Hotjar vs Mixpanel: Which website analytics tool should I use?

Table of contents

Hotjar vs Mixpanel: overview

What's the difference between Hotjar and Mixpanel?

Hotjar pros and cons

Mixpanel pros and cons

Hotjar compared to Mixpanel

Mixpanel compared to Hotjar

Features comparison

Hotjar vs Mixpanel: Which is the best for your business?

Promotions on Application Monitoring software

Alternatives to Hotjar & Mixpanel

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3 months free on the Business plan on Hotjar

Get 3 months free on the Business plan on Hotjar and up to $150 savings with Secret.

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$50,000 in credits for 1 year on Mixpanel

Get $50,000 in credits for 1 year on Mixpanel and up to $50,000 savings with Secret.

Hotjar vs Mixpanel: overview

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Hotjar
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Mixpanel
Comments
Integrations
5.0 out of 5
5.0 out of 5
Both Hotjar and Mixpanel offer a wide range of third-party app integrations with popular tools and platforms, like HubSpot, Slack and Intercom.
User segmentation
3.0 out of 5
5.0 out of 5
Mixpanel offers robust user segmentation features for precise targeting. Hotjar, on the other hand, provides simpler segmentation capabilities.
Pricing plans
5.0 out of 5
4.0 out of 5
Hotjar is known for its affordable entry-level plans, making it accessible for small businesses.
Customer support
4.0 out of 5
5.0 out of 5
Mixpanel offers a variety of support options, including email and chat support, as well as professional services for enterprise customers.
Positive reviews
4.0 out of 5
4.0 out of 5
Both Hotjar and Mixpanel have received positive reviews for their respective strengths.
Cohort analysis
4.0 out of 5
5.0 out of 5
Mixpanel provides more advanced cohort analysis capabilities than Hotjar for in–depth segmentation and insights into behavior patterns.
Funnel analysis
4.0 out of 5
5.0 out of 5
Mixpanel’s funnel analysis offers detailed tracking of user actions, while Hotjar provides a visual approach to understand behaviors.
Ease of use
5.0 out of 5
4.0 out of 5
Mixpanel's interface is more complex due to its advanced tracking capabilities that might require some learning. Hotjar’s interface proves more intuitive in comparison.
Event tracking
4.0 out of 5
5.0 out of 5
Hotjar enables easy event tracking with user behavior insights while Mixpanel excels with advanced capabilities and detailed analytics.
Real-time tracking
4.0 out of 5
5.0 out of 5
Hotjar focuses on visual behavior tracking for holistic analysis. Mixpanel, however, excels in real-time event tracking for deep insights.

What's the difference between Hotjar and Mixpanel?

Hotjar's Visual Heatmaps Showing User-Website Engagement
Hotjar's Visual Heatmaps Showing User-Website Engagement
Mixpanel's Real-Time Key Performance Indicator Dashboard
Mixpanel's Real-Time Key Performance Indicator Dashboard
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3 months free on the Business plan on Hotjar

Get 3 months free on the Business plan on Hotjar and up to $150 savings with Secret.

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$50,000 in credits for 1 year on Mixpanel

Get $50,000 in credits for 1 year on Mixpanel and up to $50,000 savings with Secret.

Hotjar pros and cons

What are the advantages of Hotjar?

What are the disadvantages of Hotjar?

Compare Hotjar to other tools

Hotjar vs Google Analytics
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Hotjar
Google Analytics 360 Logo
Google Analytics
VS
Hotjar vs Smartlook
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Hotjar
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Smartlook
VS
Hotjar vs Mouseflow
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Hotjar
logo mouseflow
Mouseflow
VS
Lucky Orange vs Hotjar
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Lucky Orange
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Hotjar
VS
Hotjar vs Crazy Egg
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Hotjar
logo crazy egg
Crazy Egg
VS
Hotjar vs FullStory
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Hotjar
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FullStory
VS

Mixpanel pros and cons

What are the advantages of Mixpanel?

What are the disadvantages of Mixpanel?

Compare Mixpanel to other tools

Mixpanel vs Google Analytics
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Mixpanel
Google Analytics 360 Logo
Google Analytics
VS
Mixpanel vs Segment
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Mixpanel
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Segment
VS
Mixpanel vs Amplitude
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Mixpanel
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Amplitude
VS

Hotjar compared to Mixpanel

Is Hotjar better than Mixpanel?

