List of Alternatives to SpyFu
Here are some of SpyFu's top competitors in the SEO category: SE Ranking, Similarweb, Serpstat or Ahrefs.
SE Ranking is a powerful SEO software platform that helps businesses improve their online visibility and drive more organic traffic to their websites. With a range of robust features, including keyword tracking, competitor analysis, backlink monitoring, and website auditing, SE Ranking empowers entrepreneurs to optimize their websites and achieve higher rankings in search engine results.
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Backlink analysis
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On-page SEO checker
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Website audit
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Social media management
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All-in-one SEO platform
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Keyword research and analysis
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Keyword rank tracking
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Competitor research
Essential
$51 / monthPro
$104 / monthBusiness
$237 / monthAngela G
Highly Recommended: SE Ranking - A Comprehensive and User-Friendly Tool for Digital Marketing Professionals
Overall, I would highly recommend SE Ranking to any digital marketing professional. It's a comprehensive, user-friendly tool that has made a tangible difference to my work.
October 22, 2024
SE Ranking compared to SpyFu
SE Ranking is a better solution based on percentage of positive reviews than SpyFu: 97 vs 92
SE Ranking is more suitable for small businesses thanks to its good value for money than SpyFu: 4.6 vs 4.3
SE Ranking is more versatile than SpyFu: 37 vs 13
Why is SE Ranking a good alternative to SpyFu?
I believe SpyFu is a great alternative to SE Ranking due to its unique features and benefits. Unlike SE Ranking, SpyFu emphasizes competitive analysis, allowing you to track your competitors' activities, keywords, and SEO strategies. This advantage can provide valuable insights and help you refine your own strategies.
SpyFu also offers unlimited search results, data exports, and domain overview reports. It displays every keyword your competitors have bought on Google Ads, every organic rank, and every ad variation in the last 14 years. This extensive historical data is not readily available in SE Ranking.
In addition, SpyFu provides excellent customer support and user-friendly interface which makes it accessible even to beginners. While both tools have their strengths, SpyFu's competitive intelligence capabilities make it a compelling alternative to SE Ranking.
What are the differences between SE Ranking and SpyFu?
I have tested both SpyFu and SE Ranking, and I've noticed some key differences between the two. First, SpyFu specializes in competitor keyword research. It allows you to see which keywords your competitors are ranking for, their PPC strategies, and more. This tool provides a deep insight into your competitor's strategies, which is useful for businesses in highly competitive markets.
On the other side, SE Ranking is an all-in-one SEO tool. It offers keyword tracking, website auditing, backlink monitoring, and even social media management. It is not as specialized in competitor analysis as SpyFu but provides a broader range of SEO tools. SE Ranking is ideal for businesses looking for a comprehensive SEO tool that covers more than just competitor analysis.
In terms of pricing, SE Ranking offers more flexible plans, making it a more affordable option for small businesses or individuals starting with SEO.
Accelerate growth with AI-driven digital insights
20% off monthly and annual plans for 1 year
Get deal for free20% off monthly and annual plans for 1 year
Get deal for freeSimilarweb is an AI-driven digital intelligence platform that helps businesses understand how people interact with websites, apps, and online marketplaces, analyzing traffic patterns, user behavior, and industry trends.
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Marketing intelligence
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Market analysis
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CRM data enrichment
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SEO toolkit
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PPC campaign insights
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Ecommerce analytics
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Sales intelligence
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Data-as-a-Service API
Free
$0 (Freemium)Team
Contact salesEnterprise
Contact salesStarter
$199 / monthProfessional
$399 / monthKeith
Empowering Performance: SimilarWeb's Data and Insights Drive Actionable Improvements
I appreciate how SimilarWeb not only provides data but also actionable insights. It helps us understand what the numbers mean and how we can use them to improve our performance
October 19, 2024
Why is Similarweb a good alternative to SpyFu?
I believe that SpyFu is a great alternative to SimilarWeb due to its comprehensive keyword research capabilities. Unlike SimilarWeb, SpyFu provides in-depth data on the keywords your competitors are using, which can be instrumental in shaping your SEO and PPC strategies. It also offers valuable insights on the backlinks your competitors have, allowing you to improve your own link-building efforts. Additionally, SpyFu's pricing plans are more affordable compared to SimilarWeb, making it a more accessible option for small to medium businesses. Furthermore, SpyFu's user-friendly interface and excellent customer support make it a favorite among many digital marketers. So, if you're looking for a cost-effective tool that offers comprehensive competitor analysis and keyword research, SpyFu could be an excellent choice.
