Hotjar Pricing Plans

Hotjar offers a range of pricing plans to cater to different business needs. The Free plan is great for small websites or those just starting to dive into user behavior analytics, it's completely free but comes with limitations like 35 daily sessions and basic features.

For businesses that need more insights, the Growth plan costs $40 per month and unlocks more sessions, advanced filtering, and event tracking, ideal for small to medium-sized teams looking for more detailed data. The Pro plan, starting at $99 per month, is designed for growing companies that require deeper customization, higher session limits (up to 500 per day), and integrations with other tools.

For larger enterprises or those with more complex needs, the Enterprise plan offers custom pricing with additional features like unlimited sessions, enhanced security, and dedicated support. The price varies depending on the scale and requirements of your business.

Hotjar’s AI Copilot quickly analyzes user behavior and provides actionable insights that leverage artificial intelligence. It is available with the Growth plan and identifies trends, patterns, and pain points that users experience on their website.



The AI Copilot has the added benefit of not just offering analytics in a traditional sense, with real-time suggestions to improve areas of your website, but also offers the ability for you to know where to focus your optimization efforts, regardless of your experience with technical optimizations. The Copilot can analyze session recordings and heatmaps, identify user interactions, and provide recommendations to develop better conversion rates, site navigation, or the user experience overall.

This feature is great for businesses that want to make smarter decisions based on data, but want to do that without drowning in data. You are able to identify issues and action on clear and insightful recommendations from the AI Copilot with ease.

Yes! Hotjar is an extremely valuable tool for businesses that want to better understand and analyze user behavior on their websites, and apply those insights into meaningful changes. The power of Hotjar is how easy it is to use and how much information you can glean from it. Whether you utilize Hotjar's Free Plan or need to upgrade to their Growth or Pro Plan, Hotjar offers very quick and simple tools (like heatmaps, session recording, and feedback polls) to identify user frustration points and adjust your site's user experience for improvement.



More importantly, Hotjar offers clarity between raw data and actionable insights. For instance, if you're using AI Copilot on Hotjar's Growth Plan, the platform provides personalized recommendations so you can figure out improvements quickly without having to dive into scores, metrics, and charts. Once your business has progressed to a higher degree, Hotjar also offers advanced filtering abilities and custom surveys to really dial in your user experience and improve your conversion rates.

It is absolutely worth it because it allows you to make data-driven decisions that will ultimately have a real impact on the success of your website, and thus, allow you to improve user experience, increase engagement, and achieve better revenue results overall. Whether you're a small business owner or part of a large team, Hotjar allows you to get the most value from every visitor to your site.

When compared to alternatives like Sentry, Amplitude and Howuku, Hotjar is a cheaper alternative for small to medium businesses. Crazy Egg starts at $24 per month and has similar tools like heatmaps and session recordings, but also requires upgrades to more expensive plans to exploit the features. FullStory is also a similar tool but geared toward larger teams and businesses, with services starting at $199, not an ideal choice if you are a small business or startup. Mouseflow is a comparable tool which is similarly priced to Crazy Egg, however Mouseflow has more complicated pricing if you use based on session count.

Hotjar's Free plan is a great point to start without a cost, where other tools [typically] charge immediately. Hotjar's Growth plan ($40 per month) has tons of features, including features like AI Copilot, advanced filtering, and event tracking -- features you will find in higher-priced alternatives. Also, Hotjar's setup and ease of use makes it attractive to businesses who seek top analytics without the "pain" of using expensive tools.

JoinSecret also has exclusive discounts for Hotjar that could help save you even more money while finding out the peak level of user actions. If you want to understand your site visitors and how to improve their experience, Hotjar is a quality choice that represents tremendous value compared to many of their competitors.

If you have been searching for ways to save money on your Hotjar plan, there are a number of straightforward ways to save money without compromising the tools you rely on. Here are some top ways to save money meaningfully:

• Use our 40% off promo code for annual plans: Here is the very easy process: simply go to Hotjar’s promo page, choose the annual plan that works for you, and check out. It's autopromo, so it will automatically apply the promo to your checkout.

• Use annual billing rather than monthly payments: Hotjar will give you an additional 20% flat discount when you pay for a full year at once. If you plan on using Hotjar longterm, this minor change can save you a great amount of money over time.

• Review how you are using the product and select the right plan: If you aren't fully using your features, downgrade to a more appropriate plan. Hotjar offers multiple plans (Basic, Plus, Business, Scale) and finding the plan that reflects your true cost of using Hotjar can take a noticeable amount off your costs.

• Minimize other add-ons: Focus on your core tools: Being selective of other features will allow you to keep your subscription neat and less expensive.

• Use Hotjar's free Basic plan if you are just getting started: It has many of the features you might need (heatmaps and session recordings) and it is a simple way to get started with insights without spending any money if you are an individual or small team.

Thinking carefully about how you use Hotjar could mean you save a large amount of money without losing the insights you need to improve your website or product.

Yes, the Free version of Hotjar is definitely worth it, especially for smaller businesses or teams that are just starting out with user behavior analytics. With features like heatmaps, session recordings, and feedback polls, it provides valuable insights into how users interact with your site. This helps you spot user friction points, optimize user experience, and improve conversion rates, all without spending a dime. The 35 daily session limit ensures you can still gather meaningful data, even if you’re running a relatively small website or a startup.



For example, a small SaaS company that just launched can use Hotjar's Free plan to gather initial insights into how visitors engage with their landing pages, whether they’re dropping off before completing sign-ups, or what sections of the page are receiving the most attention. By understanding these behaviors, you can make targeted improvements to increase conversions without needing to jump into a paid plan right away. It’s a fantastic way to begin understanding your users and building a more user-friendly website with no upfront cost.

The Free plan is more than enough to get started and build a strong foundation of insights before considering an upgrade.

Microsoft Clarity and Hotjar are both great tools that focus on user behavior analytics, but both tools focus on slightly different use cases, and which will be better for you will depend on what you're trying to accomplish.



To start, Microsoft Clarity is completely free and allows for session replays and heatmaps with unlimited tracking, which is great if you're looking for easy user behavior insights at no cost. They also have a clean and easy-to-navigate user interface. Clarity is highly recommended for example, by small businesses and startups that don't have a budget for user testing. The downside is there might be some advanced features that Clarity lacks such as: custom surveys, advanced filtering, and integrations as mentioned above to Hotjar, but these are only available in Hotjar's higher-tiers. Clarity also has limited reporting and segmentation options compared to Hotjar, so this might hinder deeper insights for a growing business, but I wouldn’t go along as far to say you wont get insights at all!

Hotjar is more comparison friendly with respect to features especially when assessing against its paid plan. Like all apps and programs Hotjar has a free plan - but their paid plans have some more advanced features namely: custom surveys, feedback polls, event tracking, advanced filtering and extensibility. Additionally, Hotjar recently included AI-powered Copilot in their Growth plan which helps to analyze data so that you can get actionable improvements on your site or application. If your business needs to analyze user behavior and store / interpret results with a friendlier way to collect or analyze user feedback then Hotjar's paid plan likely is the best 

If you're looking for a somewhat simple way to get access to your users needs at little to no cost, then the decision is highly in favor of using Microsoft Clarity, However, if you need (require) (more) more advanced features, and have deeper insights into your data to interrogate the results, and better customizability then Hotjar is probably the better option for you and your business. The decision really comes down to what level of functionality