What is Hotjar best used for?

Can Hotjar replace Mixpanel?

Is Hotjar cheaper than Mixpanel?

Is there a better Application Monitoring software than Hotjar?

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3 months free on the Business plan on Hotjar

Get 3 months free on the Business plan on Hotjar and up to $150 savings with Secret.

Mixpanel compared to Hotjar

Is Mixpanel better than Hotjar?

What is Mixpanel best used for?

Can Mixpanel replace Hotjar?

Is Mixpanel cheaper than Hotjar?

Is there a better Data Analytics software than Mixpanel?

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$50,000 in credits for 1 year on Mixpanel

Get $50,000 in credits for 1 year on Mixpanel and up to $50,000 savings with Secret.

Features comparison

Mixpanel's Extensive Integrations Take the Lead Over Hotjar

A Selection of Mixpanel's Integrations, Including Google Cloud and Figma
A Selection of Mixpanel's Integrations, Including Google Cloud and Figma

Hotjar's Exceptional User Feedback Collection Surpasses Mixpanel

Hotjar's Feedback Dashboard to Create Survey Questions Using the Drag-and-Drop Editor
Hotjar's Feedback Dashboard to Create Survey Questions Using the Drag-and-Drop Editor

Mixpanel's Superior Dashboard and Alert Capabilities Over Hotjar

Mixpanel Boards, Allowing You to View Important Stats with Insights, Flows, Funnels, and Retention Reports
Mixpanel Boards, Allowing You to View Important Stats with Insights, Flows, Funnels, and Retention Reports

Mixpanel and Hotjar Excel Equally in Interactive Reporting Capabilities

Hotjar's Conversion Funnel Analysis Showing User Churn and Converion Rate
Hotjar's Conversion Funnel Analysis Showing User Churn and Converion Rate

Hotjar's Intuitive Interface Puts It Ahead of Mixpanel in User-Friendliness

Hotjar's User-Friendly Dashboard, Showing Key User Metrics in One Place
Hotjar's User-Friendly Dashboard, Showing Key User Metrics in One Place

Hotjar Outshines Mixpanel for Visitor Segmentation

Hotjar's Predefined Segments for You to Analyze Different Sessions, Traffic, Users, and More
Hotjar's Predefined Segments for You to Analyze Different Sessions, Traffic, Users, and More

Mixpanel Takes the Lead in Data Management Abilities Compared to Hotjar

Mixpanel's Data View Filters with Filters like Multiple Event, Event Property and User Profile Property
Mixpanel's Data View Filters with Filters like Multiple Event, Event Property and User Profile Property

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Hotjar vs Mixpanel: Which is the best for your business?

Hotjar is the best tool for you if:

  • You prioritize visual insights through heatmaps, session recordings, and user surveys for optimizing user experience
  • Your focus is on quickly understanding user interactions and engagement patterns through intuitive visualizations
  • You need an affordable analytics solution with user-friendly interfaces accessible to users of varying technical backgrounds
  • Your goal is to gather direct user feedback through surveys and polls to enhance your website's performance
  • Your business requires a tool that offers user segmentation for basic targeting and analysis

Mixpanel is the best tool for you if:

  • You require in-depth quantitative analysis and event-based tracking to understand user behaviors with precision
  • Your business goals involve advanced cohort analysis for insights into user retention, engagement patterns, and conversion rates
  • You seek robust user segmentation capabilities for precise targeting and tailored strategies
  • Real-time tracking of user actions is essential for your analytics needs
  • You are willing to invest time in learning the tool's advanced features to derive deep insights into user behavior
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3 months free on the Business plan on Hotjar

Get 3 months free on the Business plan on Hotjar and up to $150 savings with Secret.

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$50,000 in credits for 1 year on Mixpanel

Get $50,000 in credits for 1 year on Mixpanel and up to $50,000 savings with Secret.

Alternatives to Hotjar & Mixpanel

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Slack

Enhance team communication and collaboration.

1 deal available

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Sentry

Error & performance and debugging monitoring for developers.

1 deal available

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Amplitude

Online analytics platform

1 deal available

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LiveSession

Analytics platform & user session replay

1 deal available

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