30 Best Alternatives to Salesforce marketing cloud in May 2024

Description

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Mailchimp compared to Salesforce marketing cloud

Mailchimp: Pros & Cons

Best features

• - Connect all your tools

• - A/B testing

• - E-commerce integration

• - Advanced reporting and analytics

• - Segment your customers finely

• - Continuously optimize your strategy

• - Send the right message at the right time

• - Design impactful emails

Mailchimp pricing

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Salesforce marketing cloud

HubSpot: Pros & Cons

Best features

• - Automation and workflows

• - Reporting and analytics

• - Lead scoring and segmentation

• - Content management

• - Integrations and API

• - Sales pipeline management

• - Sales email tracking and templates

• - Predictive lead scoring

Description

With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.

Constant Contact compared to Salesforce marketing cloud

Constant Contact: Pros & Cons

Best features

• - Access comprehensive performance reports

• - Benefit from the efficiency of Automated Marketing

• - Connect Constant Contact with professional tools

• - Grow your contact list quickly

• - Create attractive marketing content

• - Streamline your email marketing with Email Automation

• - Track and analyze your campaigns with Google Analytics Integration

• - Enhance engagement with social media integration

Constant Contact pricing

Description

To accelerate your business growth, MoEngage offers a program for startups. The tool is ideal for increasing customer engagement and significantly improving your profitability.

MoEngage compared to Salesforce marketing cloud

MoEngage: Pros & Cons

Best features

• - Analyze your campaigns in detail

• - Benefit from comprehensive support

• - Automate your marketing tasks

• - Leverage AI to predict user actions

• - Improve acquisition ROI

• - Onboard your customers efficiently

• - Connect your favorite apps

• - Boost conversions with personalized messaging

MoEngage pricing

Description

To increase your marketing performance and accelerate your business growth, CleverTap is ideal. This comprehensive solution improves engagement and retention with relevant features and advanced analytics for your strategy.

CleverTap compared to Salesforce marketing cloud

CleverTap: Pros & Cons

Best features

• - Track and analyze user behavior in real-time

• - Significantly increase your revenues

• - Create cross-channel campaigns easily

• - Effectively segment your customer base

• - Benefit from a robust infrastructure

• - Create personalized experiences with AI-powered recommendations

• - Optimize your campaigns with A/B testing

• - Automate your user retention strategy with Journeys

CleverTap pricing

Description

Freshmarketer is an all-in-one conversion rate optimization tool for all goal-oriented fast-paced marketing teams and digital marketing agencies.

Freshmarketer compared to Salesforce marketing cloud

Freshmarketer: Pros & Cons

Best features

• - Go beyond traditional heatmaps

• - One heatmap. Multiple pages

• - Heatmaps for variations

• - Device specific heatmaps

• - Heatmaps that just works for a dynamic website

• - Scrollmaps and Clickmaps

Description

Adriel provides intuitive dashboards to help brand and agency marketers identify profitable campaigns, channels, and ad creatives and create beautiful reports automatically. The platform empowers teams to make optimal decisions based on standardized cross-channel data, storytelling visualizations, and real-time performance alerts.

Adriel compared to Salesforce marketing cloud

Adriel: Pros & Cons

Best features

• - Centralize all your data

• - Maximize the impact of your marketing

• - Budget management

• - Campaign scheduling

• - Improve your Return on Investment

• - Stimulate your team’s creative intelligence

• - Automate performance tracking

• - Automate marketing reports

Adriel pricing

Description

Salesforce Sales Cloud is a customer relationship management (CRM) platform that enables sales teams to effectively manage their sales process, track customer interactions and close deals faster. Essentially, it helps businesses streamline and optimize their sales efforts, leading to increased productivity and revenue growth.

Salesforce Sales Cloud compared to Salesforce marketing cloud

Salesforce Sales Cloud: Pros & Cons

Best features

• - Safety management

• - Call logging

• - Shipping management

• - Data management

• - Integration

• - Lead and opportunity management

• - Sales forecasting

• - Collaborative selling

• - Mobile app

Description

Streamline your marketing efforts, engage your audience effectively, and boost your ROI with Marketo's powerful solutions, all designed to help you excel in the competitive world of digital marketing.

