ActiveCampaign Pricing Plans

ActiveCampaign’s monthly cost starts at $15 per month for the Starter plan, which is designed for individuals or small businesses managing up to 1,000 contacts. From there, pricing goes up based on the features you need and the size of your subscriber list. The Plus plan is $49 per month and is geared toward growing teams that need a CRM and more robust marketing tools. The Pro plan costs $79 per month and is better suited for businesses with more advanced marketing automation needs. For larger organizations that require custom solutions and hands-on support, the Enterprise plan is available at $145 per month.

These pricing plans are all based on 1,000 contacts—costs will scale as your list grows. What sets each tier apart isn’t just the price but the feature set. Starter gives you core tools like email marketing, basic automation, and reports. As you move up, you unlock features like lead scoring, SMS capabilities, predictive sending, and access to personalized onboarding and training. If your business has complex workflows, advanced integration requirements, or wants a dedicated support contact, the Enterprise plan is designed to meet those needs.

ActiveCampaign’s tiered pricing structure makes it flexible for businesses at different stages—from startups to larger teams ready for more hands-on automation and CRM features.

You should use ActiveCampaign because it combines email marketing, sales automation, and CRM tools in one platform—without feeling overly complicated. If you’re looking to improve how you engage with your audience, automate time-consuming tasks, and understand customer behavior, it’s worth considering.

The Starter plan includes the core features most small businesses need to get up and running: email campaigns, forms, and workflow automation. As your needs grow, the Plus and Pro plans introduce smarter tools—like lead scoring, split automation testing, and site messaging—to help you build more personalized, data-driven campaigns. These features can be especially useful for businesses that want to connect marketing efforts with sales processes and customer journeys.

Integrations are another strong point. Whether you use Shopify, Facebook, or custom APIs, ActiveCampaign fits easily into most tech stacks. The reporting tools are also designed to be actionable—giving you insights that go beyond open rates and help you improve performance over time.

You don’t need to be a technical expert to use it either. The interface is straightforward, and onboarding resources are available if you want help setting things up. Whether you’re building your first list or fine-tuning a sophisticated marketing funnel, ActiveCampaign gives you the tools to grow with confidence.

ActiveCampaign is used by a wide range of businesses—from solo founders to large teams—because of its ability to scale and adapt based on marketing needs.



• For independent entrepreneurs or small businesses, the Starter plan offers a cost-effective entry point with email marketing, forms, and simple automation tools. 
• Mid-sized teams and sales-driven businesses tend to choose the Plus plan, which adds CRM features, lead scoring, and SMS marketing—helpful for managing customer interactions in one place.
• Growing businesses needing advanced targeting and behavior-based automation shift to the Pro plan. It includes features like predictive sending and website tracking to help fine-tune customer journeys.
• Larger organizations with unique systems or high-volume workflows typically go with the Enterprise plan. It provides advanced customization, access to a customer success manager, and unlimited 1-on-1 training.

ActiveCampaign is used in industries like e-commerce, SaaS, digital marketing, education, and professional services. It’s particularly valuable for teams that want to improve lead nurturing, increase customer retention, and streamline internal processes without juggling multiple disconnected tools.

If you’re serious about email marketing, automation, and customer engagement, ActiveCampaign offers good value for money. Its pricing isn’t the lowest out there, but what you get in return—especially at the mid and upper tiers—makes it a worthwhile investment for many businesses.

At $15 per month, the Starter plan gives small businesses or solo operators the basics they need to build an email list and automate simple tasks. It’s a great place to start if you’re focused on learning the ropes or working with a limited budget. For $49 per month, the Plus plan opens the door to more powerful features like built-in CRM tools, SMS outreach, and lead scoring. These are tools that can help you better manage customer relationships and personalize outreach—things that can directly impact sales.

