ConvertKit vs Mailchimp: Which is the right email marketing tool for you?

Table of contents

ConvertKit vs Mailchimp: overview

What's the difference between ConvertKit and Mailchimp?

ConvertKit pros and cons

Mailchimp pros and cons

ConvertKit compared to Mailchimp

Mailchimp compared to ConvertKit

Features comparison

ConvertKit vs Mailchimp: Which is the best for your business?

Promotions on Email Marketing software

Alternatives to ConvertKit & Mailchimp

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ConvertKit vs Mailchimp: overview

logo convertkit
ConvertKit
logo mailchimp
Mailchimp
Comments
Customer support
3.0 out of 5
5.0 out of 5
ConvertKit offers live chat and email support Monday-Friday with paid plans. Mailchimp’s 24/7 live chat and email service support is available with paid plans.
Positive reviews
4.0 out of 5
4.0 out of 5
Both rate highly on Capterra, although some reviews note that the pricing for both products can add up as subscribers/contact lists grow.
Pricing plans
4.0 out of 5
4.0 out of 5
Both offer a free version, with the price of paid plans calculated on the number of contacts. ConvertKit’s paid plans start at $9/month; Mailchimp’s at $13/month.
Email editor
3.0 out of 5
4.0 out of 5
ConvertKit’s visual email editor uses a basic block layout and includes some customizable templates. Mailchimp’s drag-and-drop editor is highly customizable and offers numerous templates.
Analytics
3.0 out of 5
4.0 out of 5
ConvertKit only offers advanced reporting with its top-tier plan. Mailchimp provides basic reports with lower plans and in-depth real-time analytics with higher plans.
Automation
4.0 out of 5
3.0 out of 5
ConvertKit offers detailed automated email workflows, while Mailchimp’s advanced automation feature is available with higher subscriptions.
A/B testing
3.0 out of 5
4.0 out of 5
Subject line testing only available with all ConvertKit plans. Mailchimp’s paid plans offer A/B testing for subject lines, sender’s name, content, and send time.
Segmentation
4.0 out of 5
4.0 out of 5
Both offer good segmentation features based on different criteria. Mailchimp also provides predictive segmentation analytics.
Integrations
3.0 out of 5
4.0 out of 5
ConvertKit offers a range of integrations including AgencyAnalytics, Stripe, and Monday.com. Mailchimp has 300+ integrations including Shopify, Zendesk, and Squarespace Commerce. Both integrate with Zapier.
Ease of use
4.0 out of 5
5.0 out of 5
ConvertKit is user-friendly, although it sometimes requires basic HTML knowledge. Mailchimp is renowned for its clean and simple user interface.

What's the difference between ConvertKit and Mailchimp?

ConvertKit’s Email Designer with a Draft Email, Highlighting Content Blocks
ConvertKit’s Email Designer with a Draft Email, Highlighting Content Blocks
15 icons for Mailchimp's Content Blocks including Headings, Surveys, Images, and Code
15 icons for Mailchimp's Content Blocks including Headings, Surveys, Images, and Code

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ConvertKit pros and cons

What are the advantages of ConvertKit?

What are the disadvantages of ConvertKit?

Compare ConvertKit to other tools

ActiveCampaign vs ConvertKit
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ActiveCampaign
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ConvertKit
VS
Brevo (ex. Sendinblue) vs ConvertKit
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Brevo (ex. Se...
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ConvertKit
VS

Mailchimp pros and cons

What are the advantages of Mailchimp?

What are the disadvantages of Mailchimp?

Compare Mailchimp to other tools

HubSpot vs Mailchimp
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HubSpot
logo mailchimp
Mailchimp
VS
Constant Contact vs Mailchimp
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Constant Contact
logo mailchimp
Mailchimp
VS
ActiveCampaign vs Mailchimp
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ActiveCampaign
logo mailchimp
Mailchimp
VS
MailerLite vs Mailchimp
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MailerLite
logo mailchimp
Mailchimp
VS
Omnisend vs Mailchimp
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Omnisend
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Mailchimp
VS
SendGrid vs Mailchimp
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SendGrid
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Mailchimp
VS

ConvertKit compared to Mailchimp

Is ConvertKit better than Mailchimp?

