MailerLite vs Mailchimp compared: Which is the best?

  • 01MailerLite vs Mailchimp: overview
  • 02What's the difference between MailerLite and Mailchimp?
  • 03MailerLite pros and cons
  • 04Mailchimp pros and cons
  • 05MailerLite compared to Mailchimp
  • 06Mailchimp compared to MailerLite
  • 07Features comparison
  • 08MailerLite vs Mailchimp: Which is the best for your business?
  • 09Promotions on Email Marketing software
  • 10Alternatives to MailerLite & Mailchimp

MailerLite vs Mailchimp: overview

logo mailerlite
MailerLite
logo mailchimp
Mailchimp
Comments
Forms
4.0 out of 5
4.0 out of 5
MailerLite offers straightforward form creation including subscribe buttons, landing pages, and embedded and pop-up forms. Mailchimp lets you create pop-up, embedded, and landing page forms in several styles.
Pricing plans
5.0 out of 5
4.0 out of 5
Both offer free plans. MailerLite’s paid plans start at $9/month for 500 subscribers, while Mailchimp’s paid plans start at $13/month for 500 contacts.
Positive reviews
4.0 out of 5
3.0 out of 5
Both receive largely positive reviews, especially for their user-friendliness. Some users note that MailerLite can be slow at times. Other reviewers criticize Mailchimp’s pricing strategy.
Customer support
4.0 out of 5
4.0 out of 5
Both provide 24/7 email and chat support. Phone support is available with Mailchimp’s top-tier plan.
Templates
4.0 out of 5
3.0 out of 5
MailerLite has 60+ templates for email newsletters and email automation. Mailchimp offers 100+ customizable templates including for autoresponder sequences. Both limit templates with free plans.
A/B testing
3.5 out of 5
4.0 out of 5
MailerLite’s A/B testing includes subject line, sender name, and content. Mailchimp’s A/B testing includes subject lines, sender’s name, content, and send time.
Ease of use
5.0 out of 5
4.0 out of 5
Some users find MailerLite’s interface dated but still very user-friendly. Similarly, Mailchimp is known for its ease of use, including personalized in-app support.
Integrations
4.0 out of 5
3.0 out of 5
MailerLite offers 140+ integrations. Examples of integrations include Canva, Shopify, and Stripe. Mailchimp has 300+ integrations, such as Zendesk, QuickBooks Online, and ZeroBounce.
Segmentation
4.0 out of 5
2.0 out of 5
MailerLite has solid segmentation options, including by campaign, sign-up date, and time inactive. MailChimp offers basic and advanced segmentation options, plus predictive segmentation analytics.
Automation
3.0 out of 5
3.0 out of 5
Both have good automation for email campaigns including abandoned cart and welcome series based on triggers such as campaign actions or sign-ups.

What's the difference between MailerLite and Mailchimp?

MailerLite’s Advanced, Growing Business, Free, and Enterprise Plans Showing their Monthly Email Send Limits
MailerLite’s Advanced, Growing Business, Free, and Enterprise Plans Showing their Monthly Email Send Limits
Mailchimp’s pricing plans—Premium, Standard, Essentials, and Free—with their Email Send Limits Highlighted
Mailchimp’s pricing plans—Premium, Standard, Essentials, and Free—with their Email Send Limits Highlighted

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

Get Mailchimp deal

MailerLite pros and cons

What are the advantages of MailerLite?

What are the disadvantages of MailerLite?

Compare MailerLite to other tools

MailerLite vs Constant Contact
logo mailerlite
MailerLite
logo constant contact
Constant Contact
VS
MailerLite vs ActiveCampaign
logo mailerlite
MailerLite
logo activecampaign
ActiveCampaign
VS
MailerLite vs GetResponse
logo mailerlite
MailerLite
logo getresponse
GetResponse
VS
MailerLite vs Klaviyo
logo mailerlite
MailerLite
logo klaviyo
Klaviyo
VS
MailerLite vs Brevo (ex. Sendinblue)
logo mailerlite
MailerLite
logo sendinblue
Brevo (ex. Se...
VS
MailerLite vs Flodesk
logo mailerlite
MailerLite
logo flodesk
Flodesk
VS

Mailchimp pros and cons

What are the advantages of Mailchimp?

What are the disadvantages of Mailchimp?

Compare Mailchimp to other tools

HubSpot vs Mailchimp
logo hubspot
HubSpot
logo mailchimp
Mailchimp
VS
Constant Contact vs Mailchimp
logo constant contact
Constant Contact
logo mailchimp
Mailchimp
VS
ActiveCampaign vs Mailchimp
logo activecampaign
ActiveCampaign
logo mailchimp
Mailchimp
VS
Omnisend vs Mailchimp
logo omnisend
Omnisend
logo mailchimp
Mailchimp
VS
SendGrid vs Mailchimp
logo sendgrid
SendGrid
logo mailchimp
Mailchimp
VS
Klaviyo vs Mailchimp
logo klaviyo
Klaviyo
logo mailchimp
Mailchimp
VS

MailerLite compared to Mailchimp

Is MailerLite better than Mailchimp?