What are the differences between Similarweb and SpyFu?
I have used both SpyFu and SimilarWeb, and I've noticed they offer different but complementary tools for digital marketing. SpyFu is primarily focused on SEO (Search Engine Optimization) and PPC (Pay Per Click) keyword research. It allows you to track competitors' keywords, backlinks, ad spends, and ranking history. This makes it an excellent tool for devising robust SEO and PPC strategies.
On the other hand, SimilarWeb provides a broader view of website traffic and engagement. It offers insights into website ranking in its category, visitor demographics, sources of traffic (direct, referrals, search, social, etc.), and even the performance of competitors' sites. This makes it ideal for understanding your website's performance in relation to your competitors.
While both tools can be used for competitor analysis, their primary uses are different: SpyFu for SEO/PPC strategy, and SimilarWeb for general web analytics.
Serpstat is a comprehensive SEO platform for professionals, offering solutions for keyword research, competitor analysis, backlink auditing, rank tracking, and site auditing. It provides insights into your website's SEO performance and helps you improve your search engine rankings.
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Comprehensive SEO tools
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Keyword research
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Competitor analysis
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Backlink analysis and rank tracking
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Detailed reports and visual data
Logan Williams
Exceptional Value for Money with Serpstat's Keyword Tracking Service
I must say, for the price I pay, I'm absolutely thrilled with the top-notch service I get for keyword tracking with Serpstat!
September 22, 2024
Serpstat compared to SpyFu
Serpstat is better at customer support than SpyFu: 4.7 vs 4.5
Serpstat pricing plans are more competitive than SpyFu: 4.7 vs 4.3
Why is Serpstat a good alternative to SpyFu?
I believe SpyFu is a good alternative to Serpstat due to its unique features and functionalities. Unlike Serpstat, SpyFu provides unlimited data on keywords, including historical data, which can be extremely beneficial for long-term SEO planning and strategies. Moreover, SpyFu excels in competitor analysis, allowing users to track their competitors' activities and strategies, thus gaining insights into their strengths and weaknesses. Furthermore, it offers PPC competitor monitoring, a feature not present in Serpstat. This enables users to see the keywords for which their competitors are paying. Additionally, SpyFu has a user-friendly interface making it easier for beginners to navigate and understand. Therefore, with its comprehensive data offering and superior competitor analysis, SpyFu stands as a robust alternative to Serpstat.
What are the differences between Serpstat and SpyFu?
As a digital marketer, I've had the opportunity to use both Spyfu and Serpstat. While both are excellent SEO tools, there are notable differences between them. Spyfu primarily focuses on competitor analysis and keyword research, providing in-depth data about your competitors' SEO strategies. It offers insights into their most profitable keywords, PPC campaigns, and overall SEO performance. In a slightly different way, Serpstat is more of an all-in-one SEO platform, offering keyword research, backlink analysis, rank tracking, and site audit features. It also provides a competitive analysis like Spyfu, but it's not as comprehensive. However, Serpstat is known for its vast database of keywords, which can be beneficial for extensive keyword research. In terms of pricing, Serpstat is usually more affordable than Spyfu, making it an attractive option for small businesses or individual marketers.
Ahrefs is a powerful SEO tool that brings immense value to businesses and marketers. With its comprehensive suite of features, Ahrefs helps users analyze and optimize their websites for better search engine rankings.
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Content explorer
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Site audit
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Keyword research
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Organic traffic analysis
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Link intersect
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Competitor analysis
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Rank tracking
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Comprehensive backlink analysis
Wren S
Adapting to Ahrefs' Changes: A Loyal Customer's Perspective
I've been a loyal customer of Ahrefs since 217 and have invested nearly £12, in their services. Recently, they've decided to phase out my legacy plan. While it was a surprise, it's also an opportunity for me to explore their new offerings. They even took the initiative to process my payment before the change, ensuring a seamless transition. Now, I'm contemplating trying out SEM RUSH, which is more budget-friendly. A shout-out to Ahrefs: your customers, like me, are the backbone of your business, and these innovative changes can really drive us forward. Fellow buyers, get ready for an exciting journey!
