Sign in
Sign in
Don’t have an account?
Sign up
Sign up
By clicking on the sign up button you accept our Terms of Use and confirm that you have read our Privacy Policy
Already have an account?
Klaviyo Reviews
49 reviews
Save BIG on
Klaviyo
Save up to $100 on Klaviyo
Klaviyo
Used by 605 members
Forever Free Plan with 500 monthly email sends
Save up to $100 on Klaviyo
Save BIG on
Klaviyo
- 01 What is Klaviyo?
- 02 Pros and cons from reviewers
- 03 Main features
- 04 How Klaviyo compare to similar software?
- 05 Who is Klaviyo best for according to our reviewers?
- 06 Klaviyo Reviews
Start saving on the best SaaS
Secret has already helped tens of thousands of startups save millions on the best SaaS like Microsoft Teams, Google Workspace & many more. Join Secret now to buy software the smart way.
01 What is Klaviyo?
Klaviyo is a robust SaaS software designed to enhance email marketing strategies. It offers advanced features and an intuitive interface to help businesses boost their email campaigns and revenue growth. Klaviyo uses customer data and behavior for targeted, personalized messaging that increases conversion rates. It allows entrepreneurs to create engaging email campaigns, manage subscriber lists, and track performance metrics in real-time. Klaviyo's automation capabilities deliver timely, relevant messages based on triggers like user behavior or purchase history. It also integrates with popular ecommerce platforms for effortless data syncing and streamlined marketing efforts. Klaviyo aims to elevate email marketing and unlock a business's full potential.
02 Pros and cons from reviewers
Pros from reviewers
-
Superior e-commerce focus
Klaviyo stands out as a top e-commerce marketing platform, with a dedicated approach to e-commerce and a commitment to being the best e-commerce marketing resource -
Comprehensive customization and list management
Klaviyo provides numerous automation options, such as post-order or payment emails, and reminders for abandoned shopping carts, and allows for comprehensive customization and list management -
Seamless integration with Shopify
Klaviyo's integration with Shopify is a game changer, making users feel in control of their marketing -
User-friendly email builder
Klaviyo offers a user-friendly email builder that produces aesthetically pleasing emails, with the ability to customize content based on desktop or mobile usage -
Built-in customer data platform
Klaviyo's built-in customer data platform offers a comprehensive one-stop solution for analyzing customer or client data on a large scale.
Cons from reviewers
-
High cost
Klaviyo is considered expensive by some users, which can be a deterrent for small businesses or those just starting out -
Single image upload
The platform only allows for uploading one image at a time, which can be time-consuming and inconvenient for users who need to upload multiple images -
High SMS cost in Canada
The cost for SMS marketing in Canada is considered high, which could deter potential users in that region. -
Outdated plugin
Klaviyo's plugin has been reported to cause significant slowdowns on websites and to utilize outdated code, leading to errors and deprecated code issues -
Limited form builder
If the form builder doesn't meet a user's needs, they are left to code the form themselves, which can be challenging for those without coding skills
Klaviyo
Elevate your e-commerce success
Forever Free Plan with 500 monthly email sends
Save up to $100
03 Main features
Starting Price
Free Plan
Marketing automation
Integration
Analytics and reporting
SMS marketing
Segmentation
Starting Price
$45
/ month
Free Plan
Yes
Marketing automation
Integration
Analytics and reporting
SMS marketing
Segmentation
Klaviyo
Elevate your e-commerce success
Forever Free Plan with 500 monthly email sends
Save up to $100
04 How Klaviyo compare to similar software?
Both well-liked email marketing platforms, Klaviyo and Mailchimp help you segment your audience, personalize your marketing, and automate email and SMS marketing campaigns. The main difference between Klaviyo and Mailchimp is their customer bases. While Klaviyo is specifically designed for e-commerce customers, Mailchimp has a broader application and is popular with freelancers and small business owners. This is reflected in the level of detail in Klaviyo’s features, which include advanced customization, analytics, and automation to help personalize customer journeys across a range of segments and manage large-scale e-commerce campaigns. Mailchimp, on the other hand, is an all-in-one digital marketing tool kit, ideal for smaller businesses or those with limited email marketing experience.
Mailchimp offers broader digital marketing channels and tools, including a website builder, template landing pages, ads, CRM, social media posts, and surveys. These features help small...
Klaviyo
Used by 605 members
Elevate your e-commerce success
Forever Free Plan with 500 monthly email sends
Save up to $100
ActiveCampaign and Klaviyo are two marketing automation platforms that businesses often use to streamline their marketing efforts. While these platforms have similarities, they also have differences.
ActiveCampaign is well known for its marketing automation capabilities. It offers a range of tools and features that help with lead nurturing, email marketing, customer segmentation, and personalized messaging. One of the strengths of ActiveCampaign is its ability to automate marketing workflows and create targeted campaigns. It provides features like behavior tracking, integration with CRM systems, split testing, and detailed analytics. By using ActiveCampaign, businesses can automate their customer journeys, deliver personalized content to their audience, and optimize their marketing strategies for outcomes.
Klaviyo stands out as a platform that centers its focus on email marketing and nurturing customer relationships. It caters specifically to e-commerce businesses, empowering them to...
Klaviyo
Used by 605 members
Elevate your e-commerce success
Forever Free Plan with 500 monthly email sends
Save up to $100
ActiveCampaign
Used by 664 members
Marketing automation for your growth
90% off any annual plan for the first year
Save up to $1,610
MailerLite and Klaviyo are both powerful email marketing platforms, but they have distinct differences that make each of them suitable for specific email marketing needs.