Marketo compared to Salesforce marketing cloud

Marketo: Pros & Cons

Best features

• - Lead management

• - Email marketing

• - Analytics and reporting

• - Multi-channel marketing

• - Scalability

• - Integration and CRM

• - Marketing automation

• - Personalization

Marketo pricing

Description

Keap brings value by providing a CRM and marketing automation software that helps small businesses manage their customer interactions, streamline their sales process, and automate their marketing campaigns.

Keap compared to Salesforce marketing cloud

Keap: Pros & Cons

Best features

• - Attract and engage your prospects with ease

• - Stay on top of your to-dos and free up your time

• - Automagician

• - Real-time insights into your business performance

• - Promotions Management

• - Pricing and cost calculations

• - Visualize your sales process and close more deals

• - Shopping cart

• - Publishing options

Description

SharpSpring from Constant Contact is a comprehensive marketing automation tool designed to help businesses generate leads, boost conversions, and manage customer relationships. It offers features like email marketing, CRM integration, social media management, landing page creation, and analytics. Its intuitive interface and advanced functionalities make it suitable for both small businesses and large enterprises.

Sharpspring from constant contact compared to Salesforce marketing cloud

Sharpspring from constant contact: Pros & Cons

Best features

• - Email Automation

• - CRM Integration

• - Analytics and Reports

• - Social Media Management

• - Landing Page Builder

Description

Salesforce Marketing Cloud Account Engagement brings value by providing a powerful marketing automation platform that helps businesses streamline their marketing efforts, generate more leads, and increase revenue with insightful analytics and personalized messaging.

Marketing Cloud Account Engagement (ex. Pardot) compared to Salesforce marketing cloud

Marketing Cloud Account Engagement (ex. Pardot): Pros & Cons

Best features

• - Lead scoring

• - Email marketing

• - Marketing automation

• - CRM integration

• - Dynamic content

• - Lead generation

• - Analytics and reporting

• - Multi-channel marketing

Description

iContact is an email marketing platform that helps businesses increase their revenue by providing easy-to-use tools to create, send, and track email campaigns.

iContact compared to Salesforce marketing cloud

iContact: Pros & Cons

Best features

• - Personalize your messages

• - Automate your tasks

• - Track your results

• - Email monitoring

• - Response management

• - Access controls/permissions

• - Get support anytime

• - No more spamming

Description

Campaigner is a powerful email marketing software that helps businesses of all sizes create, send, and track professional email campaigns. With advanced features like automation, segmentation, and A/B testing, Campaigner empowers marketers to engage their audience, drive conversions, and ultimately, achieve their business goals.

Campaigner compared to Salesforce marketing cloud

Campaigner: Pros & Cons

Best features

• - Comprehensive Reporting and Analytics

• - Powerful Email Marketing

• - Marketing Automation Made Easy

• - Segmentation and List Management

• - Integration with E-commerce Platforms

Description

Emarsys brings value to businesses by providing an all-in-one marketing platform that helps drive customer engagement, increase revenue, and build long-term customer relationships. With advanced AI capabilities and automation tools, Emarsys enables businesses to deliver personalized, timely, and relevant marketing campaigns across multiple channels. It empowers businesses to understand their customers better, optimize marketing strategies, and achieve sustainable growth.

Emarsys compared to Salesforce marketing cloud

Emarsys: Pros & Cons

Best features

• - Integrated Customer Data Platform

• - Revenue Acceleration Suite

• - Personalized Marketing Automation

• - Omni-Channel Customer Engagement

• - AI-Powered Predictive Analytics

Description

Act On brings value to entrepreneurs and startups by providing them with access to a marketplace that offers amazing SaaS deals, unique content, and SaaS experts. It also connects them to a worldwide network of entrepreneurs, helping them kickstart their businesses, grow more, and spend less.