September 21, 2024
Ahrefs compared to SpyFu
Ahrefs has more positive reviews than SpyFu: 98 vs 92
Ahrefs is better at number of features than SpyFu: 26 vs 13
BrightEdge is a leading Search Engine Optimization (SEO) platform that provides tools for tracking, analyzing, and improving your online visibility. It offers features like keyword research, backlink management, and content optimization.
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Keyword research tools
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Content optimization
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Advanced AI technology
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Performance tracking
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Competitive analysis
Rebecca Garcia
Enhancing Online Visibility and ROI: A BrightEdge SEO Platform Review
Overall, BrightEdge is a comprehensive SEO platform that has significantly improved our online visibility and ROI.
July 7, 2024
BrightEdge compared to SpyFu
SpyFu is better at support than BrightEdge: 4.5 vs 4.0
SpyFu is more user friendly than BrightEdge: 4.5 vs 3.5
SpyFu is better at value for money than BrightEdge: 4.3 vs 3.3
Be more visible in search results and increase qualified traffic
14 days free on Semrush One
Get deal for free14 days free on Semrush One
Get deal for freeSemrush is a comprehensive digital marketing platform that combines traditional SEO with cutting-edge AI tools. From analyzing competitor strategies and creating content that ranks, to monitoring your visibility across search engines like ChatGPT and Claude, Semrush equips you with everything you need to optimize your online presence and stay competitive in classic and AI-driven search. Disclosure: When you purchase through links on our website/article, we may earn an affiliate commission from Semrush
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Position tracking
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Advertising research
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Track your brand reputation in SERPs and AI platforms
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Keyword research tools
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Site audit
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Competitor analysis
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Backlink analytics
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Content Analyzer
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Social media toolkit
Free
$0 (Freemium)Pro
$139 per monthGuru
$249 per monthBusiness
$499 per monthRonny Padberg
Agency-Friendly Reporting with Custom PDFs and Scheduled Exports
I use Semrush mostly for agency reporting, and the custom PDF reports plus scheduled exports have saved me a lot of repetitive work, although some dashboards can feel crowded until you set them up the way you want
June 20, 2026
Why is Semrush a good alternative to SpyFu?
I find SEMrush to be an excellent alternative to SpyFu due to its comprehensive suite of tools. Not only does it provide competitor analysis and keyword research like SpyFu, but it also offers additional features such as site audit, position tracking, and social media tracker. This makes SEMrush a more versatile tool for digital marketing needs.
SEMrush also shines in its data accuracy and depth. It boasts a larger keyword database than SpyFu, providing more detailed and accurate insights for SEO strategies. Furthermore, SEMrush's user-friendly interface and robust customer support enhance the overall user experience.
While both tools have their strengths, I believe that SEMrush's extensive capabilities and reliable data make it a superior choice for those looking to optimize their online presence.
What's the difference between Semrush and SpyFu?
See the full comparison between SpyFu & Semrush
25% off annual plans for 1 year
Get deal for free25% off annual plans for 1 year
Get deal for freeMoz is a comprehensive SEO and digital marketing platform trusted by over 500,000 brands and agencies worldwide, offering a suite of powerful tools to help you improve your online visibility and drive qualified traffic to your website.
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Keyword explorer
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Link explorer
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Rank tracking
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Local SEO tools
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Site crawl
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Custom reports
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MozBar
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On-page optimization
Starter
$49 per monthStandard
$99 per monthMedium
$179 per monthLarge
$299 per monthDiego Jast
Easy Reporting, Scheduled Updates & Spam Score Checks
We switched to an annual Moz plan after finding a Joinsecret offer that trimmed about 25% off the first year, and that made the decision a lot easier. I stayed because the crawl diagnostics are clear enough that our dev team actually reads them, especially for duplicate titles and redirect issues
June 20, 2026
50% off for 6 months
Get deal for freeRanksPro is an advanced SEO performance and keyword tracking platform designed to help businesses, marketers, and SEO professionals monitor search engine rankings, analyze keyword trends, and gain actionable insights to improve online visibility.
