Pros from reviewers
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Comprehensive CRM platform: MoEngage provides a holistic view of campaign and user behavior, offering strong tech support for API integrations and various push formats. It also includes features like A/B Testing, Segments, and Controlled Group, making it a comprehensive CRM platform
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User-friendly interface: The software is easy to use with a simplified UI, specific tabs/groups tailored to individual needs, and user-friendly A/B testing. Creating campaigns is effortless, even when duplicating existing variations
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All-in-one tool: MoEngage allows handling of email newsletters, push notifications, SMS, and digital campaigns all in one place. It's a groundbreaking tool for mobile engagement, aiding in crafting user journeys for simple user retention
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Excellent customer engagement and campaign analysis: MoEngage is an excellent tool for customer engagement and campaign analysis, with capabilities for creating automated campaigns and real-time performance analysis
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Superior customer support: The sales and customer support teams at MoEngage are extremely supportive and enthusiastic about delivering high-quality service. The metrics, data accuracy, and the wide range of notification sending options that MoEngage offers are top-notch in the industry.
Cons from reviewers
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Lack of a Live-Segment feature: MoEngage does not offer a Live-Segment feature for flows, which can limit the effectiveness of targeting and segmentation
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Limited data storage: MoEngage only stores data for up to 180 days, which can be problematic when targeting very old inactive users
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Limited templates and static content elements: Although MoEngage offers a variety of features, it has limited templates and static content elements, which can restrict the customization of campaigns
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Subpar delivery rate: The delivery rate of MoEngage is not up to the mark, which can affect the reach of campaigns
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Insufficient personalization options: MoEngage falls short in terms of personalization options, particularly for email campaigns, which can limit the effectiveness of customer engagement.
50% off for the first year on MoEngage
Get 50% off for the first year on MoEngage and up to $5,994 savings with Secret.
Main features
Starting Price
Free Plan
Analyze your campaigns in detail
Benefit from comprehensive support
Automate your marketing tasks
Leverage AI to predict user actions
Improve acquisition ROI
Starting Price
N/A
Free Plan
No
Analyze your campaigns in detail
Benefit from comprehensive support
Automate your marketing tasks
Leverage AI to predict user actions
Improve acquisition ROI
What is MoEngage?
50% off for the first year on MoEngage
Get 50% off for the first year on MoEngage and up to $5,994 savings with Secret.
How MoEngage compare to similar software?
Product
MoEngage
4.5
MoEngage reviews
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
MoEngage
vs
CleverTap
When comparing MoEngage and CleverTap, several key differences emerge that could influence the choice of customer engagement and analytics platform for businesses.
MoEngage is renowned for its focus on providing a personalized customer experience through advanced analytics, automation, and AI-powered recommendations. It excels in enabling marketers to craft highly customized engagement strategies based on in-depth user behavior analysis. The platform's strength lies in its user-friendly interface, which simplifies the creation and management of personalized campaigns across multiple channels, including email, SMS, app notifications, and more. MoEngage is particularly beneficial for organizations looking to leverage data-driven insights to predict and shape customer journeys with a high degree of personalization.
CleverTap, in contrast, distinguishes itself with its robust segmentation and real-time engagement capabilities. It offers a comprehensive suite for analyzing user actions and...
MoEngage
Data-driven engagement platform
CleverTap
All-in-one customer engagement and retention platform
Who is MoEngage best for according to our reviewers?
Marketing Teams: These teams can use MoEngage to create segments and user journeys based on event triggers, measure campaign performance, and achieve their goals. However, they might find the lack of a Live-Segment feature and data storage beyond 180 days limiting
CRM Managers: They can benefit from MoEngage's analytical view of campaign and user behavior, strong tech support for API integrations, and various push formats. They might find the limited templates and static content elements restrictive
Digital Campaign Managers: These users can handle email newsletters, push notifications, SMS, and digital campaigns all in one place with MoEngage. However, they might find the segment creation process slow and the delivery rate subpar
Sales and Customer Support Teams: These teams can appreciate the metrics, data accuracy, and the wide range of notification sending options that MoEngage offers. They might find the customization options limited and the notification sending process slow
Product Managers: They can use MoEngage to build workflows for push notifications and email marketing, saving time. However, they might find that the templates don't match their creations and display differently on the phone.
50% off for the first year on MoEngage
Get 50% off for the first year on MoEngage and up to $5,994 savings with Secret.
MoEngage reviews
4.5
MoEngage rating
4.3
Ease of use
4.6
Customer service
4.4
Value for money
4.2
Likelihood to recommend
4.3
Features
4 MoEngage reviews
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Janet Miller
MoEngage: Robust Analytics for Better Customer Understanding
As a data analyst, I appreciate the robust analytics provided by MoEngage. It offers insightful data that helps us understand our customer behavior better and optimize our marketing strategies accordingly
April 28, 2024
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Isabella F
36 CRM - Comprehensive Solution on One Platform
I find MoEngage to be a comprehensive CRM platform that provides an analytical view of campaign and user behavior. It has strong tech support for API integrations and various push formats like Flows/Smart Trigger Campaigns and In-App notifications, which meet almost all requirements for a smooth campaign. It also offers features like A/B Testing, Segments, and Controlled Group, along with control levers at a granular level. I like its ease of use and simplified UI, with specific tabs/groups tailored to my firm's needs. The A/B testing is user-friendly, and creating campaigns is effortless, even when duplicating existing variations. The one-click non-personalized fallback template creation saves me time when creating campaigns. I can target segments based on affinity, engagement, and various attributes. The API integration is effective and seamless. The analytics provide a complete picture of the campaign, retention, and engagement, which helps in decision-making. However, I find it has limited templates and static content elements.
April 23, 2024
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Nyx
Top-tier Marketing Automation Solution: MoEngage
Overall, my experience with MoEngage has been superior to other tools I've used. Its user experience is top-notch and I would recommend it if you have the budget. I've tried many of its competitors, but none of them can match the features and user experience that MoEngage offers. I often use the automation journey triggers and user personalization feature for various campaigns, which have helped me achieve my marketing goals. Additionally, the web messages/notifications have helped my team boost sales with the intelligently designed trigger and template options. However, MoEngage does have its downsides, such as its cost and loading time. When duplicating a web message campaign or an email template, it takes some time to load, which can be frustrating when I'm in a hurry. I chose MoEngage because it had better reviews.
April 16, 2024
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Janice Miller
MoEngage: A User-Friendly Marketing Platform
As a marketing professional, I find MoEngage to be an incredibly intuitive and user-friendly platform
April 15, 2024