Act on compared to Salesforce marketing cloud

Act on: Pros & Cons

Best features

• - Powerful Marketing Automation

• - Seamless CRM Integration

• - Intelligent Lead Scoring

• - Dynamic Content Personalization

• - Real-Time Analytics

Description

Zoho Campaigns is an email marketing software for businesses of all sizes. It offers features such as customizable templates, audience segmentation, and performance tracking. The platform integrates with various CRM systems, social media platforms, and Google applications to streamline marketing efforts. It also provides automation tools for creating targeted email campaigns, improving customer engagement and conversion rates.

Zoho campaigns compared to Salesforce marketing cloud

Zoho campaigns: Pros & Cons

Best features

• - Email Campaign Management

• - Social Media Integration

• - Marketing Automation

• - A/B Testing

• - Detailed Analytics

Description

SalesManago Marketing Automation is a comprehensive, cloud-based tool designed to streamline and optimize marketing processes. It offers features such as email marketing, website visitor identification and tracking, dynamic website content, social media marketing, and data analytics. Its AI-driven technology enables personalized customer engagement, improving conversion rates and enhancing customer relationships.

Salesmanago marketing automation compared to Salesforce marketing cloud

Salesmanago marketing automation: Pros & Cons

Best features

• - AI-Powered Customer Behavior Analysis

• - Email Marketing Tools

• - Website Visitor Tracking

• - Event Management

• - Integration Capabilities

Description

Dotdigital Engagement Cloud is a customer engagement platform that helps businesses manage their marketing campaigns. It offers tools for email marketing, automation, segmentation, and analytics, allowing users to create personalized customer experiences across multiple channels. Its features also include SMS and social media marketing, landing page creation, and ecommerce integration. It's designed for businesses of all sizes looking to improve their digital marketing strategies.

Dotdigital engagement cloud compared to Salesforce marketing cloud

Dotdigital engagement cloud: Pros & Cons

Best features

• - Email Marketing Tools

• - Omnichannel Marketing

• - User-Friendly Interface

• - Advanced Analytics

• - Integration Capabilities

Description

GoldMine Premium Edition is a comprehensive Customer Relationship Management (CRM) software designed for small to medium-sized businesses. It offers contact management, sales forecasting, and email marketing capabilities. It also provides tools for project management, scheduling, and reporting. The software integrates with Microsoft Office and other popular applications, enhancing productivity and efficiency. It's customizable, allowing businesses to tailor the software to their specific needs.

Goldmine premium edition compared to Salesforce marketing cloud

Goldmine premium edition: Pros & Cons

Best features

• - Customer Relationship Management

• - Sales Forecasting and Marketing Automation

• - Customer Service and Contact Management

• - Integration Capabilities

• - Availability

Description

VBOUT is a comprehensive, multi-channel marketing automation software designed for businesses of all sizes. It offers tools for email marketing, social media management, landing page creation, and customer relationship management. The platform also provides analytics and reporting features to track campaign performance and customer engagement. Its user-friendly interface makes it easy to create, manage, and optimize marketing strategies.

Vbout compared to Salesforce marketing cloud

Vbout: Pros & Cons

Best features

• - Multi-channel Marketing Automation

• - Email Marketing Tools

• - Social Media Management

• - Customer Relationship Management (CRM)

• - Real-time Reporting and Analytics

Description

Ortto is a software that provides automated marketing solutions for businesses. It offers features like email marketing, social media management, and SEO optimization. The software uses AI technology to analyze and predict customer behavior, allowing businesses to create personalized marketing strategies.

Ortto compared to Salesforce marketing cloud

Ortto: Pros & Cons

Best features

• - AI technology

• - Keyword search

• - Ad creation

• - Auction management

• - Analytics

Description

Centralize customer knowledge and automate your sales processes to win more customers, faster.