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Historical ranking data
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Multi-project management
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Local SEO and geo-targeting
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White-label reporting
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Real-time keyword rank tracking
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Competitor performance analysis
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Advanced analytics dashboard
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API access and integrations
Solo
$10 / monthPro
$19 / monthElite
$39 / monthUltimate
$99 / monthWendell Corkery
Clear Prioritization with Trends & Competitor Movement
What I appreciate most about RanksPro.io is that it helps with prioritization. The combination of ranking trends, landing page tracking, and competitor movement gives me enough context to decide what to fix first instead of reacting to every small fluctuation. We also found it through Joinsecret and paid half for the first six months, which made the switch lower risk
June 21, 2026
SEO PowerSuite is a comprehensive SEO software suite that combines four powerful tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. These tools assist in keyword research, site auditing, link building, and rank tracking.
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Comprehensive SEO tool suite
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User-friendly with detailed reports
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Keyword research and rank tracking
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On-page SEO audit
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Backlink analysis and link building
Barrett M
Highly Recommended: SEO PowerSuite - A Comprehensive and Reliable SEO Tool for Digital Marketers and Business Owners
Overall, I highly recommend SEO PowerSuite to anyone looking to improve their website's SEO. It's a comprehensive, reliable, and efficient tool for any digital marketer or business owner.
October 14, 2024
SEO PowerSuite compared to SpyFu
SpyFu is a better solution for customer support than SEO PowerSuite: 4.5 vs 4.0
SpyFu is easier to set up than SEO PowerSuite: 4.5 vs 4.0
SpyFu is more suitable for small businesses thanks to its good value for money than SEO PowerSuite: 4.3 vs 3.8
Mangools is an all-in-one SEO suite designed for busy professionals, bloggers, and marketers seeking to boost organic traffic with ease. The platform stands out for its intuitive interface, making it accessible even to those new to SEO.
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Keyword research with KWFinder
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Affordable pricing
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Expert support team
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SERP analysis with SERPChecker
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Backlink analysis with LinkMiner
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Website analysis with SiteProfiler
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Rank tracking with SERPWatcher
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User-friendly interface
Basic
$49 / monthPremium
$69 / monthAgency
$129 / monthHenry M
Customer Support is their Ace Card
I find the support from Mangools to be excellent, with quick and helpful chat responses. They consistently develop and improve their product at a steady pace. Their blog provides in-depth knowledge that is very useful. Compared to other SEO tools, their pricing is low, yet they offer a wider spectrum of features.
October 22, 2024
Wincher helps companies to get free traffic from organic search and monitor keywords performance. It is an extremely simple but powerful keyword rank tracker tool that helps you to follow your progress and SEO efforts.
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Backlink analysis
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On-page SEO checker
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Local SEO
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Keyword rank tracker
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Keyword research
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Competitor analysis
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Historical rankings
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White-label reports
Starter
$41 / monthBusiness
$79 / monthEnterprise
$308 / monthCarl Martinez
Exceptional Customer Support: Always Ready to Assist
The customer support team is responsive and always ready to assist, which is a big plus for me
October 19, 2024
Wincher compared to SpyFu
Wincher has better positive reviews compared to SpyFu: 100 vs 92
Wincher is better at customer service than SpyFu: 5.0 vs 4.5
Wincher is more user friendly than SpyFu: 5.0 vs 4.5
Wincher is better at value for money than SpyFu: 4.8 vs 4.3
Wincher is better at number of features than SpyFu: 18 vs 13
After two years of research and development, the French start-up Octopulse has combined its expertise in SEO, Tech, and Semantics to develop the most efficient SEO writing assistant: Dokey.
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Content Score
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Search Intent
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Monitoring
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Keyword Density
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Analysis of the best positioned competitors
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Relevant questions from your audience (PAA)
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Your objectives
Rae Reinger
Clean Interface for Everyday Ops Documentation
Dokey has been a good fit for our ops team because it handles everyday documentation without much friction. The interface is clean, nested pages are easy to manage, and people can find what they need without asking around. We picked it up with a Joinsecret perk that gave us an additional month on the team plan, which helped us roll it out more comfortably
June 21, 2026
Dokey compared to SpyFu
SpyFu has better positive reviews than Dokey: 92 vs 85
Dokey is better at customer support than SpyFu: 4.6 vs 4.5
Dokey pricing plans are more competitive than SpyFu: 4.4 vs 4.3
Dokey has more functions than SpyFu: 52 vs 13
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