatile than Salesforce Marketing Cloud: 206 vs 154

Why is Salesforce Sales Cloud a good alternative to Salesforce Marketing Cloud?

I believe Salesforce Marketing Cloud is a good alternative to Salesforce Sales Cloud due to its extensive focus on customer engagement. While Sales Cloud is primarily focused on sales and CRM, Marketing Cloud offers a complete solution for marketers. It provides a plethora of features such as email, mobile, social media, web personalization, content creation and management, data analysis, and more.

Additionally, Salesforce Marketing Cloud includes the ability to automate marketing processes, track customer behavior, and measure the effectiveness of campaigns. It also allows for more personalized communication with customers across different channels. This makes it an excellent tool for businesses that want to enhance their marketing efforts and build stronger relationships with their customers.

What are the differences between Salesforce Sales Cloud and Salesforce Marketing Cloud?

I believe the main differences between Salesforce Marketing Cloud and Salesforce Sales Cloud lie in their primary functionalities. Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. It provides features for email, mobile, social media, web personalization, content creation, content management, and data analysis.

Conversely, Salesforce Sales Cloud is a CRM platform designed to support sales, service, and marketing operations. It essentially helps businesses to grow accounts, find new customers, and close deals faster from anywhere. It offers features like contact management, opportunity management, lead management, reports and dashboards, mobile access etc. Therefore, while both are integral parts of Salesforce's ecosystem catering to different needs of a business, Marketing Cloud focuses more on marketing automation while Sales Cloud is more about managing the company's sales processes.

4. Mailchimp

Email and Marketing Automation

CRM Customer Experience Lead Management Email Marketing Marketing Automation Content Marketing

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

5. Act-On

Drive growth, foster engagement

Marketing Automation

Act-On is a marketing automation platform designed to help businesses increase customer engagement, drive lead conversion, and optimize marketing campaigns across multiple channels.

6. Constant Contact

The must-have marketing platform for your business

CRM Email Marketing Marketing Automation

With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.

7. Ortto

Streamlining success, one task at a time!

Productivity AI Productivity AI Agents

Ortto is a software that provides automated marketing solutions for businesses. With features like email marketing, social media management, and SEO optimization, Ortto uses AI technology to analyze and predict customer behavior, enabling businesses to create personalized marketing strategies.

8. Emarsys

Empower your marketing

Marketing Automation AI Marketing AI Automation

Emarsys brings value to businesses by providing an all-in-one marketing platform that helps drive customer engagement, increase revenue, and build long-term customer relationships.

9. MoEngage

Data-driven engagement platform

Redeemed by 64 members 1 deal available

50% off for the first year

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Redeemed by 64 members 1 deal available

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Customer Experience Marketing Automation AI Customer Support AI Automation

To accelerate your business growth, MoEngage offers a program for startups that utilizes AI. The tool is ideal for leveraging AI to increase customer engagement and significantly improve your profitability.

10. CleverTap

All-in-one customer engagement and retention platform

Redeemed by 67 members 1 deal available

50% off the Essentials plan for 1 year

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Redeemed by 67 members 1 deal available

50% off the Essentials plan for 1 year

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Customer Experience Marketing Automation AI Customer Support AI Automation

To boost your marketing performance and accelerate business growth, CleverTap is ideal. This comprehensive solution enhances engagement and retention through relevant features, advanced analytics, and AI-driven insights for your strategy.

11. iContact

Maximize your email marketing impact

Redeemed by 45 members 1 deal available

10% off monthly and annual plans for 1 year

Get deal for free

Redeemed by 45 members 1 deal available

10% off monthly and annual plans for 1 year

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Email Marketing Marketing Automation

iContact is an email marketing software designed for small businesses, offering tools to manage campaigns, analyze performance, and personalize interactions.

Why is iContact a good alternative to Salesforce Marketing Cloud?

I believe iContact is a great alternative to Salesforce Marketing Cloud for several reasons. Firstly, iContact is more cost-effective, making it a better choice for small to medium-sized businesses. It offers a range of pricing plans that can fit various budgets. Secondly, iContact has a user-friendly interface that is easy to navigate, even for beginners. This can save time and resources on training. Thirdly, iContact provides excellent customer service, including live chat support and extensive online resources. Lastly, it offers robust email marketing features such as drag-and-drop editing, A/B testing, and detailed analytics. While Salesforce Marketing Cloud also has these features, they can be more complex to use. Therefore, for businesses looking for an affordable and user-friendly email marketing solution, iContact could be the better choice.

What are the differences between iContact and Salesforce Marketing Cloud?

I have found that iContact and Salesforce Marketing Cloud are both powerful marketing automation platforms, but they differ in several ways. iContact is a simpler, more straightforward tool that focuses on email marketing. It offers features like drag-and-drop email creation, performance tracking, and basic segmentation. It's ideal for small to medium-sized businesses looking for an easy-to-use solution.