What is ConvertKit best used for?

Can ConvertKit replace Mailchimp?

Is ConvertKit cheaper than Mailchimp?

Is there a better Email Marketing software than ConvertKit?

Mailchimp compared to ConvertKit

Is Mailchimp better than ConvertKit?

What is Mailchimp best used for?

Can Mailchimp replace ConvertKit?

Is Mailchimp cheaper than ConvertKit?

Is there a better Email Marketing software than Mailchimp?

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Features comparison

Mailchimp’s Design Tool is Superior Compared to ConvertKit

Therefore, for businesses looking to elevate the visual appeal of their email campaigns, Mailchimp's design tool provides a significant advantage.
Therefore, for businesses looking to elevate the visual appeal of their email campaigns, Mailchimp's design tool provides a significant advantage.

Mailchimp Segments Customers Better than ConvertKit

Mailchimp's platform enables businesses to create finely-tuned customer segments based on behavior or interests
Mailchimp's platform enables businesses to create finely-tuned customer segments based on behavior or interests

ConvertKit Offers Superior A/B Testing Compared to Mailchimp

An e-commerce store can A/B test different subject lines or email content to identify the most effective approach for increasing click-through rates and conversions.
An e-commerce store can A/B test different subject lines or email content to identify the most effective approach for increasing click-through rates and conversions.

Mailchimp Excels Ahead of ConvertKit at Sending the Right Message at the Right Time

Therefore, if your goal is to create tailored and timely messaging to engage your audience effectively, Mailchimp's automation features provide a distinct advantage in delivering highly personalized content.
Therefore, if your goal is to create tailored and timely messaging to engage your audience effectively, Mailchimp's automation features provide a distinct advantage in delivering highly personalized content.

ConvertKit Leads Ahead of Mailchimp in Automated Email Responses

ConvertKit's automated email response feature empowers businesses to streamline their communication processes, guaranteeing prompt replies to customer queries or actions.
ConvertKit's automated email response feature empowers businesses to streamline their communication processes, guaranteeing prompt replies to customer queries or actions.

Mailchimp Outperforms ConvertKit with its Extensive App Directory

With the capability to connect with over 300 web services, including e-commerce platforms, social media networks, CRM systems, and project management tools, Mailchimp provides an expansive integration landscape
With the capability to connect with over 300 web services, including e-commerce platforms, social media networks, CRM systems, and project management tools, Mailchimp provides an expansive integration landscape

Mailchimp Takes the Lead Against ConvertKit for Ease of Use

However, Mailchimp's user interface has gained a reputation for being even more intuitive and user-friendly.
However, Mailchimp's user interface has gained a reputation for being even more intuitive and user-friendly.

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ConvertKit vs Mailchimp: Which is the best for your business?

ConvertKit is the best tool for you if:

  • You’re an online content creator, including a blogger, author, podcaster, or solo business owner looking for a simple yet customizable email marketing platform
  • Tailored engagement with your audience is a priority, requiring tools that help you precisely categorize your audience including robust segmentation and tagging features
  • You rely on drip email campaigns to build customer relationships and engagement or guide them through the buying process
  • You’re a small e-commerce store wanting access to automated email responses to respond to client questions or issues quickly
  • You have a single audience and only require one contact list for your email marketing

Mailchimp is the best tool for you if:

  • For consistent branding, you require an all-in-one digital marketing tool with email and SMS marketing, landing pages, surveys, postcards, and website creation
  • You’re a small or large business requiring a high degree of design flexibility and access to various templates to develop your email marketing campaigns
  • You’re looking for a wide range of integrations to ensure your email marketing solution is compatible with your existing software
  • You require an integrated CRM to centrally manage customer data, preferences, and interactions for effective segmentation and personalization
  • You have limited email marketing experience and want a user-friendly solution that doesn’t involve a steep learning curve for beginners

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Alternatives to ConvertKit & Mailchimp

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