Pros from reviewers

• User-Friendly Interface: The software is visually attractive and user-friendly, with features such as drag-and-drop, list segmenting, lead scoring options, and integrations

• Effective Visitor Tracking: Act-On provides consistent visitor tracking, enabling users to monitor customers who visit their website and their subsequent page visits

• Comprehensive Marketing Tool: Act-On assists in driving leads, gaining marketing insights, and creating automated programs using simple templates. It offers customizable automated program templates that are crucial in generating leads

• Enhanced Efficiency: Act-On has revolutionized client communication by automating personalized email campaigns, eliminating the need for manual input each time. This boosts productivity and optimizes resources

• Cost-Effective: Despite some concerns about pricing, many users appreciate the cost-effectiveness of Act-On and the accomplishments they can achieve with it.

Cons from reviewers

• Inflexible scheduling: Act-On does not allow users to schedule integrating segment runs earlier than four hours, which can pose problems for time-sensitive tasks

• Inability to track incognito visitors: Act-On struggles to track visitors who use incognito windows or private browsers, limiting its ability to provide comprehensive visitor tracking data

• High pricing: Act-On's pricing is considered high by some users, which can be a deterrent for small businesses or those with limited budgets

• Poor customer service: Some users have reported issues with Act-On's customer service, particularly for customers based in Australia, which can affect user experience and satisfaction

• Slow loading and unintuitive interface: Act-On has been reported to be slow to load and not intuitive to use, with some users also reporting broken links, which can hinder productivity and user experience.