Pros from reviewers
-
Cost-effective: Despite its high cost, many users find SEMrush to be worth the investment due to its extensive range of features and the value it provides in terms of insights and results.
-
Comprehensive suite of tools: SEMrush offers a wide range of features including SEO research, competitive analysis, content marketing, and PPC tools, making it a one-stop solution for various digital marketing needs
-
High-quality insights: The insights provided by SEMrush are detailed and actionable, helping to inform and revolutionize marketing strategies
-
Content marketing toolset: SEMrush's content marketing tools, including topic research, keyword research, and a writing assistant, are particularly praised for their effectiveness
-
SEO tools: The platform offers robust SEO tools such as site audits, keyword research, gap analyses, backlink analytics, and keyword tracking, which are valuable for improving website performance
Cons from reviewers
-
Inaccurate traffic predictions: SEMRush's traffic predictions have been reported to be misleading and inaccurate, especially for smaller businesses, which can lead to misguided marketing strategies
-
Limited API access: Users have expressed dissatisfaction with the limited API access on the Guru plan, as it is only available on the business plan
-
High cost: SEMRush is considered quite pricey, particularly for beginners or individual users, which can be a barrier to entry
-
Unfavorable policies: Some users have reported dissatisfaction with SEMRush's policies, such as account suspension due to logging in from different locations and the requirement to pay extra for additional logins
-
Misleading data: There have been complaints about SEMRush's organic traffic estimates being inaccurate and misleading, which can lead to incorrect analysis and strategy development.
14 days free on the Pro plan on Semrush
Get 14 days free on the Pro plan on Semrush and up to $59 savings with Secret.
Main features
Starting Price
Free Plan
Optimize your SEO
Offer content adapted to your target audience
Carry out market research
Improve your ad campaigns (PPC Keywords)
Define a competitive strategy for your social networks
Starting Price
$130
/ month
Free Plan
No
Optimize your SEO
Offer content adapted to your target audience
Carry out market research
Improve your ad campaigns (PPC Keywords)
Define a competitive strategy for your social networks
What is Semrush?
14 days free on the Pro plan on Semrush
Get 14 days free on the Pro plan on Semrush and up to $59 savings with Secret.
How Semrush compare to similar software?
Product
Semrush
4.3
Semrush reviews
Price
$130
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
Semrush
vs
Ahrefs
Both Ahrefs and Semrush are established SEO software offering a suite of tools designed to help you boost your Google rankings and grow website traffic. To do this, they offer several common core tools for keyword research, backlinking, competitor analyses, and SEO site audits.
The main difference between the two is the different add-ons they offer, beyond these core features. Ahrefs’s add-on is its Content Explorer which helps you understand high-performing content in your niche, generate content ideas, and identify link prospects. In addition to its core SEO tools, Semrush offers PPC and social media marketing tools to run metrics on paid and social media campaigns. Semrush has also developed a range of related products including Content Marketplace to connect website owners with writers, Content Outline Builder to create briefs, and Amazon Marketing tools.
These broader offerings potentially influence Semrush’s user interface which may initially appear overwhelming to some...
Semrush
Be more visible in search results and increase qualified traffic
Ahrefs
Unlock SEO success with Ahrefs: your key to online dominance
Semrush
vs
Similarweb
Semrush and Similarweb’s features overlap considerably. They both have a robust keyword research suite, great tools for link building, and a lot of SEO features that you can use for on-page and off-page efforts.
Semrush is slightly cheaper at $129.95/month, compared to Similarweb’s $149/month. But they both offer a similar user experience, customer support, and feature stack.
So what’s the main difference between the two platforms? Semrush is better at SEO and keyword research, while Similarweb is better at competitor analysis. Semrush has a more reliable database of keywords to draw from, and more advanced tools for content marketing or on-page SEO. On the other hand, Similarweb offers a more robust competitor analysis suite, with advanced website statistics.
Besides this key factor, there are other small differences between the two platforms. For example, Similarweb is better suited for the brainstorming of ad campaigns, while Semrush has better ad management features....
