List of Alternatives to Braze
Here are some of Braze's top competitors in the Customer Experience category: Customer.io, Netcore Cloud, CleverTap or MoEngage.
Communication and marketing automation platform
1 year free on the Essentials plan (30k profiles)
Get deal for free1 year free on the Essentials plan (30k profiles)
Get deal for freeCustomer.io helps you to send targeted and personalized emails, notifications and SMS and boost the engagement rate of your prospects and customers throughout the customer journey.
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Automated workflows
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Integration and API
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A/B testing
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Multichannel messaging
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Behavioral tracking
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Personalization
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Reporting and analytics
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Segmentation
Enterprise
Custom pricingEssentials
$100 / monthPremium
$1000 / monthMarcelina Satterfield JD
Product-Led Growth Messaging That Feels Relevant
We originally tried Customer.io because we found a Joinsecret perk that covered a year on the Essentials plan with 30,000 profiles included, and that gave us enough room to test it properly. I’m glad we did because the automation capabilities are much deeper than they look at first glance. The broadcast tools are fine, but the real value is in triggered campaigns and detailed segment logic
May 26, 2026
Netcore Cloud is a customer engagement and data platform built to help teams personalize journeys across channels like email, push, SMS, web, and WhatsApp, while unifying customer data for better segmentation and insights. Where it stands out is the combination of journey orchestration, behavioral analytics, and AI-driven personalization in one suite, designed for scale. Next, I’ll break down what it does well, where it falls short, who it’s best for, and which alternatives to consider.
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Product experience suite
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Journey designer
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Analytics and insights
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Customer engagement platform
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Customer data platform
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AI-powered email marketing
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Personalization engine
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Conversational AI and chatbots
Startup
Contact salesGrowth
Contact salesEnterprise
Contact salesMsgr. Camila Corwin
Mobile Push Targeting and Practical A/B Testing (Joinsecret Credits)
Netcore Cloud worked well for our mobile engagement setup. Push notification targeting is flexible, and A/B testing is easy enough that the team actually uses it regularly. We also had access to about $30,000 in credits through Joinsecret, which was genuinely helpful while we were ramping up volume
June 27, 2026
All-in-one customer engagement and retention platform
50% off the Essentials plan for 1 year
Get deal50% off the Essentials plan for 1 year
Get dealTo boost your marketing performance and accelerate business growth, CleverTap is ideal. This comprehensive solution enhances engagement and retention through relevant features, advanced analytics, and AI-driven insights for your strategy.
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Create personalized experiences with AI-powered recommendations
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Effectively segment your customer base
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Optimize your campaigns with A/B testing
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Create cross-channel campaigns easily
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Significantly increase your revenues
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Benefit from a robust infrastructure
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Automate your user retention strategy with Journeys
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Track and analyze user behavior in real-time
Advanced
Contact salesCutting Edge
Contact salesEssentials
$99 / monthYork M
CleverTap: Streamlining User Targeting Based on Behaviour Patterns
I have been utilizing CleverTap as a crucial component of my business for the past five years. It has been excellent for targeting users based on their journey and prompting them at the right moment to convert them into customers. While it is user-friendly, there is still room for enhancement. The behavioral insights and built-in support for multi-channel marketing maximize the available resources. The Mixpanel integration is still in beta, but once finalized, it will enable CleverTap to provide the best of both platforms. My primary reason for choosing CleverTap was its efficient user targeting.
August 13, 2024
To accelerate your business growth, MoEngage offers a program for startups that utilizes AI. The tool is ideal for leveraging AI to increase customer engagement and significantly improve your profitability.
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Analyze your campaigns in detail
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Boost conversions with personalized messaging
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Onboard your customers efficiently
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Leverage AI to predict user actions
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Automate your marketing tasks
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Connect your favorite apps
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Benefit from comprehensive support
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Improve acquisition ROI
Scale
Contact salesGrow
Book a demoKeith Miller
MoEngage: Scalable Solution for Growing Startups
As a startup founder, I appreciate the scalability offered by MoEngage. The software grows with us, accommodating our expanding customer base without compromising on performance or functionality
August 11, 2024
Bloomreach is a leading commerce experience cloud platform that empowers businesses to create highly personalized e-commerce experiences across every channel.
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Real-time personalization
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AI-driven insights
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Omnichannel marketing automation
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Advanced product discovery
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Comprehensive content management
Roy Garcia
Bloomreach: Mastering Complex Campaigns with Ease
I believe Bloomreach is superior to our previous tool, particularly for complex campaigns. I value its analytics, user-friendliness, and scenario building capabilities. While its AI features are commendable, there's potential for enhancement in analytics and recommendations. We require more comprehensive data insights for campaign automation and the surveys could be improved.
July 23, 2024
WebEngage offers a program to support startups. The platform helps you build a solid foundation by improving the customer experience and boosting your retention rate to build growth over time.
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Get personalized support
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Join a dynamic community
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Boost your business growth
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Get access to a powerful marketing solution
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Advanced reporting and analytics
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Enhance your targeting abilities
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Learn how to make full use of the data
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Create multi-channel campaigns
Aleisha Okuneva
Retention-Focused Messaging That Stays Actionable
WebEngage works well if you care about retention and not just acquisition, since it helps tie user behavior to messaging in a way that feels actionable, and while some advanced setup requires planning, the day-to-day campaign work is straightforward once everything is connected
June 27, 2026
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