On the other hand, Salesforce Marketing Cloud is a comprehensive platform that provides a wide range of features beyond email marketing. These include customer journey mapping, social media management, mobile messaging, and AI-powered insights. It's more suitable for large businesses or those with complex marketing needs. Additionally, Salesforce Marketing Cloud integrates seamlessly with other Salesforce products, providing a unified view of customer data.

12. Campaigner

Smart email automation.

Redeemed by 41 members 1 deal available

35% off monthly plans for 1 year

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Redeemed by 41 members 1 deal available

35% off monthly plans for 1 year

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Email Marketing

Campaigner is an advanced email marketing automation platform designed to help businesses engage their audience and drive conversions. It offers powerful tools for creating personalized email campaigns, automating workflows, and segmenting your audiences.

Why is Campaigner a good alternative to Salesforce Marketing Cloud?

I believe Campaigner is a great alternative to Salesforce Marketing Cloud due to several reasons. Firstly, Campaigner offers a more user-friendly interface, making it easier for beginners to navigate and use. It also provides a robust email marketing tool that allows you to create professional-looking emails with ease. Secondly, Campaigner offers a 24/7 live customer support service, which is a significant advantage over Salesforce Marketing Cloud. This ensures that any issues or queries can be resolved promptly, minimizing disruptions to your marketing activities. Lastly, Campaigner is more cost-effective, making it an excellent choice for small businesses or startups with limited budgets. Despite being less expensive, it doesn't compromise on the quality of its features and services.

What are the differences between Campaigner and Salesforce Marketing Cloud?

I have used both Campaigner and Salesforce Marketing Cloud for different marketing projects. The main difference between the two lies in their features and target users. Campaigner is a simple and straightforward email marketing tool, ideal for small to medium-sized businesses. It offers basic features like email automation, segmentation, and reporting. On the other hand, Salesforce Marketing Cloud is a comprehensive digital marketing platform suitable for large enterprises. It provides a wide range of advanced features including multi-channel marketing, predictive analytics, customer journey mapping, and AI capabilities. Additionally, Salesforce Marketing Cloud integrates seamlessly with other Salesforce products, providing a unified view of the customer. However, it's more complex and requires a steeper learning curve compared to Campaigner. In terms of pricing, Salesforce is generally more expensive than Campaigner.

13. Zoho Campaigns

Elevating your marketing to new heights!

Redeemed by 185 members 1 deal available

$100 in Zoho Wallet credits

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Redeemed by 185 members 1 deal available

$100 in Zoho Wallet credits

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CRM Customer Experience Email Marketing Marketing Automation

Zoho Campaigns is an email marketing software for businesses of all sizes. It offers features such as customizable templates, audience segmentation, and performance tracking. The platform integrates with various CRM systems, social media platforms, and Google applications to streamline marketing efforts.

14. Adriel

Marketing data integration and optimization platform

Redeemed by 162 members 1 deal available

21 days free

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Redeemed by 162 members 1 deal available

21 days free

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Marketing Automation Data Analytics AI Marketing Advertising

Adriel provides intuitive dashboards to help brand and agency marketers identify profitable campaigns, channels, and ad creatives and create beautiful reports automatically. The platform empowers teams to make optimal decisions based on standardized cross-channel data, storytelling visualizations, and real-time performance alerts.

15. Keap

All-in-one CRM, sales, and marketing automation software for small businesses

CRM Lead Management

Keap brings value by providing a CRM and marketing automation software that helps small businesses manage their customer interactions, streamline their sales process, and automate their marketing campaigns.

16. SharpSpring From Constant Contact

Sharpen uour marketing

CRM Marketing Automation

SharpSpring from Constant Contact is a comprehensive marketing automation tool designed to help businesses generate leads, boost conversions, and manage customer relationships. It offers features like email marketing, CRM integration, social media management, landing page creation, and analytics.

17. Marketing Cloud Account Engagement (ex. Pardot)

B2B marketing automation

Marketing Automation

Salesforce Marketing Cloud Account Engagement brings value by providing a powerful marketing automation platform that helps businesses streamline their marketing efforts, generate more leads, and increase revenue with insightful analytics and personalized messaging.

18. Mailjet

A collaborative platform for your emailing campaigns

CRM Email Marketing Marketing Automation

Thanks to the Mailjet tool, your team is able to design impactful emails or SMS with agility and efficiency. You can thus reach your audience in a precise way to increase your acquisition rates and your conversion rates. To improve the relevance of your strategy, Mailjet provides you with the comprehensive data you need to continuously optimize your marketing campaigns.

19. SALESmanago

Automation that turns data into conversions

Lead Management Marketing Automation AI Marketing

SALESmanago is a robust, AI-powered Customer Engagement Platform designed to help eCommerce businesses automate marketing, personalize user journeys across channels, and optimize sales through deep customer insights and real-time data.

20. Dotdigital

Powering personalized campaigns that convert

Email Marketing

Dotdigital is a leading SaaS marketing automation platform designed to help businesses automate, personalize, and optimize cross-channel campaigns—including email, SMS, and more—while integrating seamlessly with e-commerce and CRM systems for advanced customer engagement and real-time analytics.