Semrush
Be more visible in search results and increase qualified traffic
Similarweb
Unlock digital insights with Similarweb: Know, grow, and succeed online
Semrush
vs
HubSpot
When we delve into the comparison of Semrush vs HubSpot, distinct differences emerge in their email marketing capabilities and lead generation and management features, ultimately shaping their suitability for businesses with varying priorities.
HubSpot takes the lead in the realm of email marketing, presenting a robust suite of tools tailored to assist businesses in crafting, automating, and optimizing their email campaigns. The platform empowers users to meticulously segment their audience based on a spectrum of parameters, ensuring precise targeting and message relevance. For instance, an e-commerce retailer strategically utilizes HubSpot's email campaign automation to nurture leads into repeat customers, precisely tailoring promotional offers based on customer preferences.
In contrast, Semrush's focus on SEO and digital marketing aspects results in a less pronounced emphasis on email marketing compared to HubSpot. While Semrush does incorporate email tracking and reporting within...
Semrush
Be more visible in search results and increase qualified traffic
HubSpot
CRM, marketing automation & customer service software suite
Who is Semrush best for according to our reviewers?
Digital Marketing Agencies: These agencies use SEMrush for keyword research, competitor analysis, and SEO research. Despite its high cost, they find the extensive range of features and customizable options worth it
SEO Consultants: These professionals use SEMrush for daily measurements and audits. However, they find the pricing and customer service unsatisfactory, as additional costs for small features can quickly add up
Content Creators/Website Owners: These users utilize SEMrush for keyword tracking and research. They consider it the gold standard, but wish there were more affordable plan options
PPC Campaign Managers: These users find SEMrush invaluable for managing PPC campaigns. The PPC keyword tool and ad research feature help them optimize their ad expenditure and understand competitors' strategies
Content Marketers: These users find SEMrush's tools crucial for their work. They use the position tracking tool, SEO audit, keyword and content tools daily, finding the keyword difficulty score and search intent extremely useful.
14 days free on the Pro plan on Semrush
Get 14 days free on the Pro plan on Semrush and up to $59 savings with Secret.
Semrush reviews
4.3
Semrush rating
4.5
Ease of use
4.5
Customer service
4.3
Value for money
4.4
Likelihood to recommend
4.6
Features
4 Semrush reviews
-
York D
SEMrush: An Indispensable Tool for SEO
As a digital marketer, I find SEMrush to be an indispensable tool for my SEO efforts
April 30, 2024
-
James
Commendable Customer Support at SEMrush: Prompt Issue Resolution
Lastly, the customer support at SEMrush is commendable. They are always ready to assist and resolve any issues promptly.
April 22, 2024
-
Patricia Johnson
Unfriendly to Users, Limited Functionality
I appreciate the excellent features of SEMrush, such as its data insights on keywords and competitive intelligence. I find it easy to crawl websites with the SEMrush search crawler and perform site audits as needed. SEMrush offers more pages per audit to search compared to some of its competitors, which is a plus. The on-page SEO checkers and other functionalities make it a good on-page SEO tool. However, I am disappointed with their policies. Despite offering 500 on-page credits a month, content gap analysis, keyword tracking and many more features, I find it hard to use them due to time constraints. Even if I switch from one PC to another, SEMrush disables my account. It's frustrating that they want me to pay extra for every laptop that gets logged in, even though I am the only one using the account. I find this policy unethical and corrupt. I chose SEMrush because it seemed to offer a more comprehensive range of features, but I am disappointed with their policies.
April 16, 2024
-
Stephanie M
Does all I need, questionable pricing & customer service.
Semrush is an essential tool for my SEO consultant business, providing all the measurements I need on a daily basis. However, I'm not satisfied with the pricing or customer service. The base tool is reasonably priced, but there are additional costs for every small feature, which quickly adds up. As a business owner, I can justify some of these costs, but it's too expensive for most of my small business clients. I'd love to recommend Semrush to these clients to enhance their SEO marketing, but the pricing usually doesn't make sense for them.
April 13, 2024