The Pro plan, priced at $79 per month, is ideal for businesses that want to optimize their email strategy. Features like predictive sending and A/B testing for automations allow for deeper customization and smarter targeting. The Enterprise plan, at $145 per month, is built for teams that need more control, flexibility, and support. While the price is higher, the trade-off is access to unlimited training, phone support, and a dedicated success manager—all of which can save time and boost results for larger or more complex operations.

Overall, if you’re using the features to their full potential, ActiveCampaign delivers a strong return for your investment.

The Plus plan, priced at $49 per month for 1,000 subscribers, tends to be the most popular option. It hits a good middle ground—it’s not as limited as the Starter plan, but it’s more affordable than the Pro or Enterprise tiers.

The Plus plan includes a built-in CRM, lead scoring, and SMS marketing features, which make it especially appealing to teams that want more than just email automation. It’s designed for businesses that are growing their sales efforts and want marketing and sales to work more closely together.

One of the big benefits here is the one-month of 1-on-1 training that comes with the plan. It helps new users get the most out of the platform right from the start. The ability to remove ActiveCampaign’s branding and replace it with your own also adds a more polished feel to your campaigns.

For many users, the Plus plan offers the right mix of price and performance. It’s especially attractive to teams that are outgrowing beginner tools and want a system that supports both marketing and sales efforts under one roof.

If you're looking to reduce your ActiveCampaign expenses without sacrificing essential features, there are a few smart ways to do it:

• Unlock our ActiveCampaign promo code: If you’re considering an annual subscription, we have a promo code that offers 90% off for the first year. It’s a deal that lets you fully explore the platform without a big upfront investment. You’ll find it on our ActiveCampaign promo page.

• Pay annually instead of monthly: Annual pricing gives you a 20–25% discount compared to monthly billing. If you know you're in for the long run, it's a simple way to save.

• Audit your current plan: Check whether you're actually using all the features included in your pricing plan. If not, it may make sense to downgrade. The Starter plan starts at $15/month and covers the basics.

• Keep your contact list up to date: Since pricing is tied to the number of contacts, trimming inactive or unengaged subscribers can lower your monthly cost and improve deliverability.



• Focus on performance, not just price: The more effective your campaigns are, the more value you get from every dollar spent. Better targeting and stronger content lead to better results—and make your investment in the platform pay off.



By being intentional with your plan, your contact list, and your strategy, you can get the most out of ActiveCampaign without overspending.

On the surface, Mailchimp looks less expensive than ActiveCampaign—but it isn’t just about looking at the monthly price tag. You need to understand what you’re getting for what you pay. Both platforms are popular for a reason, but they serve slightly different needs depending on where your business is and where you want it to go.

• Starting out? Mailchimp has the edge. If you’re brand new to email marketing or running a very small operation, Mailchimp offers a free plan that covers up to 500 contacts and 1,000 emails a month. ActiveCampaign doesn’t have a free version—only a 14-day free trial—so if a no-cost option is a must, Mailchimp is the obvious choice.

• Entry-level pricing—pretty close. Mailchimp’s Essentials plan starts at $13 per month for 500 subscribers, while ActiveCampaign’s Starter plan comes in at $15 per month for up to 1,000 subscribers. If you’re managing a smaller list, Mailchimp might seem like the more affordable option. But as your list grows, that slight price difference becomes less significant.

• Scaling up? The gap gets bigger. If you’re growing toward 10,000 contacts, here’s what the numbers look like:



• Mailchimp Essentials: $110/month
• ActiveCampaign Lite: $189/month

At this level, Mailchimp stays cheaper on paper—but how you use the tools matters just as much as the base price.

• Feature depth matters. ActiveCampaign offers stronger automation workflows, CRM capabilities, and advanced segmentation, especially at the higher pricing tiers. If you need complex automations, behavioral tracking, or integrated sales pipelines, ActiveCampaign’s higher cost often translates into better long-term results.

So, which one costs more? Technically, ActiveCampaign does—especially once your list starts to grow. But if you’re aiming for serious marketing automation and personalized customer journeys, the higher investment might pay off in more meaningful ways than just saving a few dollars each month.