Overloop (ex. Prospect.io) compared to Salesforce marketing cloud

Best features

• - Automation and workflows

• - Reporting and forecasting

• - Email campaigns

• - Email finder

• - Team collaboration

• - Behavioral triggering

• - Contact management

• - Transactions and sales pipelines

Overloop (ex. Prospect.io) pricing

Description

Wingmate is a mobile and web-based software solution designed to enhance communication and productivity in field service businesses. It allows field staff to capture and report valuable information, track their location, and manage tasks efficiently. The software also facilitates real-time communication between teams, improving overall operational efficiency. It's ideal for industries like logistics, delivery services, or any business with a mobile workforce.

Wingmate compared to Salesforce marketing cloud

Wingmate: Pros & Cons

Best features

• - Real-time lead capture

• - User-friendly interface

• - GPS tracking

• - Robust reporting tools

• - Integration with existing CRM systems

Description

Ontraport is a comprehensive business automation software designed for entrepreneurs, solopreneurs, and small businesses. It offers a range of features including CRM, email marketing, payment processing, and landing page design. With its robust analytics and reporting capabilities, it helps businesses streamline operations, enhance customer engagement, and drive growth.

Ontraport compared to Salesforce marketing cloud

Ontraport: Pros & Cons

Best features

• - Comprehensive Business Automation

• - CRM System

• - Marketing Automation

• - eCommerce Tools

• - Robust Reporting Features

Description

NotifyVisitors is a comprehensive user engagement and marketing automation tool. It offers features like push notifications, in-app messages, surveys, and banners to help businesses engage their audience and enhance conversion rates. It's designed for businesses of all sizes, providing real-time analytics and A/B testing capabilities for effective marketing strategies. Its user-friendly interface allows easy customization of campaigns to suit specific business needs.

Notifyvisitors compared to Salesforce marketing cloud

Notifyvisitors: Pros & Cons

Best features

• - Real-time, personalized notifications

• - Push notifications

• - In-app messaging and surveys

• - Integration with third-party applications

• - User-friendly interface and customizable options

Description

Hivebrite is an all-in-one community management and engagement platform. It provides organizations with the tools to create, manage, and engage their community. Features include membership management, event organization, content sharing, and analytics. Hivebrite also offers customization options to match the brand's identity. It's ideal for alumni networks, professional networks, nonprofits, and more.

Hivebrite compared to Salesforce marketing cloud

Hivebrite: Pros & Cons

Best features

• - Comprehensive Community Management

• - User Engagement Focus

• - Variety of Engagement Tools

• - Robust Analytics

• - Integration Capabilities

Description

UpViral is a powerful cloud-based software designed for businesses to run viral marketing campaigns. It allows users to create and manage referral programs, contests, giveaways, and waitlists. UpViral aims to boost customer engagement, increase brand exposure, and generate more leads and sales. It offers features like email automation, A/B testing, fraud detection, and detailed analytics.

Upviral compared to Salesforce marketing cloud

Upviral: Pros & Cons

Best features

• - Customizable Campaign Templates

• - A/B Testing

• - Real-Time Analytics

• - Fraud Detection

• - Automated Email Follow-ups

Description

User.com is a full-stack marketing automation software designed to enhance engagement and improve conversion by using a single data source for your customers. It provides tools for email marketing, live chat, web visitor tracking, and CRM. The software helps businesses understand their customers' behavior and automate personalized communication across various channels to boost customer experience and loyalty.

User com compared to Salesforce marketing cloud

User com: Pros & Cons

Best features

• - Marketing and Sales Automation

• - User Behavior Analysis

• - Personalized Messaging

• - Multichannel Marketing Campaign Management

• - Integration with Third Parties

Description

Lead Liaison is a comprehensive sales and marketing automation software that helps businesses streamline their lead generation, nurturing, and conversion processes. It offers features such as email marketing, website visitor tracking, CRM integration, social media marketing, and event management. This tool is designed to enhance marketing efforts and increase sales productivity.

Lead liaison compared to Salesforce marketing cloud

Lead liaison: Pros & Cons

Best features

• - Comprehensive Marketing Automation

• - Lead Generation and Sales Prospecting

• - CRM Integration

• - Advanced Analytics and Reporting

• - Digital Advertising and Social Media Marketing