Why is Dotdigital a good alternative to Salesforce Marketing Cloud?

I believe that dotdigital Engagement Cloud is a good alternative to Salesforce Marketing Cloud for several reasons. Firstly, dotdigital offers a more user-friendly interface with easy-to-use tools, which makes it accessible for users of all levels of expertise. Unlike Salesforce, it does not require extensive technical knowledge to get started. Secondly, dotdigital provides comprehensive email marketing services, including automation, segmentation, and personalization features that help businesses deliver tailored messages to their customers. It also has a robust reporting and analytics system for tracking campaign performance. Lastly, dotdigital's pricing structure is more flexible and affordable compared to Salesforce, making it an ideal choice for small to mid-sized businesses. Therefore, dotdigital Engagement Cloud can offer similar functionalities as Salesforce Marketing Cloud but in a more user-friendly and cost-effective package.

What are the differences between Dotdigital and Salesforce Marketing Cloud?

As a user, I find distinct differences between dotdigital Engagement Cloud and Salesforce Marketing Cloud. Dotdigital is an email marketing and automation platform that focuses on tools like SMS, social media, and landing page creation. It provides a more user-friendly interface with easy-to-use drag and drop tools. Moreover, it specializes in omnichannel marketing, making it ideal for small to mid-size businesses.

In a slightly different way, Salesforce Marketing Cloud is a part of a larger CRM system. It offers a comprehensive set of features including email, mobile, social, advertising, web personalization, content creation and management, data analysis, and more. Salesforce is enterprise-oriented, providing robust solutions for large businesses with complex needs. Therefore, while both are powerful platforms, the choice between dotdigital and Salesforce would largely depend on the scale of your operations and specific marketing needs.

21. Overloop (ex. Prospect.io)

Sales automation software

Lead Management Prospecting

Centralize customer knowledge and automate your sales processes to win more customers, faster.

22. Notifyvisitors

NotifyVisitors: Engage, Retain, Convert!

Marketing Automation

NotifyVisitors is a comprehensive user engagement and marketing automation tool. It offers features like push notifications, in-app messages, surveys, and banners to help businesses engage their audience and enhance conversion rates. It's designed for businesses of all sizes, providing real-time analytics and A/B testing capabilities for effective marketing strategies. Its user-friendly interface allows easy customization of campaigns to suit specific business needs.

23. Hivebrite

Empower your community

Social Media

Hivebrite is an all-in-one community management and engagement platform. It provides organizations with the tools to create, manage, and engage their community. Features include membership management, event organization, content sharing, and analytics. Hivebrite also offers customization options to match the brand's identity. It's ideal for alumni networks, professional networks, nonprofits, and more.

24. Upviral

UpViral: Unleash the Power of Referral Marketing!

Email Marketing

UpViral is a powerful cloud-based software designed for businesses to run viral marketing campaigns. It allows users to create and manage referral programs, contests, giveaways, and waitlists. UpViral aims to boost customer engagement, increase brand exposure, and generate more leads and sales. It offers features like email automation, A/B testing, fraud detection, and detailed analytics.

25. CallPage

Connecting you faster and smarter

Customer Support

Callpage is a web-based software that enables businesses to generate more sales calls and improve customer service. It offers features like automated callback, real-time analytics, and customizable widgets. The software allows businesses to connect with their customers within 28 seconds, increasing engagement and conversion rates. Callpage is user-friendly and integrates seamlessly with various CRM systems, making it a valuable tool for sales and marketing teams.

26. ConvertFlow

Transforming visitors into customers

Marketing Automation

ConvertFlow is a marketing software that enables businesses to create, personalize and launch campaigns to convert website visitors into leads. It offers features like pop-ups, forms, quizzes, surveys and landing pages. It also integrates with email marketing platforms for seamless data synchronization. Its analytics tool provides insights to optimize campaigns for better conversion rates.

27. Xeno

Your new online customer service tool

Customer Experience Customer Support

Xeno is a conversational, collaborative, multi-channel and multilingual messaging system that accelerates your sales.

28. Freshmarketer

All-In-One Conversion Optimization Suite

Customer Experience Data Analytics AI Data Analysis

Freshmarketer is an all-in-one conversion rate optimization tool that leverages AI for goal-oriented, fast-paced marketing teams and digital marketing agencies.

29. Ontraport

Unleash Your Business Potential with Ontraport!

CRM

Ontraport is a comprehensive business automation software designed for entrepreneurs, solopreneurs, and small businesses. It offers a range of features including CRM, email marketing, payment processing, and landing page design. With its robust analytics and reporting capabilities, it helps businesses streamline operations, enhance customer engagement, and drive growth.

30. Voucherify

Empowering Your Promotions with Voucherify!

Marketing Automation

Voucherify is a cloud-based promotional management software designed for businesses of all sizes. It offers tools for creating, distributing, and tracking digital coupons, gift cards, and loyalty programs. The platform integrates with various e-commerce and CRM systems, enabling personalized customer experiences. It also provides analytics to monitor campaign performance.

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