Pros from reviewers
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Ease of installation and integration: Segment is incredibly easy to install with modules for various sources like apps, servers, APIs, and JavaScript. It allows for the addition of new destinations with minimal coding, making it user-friendly and efficient
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Consistent and coherent data delivery: Segment delivers consistent and coherent data to hundreds of destinations, including relational databases. This feature enables tracking of all actions of any single user and access to historical data with a click, providing comprehensive insights
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Intuitive privacy mechanism: Segment has an intuitive privacy mechanism that allows for the deletion of a user's data from multiple systems with a single click. This feature enhances data privacy and compliance
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Consistent data provision across company areas: Segment provides consistent data to all areas of a company, such as marketing, product development, and finance, with the option to choose what different offices can see. This ensures that all departments have access to the data they need for decision making
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Powerful and flexible data management: Segment allows for effortless linking of various platforms and access to previously unreachable parts of a platform, channeling data into other beneficial areas. It also simplifies data management, enabling quick data flow and the establishment of a data science team in seconds.
Cons from reviewers
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High cost: Segment's pricing is based on the average number of single users tracked per month, making it quite expensive, especially for small businesses or startups
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Lack of customer support knowledge: While the customer service team is responsive, they sometimes lack the necessary knowledge to assist with more complex issues, such as integrating Segment with a website via Google Tag Manager
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Difficulty tracking detailed data: For custom-built websites, tracking more detailed data such as user identities or emails can be challenging
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Unreliable API: Some users have reported major data loss incidents due to server failures and issues with Segment's API, indicating that it may be less reliable than other analytics tools
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Extra cost for premium features: While Segment offers a range of features, some premium features that offer more control over the data come at an additional cost.
$50,000 in credits for 1 year on Segment
Get $50,000 in credits for 1 year on Segment and up to $50,000 savings with Secret.
Main features
Starting Price
Free Plan
Integrations
Unified contact files
Real-time audiences
Customer journey and touch points
Track the performance of your mobile apps
Starting Price
$120
/ month
Free Plan
Yes
Integrations
Unified contact files
Real-time audiences
Customer journey and touch points
Track the performance of your mobile apps
What is Segment?
$50,000 in credits for 1 year on Segment
Get $50,000 in credits for 1 year on Segment and up to $50,000 savings with Secret.
How Segment compare to similar software?
Product
Segment
4.8
Segment reviews
Price
$120
/ month
Free plan
Yes
Main features
Pros
Cons
Alternatives
Deal
Segment
vs
Mixpanel
Mixpanel and Segment are both analytics platforms, but they differ significantly in their focus and functionalities. Mixpanel is primarily geared towards user analytics, enabling companies to track user interactions within their website or application in real-time. It excels in its detailed event tracking and the ability to create complex funnels, cohort analyses, and user segmentation. Mixpanel is particularly well-suited for businesses that want to gain in-depth insights into user behavior to drive engagement and growth. Its user-friendly interface is a boon for small businesses or teams without specialized data analysis skills.
On the other hand, Segment acts more as a data infrastructure platform. It allows businesses to collect customer data from various touchpoints and send it to other marketing, analytics, or data warehousing tools. Segment excels in data integration and governance. With the ability to connect with over 9,000 popular tools and robust data governance features,...
Segment
Customer Data Platform
Mixpanel
Product analytics platform
Who is Segment best for according to our reviewers?
Data Scientists/Product Managers: These professionals find Segment greatly simplifies their work, with the software providing numerous integrations and plugins, and making it easy to set up data flows. However, they may have to pay extra for premium features like having more control over the data
Startups: Segment has been instrumental in many startups' journeys, helping them unify customer data and unlock invaluable insights across all their properties. It integrates flawlessly with their web apps and entire tech stacks, simplifying data management and allowing them to focus on their core business functions
Non-Technical Users: Segment enables these users to effortlessly link various platforms and access previously unreachable parts of their platform, channeling data into other beneficial areas. However, they may find the setup not intuitive and would appreciate more guidance on its useful features
Custom-Built Websites: These users can use Segment to share their website event and tracking data with various analytics and marketing tools. However, they may encounter difficulties when they want to track more detailed data, such as user identities/emails
Large Companies: Segment provides consistent data to all areas of these companies, such as marketing, product development, and finance, with the option for them to choose what different offices can see. However, they may find the cost quite expensive as it is based on the average number of single users tracked per month.
$50,000 in credits for 1 year on Segment
Get $50,000 in credits for 1 year on Segment and up to $50,000 savings with Secret.
Segment reviews
4.8
Segment rating
4.8
Ease of use
4.8
Customer service
4.6
Value for money
4.8
Likelihood to recommend
4.6
Features
4 Segment reviews
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Rachel J
Intuitive and Customizable Interface of Adobe Photoshop
I found the user interface of Adobe Photoshop to be highly intuitive and customizable
April 27, 2024
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Victoria Garcia
Enhancing Graphic Design Workflow with Impressive Tools and Features
it has significantly improved my graphic design workflow. The variety of tools and features available is impressive
April 21, 2024
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Kenneth Martinez
Great CDP for Plug & Play Websites, More Challenging for Custom Builds
While the customer service team was prompt and responsive, they lacked the necessary knowledge to assist us in resolving issues we faced with the visual tagger. We had to seek expert advice to fully integrate Segment with our website via Google Tag Manager (GTM). However, once we had our custom Segment setup operational, it proved to be extremely powerful, allowing us to share our website event and tracking data with various analytics and marketing tools. Despite the initial hurdles, the extra effort was worthwhile. Setting up Segment was simple, thanks to the Javascript code they provided. The interface is well-designed and user-friendly, with clear and easily adjustable settings for your Destinations. The visual tagger feature is particularly impressive, allowing us to create and track triggers/events on our website without any coding. However, we encountered difficulties when we wanted to track more detailed data, such as user identities/emails. This might not be a problem for typical websites built on platforms like WordPress or Shopify, but for custom-built websites like ours, it was a challenge.
April 15, 2024
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Matthew R
Versatile User Analytics with Segment
You haven't provided a review for me to summarize. Please provide the review you want summarized.
April 13, 2024