What is MailerLite best used for?

Can MailerLite replace Mailchimp?

Is MailerLite cheaper than Mailchimp?

Is there a better Email Marketing software than MailerLite?

Mailchimp compared to MailerLite

Is Mailchimp better than MailerLite?

What is Mailchimp best used for?

Can Mailchimp replace MailerLite?

Is Mailchimp cheaper than MailerLite?

Is there a better Email Marketing software than Mailchimp?

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

Get Mailchimp deal

Features comparison

MailerLite and Mailchimp are Equal at Multi-User Accounts

These functionalities allow teams to efficiently work together on managing email campaigns
These functionalities allow teams to efficiently work together on managing email campaigns

MailerLite's Customizable Forms are Easier to Use than Mailchimp's

Nonetheless, MailerLite's customizable forms have received acclaim for their user-friendliness and effectiveness.
Nonetheless, MailerLite's customizable forms have received acclaim for their user-friendliness and effectiveness.

Mailchimp Offers More Robust Strategy Optimization than MailerLite

This feature provides specific recommendations, such as optimal send times and subject line suggestions, based on data-driven insights.
This feature provides specific recommendations, such as optimal send times and subject line suggestions, based on data-driven insights.

MailerLite Pulls Ahead of Mailchimp for User-Friendliness

MailerLite's drag-and-drop editor, streamlined navigation, and readily accessible tools offer a hassle-free email marketing experience.
MailerLite's drag-and-drop editor, streamlined navigation, and readily accessible tools offer a hassle-free email marketing experience.

Mailchimp’s App Directory Triumphs Over MailerLite

With an extensive library of over 300 integrations, including well-known customer relationship management (CRM) systems, content management platforms, and marketing platforms like WooCommerce, Salesforce, WordPress, and Shopify, Mailchimp provides versatile compatibility across various platforms.
With an extensive library of over 300 integrations, including well-known customer relationship management (CRM) systems, content management platforms, and marketing platforms like WooCommerce, Salesforce, WordPress, and Shopify, Mailchimp provides versatile compatibility across various platforms.

Mailchimp's Automation Feature Outperforms MailerLite in Terms of Customization

Mailchimp, however, stands out with its advanced level of customization. It empowers you to create highly personalized messages based on your customers' profiles and their interactions with your brand.
Mailchimp, however, stands out with its advanced level of customization. It empowers you to create highly personalized messages based on your customers' profiles and their interactions with your brand.

MailerLite Offers a More User-Friendly Drag-and-Drop Editor than Mailchimp

MailerLite's drag-and-drop editor is a standout feature that streamlines email marketing, providing users with a hassle-free campaign customization experience.
MailerLite's drag-and-drop editor is a standout feature that streamlines email marketing, providing users with a hassle-free campaign customization experience.

Subscribe to our newsletters.

No FOMO here. Stay up-to-date on all the latest deals and news with our monthly newsletter straight to your inbox like 89,000+ entrepreneurs (+ Get 10% off on on our Premium Membership!)

MailerLite vs Mailchimp: Which is the best for your business?

MailerLite is the best tool for you if:

  • You’re new to digital marketing or running a small business and looking for a user-friendly email campaign tool
  • You’re working within budget constraints and need a cost-effective email marketing solution with a user-friendly interface and a good set of features
  • You manage large email lists and are willing to pay for an email marketing tool that offers unlimited email sends
  • You want to expand your subscriber list and need a tool that simplifies the creation of custom sign-up forms to capture subscriber information
  • You’re looking for a free plan to get started and want one with generous inclusions and send limits

Mailchimp is the best tool for you if:

  • You’re seeking a scalable, all-in-one marketing platform that includes email, newsletters, landing pages, websites, A/B testing, and high-level automation
  • You run a larger enterprise needing a comprehensive set of advanced features to centralize, manage, and automate complex email marketing strategies for large subscriber lists
  • You want robust analytics and reporting tools to track the performance of your email campaigns and suggest ways to optimize them
  • You’re after a tool that offers a wide range of customizable templates, including autoresponder sequences
  • Your business relies on various other third-party apps and you need an email marketing tool that seamlessly integrates with all of them

50% off the Standard plan for 6 months on Mailchimp

Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

Get Mailchimp deal

Alternatives to MailerLite & Mailchimp

Promotions on Email Marketing software

Start saving on the best SaaS with Secret.

Secret has already helped tens of thousands of startups save millions on the best SaaS like MailerLite, Mailchimp & many more. Join Secret now to buy software the smart way.