MailerLite is known for its user-friendly interface and simplicity, making it a great choice for beginners and small businesses. It offers essential email marketing features like email automation, list management, and drag-and-drop email builders. MailerLite's pricing structure is transparent and budget-friendly, with a free plan available for users with up to 1,000 subscribers. This platform is ideal for those who want to get started quickly and don't require advanced features.
On the other hand, Klaviyo is renowned for its advanced e-commerce-focused capabilities. It provides robust tools for segmenting your email list based on customer behavior and purchase history, allowing for highly personalized and targeted email campaigns. Klaviyo also integrates seamlessly with popular e-commerce platforms like Shopify and...
Klaviyo
Used by 605 members
Elevate your e-commerce success
Forever Free Plan with 500 monthly email sends
Save up to $100
05 Who is Klaviyo best for according to our reviewers?
-
Professionals transitioning from other platforms
Those switching from other platforms like Mailchimp can enjoy Klaviyo's additional features and superior reporting functionalities, despite some potential issues with integration and higher costs. -
Web developers
Despite some issues with deprecated code errors and website slowdowns, Klaviyo provides numerous automation options and allows for comprehensive customization and list management -
Marketing analysts
Klaviyo's built-in customer data platform offers a comprehensive solution for analyzing customer or client data on a large scale, although implementing APIs and end-to-end campaigns may require hiring some expertise -
Email marketers
Klaviyo's user-friendly email builder and the ability to customize content based on desktop or mobile usage is a significant advantage for those who have an established email list or plans to grow one quickly -
E-commerce business owners
They can benefit from Klaviyo's focus on e-commerce and its seamless integration with platforms like Shopify, which allows for better control over marketing strategies
Klaviyo
Elevate your e-commerce success
Forever Free Plan with 500 monthly email sends
Save up to $100
06 Klaviyo Reviews
Klaviyo rating
Klaviyo Reviews
-
Wan Zieme
Prebuilt Ecommerce Flows That Actually Help
Klaviyo is one of the few tools where the prebuilt ecommerce flows are genuinely helpful. We used their welcome series and browse abandonment templates as a starting point, then customized the logic for our catalog. We originally got in through Joinsecret and the starter email allowance was nice because it let us clean up our setup before paying for volume
July 27, 2026
-
Micheal Gibson
Rich Profiles and Better Recommendations
We moved from a simpler email tool and immediately noticed better control over customer profiles. Klaviyo stores browsing behavior, purchase history, and engagement in one place, so support and marketing are looking at the same information. Their product recommendation blocks also performed better than our old static email sections
July 21, 2026
-
Bryan Abshire I
Usable Segmentation That Cuts Blanket Sends
Klaviyo has been solid for us because the segmentation is actually usable day to day. We built flows based on repeat purchases, viewed products, and predicted next order date, and it helped us send fewer blanket campaigns. The dashboard can feel busy at first, but once you set up your core segments it saves a lot of manual work
July 13, 2026
-
Mitch Anderson V
Scales Well with Connected Forms, Flows, and Reporting
We kept Klaviyo after testing a few alternatives because it handled growth better than expected. The forms, flows, and campaign reporting all connect cleanly, and the product feed blocks save our team time every week. We first used it through Joinsecret and the initial free sending limit was useful for early experiments, especially while we were still validating our automations
July 7, 2026
-
Msgr. Corrinne Reichel
Event-Driven Messaging with Strong Deliverability
Klaviyo gives us a clearer picture of customer behavior than most email tools we tried. The profile view is detailed, and being able to trigger messages from on-site events made our campaigns feel more relevant. Deliverability has been good overall, although list hygiene still matters a lot and the platform assumes you know the basics
June 28, 2026
-
Charlesetta Sawayn
Lifecycle Automation Beyond Newsletters
I appreciate that Klaviyo is not just built for sending newsletters. The real value for us has been in the flows, especially win-back sequences and replenishment reminders based on expected reorder timing. We came in through Joinsecret and had that small monthly sending cushion at the beginning, which was enough to get a feel for the platform without rushing
June 22, 2026
-
Velia Denesik Jr.
Granular Targeting Without List Exports
The best part for our team has been the granularity of segments. We can isolate VIP customers, recent one-time buyers, or people who engaged with a launch but did not convert, then tailor messaging without exporting lists all over the place. The interface has a learning curve, but it rewards anyone willing to spend a few hours setting things up properly
June 15, 2026
-
Mr. Chieko Simonis
Practical A/B Testing with Purchase-Based Insights
The A/B testing is practical rather than flashy, which I mean as a compliment. We test subject lines, send times, and offer structure inside campaigns and flows, then make decisions from actual purchase data instead of only open rates. It is not the cheapest option once your list grows, but the revenue attribution has been useful enough to justify it for us
June 8, 2026
-
Ernesto Bechtelar
Smooth Shopify Integration and Reliable Event Triggers
Klaviyo has worked well for our Shopify store because the integration was straightforward and the event tracking was reliable from the start. I especially like the ability to trigger flows from specific product actions instead of just broad list activity. We also started on the free tier we accessed through Joinsecret, which gave us room to test before committing to a bigger plan
June 1, 2026
-
Stefan Luettgen
Unified Email + SMS Attribution
What I like most is how tightly Klaviyo ties email and SMS data together. We can see who clicked a text, who later bought from an email, and adjust timing without guessing. The automation builder is flexible enough for real lifecycle campaigns, especially abandoned cart and post-purchase follow-ups, though I do wish some reports were easier to customize
May 26, 2026
Start saving on the best SaaS
Secret has already helped tens of thousands of startups save millions on the best SaaS like Microsoft Teams, Google Workspace & many more. Join Secret now to buy software the smart way.